ACHIM HICKMANN - Hickmann GmbH
ACHIM HICKMANN - Hickmann GmbH ACHIM HICKMANN - Hickmann GmbH
04 • 11 DESIGN YOUR LIFE WITH EVORA & 24nexx REACHING THE TOP WITH A QUALITY STRATEGY ACHIM HICKMANN A HIGH-FLYER WITH A VISION FOR THE FUTURE AND TEAM SPIRIT
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04 • 11<br />
DESIGN<br />
YOUR LIFE<br />
WITH EVORA<br />
& 24nexx<br />
REACHING THE TOP<br />
WITH A QUALITY<br />
STRATEGY<br />
<strong>ACHIM</strong><br />
<strong>HICKMANN</strong><br />
A HIGH-FLYER WITH A<br />
VISION FOR THE FUTURE<br />
AND TEAM SPIRIT
Uncomplicated<br />
Competent<br />
Successfully<br />
Achim <strong>Hickmann</strong><br />
A high-flyer with a vision for the future and team spirit<br />
When networking legend Achim <strong>Hickmann</strong> has a hand in something, it<br />
can only mean something good as Achim <strong>Hickmann</strong> is a high-flyer. Everything<br />
he has put his hands on so far has been a success. The present<br />
day case, proving <strong>Hickmann</strong> has a nose for all things network marketing<br />
is the integration of EVORA and 24nexx. The Evora Cosmetic & Wellness<br />
<strong>GmbH</strong> – a “veteran” of the German networking scene – has been distributing<br />
beauty products and nutritional supplements by means of direct<br />
selling for more than 34 years. 24nexx has specialized in the distribution<br />
of exclusive designer fashion and fashion accessories and has trendy labels<br />
like Calvin Klein and Tommy Hilfiger on its books as well as conventional<br />
bespoke business wear. Under the direction of Achim <strong>Hickmann</strong>, a<br />
new cooperation between both companies has been born, promising fantastic<br />
advantages for distribution partners from both EVORA and 24nexx.<br />
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Design<br />
Life your<br />
24nexx is the latest business coup by Achim <strong>Hickmann</strong>,<br />
who can be described as anything but a stranger in the Ger-<br />
man networking scene. In November 2007, as the CEO he<br />
launched the young company 24nexx and it looks as though<br />
it has all the prerequisites for mixing in the premier league of<br />
networking companies.<br />
24nexx offers trendy and classic fashion as well as exclusive<br />
fashion accessories via a home-store concept. There have<br />
been similar concepts previously, but owing to his decades<br />
of experience in network marketing Achim <strong>Hickmann</strong> knows<br />
why these have not been successful and of course how it must<br />
be done better. The market for fashion items in Germany is<br />
around five times larger than the beauty product market and<br />
even fifteen larger than the market for nutritional supple-<br />
ments – this represents enormous potential for network mar-<br />
keting companies; something which will now be taken full<br />
advantage of by 24nexx.<br />
The fundamental idea behind 24nexx is as simple as it is in-<br />
genious: Alongside a collection of the latest and most stylish<br />
fashion products, which can be modified to the latest fashion<br />
trend, there is also the “classics” - particularly noteworthy<br />
here are the tailor-made shirts – concept. Not only can dis-<br />
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INSIGHT
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On average a “homestore”<br />
can generate<br />
turnover of between €500<br />
and €1000, leading to an<br />
average commission of<br />
8% to 10% to the upline.<br />
tribution partners offer their custom-<br />
ers the very latest collection of Bogner,<br />
Rosner, Napapijri or Tom Tailor, but<br />
all classic business wear that never goes<br />
out of fashion. In this way, there is no<br />
risk of being stuck with out-dated mod-<br />
els, which are no longer in fashion in the<br />
up-coming season.<br />
The tailor-made shirt and blouse con-<br />
cept is a particularly ingenious advan-<br />
tage from 24nexx, which other com-<br />
panies in this industry cannot offer<br />
their distribution partners. Just like a<br />
building block system, choosing from<br />
up to 80 variants (collar size, sleeve<br />
length, waist), the customer can cre-<br />
ate a bespoke shirt or blouse, which<br />
has been individually tailored to their<br />
needs. 10 different styles are available<br />
to choose from in each case. The high-<br />
light: All variants are already produced<br />
in advance. In this way, customers are<br />
not subjected to any long delivery<br />
times, as the shirts and blouses<br />
are immediately retrievable<br />
from the massive storage<br />
facility and don‘t have<br />
to be manufactured<br />
upon request. This is made possible by<br />
the rock-solid financial background,<br />
which is an absolute must for any fash-<br />
ion business.<br />
Further highlights are the jeans and<br />
handbag collection each with over 100<br />
