ACHIM HICKMANN - Hickmann GmbH

ACHIM HICKMANN - Hickmann GmbH ACHIM HICKMANN - Hickmann GmbH

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04 • 11<br />

DESIGN<br />

YOUR LIFE<br />

WITH EVORA<br />

& 24nexx<br />

REACHING THE TOP<br />

WITH A QUALITY<br />

STRATEGY<br />

<strong>ACHIM</strong><br />

<strong>HICKMANN</strong><br />

A HIGH-FLYER WITH A<br />

VISION FOR THE FUTURE<br />

AND TEAM SPIRIT


Uncomplicated<br />

Competent<br />

Successfully<br />

Achim <strong>Hickmann</strong><br />

A high-flyer with a vision for the future and team spirit<br />

When networking legend Achim <strong>Hickmann</strong> has a hand in something, it<br />

can only mean something good as Achim <strong>Hickmann</strong> is a high-flyer. Everything<br />

he has put his hands on so far has been a success. The present<br />

day case, proving <strong>Hickmann</strong> has a nose for all things network marketing<br />

is the integration of EVORA and 24nexx. The Evora Cosmetic & Wellness<br />

<strong>GmbH</strong> – a “veteran” of the German networking scene – has been distributing<br />

beauty products and nutritional supplements by means of direct<br />

selling for more than 34 years. 24nexx has specialized in the distribution<br />

of exclusive designer fashion and fashion accessories and has trendy labels<br />

like Calvin Klein and Tommy Hilfiger on its books as well as conventional<br />

bespoke business wear. Under the direction of Achim <strong>Hickmann</strong>, a<br />

