I n P rint • O nline • A nytime

2006
ADVERTISING RATES
Southwest Group
JournalNews (Hamilton) • The Middletown Journal
The Pulse~Journal • The Western Star • Fairfield Echo • The Oxford Press
effective Jan. 1, 2006
I n P r i n t • O n l i n e • A n y t i m e

Cox Ohio Southwest Newspaper Group
Key contacts
Vice President of
Advertising
Cox Ohio Publishing
Mark Stange
(937) 225-2082
Fax: (937) 225-7488
mstange@coxohio.com
Advertising Director
Cox Ohio Publishing
Southwest Group
Rob Rohr
(513) 705-2829
Fax: (513) 705-2818
rrohr@coxohio.com
Classified Advertising
Manager
Terry Bouquot
228 Court St.
Hamilton, OH 45011
(513) 820-2108
tbouquot@coxohio.com
Northwest Retail
Advertising Manager
Joanne Hyland
(513) 705-2800
Fax: (513) 422-2794
jhyland@coxohio.com
Southwest Retail
Advertising Manager
Bill Lubbers
(513) 820-2106
Fax: (513) 863-0011
blubbers@coxohio.com
Pulse~Journal
Advertising Manager
Kathleen Lane
(513) 755-5061
Fax: (513) 755-5077
klane@coxohio.com
National Advertising
Representative
Cox Ohio Publishing
(937) 225-2065
Group Publisher
Ann Hoffman
228 Court St.
Hamilton, OH 45011
(513) 820-2101
Fax: (513) 422-8698
ahoffman@coxohio.com
Circulation Director
Daily Papers and Oxford Press
Mike Stevens
(513) 755-2521
mstevens@coxohio.com
Circulation Manager
Weekly Papers
Vicky Hoekstra
(513) 755-5118
vhoekstra@coxohio.com
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Table of contents
Personnel .................................................. 1
Overview of ad rates & publications...... 2-4
Color rates .................................................. 4
Special rates ................................................ 4
Mechanical measurements ...................... 4
Digital ads & submission guidelines ....... 4
Distribution rates & guidelines................. 5-6
Internet advertising ...................................... 6
Special services............................................ 7
Regulations & policies .............................. 7

Community daily papers
JournalNews
The city of Hamilton is
situated in southwestern
Ohio, 25 miles north of Cincinnati.
Located in the county seat of
booming Butler county, the
JournalNews has been bringing
news to readers since 1886,
has won the General Excellence
award and was named the
Best Daily Newspaper in Ohio several times in its
circulation category. By providing deep coverage of the issues, people
and events that shape this city, the JournalNews is an integral part of
its community and continues to grow in readership.
Zip codes distributed:
45011, 45013, 45015, 45053, 45056, 45061, 45062, 45067, 45069
Daily 1-issue readership: 39%* 45,300** Adults
5-issue readership: 62%* 91,800** Adults
Sunday 1-issue readership: 50%* 60,900** Adults
4-issue readership: 62%* 81,800** Adults
Address:
228 Court St. • Hamilton, OH 45011
www.journal-news.com
Advertising (513) 820-2022 • Fax: (513) 863-0011
* 2005 Scarborough Research Release 1 NDM, ** Combined Cincinnati and Dayton DMAs.
Daily ROP Rates
Monday-Sunday
Open $20.70
$750 18.70
$2,500 16.70
$5,000 16.20
$10,000 15.70
$15,000 15.20
$25,000 14.70
$35,000 13.70
$50,000 12.70
$75,000 10.70
Daily paper, special content
Go!
Go! Is our Friday entertainment
section for people getting geared up
to go out from Dayton to Cincinnati
with a special emphasis on Butler
County. Find event info, movie
times, restaurant recommendations
and lots of other suggestions on
spending your time.
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The Middletown
Journal
Middletown is located in
Butler County and has
a population of approximately
50,600. This southwestern
Ohio town is located 27 miles
south of Dayton, 5 miles
off Interstate 75.