different styles to choose from. Jeans<br />
have become a downright star perform-<br />
er in Network Marketing in German-<br />
speaking parts of Europe over the last<br />
few years. However the hype surround-<br />
ing jeans as one of the easiest products<br />
of them all, has come to a swift end, in<br />
many cases. Things are different with<br />
24nexx. The company was not only the<br />
pioneer in the jeans network but assert-<br />
ed its strong position like never before<br />
on this market and continued to grow.<br />
With 24nexx and jeans every product<br />
party is turned into an event. Alongside<br />
inexpensive self-produced jeans, The<br />
Royal Blues and Sphinxx, 24nexx also<br />
offers well-known jeans brands like for<br />
example from Bogner, Hilfiger, Seven,<br />
Rosner, Jack & Jones etc. at sensa-<br />
tional prices. This and the fact that with<br />
24nexx distribution partners don‘t<br />
have to open an entire warehouse con-<br />
taining thousands of jeans at their own<br />
expense is the recipe for success of the<br />
somewhat different jeans concept, with<br />
which Achim <strong>Hickmann</strong> has continually<br />
built up his strong position, while other<br />
competitors had already thrown in the<br />
towel.<br />
But there is more: Achim <strong>Hickmann</strong><br />
wouldn‘t be Achim <strong>Hickmann</strong> if he<br />
didn‘t realize early on that fashion and<br />
jeans are an area where market lead-
The tailor-made shirt<br />
and blouse concept is<br />
a particularly ingenious<br />
advantage from 24nexx,<br />
which other companies<br />
in this industry cannot<br />
offer their distribution<br />
partners.<br />
ership in direct selling is within reach<br />
through a rational concept. The next<br />
logical step was therefore to develop<br />
his very own model in order to take<br />
huge steps towards reaching this goal.<br />
24nexx offers its distribution partners<br />
a commission-based business through<br />
its own “home-store” - a fashion bou-<br />
tique at home – that really couldn’t<br />
function any better.<br />
All available fashion items and accesso-<br />
ries up to a total volume of €10,000 can<br />
be borrowed on consignment and in the<br />
worst-case scenario, if the products are<br />
not sold can be given back with complete<br />
reimbursement of the security deposit.<br />
In this way, there is no risk involved for<br />
distribution partners. This is of particu-<br />
lar importance to the Founder of the<br />
company, Achim <strong>Hickmann</strong>, as the en-<br />
trepreneurial risk should not have to be<br />
borne by distribution partners: “Many<br />
companies pass their economic risk on<br />
to the consultants. And this financially<br />
ruins many consultants. We consider<br />
this way of operating of both moral and<br />
legal concern and we distance ourselves<br />
from this.” For the “home-store”, a se-<br />
curity deposit of a mere 20-30% of the<br />
selling value is required. The trade mar-<br />
gins lie between 20 and 40% and occa-<br />
sionally exceed this.<br />
In their organization, distribution<br />
partners can facilitate further “home-<br />
stores”, thereby duplicating turnover<br />
and commission. On average a “home-<br />
store” can generate turnover of between<br />
€500 and €1000, leading to an average<br />
commission of 8% to 10% to the upline.<br />
If your home-store facilitates further<br />
“home-stores”, it is possible in a rela-<br />
tively short period of time to generate<br />
commission of thousands of euro – in<br />
addition to the trading margins on sold<br />
fashion items.<br />
For customers of distribution partners<br />
it is possible through the so-called “end<br />
customer registration” to place orders<br />
independently via their own customer<br />
number. The turnover generated in this<br />
way will be automatically assigned to<br />
the corresponding distribution partner<br />
– it couldn‘t be easier.<br />
To ensure a successful start in your own<br />
“home-store” business, in addition to<br />
seminars and tools for the building up<br />
of business, which are based on years<br />
of practical experience, 24nexx also<br />
offers competitions and incentives pro-<br />
viding motivation and tangible success.<br />
Particular emphasis is placed on the es-<br />
tablishment of a regular base of custom-<br />
ers - “This creates more stability in the<br />
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„In this way many<br />
distribution partners working<br />
independently will be able to<br />
enjoy unlimited success.“<br />
organizational structure and there are<br />
less fluctuations in turnover. The home-<br />
stores that are made available provide a<br />
higher personal sales volume, meaning<br />
during the organizational build up high<br />
levels of commission can be achieved<br />
faster”, according to <strong>Hickmann</strong>. “In this<br />