Middletown’s history and future is linked
closely to the steel industry, as it is the corporate headquarters
for AK Steel, Middletown’s largest employer. The city’s healthy mix
of businesses and services, strong educational network and array of
cultural, civic and recreational offerings make Middletown one of the
most promising and exciting growth areas in Ohio and the Midwest.
The Middletown Journal has the best sports section of similar size
newspapers in Ohio and recently won second place in the General
Excellence Award from the Associated Press.
Zip codes distributed
45005, 45036, 45042, 45044, 45050, 45064, 45066, 45067, 45327
Daily 1-issue readership: 49%* 57,700** Adults
5-issue readership: 65%* 89,700** Adults
Sunday 1-issue readership: 59%* 68,400** Adults
4-issue readership: 73%* 95,700** Adults
Address:
52 S. Broad St. • Middletown, OH 45044
www.middletownjournal.com
Advertising (513) 705-2860 • Fax: (513) 422-2794
GO! Friday entertainment tab
Hamilton or Hamilton & Deadlines
Middletown Middletown
Open $16.00 $28.00
6x 14.40 25.20
13x 12.80 22.40
26x 11.20 19.60
52x 8.00 14.00
Ask your representative for advertising options.
Pick up rates*
Into additional SWG daily paper: $16. SWG weekly paper: $7. Pulse Combo: $13. Dayton Daily News ROP sections: Daily $55, Sunday: $59.
Dayton Daily News Neighbors: $7; Springfield News-Sun: $16.22
*All pick up rates are per column inch. Pick up ads only that are published within seven days of original running in the primary publication. If the advertiser has a signed contract with Cox Ohio Publishing that
entitles them to a better contract rate for the publication being picked up, then they are awarded the better rate.
Real Estate Plus
Monday-Friday 2 business days prior, by 5 p.m.
Saturday Wednesday, 5 p.m.
Sunday Thursday, 5 p.m.
Shopper’s Extra Wednesday, 5 p.m.
GO! Tuesday, noon
Real Estate Plus Wednesday, 5 p.m.
Color: Under 33 inches: $150; Under 66 inches: $175; Under 90 inches: $200; Full page: $225. (Calculated for each publication.)
A Saturday publication that
highlights homes for sale throughout
the area with hundreds of home
listings, featured home pictorials,
home buying and financing advice,
as well as other useful information
to help you buy or sell a home in
Butler and surrounding counties.
Special Sections
Each year our publications staff produces
several special sections that provide
targeted content environments for your
message. The 2006 list will include: Spring
and Fall Home Improvement Sections, A
Community Progress and Development
Section, Prep Sports Previews, Gift Guides
and a variety of event-driven sections.

Community weekly editions
Community weekly editions
Fairfield Echo
The Echo serves Fairfield and Fairfield Twp.,
along with Hamilton suburbs. Fairfield Twp.
has grown 68 percent in the past 10 years.
Growth is anticipated to be heavy with much
building expansion and new housing. The
Fairfield Echo was named one of the top
three non-daily newspapers in the nation in
2005 by the Suburban Newspaper Association
at its circulation level and devotes its time covering the school,
business and civic news for this densely populated southern Butler County
suburb. Seven out of 10 (73%) adults in the Fairfield area have read the
Fairfield Echo in the past month. The Fairfield Echo was named best non-daily
by the Ohio Society of Professional Journalists.
Source: 2004 SWG Weekly Newspaper Study, ABC Audit Report, March 2004, 2004 Claritas Inc.
Publication day: Thursday • Deadline: Monday noon
Zip codes distributed: 45011, 45014
4-issue adult readership: 73% * • 1-issue adult readership: 57% *
228 Court St. • Hamilton, OH 45011
www.fairfield-echo.com
(513) 863-8200 • Fax: (513) 863-0011
The Pulse~Journal
The paper’s two editions: Mason/Deerfield Twp.
and West Chester/Liberty Twp. offer advertising
and editorial coverage so that our clients and
readers can benefit from information that is
most relevant to them.
The population of this area has doubled over
10 years, and the growth pace continues.
Median household income in Mason/Deerfield Township
is $79,500 and West Chester/Liberty Township area is $83,400.
As one of the nation’s best non-daily papers, both editions of the Pulse-Journal
enjoy strong readership with seven out of 10 adults in the Mason area (71%)
and three out of four adults in the West Chester area (76%) having read
The Pulse~Journal in the past month.
Sources: 2004 SWG Weekly Newspaper study, ABC Audit Report, March 2004, 2004 Claritas Inc.
Publication day: Thursday • Deadline: Monday noon
Zip codes distributed:
Mason:
45034, 45039, 45040, 45140, 45249
West Chester:
45011, 45044, 45069, 45241
4-issue adult readership: Mason 71%*, West Chester 76%*
1-issue adult readership: Mason 59%*, West Chester 60%*
7378 Liberty One Drive, Liberty Twp., OH 45044
www.pulsejournal.com
(513) 755-5062 • Fax: (513) 755-5077
Pick up rates*
Hamilton or Middletown: $16.
Additional weekly paper: $7.
Pulse Combo $13.
Dayton Daily News ROP sections: Daily $55, Sunday $59.
Dayton Daily News Neighbors: $7.
Springfield News-Sun $16.22.
*Source: 2004 SWG Study
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Publication day: Friday • Deadline: Monday noon
Zip codes distributed: 45056, 45013
The Oxford Press
A paid weekly newspaper, published weekly
for full-time residents of Oxford, home of
Miami University, The Oxford Press covers
campus and community news for the
permanent residents of this university
town. Because of its wired university
infrastructure, Oxfordpress.com is one
of our highest traffic community news
Web sites.
Paid circulation: Friday
4-issue adult readership: 65% * • 1-issue adult readership: 53% *
15 S. Beech St. • Oxford, OH 45056
www.oxfordpress.com
(513) 523-4139 • Fax: (513) 523-1935
Source: 2004 SWG Weekly Newspaper Study, March 2004, 2004 Claritas Inc.
Publication day: Thursday • Deadline: Monday noon
The Western Star
Lebanon is the county seat for Warren
County, with a population that commutes
both to the southern Dayton and northern
Cincinnati markets for work and shopping.
Continued growth from both those
markets is anticipated. This market area
had a 45 percent population growth
between 1990 and 2000, and a median
household income of more than $60,000.
Zip codes distributed: 45036, 45039, 45054, 45065, 45068, 45152
4-issue adult readership: 74%* • 1-issue adult readership: 59%*
200 Harmon Ave. • Lebanon, OH 45036
www.western-star.com
(513) 696-4509 • Fax: (513) 932-6056
Rates
Weeklies Pulse Journal
Combo
Open $9.00 $16.20
$750 8.55 15.39
$2,500 8.33 14.99
$5,000 7.88 14.18
$10,000 7.65 13.77
$15,000 7.20 12.96
$25,000 6.75 12.15
$35,000 6.30 11.34
$50,000 5.40 9.72
$75,000 4.50 8.10
*All pick up rates are per column inch. Pick up ads only that are published within seven days of
original running in the primary publication. If the advertiser has a signed contract with Cox Ohio
Publishing that entitles them to a better contract rate for the publication being picked up, then they
are awarded the better rate.
Color: Under 33 inches: $150; Under 66 inches: $175;
Under 90 inches: $200; Full page: $225.
(Calculated for each publication.)

Dayton Daily News Neighbors
Open $750 $2,500
per year per year
Zone 1 (Kettering, Oakwood) $ 14.31 $ 10.83 $ 9.62
Zone 2 (Centerville, Bellbrook) 13.04 9.50 8.65
Zone 3 (Warren County) 8.00 6.90 5.74
Zone 4 (Greene County) 13.77 10.26 9.26
Zone 5 (Huber Heights, Vandalia) 11.60 10.26 8.47
Zone 6 (Englewood, Trotwood) 9.07 7.86 6.67
Zone 7 (Downtown Dayton) 11.54 10.46 10.05
Zone 8 (Miamisburg, West Carrollton, Eaton) 8.98 7.19 6.25
Zone 9 (Miami County) 13.04 8.36 7.07
Piggyback discount per zone 2.00 1.00 1.00
Color: spot or 4-color, 60 column inches or less: $81
spot or 4-color, more than 60 column inches: $144
Special Rates
Multiple run discount: for ads running within 7 days in the same
publication; 20% second run, 35% each additional run. Not applicable
to pick up discounts.