way many distribution partners work-<br />
ing independently will be able to enjoy<br />
unlimited success.”<br />
This uncomplicated and lucrative sys-<br />
tem offered by 24nexx was made pos-<br />
sible predominately through coopera-<br />
tion with EVORA, which was initiated<br />
by Achim <strong>Hickmann</strong>. This cooperation<br />
was a decisive move in the launch of<br />
24nexx. The entire logistics and infra-<br />
structure – from taking orders and ship-<br />
ment to the calculation of commission<br />
– is provided by EVORA and distribu-<br />
tion partners from both companies can<br />
benefit from fantastic synergy effects. In<br />
concrete terms: The distribution part-<br />
ners from EVORA and 24nexx have<br />
full access to the products of the other<br />
company, thereby perfectly comple-<br />
menting their already existing range<br />
of products. The beauty products from<br />
EVORA can now be offered in con-<br />
junction with the fashion items from<br />
24nexx and visa versa – this allows<br />
distribution partners from both com-<br />
panies to help their customers achieve<br />
an all round perfect look. “Commis-<br />
sionable turnover will be fully credited<br />
to one‘s own account and also to those<br />
accounts of the sales organization.<br />
In this way, the consultants from both<br />
companies benefit from the additional<br />
turnover”, explains <strong>Hickmann</strong> and con-<br />
tinues: “Our compensation plan is nat-<br />
urally based on the best that there is in<br />
Germany and around the world. It not<br />
only takes into account the interests of<br />
the top consultants but also the inter-<br />
ests of all distributors, who do the most<br />
important work: sell the products. The<br />
middle leadership level doesn‘t come<br />
away too badly either. The compensa-<br />
tion plan is tried and tested and works<br />
in all situations.” It seems as though<br />
nothing can stand in the way of the<br />
ambitious aim of becoming one of the<br />
five largest German network marketing<br />
companies within the next few years<br />
and to celebrate expansion through-<br />
out Europe in the medium term. As of<br />
the beginning of April, he has already<br />
reached his first interim goal – market<br />
leadership in fashion.
Achim <strong>Hickmann</strong><br />
A doer with caliber<br />
For 30 years now, Achim <strong>Hickmann</strong> has put his heart and soul<br />
into Network Marketing. These 3 decades of his astonishing ca-<br />
reer haven‘t slowed down <strong>Hickmann</strong>‘s energetic drive. Achim<br />
<strong>Hickmann</strong> answers statements like “power lies in silence” dryly<br />
and humorously: “Death lies in silence. Power lies in unrest.<br />
For me impatience is a virtue.” Achim <strong>Hickmann</strong>, the father<br />
of two children and keen western rider has joined the premier<br />
league of the industry in record time and has achieved huge<br />
success during his career. This man knows what he is talking<br />
about – and above all else why. As the co-founder of the largest<br />
German MLM company at the time under the name LR-Inter-<br />
national from Ahlen in Westphalia, in 1985 <strong>Hickmann</strong> laid the<br />
foundation for an unparalleled success story of a networking<br />
company on German soil – until today. Being both responsible<br />
for and leading the entire sales and distribution of LR, in 2003<br />
he increased turnover to over 200 million euro.<br />
Due to irreconcilable differences with his partners, at the end<br />
of 2004 he sold his shares in LR-International and following<br />
expiry of his non-competition clause, he joined EVORA as<br />
marketing director at the beginning of 2007 and as a partner<br />
towards the beginning of 2009. The reason he decided in fa-<br />
vor of EVORA is, according to Achim <strong>Hickmann</strong>, very easy to<br />
explain: “This small but impressive company contains mas-<br />
sive potential, which was just waiting to be exploited.” The<br />
first-class products and the flexibility when it comes to addi-<br />
tions, convinced <strong>Hickmann</strong> from the word go. In addition to<br />
this, there is excellently organized administration and logistics<br />
as well as an unparalleled customer service. And last but not<br />
least, because the Matousek couple run the company with all<br />
their heart, <strong>Hickmann</strong> decided to begin his career anew with<br />
EVORA, continuing the success he had had with LR-Interna-<br />
tional.<br />
“Eyes open and charge”<br />
The journey to the top has not always been easy. <strong>Hickmann</strong>,<br />
who today is able to indulge his passion for traveling abroad<br />
and fast cars, comes from quite a modest background. He grew<br />
up with three sisters and recognized the potential of network<br />
marketing at a rather young age, partly due to his parents’ re-<br />