Non-profit: companies are awarded $25,000 contract level.
Premium placement: section can be guaranteed for a 15% premium.
Anniversary sale: Run up to a double truck and get 50% OFF SPACE
COST. Increase space and increase sales with this discount offer on
one ad per year.
Minimum size requirement thirty (30) column inches: Cannot be
combined with any other discounts. Ad must specify ANNIVERSARY
SALE in ad copy.
Frequency Rates: For ads running in the same publication at least:
13x 20% discount*,
26x 30% discount*, 52x 40% discount*.
*All discounts calculated off open rates.
Grand Openings: Consult with your advertising representative to
discuss discount packages.
Digital Ads
Digital ad sending options
Internet: Send us your ad over the Internet by accessing
www.sendyourad.com. This will provide you with an order form and
simple instructions for attaching your ad and its accompanying files.
There are no extra fees, turnaround schedules or delays to transmit
ads immediately over the Internet. You can use this Web site with
any computer that has Internet access. This Web site allows multiple
formats (e.g. Acrobat PDF, EPS, TIFF); however, PDF is the requested
format.
AdSEND: If you are an AdSEND subscriber (member of Associated
Press), we can receive your display ad via AdSEND routed to us
through Associated Press. All AdSEND files are PDF format.
You can also send us your digital ads via CD-Rom.
Please include a hard copy proof with disks.
Label media appropriately with name, phone, publication date and
return address.
E-mail: Sending your ad via e-mail attachment is not recommended.
Such attachments are not always reliable and can contain viruses. If
you must send your ad attached by e-mail, you should address your
message to sendyourad@coxohio.com.
If you would like more information on how your company can
send ads electronically, call the Publishing Operations Department
at (937) 225-2059 or visit our electronic ads Web site at
www.sendyourad.com.
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Mechanical Measurements
Shoppers’ Extra
Every business could use some extra shoppers, and our Shoppers Extra in
both Butler and Warren counties combine local news and features content, our
very popular “Cook of the Week” featuring local recipes, as well as hundreds
of classified ads for merchandise, autos, real estate. With weekend distribution,
the Shoppers Extra is also packed with grocery coupons and inserts from
local and national retailers.
Butler County Shoppers Extra:
Delivered to Non-Subscribers of the Middletown Journal,
Hamilton Journal News and Oxford Press in Butler County and the cities of
Franklin and Carlisle. Butler County Version
Zip codes distributed: 45005, 45042, 45044,
45050, 45067, 45330
Warren County Version Zip codes distributed:
45034, 45036, 45039, 45040, 45054, 45065,
45068, 45107,* 45140, 45152, 45122*.
* Partial Zip disclaimer
Deadline: Tuesday, 4 p.m.
Photos cut with 90-line screen. Ads must be at least as many inches
deep as they are columns wide.
Standard-size printed page:
11 5/8" x 21".
6 columns per page.
1 13/16" per column.
Tabloid-size printed page:
9 5/8" x 11 1/2".
5 columns per page. 1 13/16" per column.
Tabloid double truck:
10 1/2 columns (20 5/16" x 11 1/2").
Standard double-truck page:
12 1/2 columns by 21". Minimum double-truck width accepted is 8 1/2
columns (8 columns plus the gutter, which is billed as 1/2 column).
Only 8 1/2, 10 1/2 and 12 1/2 column double truck ads will be accepted.
126 column inches per ROP page (billed).
All ROP ads over 18" must go full depth (21").
All Tabloid ads over 10" must go full depth (11 1/2").
Any ads over 18" deep will be charged the full depth of 21".
Strip ads must be at least 5 columns x 2".
Note: The printed page will be reduced up to 2 percent to ensure print
quality. Digital files may be adjusted to fit.
See your advertising representative for other sizes.
Rates
Open $9.00
6x 7.50
12x 6.00
24x 5.00
52x 4.50
Contact any Cox Ohio Publishing representative for details on how you can ad your
message to the Extra.
All ads that appear in print may appear online in some form on
any or all of our Web sites. Ask your sales representative for more
information.
Column width for standard-size display pages:
Minimum
Number of Width Width depth
columns in inches in inches in inches
1 1 13/16 1.833 1
2 3 3/4 3.792 2
3 5 3/4 5.750 3
4 7 11/16 7.708 4
5 9 5/8 9.667 5
6 11 5/8 11.625 6

Distribution Services
We offer a variety of preprint distribution options that can help you
reach your best customers. You can count on credible, reliable delivery
of your advertising message in any of our daily or weekly newspapers
and our total market coverage (TMC) publications delivered via our
newspaper carrier force. Subscriber and TMC delivery is available
by ZIP code in Butler, Warren, Montgomery, Greene, Miami and Clark
counties, as well as in single-copy editions by zone.
We offer discounts for full-run circulation and annual quantity
contracts. We can deliver inserts that you supply, or create a turn-key
print and delivery program that will provide fast, flexible and affordable
four-color inserts with free design and copywriting included. Plus,
choose from a wide variety of ink and paper combinations to add
maximum impact to your promotion (see our Print Plus Section on next
page).
JournalNews
ZIP code: 45011, 45013, 45014, 45015, 45053, 45056, 45067, 45069
The Middletown Journal
ZIP code: 45005, 45036, 45042, 45044, 45050, 45064, * 45066, 45067, 45327
The Pulse-Journal
ZIP code, Mason: 45039, 45040, 45140, 45249, 45034
ZIP code, West Chester: 45011, 45044, 45069, 45241
The Western Star
ZIP code: 45036, 45039, 45054, 45065, 45068, 45152
Fairfield Echo
ZIP code: 45011, 45014, 45015
The Oxford Press
ZIP code: 45013, 45056
Warren County Extra
ZIP code: 45034, 45036, 45039, 45040, 45054, 45065, 45068, 45107, 45122,
45140
Butler County Shopper’s Extra available to non-subscribers in all
Middletown Journal, JournalNews and Oxford Press ZIP codes.
Dayton Daily News and Springfield News-Sun distribution available.
See representative for updated delivery quantities. Extra TMC available
by ZIP code.
Preprint Labeling Specifications
Each skid (pallet) of preprints delivered to the PTC needs to be labeled on two
adjacent sides with the following identifying information:
1. Advertiser’s name.
2. Publication name (each publication separately skidded). i.e. Dayton Daily
News, Springfield News-Sun, Hamilton JournalNews, Middletown Journal.
Publication name is critical and should be printed in large font size (36 point
or larger).
3. Subscriber and nonsubscriber quantities must be separated.
4. Publication date (if two or more publication dates, then preprints
should be separately broken out and labeled).
5. Number of preprints contained on the skid or in the box.
6. Total number of preprints for this insertion.
7. Skids or boxes need to be numbered 1 of 12, 2 of 12, etc.
• Boxes of preprints not delivered on a skid need to be labeled with
the above information on one side.
• Preprints must be stacked on nonreturnable skids designed for use
with fork trucks.
• A skid of preprints should be shrink-wrapped with plastic to protect
the preprints.
• Height limit: 5 1/2', weight limit: 2,800 lbs.
• FONT SIZE USED FOR LABEL: 36 POINTS.
6
Distribution Rates, Daily & Sunday
Single sheet $37.50 CPM
4 pages 40.50 CPM
8 pages 44.50 CPM
12 pages 47.50 CPM
16 pages 49.50 CPM
20 pages 51.50 CPM
24 pages 54.50 CPM
28 pages 56.50 CPM
32 pages 58.50 CPM
36 pages 60.50 CPM
Over 36 pages, add $2 per thousand per every 4 pages in excess of
the 36 page rate above.
Reservations due 14 days in advance of insertion. Holiday distribution
may require additional lead times for reservation and delivery.