tail store, which offered few rewards for a lot of work. Thanks<br />
to his phenomenal business acumen, <strong>Hickmann</strong> was able, after<br />
giving up his job as a social insurance clerk and founding the<br />
company LR-International, to build up a downline of several<br />
thousand distribution partners within a very short period of<br />
time. The success of his sponsored partners continues to this<br />
very day, even though <strong>Hickmann</strong> left the company more than<br />
six years ago. Knowing that he is in part responsible for the last-<br />
ing success of these people is the most significantly positive and<br />
enriching aspect of network marketing for Achim <strong>Hickmann</strong>.<br />
At the same time, he continues to emphasize that hard work<br />
and endurance are the elementary characteristics important to<br />
achieving lasting success in the industry. His guiding principle<br />
therefore, is to quickly press his business partners into service<br />
– true to the motto “eyes open and charge.”<br />
Achim <strong>Hickmann</strong> has taught a great number of people the busi-<br />
ness of network marketing. One of the most important maxims<br />
of his leadership philosophy is: every consultant needs their<br />
own target planning to establish the right strategy for success,<br />
because ultimately, no one knows better than the consultant<br />
themselves what they want and need. “No one is left alone in<br />
this process,” emphasizes <strong>Hickmann</strong>. On the contrary: in or-<br />
der to facilitate a start-up, Hickman backs up his sponsored<br />
partners right from the beginning, helping them to build their<br />
networking business and making sure that their strategies are<br />
carried out from the beginning on, throughout the business, as<br />
this system can only work if everybody focuses on individual<br />
support of partners from the very first day. And to assure that<br />
newcomers to the industry also quickly find their way, Achim<br />
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Decisive to partner’s success are the<br />
following factors:<br />
• establishing concrete goals<br />
• having the burning desire to meet all goals<br />
• blocking out all negative influences<br />
• meeting all pre-requisites<br />
• adopting the right working pattern<br />
• finding a good mentor/sponsor<br />
• endurance<br />
<strong>Hickmann</strong> sees participation in start-up, product, and sales<br />
trainings, as well as other specialized trainings, as their duty<br />
in the course of establishing their organizations. Of course,<br />
this process separates the wheat from the chaff, as you cannot<br />
force somebody to have success, something Achim <strong>Hickmann</strong><br />
recognizes as well. “The support offered to the business’ part-<br />
ners should be as varied as they themselves are different. Each<br />
person brings their own strengths and weaknesses with them.<br />
The upline has to recognize these strengths and provide target-<br />
ed support for them. Only then is it possible to bring business<br />
partners onto the right path, so that they can reach their goals,”<br />
he explained.<br />
<strong>Hickmann</strong> favors one-on-one discussions in this process, be-<br />
cause they are the best possible means of establishing a solid<br />
basis for trust. After all, a partnership should provide both<br />
short- and long-term success and stability. <strong>Hickmann</strong> em-<br />
phasizes in discussing this interrelationship the advantages of<br />
the EVORA and 24nexx marketing plans, which are easy to<br />
implement. Quick success is certainly desirable, but it is not<br />
<strong>Hickmann</strong>‘s first priority. “For me, MLM is not a sprint, it‘s a<br />
marathon,” he told OBTAINER – and with more than 30 years<br />
experience in the business, he knows what he is talking about.<br />
Steady work is just as important, in his opinion, as getting off to<br />
a quick start. His tip for long lasting success then, is to develop<br />
a client group of between 30 and 50 people, and to sponsor 25<br />
frontlines in the quick start’s three month phase, before then<br />
switching to a marathon approach in which you secure at least<br />
three new frontline partners per month. Decisive to partner’s<br />
success are the following factors: establishing concrete goals *<br />
having the burning desire to meet all goals * blocking out all<br />
negative influences * meeting all pre-requisites * adopting the<br />
right working pattern * finding a good mentor/sponsor * en-<br />
durance.<br />
Most important of all though, however, is inner attitude. Hick-<br />
mann stresses that it is absolutely necessary to be convinced<br />
of the company, the products and last but not least to be con-<br />
fident in your own quality. In choosing a company, one should<br />
be careful to choose a company located in Germany, which has<br />
been on the market for a number of years. The upline is also<br />
very important, because these should aspire to the same suc-<br />
cess - and above all be there for - their downlines. Naturally,<br />
you have to have clearly defined goals, carefully plan, and then<br />
work on implementation.<br />
In addition to that, regular participation in trainings and semi-<br />
nars is important, as is having a personal connection with your<br />
company‘s executives, who can often quickly and clearly an-<br />
swer important questions, particularly in the beginning, and so<br />
contribute to a successful start in the business. As the godfa-<br />
ther of the cooperation between EVORA and 24nexx, Achim<br />
<strong>Hickmann</strong> is currently writing a further success-filled chapter<br />
into his own career in network marketing – and the chances<br />
that he will outperform his earlier successes are excellent.<br />
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EVORA - Professional Cosmetics at the<br />
Highest Level<br />
EVORA Cosmetic & Wellness <strong>GmbH</strong> has been an established<br />
part of the German direct selling industry, and has been set-<br />
ting new benchmarks through its cooperation with 24nexx<br />
– both for itself and for the whole sector. This innovative<br />
business, rich in tradition, was one of the first German cos-<br />
metic businesses in direct marketing. With the introduction<br />
of Achim <strong>Hickmann</strong>, the business transitioned from a home<br />
party company to a network marketing firm, but without los-<br />
ing the advantages of the home party business. The company,<br />
headquartered in Bavaria‘s Grosswallstadt, has long been<br />
lead by Karin and Hans Matousek, the married couple who<br />
founded it. By now, one can hardly talk about network mar-<br />
keting without mentioning its name. Even though their be-<br />
ginnings were difficult, the Matouseks remain on course with<br />
optimism, determination, and patience in spite of all obstacles<br />
and worries, and made their dream of running their own com-<br />
pany a reality.<br />
The idea of a direct marketing firm was still revolutionary in<br />
the ‘70s, and was by no means as self-evident a choice as it is<br />
today. By excluding the middlemen though, it was possible to<br />
establish an excellent and, above all, direct line to the client.<br />
This ‘hotline’ to the client is what differentiates companies like<br />
EVORA or 24nexx from impersonal catalogue or telephone<br />
shopping firms. After all, even in the 21st century it is individ-<br />
ually tailored customer service that guarantees both customer<br />
satisfaction – the likes of which other companies can dream of<br />
– and also the company’s enormous flexibility. The business’<br />
partners, and through them the firm itself, are always close to<br />
their clients and can quickly recognize and adapt both to the<br />
customers’ demands and to new trends.<br />
The opinions of the clients and their consultants count to-<br />
wards and guarantee success. Over 30 years ago, it was just<br />
these reasons that made it important to the Matouseks that<br />
they create a business opportunity for ‘normal people’, in<br />
which they could use network marketing to find success by<br />
uncomplicated means, regardless of their qualifications or po-<br />
sition in life. EVORA supports its business partners in every<br />
respect. Their products are first class, cutting edge, and<br />
perfectly match their customers’ tastes. Behind it all lies<br />
their central philosophy: motivation through success.<br />
Each and every person should have the same chance to<br />
achieve their goals – whether they are out to secure a<br />
second income, a career in network marketing, or even<br />
complete financial independence.<br />
The most important factor for success was always the<br />
Matouseks’ visionary attitude. Without having a focus<br />
on the future, a company cannot survive in the long-term. The<br />
decision for direct marketing was, at the time they made it,<br />
innovative and forward-looking. Today, it is the newly intro-<br />
duced products - above all the exclusive cosmetics series by<br />
the worldwide acclaimed Pope of Beauty, Dr. Jules Nabet.<br />
EVORA remains active, engaged and forward-thinking,<br />
which is why Karin and Hans Matousek recently welcomed<br />
no one less than Achim <strong>Hickmann</strong> onboard, who as Business<br />
Director and Co-owner will set sail, steering the company in<br />
cooperation with 24nexx full steam ahead towards new re-<br />
cord revenues – true to the firm’s motto: EVORA – achiEv-<br />
ing, Vision, Originality, tRend-setting, Attractiveness.<br />
The company, headquartered in Bavaria‘s<br />
Grosswallstadt, has long been lead by Karin<br />
and Hans Matousek, the married couple who<br />
founded it. By now, one can hardly talk about<br />
network marketing without mentioning its<br />