Annual Volume Discount Contracts (in 1,000s)
100 5% discount
1,000 8% discount
2,000 10% discount
Full Run Discount — Place your insert full distribution in any* of our
publications and earn a 5% discount.
Minimum distribution of 10,000 per insertion order. *
All Oxford Press and Oxford Extra inserts must be inserted into the
entire distribution area.
Add 5 percent waste per publication distributed.
• Copy subject to approval.
• Insert zoning is available Monday-Sunday by ZIP code.
* Excludes Oxford publications
Preprinted Material Sizes and Specifications
All above rates apply to any free-standing preprint insert over
5 1/ 2" width x 8" deep page size to a maximum of 11" wide x
121⁄2" deep. Larger inserts must be folded. For folded pieces, there
must be a minimum spine length of 8". Any preprints which do not
meet the required specifications or delivery deadlines and must be
hand inserted will be assessed a $20 CPM upcharge in addition to
normal delivery charges.
Two-page, full-sheet inserts require 70 lb. uncoated or 100 lb. coated
stock.
Preprint Shipping Instructions
All deliveries are to be made to:
Dayton Daily News Print Technology Center
5000 Commerce Center Drive
Franklin, OH 45005
For delivery instructions call: (937) 743-6716
Dock hours:
Monday through Friday — 8:15 a.m.-4:30 p.m.
By appointment:
Saturday — 8:30 a.m.-noon. Arrangements for Saturday delivery
must be made by 9 a.m. Friday by calling (937) 743-6717.
Daily preprints are due a minimum of three business days prior to
publication date. Sunday preprints are due seven business days prior
to delivery. Preprints for weekly publications are due on the Monday
prior to publication. Holiday deadlines are earlier. Contact your Cox
Ohio sales representative for details.
Normal packaging instructions apply. Packaging specifications
available upon request.

Print Plus — Turn-Key Print and Distribution
70# OFFSET PAPER
81⁄2" x 11" SINGLE SHEET 81⁄2" x 11" SINGLE SHEET 11" x 17" FOUR-PAGE TAB
Up to four colors — one side Up to four colors — both sides Up to four colors — both sides
Quantities * Monday -Saturday Sunday Monday -Saturday Sunday Monday -Saturday Sunday
10,000-19,999 $57.24 CPM $62.64 CPM $60.48 CPM $65.88 CPM $109.08 CPM $117.72 CPM
20,000-49,999 55.08 CPM 60.48 CPM 58.32 CPM 63.72 CPM 102.60 CPM 111.24 CPM
50,000-99,999 54.00 CPM 59.40 CPM 56.16 CPM 61.56 CPM 99.36 CPM 108.00 CPM
100,000+ 51.84 CPM 57.24 CPM 55.08 CPM 60.48 CPM 97.20 CPM 105.84 CPM
Available paper colors (70# offset only):
70# Text Salmon 70# Text Ivory 70# Text Orchid 70# Text Blue 70# Text Yellow 70# Text Pink 70# Text Green
It is recommended to use white paper when printing full-color artwork. Colored paper can affect the ink shade of the final printed product.
100# GLOSSY PAPER 80# GLOSSY CARD
(Available in white only) (Available in white only)
81⁄2" x 11" SINGLE SHEET 11" x 17" FOUR-PAGE TAB 81⁄2" x 11" SINGLE SHEET
Four colors — both sides Four colors — both sides Up to four colors — both sides
Quantities * Monday -Saturday Sunday Monday -Saturday Sunday Monday -Saturday Sunday
10,000-19,999 $70.20 CPM $75.60 CPM $128.52 CPM $137.16 CPM $89.64 CPM $95.04 CPM
20,000-49,999 68.04 CPM 73.44 CPM 124.20 CPM 132.84 CPM 86.40 CPM 91.80 CPM
50,000-99,999 65.88 CPM 71.28 CPM 119.88 CPM 128.52 CPM 84.24 CPM 89.64 CPM
100,000+ 63.72 CPM 69.12 CPM 116.64 CPM 125.28 CPM 83.16 CPM 88.56 CPM
* 10,000 minimum, except Oxford Press where minimum is full distribution.