name.<br />
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Beauty through the Elements of Nature<br />
EVORA need not shy away from comparisons with other ex-<br />
clusive cosmetics that are gentle on the skin. With respect to its<br />
premium quality strategy, EVORA has been offering a complete<br />
portfolio of care products for over 30 years, which unite science’s<br />
newest recognitions with ancient knowledge of nature‘s secrets.<br />
Thanks to this combination, the company is able to offer effec-<br />
tive and natural care products tailored to the skins needs in five<br />
respective product lines: the Cosmetic Line, Sun Care, the Select<br />
Perfume Line, the Aloevora Line and Colostrum.<br />
The absolute top product in the CosmeticLine is the so-called<br />
Power Pearls. These combine the ingredients of other anti-aging<br />
creams and lotions available on the market into a single product,<br />
producing sensational results. The Power Pearls contain vitamin<br />
E, Q10 and biotin, and work directly in the skin against wrinkles<br />
by increasing the effectiveness of the skin’s moisture reservoirs<br />
and by improving the flow of oxygen. The super-moisturizing<br />
gel contains the revolutionary new active ingredient Matrixyl, as<br />
well as NMF-factors, Allantoin, Aloe Vera, D-Pantenal, biotech-<br />
nilogical splene extract, biotechnilogical hyaluronic acid and mi-<br />
mosa extract. Matrixyl speeds up the body’s own production of<br />
collagen, and can with regular use decrease the depth of wrink-<br />
les by up to 45% in only four weeks – as proven by dermatolo-<br />
gical tests. These results can only be matched by sub-cutaneous<br />
shots below wrinkles, but Power Pearls are pain-free and far less<br />
expensive.<br />
The products in the Aloevora line, which are based on the gel<br />
from Aloe Vera Barbadensis Miller, were developed to take full<br />
advantage of the potential of this plant and its valuable characte-<br />
ristics, while avoiding toxic ingredients in the process. Through<br />
the inclusion of carefully selected additives, which support the<br />
effects of Aloe Vera, the products of the Aloevora line guaran-<br />
tee the highest standard of naturalness and sustainability. Aloe<br />
Vera can truly be called a ‘natural wonder’, especially due to its<br />
pleasing and healing impact on the human body, which has been<br />
renowned for thousands of years. Even the ancient Egyptians<br />
used this wonder-plant for cosmetic purposes – the best known<br />
example of which is Cleopatra, who is still known today for her<br />
fabled beauty. The return to natural, effective cosmetics has<br />
been a growing trend for years now, and has created an immen-<br />
se market - further evidence to the fact that EVORA‘s products<br />
are at the cutting edge of what‘s in style. Shampoo, body wash,<br />
and gel are based on Aloe Vera, enriched with further natural<br />
ingredients, amplify outer beauty – while Aloe Vera juices are<br />
made available internally, either in their pure form or enhanced<br />
with honey. The products of the Aloevora line meet the highest<br />
possible requirements for being natural, effective and sustaina-<br />
ble, a fact reflected by the „Aloevora Gütesiegel“ and the „Inter-<br />
national Aloe Science Council“ seals of approval, which are only<br />
given to products which fully meet the most exacting quality<br />
standards - from the means of harvesting the resource, to its sto-<br />
rage, through to its treatment during production. Every client<br />
can thus be confident that they are holding rigorously controlled<br />
and exclusive products in their hand, products which will have<br />
an incredibly pleasant influence on their beauty and wellness.<br />
In addition to the Aloevora line, the products in the Select Perfu-<br />
me Line and C+ Colostrum clearly convince as premium quality,<br />
exclusive products. The wide-ranging line of perfumes goes from<br />
light, fresh-smelling fragrances, through to flowery nuances, all<br />
the way to oriental and spicy perfumes – scents for every taste<br />
and occasion are available.<br />
With C+ Colostrum, EVORA offers a very special product, un-<br />
paralleled in its health-supporting effects. The term colostrum<br />
refers to the foremilk, or first milk, from mammals, which is<br />
fundamentally different from normal milk because it contains<br />
a combination of substances that naturally appear only here,<br />
in this milk. The milk used in C+ Colostrum comes from cows<br />
kept naturally, at pasture, and is subjected to the most rigorous<br />
state controls, guaranteeing the best possible quality. Environ-<br />
mentally friendly freeze-drying protects the valuable ingredients<br />
throughout the production process, so that they are not only not<br />
damaged or lost, but can be developed to their full potency and<br />
effectiveness.