Reservations, art and copy deadlines
Monday-Saturday:19 days prior to delivery
Sunday: 21 days prior to delivery
Proof deadline: 12 days prior to delivery
Internet Advertising
Run full distribution in any Cox Ohio publication and save 5%.
Site Description:
All of our publications have a complimentary Web site to browse,
act or interact with all that is going on locally in news, sports,
entertainment, shopping, recreation, weather and so much more.
It’s the most current local information, all in one place and always
accessible.
Our Audience: Page Views Unique visitors
MiddletownJournal.com 547,500 43,900
Journal-News.com 546,600 55,100
Western-Star.com 79,800 11,900
PulseJournal.com 83,100 15,200
Fairfield-Echo.com 21,400 3,700
OxfordPress.com 53,000 22,300
Source: 2005 Site Catalyst Sept. 2005 (6-month period)
User Profile:
❒ 65% are ages 25-54
❒ 73% have household incomes more than $50,000
❒ 59% are college-educated
Source: 2005 SCARBOROUGH REPORT, RELEASE 1 (Southwest Group daily papers)
Additional copies (6,000 maximum)
81⁄2" x 11"; 70lb. offset: $40 CPM
100lb. glossy: $50 CPM
80 lb. glossy card: $65 CPM
7
Advertising options:
• Targeted advertising
• E-mail newsletters
• Sponsorships
• Rich media
Shopping
Folding
One fold: add $6.50 CPM
Two folds: add $13.00 CPM
Two folds are available only on additional copies
and cannot be inserted for distribution.
Reach more customers by placing your print ad in our online
Marketplace. Linked to all of our publications’ Web sites,
Marketplace gives our Web audience the ability to shop by category,
by item or by newspaper from hundreds of advertisers that have
placed their print ads online with us. Once you’re in Marketplace,
your print ad becomes dynamic, searchable copy. Your ad can link
to your Web site for more information, and it can be printed or
e-mailed to share with other shoppers. A variety of other features
will set your advertising apart from those of your competitors.
For more information, contact your advertising
representative or Jay King at (937) 225-2185
Fax (937) 225-2203, e-mail: jking@coxohio.com
or see our online media kit at
www.coxohiopublishing.com/online

Special Services
Co-operative Advertising
We can help you discover extra dollars to increase your advertising
exposure with co-op advertising. Our free services include: computer
access to applicable co-op programs; supplier advertising fund
inquiries; effective co-op ad allocation, copy, layout and campaign
planning; and duplicate billing and tear sheets.
For co-op advertising assistance, call your account representative.
Market Research
Our Advertising Marketing Research Department can provide you
with valuable market data to help you plan your advertising and
merchandising strategies. Information available includes demographics,
retail sales, shopping habits, newspaper readership, media analysis,
lifestyle segmentation, site location analysis and an array of customized
database applications.
Copy Regulations
Type or cuts will not be set parallel with column rules, upside down or
backwards, or in any other unorthodox manner, when such occupies
10% or more of the total space, except full-page ads may be turned as
much as 90 degrees.
Political Regulations
• The words “Paid Political Advertisement” must appear on the top of
each ad in at least 12 point type — (1 or 2 column ads = 1 time,
3 or 4 column ads = 2 times, 5 or 6 column ads = 3 times)
• At the bottom of each ad, a disclaimer must appear in 8 point type,
“Paid for by” (person’s name or committee, etc.)
• All political ads must be paid for in advance.
• The above mentioned also applies to inserts/flyers.
Contract Regulations
Exceeding contract: If advertiser exceeds contract level, the rate
will be adjusted accordingly to the new contract level achieved for the
previous 30 days (or beginning of contract if within the first 30 days
of contract) and for the remainder of the contract. Periodic reviews of
contract performance may result in mid-contract rate adjustments in
order to provide the advertiser the lowest rate possible.