Truly Oscar-Ready<br />
When it comes to quality and exclusiveness, EVORA is wit-<br />
hout compromise. Only the best is acceptable. Achim Hick-<br />
mann yet again reinforced this message in an impressive fa-<br />
shion, by sealing an exclusive cooperation between EVORA<br />
and the world’s acclaimed Pope of Beauty, Dr. Jules Nabet, at<br />
the end of last year.<br />
Dr. Nabet’s name has long been a label among the rich and<br />
beautiful, and is certainly not unknown to the readers of sty-<br />
le and lifestyle magazines. Having practiced in London, Pa-<br />
ris, Moscow, and Dubai, Dr. Nabet is recognized as one of the<br />
world’s experts on beauty and anti-aging treatments. Holly-<br />
wood stars and icons of the runway are happy to turn his way,<br />
whether it be in maintaining their beauty or maybe even in get-<br />
ting a little bit of a boost. Naturally, Dr. Nabet will not name<br />
names, but his patient list is known to include the Who’s Who<br />
of the red carpet. In 2002, he published his secrets to natural<br />
beauty and anti-aging care, collected over decades of practice,<br />
in his bestseller “The Hormone Solution: Stay Younger Lon-<br />
ger with Natural Hormone and Nutrition Therapies” which<br />
has since been translated into over a dozen languages. But it is<br />
not just his experience that makes Dr. Nabet so successful and<br />
leads to his clients’ loyalty, it is also the innovative and exclusi-<br />
ve products that he uses - products are now exclusively availa-<br />
ble from EVORA.<br />
Dr. Jules Nabet’s line of cosmetics was developed together with<br />
French scientists and are among the best anti-aging products<br />
available worldwide, because they are the result of a combina-<br />
tion of medical and cosmetic research. Until now, the highly<br />
effective line of cosmetics was available only in select high-end<br />
stores, for example in “Harrod‘s”, the noble department store<br />
in London. Now however, anyone can bring a bit of Holly-<br />
wood glamour home. “The expansion of the product portfolio<br />
through this one-of-a-kind cosmetic line will be an incredible<br />
monument for EVORA”, Achim <strong>Hickmann</strong> declared. While<br />
Dr. Nabet has invested his know-how into these cosmetics,<br />
EVORA has taken over responsibility for the sales of these<br />
first-class products – a cooperation which could not only not be<br />
better, but one which further solidifies EVORA’s place among<br />
the best MLM businesses. The cooperation between EVORA<br />
and the worldwide acclaimed beauty-expert makes it possible<br />
to reach a completely new clientele, which was until now not in<br />
contact with direct marketing. OBTAINER WORLDWIDE esti-<br />
mates that about 10% of the German population has contact<br />
with network marketing, whether as client or business partner.<br />
The remaining 90% offer a nearly untouched market potential<br />
that can as of this moment for the first time be reached and<br />
motivated through this glamorous cooperation.<br />
Dr. Jules Nabet’s cosmetics also played a very special role in<br />
this year’s Oscar Awards ceremony. They were included in so-<br />
called ‘swag bags’ given to the nominated stars as a gift, which<br />
re-emphasizes how exclusive the line is. Who wouldn’t like to<br />
enjoy the luxury of a Hollywood star, at least once? The care<br />
products from Dr. Jules Nabet and EVORA make just that<br />
possible – an Oscar-ready performance and the coup that<br />
Achim <strong>Hickmann</strong> landed with it.<br />
04/2011 OBTAINER WORLDWIDE 25
EVORA supports regional sports<br />
EVORA doesn‘t just give its all for its partners in business: it<br />
also supports regional sports. It began doing so in 2009, when a<br />
complete remodeling of the former Mahlberg stadium in Hamm<br />
began through the energetic, first-class sponsoring of EVORA<br />
Cosmetic & Wellness <strong>GmbH</strong>. In the course of this work, the sta-<br />
dium was renamed the „EVORA Arena“. The complete reno-<br />
vation of the stadium began in 2009 with an expansion of the<br />
stands on the western side of the arena, which were inaugurated<br />
on July 17, 2010, offering an additional 900 seats for die-hard<br />
soccer fans.<br />
The Hammer SpVg Football club from the city of Hamm plays a<br />