Contract not fulfilled: If, at the expiration of an advertising contract,
or upon prior termination by the ADVERTISER or the PUBLISHER, for
any cause, the ADVERTISER has not met the expenditure specified, the
advertising space purchased will be rebilled to the ADVERTISER at the
dollar volume level actually incurred, according to the rate schedules in
effect when the advertising was published. Periodic reviews of contract
performance may result in midcontract rate adjustment, in order to give
the advertiser the lowest rate possible and avoid excessive short-rate
charges.
Terms of Payment
Retail advertising rates are not commissionable. Payment must
accompany all orders from accounts until credit is established. Credit
available upon approval of credit application. Applications are available
from your advertising representative. Invoices are due and payable
20 days after receipt. Publisher reserves the right to establish late fees
and penalties.
• Retail rates are available to advertisers who sell a product or service
to the public, through one or more retail outlets, owned and operated by
the advertiser in our retail trade area.
• Maximum adjustment for errors will be limited to the actual space in
which the error occurs.
Confidentiality: It is expressly agreed that neither Advertiser nor Cox
Newspapers, nor their respective agents and representatives, shall
disclose in any manner the terms and conditions of this Agreement to
anyone not a party to it.
8
General Rate & Copy Policy
Cox Ohio Publishing reserves the right to properly classify, reject,
alter or omit part or all of any advertisement, or lighten type, borders
and cuts to conform with the policies of the newspapers or the best
interests of its readers.
Fraudulent, dishonest or misleading advertising will not knowingly be
accepted.
Verbal agreements, promises, waivers, understandings or conditions of
any nature not contained in this rate card shall not be binding upon the
publisher.
All advertising is accepted and published with the understanding that
all the rates and regulations herein contained are acceptable to the
advertiser.
Advertiser assumes all liability for content of advertising, and agrees to
defend, hold harmless and indemnify Publisher for all damages arising
therefrom. Liability for typographical errors, wrong insertions, omissions,
late publications and/or nonpublication, nonperformance due to Acts of
God, as well as all other matters Advertiser might raise relevant to this
contract, is limited to an adjustment of charges. Claims for an allowance
for such matters must be made within seven (7) days of the matter’s
first occurrence. Publisher will not be deemed to have broken this
contract, nor will Publisher be liable for lost profit, unachieved business
opportunities, consequential damages or any other monetary damages
beyond the advertising charges payable to Publisher hereunder.
Services purchased by Advertiser through an advertising agency will
count toward any dollar volume requirement herein. Advertiser accepts
full joint and severable liability, along with the advertising agency, for all
advertising purchased hereunder through an agency.
Publisher reserves the right to revise or reject, at its option, any
advertisement deemed objectionable by the Publisher in subject matter,
phraseology or composition or any advertisement illegal under the
laws of the state. (Publisher shall determine the classification of each
advertisement.)
The Publisher reserves the right to revise advertising rates upon
30 days’ notice to current rate holders.
Advertising set to resemble news matter must carry the word
“Advertisement” at the top in bold 8-point type once for every two
columns of width.
No adjustments will be made because of position when ad is properly
classified.
All “going-out-of-business” ads will be accepted on a cash-with-copy
basis only.
Brokered advertising space will not be accepted.
Rates included in this rate card or in advertising agreements do not
include any network sales commission, transaction or other such fees,
which shall not be the responsibility of the Publisher unless so specified
in writing.
In publications that provide a Web presence for in-paper advertisements
as part of the standard per-column-inch rates, advertisers may elect to
opt-out of the Web portion of that advertising placement and Cox Ohio
Publishing will refund a portion of the advertising charges for omitting
these services. An advertiser may only opt-out of the Internet portion
on or before the published camera-ready deadline for the ad. After
that time, the Internet presence may be turned off at the advertiser’s
request, but no refund will be provided.
Notice of error or omission
Advertisers are requested to check the first insertion of any ad for
accuracy. We cannot be responsible for more than one incorrect
insertion or for more than the cost of the advertisement in which the
error occurred, nor can the Publisher assume liability or financial
responsibility for omission or typographical errors. We will not be
responsible to give adjustments on ads run after 90 days from
publication.