very important roll in the life of Achim <strong>Hickmann</strong>. The soccer-<br />
mad top networker in fact played for the club and was the train-<br />
er of the club‘s youth team for a number of years, which is why<br />
the sponsoring of the club is especially important to him. The<br />
club‘s first team currently plays in the Westphalia league and<br />
is confident of shooting itself to new highs in the new EVORA<br />
Arena. The goal of securing their promotion into the regional<br />
league has been brought a whole lot closer to being made reality<br />
through the first-class sponsoring of EVORA.<br />
Seriousness & Security<br />
Achim <strong>Hickmann</strong> is a successful businessman. His priority is<br />
the success of the consultant: “Companies always expect loy-<br />
alty from their consultants. But what about the loyalty of the<br />
company to its consultants? The company has to protect its<br />
consultants from manipulation, restructuring, headhunting,<br />
and so on. The success of the consultant has to be a clearly sta-<br />
ted company goal, and decisions should not be made that act<br />
against the interests of the consultants,” clarified <strong>Hickmann</strong>.<br />
“We have high expectations with respect to values and norms.<br />
While ethics and morale are not so important in some compa-<br />
nies and the success of unfair work processes are ‘justified’, we<br />
would much rather go without the revenue from such actions<br />
and are happy to grow a bit slower, but with stability. We have<br />
no ‘back door’ here, and the business’ policies apply equally to<br />
everyone,” said <strong>Hickmann</strong>.<br />
EVORA & 24nexx offer their partners a fantastic, mutu-<br />
ally complimentary range of products, delivered to its clients<br />
through a perfectly organized infrastructure. EVORA and<br />
24nexx promise, as experienced businesses, excellent possi-<br />
bilities for growth and the introduction of new market poten-<br />
tials just waiting to be taken advantage of – right now!<br />
In summary, one thing is clear: Achim <strong>Hickmann</strong> is back.<br />
This great ambassador, who left his first company with a hea-<br />
vy heart, is charging back into business. He already wrote<br />
MLM history once, and many consultants bringing in over a<br />
million Euro per year have the persistent schooling of Achim<br />
<strong>Hickmann</strong> to thank for their success. Normally, a person has<br />
such a chance only once in their life. But destiny has spoken,<br />
and so Achim <strong>Hickmann</strong> is opening the door a second time,<br />
again ready to give it his all. For 24 people who want to make<br />
it all the way to the top, that want to work hard – intelligent-<br />
ly – for their own success, that are ready to build with full<br />
concentration their own million Euro business over the next<br />
four years, and that want to write history with EVORA and<br />
24nexx – exactly those 24 people are invited on an exciting<br />
voyage by Achim <strong>Hickmann</strong>. Maybe you belong to that group?<br />
If EVORA or 24nexx were not on your radar until now, then<br />
you should definitely take a closer look.<br />
When, in a few years, Achim <strong>Hickmann</strong> has again written<br />
history, when these 24 new partners are enjoying life and a<br />
passive income, then you will not be able to say: “Arg, if only<br />
I had known a few years ago!” OBTAINER WORLDWIDE will<br />
be joining and supporting Achim <strong>Hickmann</strong> and his team on<br />
their trip to the summit of this industry, because we too can<br />
surely learn much more from this businessman from Hamm,<br />
who started out to make the world a little bit better and al-<br />
ready became a legend in network marketing during his first<br />
career. Maybe we‘ll get to know one another on this trip. After<br />
all, while EVORA/24nexx may have been an insider tip until<br />
recently, that tip has just gone public, with the very lines you<br />
have just read.<br />
www.evora.de<br />
www.24nexx.com<br />
www.xx-revolution.com<br />
www.achim-hickmann.de<br />
www.youtube.com/user/EvoraTV/<br />
26 OBTAINER WORLDWIDE 04/2011 04/2011 OBTAINER WORLDWIDE 27
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