new cooperation between both companies has been born, promising fantastic<br />

advantages for distribution partners from both EVORA and 24nexx.<br />

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Design<br />

Life your<br />

24nexx is the latest business coup by Achim <strong>Hickmann</strong>,<br />

who can be described as anything but a stranger in the Ger-<br />

man networking scene. In November 2007, as the CEO he<br />

launched the young company 24nexx and it looks as though<br />

it has all the prerequisites for mixing in the premier league of<br />

networking companies.<br />

24nexx offers trendy and classic fashion as well as exclusive<br />

fashion accessories via a home-store concept. There have<br />

been similar concepts previously, but owing to his decades<br />

of experience in network marketing Achim <strong>Hickmann</strong> knows<br />

why these have not been successful and of course how it must<br />

be done better. The market for fashion items in Germany is<br />

around five times larger than the beauty product market and<br />

even fifteen larger than the market for nutritional supple-<br />

ments – this represents enormous potential for network mar-<br />

keting companies; something which will now be taken full<br />

advantage of by 24nexx.<br />

The fundamental idea behind 24nexx is as simple as it is in-<br />

genious: Alongside a collection of the latest and most stylish<br />

fashion products, which can be modified to the latest fashion<br />

trend, there is also the “classics” - particularly noteworthy<br />

here are the tailor-made shirts – concept. Not only can dis-<br />

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INSIGHT


10 OBTAINER WORLDWIDE 04/2011<br />

On average a “homestore”<br />

can generate<br />

turnover of between €500<br />

and €1000, leading to an<br />

average commission of<br />

8% to 10% to the upline.<br />

tribution partners offer their custom-<br />

ers the very latest collection of Bogner,<br />

Rosner, Napapijri or Tom Tailor, but<br />

all classic business wear that never goes<br />

out of fashion. In this way, there is no<br />

risk of being stuck with out-dated mod-<br />

els, which are no longer in fashion in the<br />

up-coming season.<br />

The tailor-made shirt and blouse con-<br />

cept is a particularly ingenious advan-<br />

tage from 24nexx, which other com-<br />

panies in this industry cannot offer<br />

their distribution partners. Just like a<br />

building block system, choosing from<br />

up to 80 variants (collar size, sleeve<br />

length, waist), the customer can cre-<br />

ate a bespoke shirt or blouse, which<br />

has been individually tailored to their<br />

needs. 10 different styles are available<br />

to choose from in each case. The high-<br />

light: All variants are already produced<br />

in advance. In this way, customers are<br />

not subjected to any long delivery<br />

times, as the shirts and blouses<br />

are immediately retrievable<br />

from the massive storage<br />

facility and don‘t have<br />

to be manufactured<br />

upon request. This is made possible by<br />

the rock-solid financial background,<br />

which is an absolute must for any fash-<br />

ion business.<br />

Further highlights are the jeans and<br />

handbag collection each with over 100<br />

different styles to choose from. Jeans<br />

have become a downright star perform-<br />

er in Network Marketing in German-<br />

speaking parts of Europe over the last<br />

few years. However the hype surround-<br />

ing jeans as one of the easiest products<br />

of them all, has come to a swift end, in<br />

many cases. Things are different with<br />

24nexx. The company was not only the<br />

pioneer in the jeans network but assert-<br />

ed its strong position like never before<br />

on this market and continued to grow.<br />

With 24nexx and jeans every product<br />

party is turned into an event. Alongside<br />

inexpensive self-produced jeans, The<br />

Royal Blues and Sphinxx, 24nexx also<br />

offers well-known jeans brands like for<br />

example from Bogner, Hilfiger, Seven,<br />

Rosner, Jack & Jones etc. at sensa-<br />

tional prices. This and the fact that with<br />

24nexx distribution partners don‘t<br />

have to open an entire warehouse con-<br />

taining thousands of jeans at their own<br />

expense is the recipe for success of the<br />

somewhat different jeans concept, with<br />

which Achim <strong>Hickmann</strong> has continually<br />

built up his strong position, while other<br />

competitors had already thrown in the<br />

towel.<br />

But there is more: Achim <strong>Hickmann</strong><br />

wouldn‘t be Achim <strong>Hickmann</strong> if he<br />

didn‘t realize early on that fashion and<br />

jeans are an area where market lead-


The tailor-made shirt<br />

and blouse concept is<br />

a particularly ingenious<br />

advantage from 24nexx,<br />

which other companies<br />

in this industry cannot<br />

offer their distribution<br />

partners.<br />

ership in direct selling is within reach<br />

through a rational concept. The next<br />

logical step was therefore to develop<br />

his very own model in order to take<br />

huge steps towards reaching this goal.<br />

24nexx offers its distribution partners<br />

a commission-based business through<br />

its own “home-store” - a fashion bou-<br />

tique at home – that really couldn’t<br />

function any better.<br />

All available fashion items and accesso-<br />

ries up to a total volume of €10,000 can<br />

be borrowed on consignment and in the<br />

worst-case scenario, if the products are<br />

not sold can be given back with complete<br />

reimbursement of the security deposit.<br />

In this way, there is no risk involved for<br />

distribution partners. This is of particu-<br />

lar importance to the Founder of the<br />

company, Achim <strong>Hickmann</strong>, as the en-<br />

trepreneurial risk should not have to be<br />

borne by distribution partners: “Many<br />

companies pass their economic risk on<br />

to the consultants. And this financially<br />

ruins many consultants. We consider<br />

this way of operating of both moral and<br />

legal concern and we distance ourselves<br />

from this.” For the “home-store”, a se-<br />

curity deposit of a mere 20-30% of the<br />

selling value is required. The trade mar-<br />

gins lie between 20 and 40% and occa-<br />

sionally exceed this.<br />

In their organization, distribution<br />

partners can facilitate further “home-<br />

stores”, thereby duplicating turnover<br />

and commission. On average a “home-<br />

store” can generate turnover of between<br />

€500 and €1000, leading to an average<br />

commission of 8% to 10% to the upline.<br />

If your home-store facilitates further<br />

“home-stores”, it is possible in a rela-<br />

tively short period of time to generate<br />

commission of thousands of euro – in<br />

addition to the trading margins on sold<br />

fashion items.<br />

For customers of distribution partners<br />

it is possible through the so-called “end<br />

customer registration” to place orders<br />

independently via their own customer<br />

number. The turnover generated in this<br />

way will be automatically assigned to<br />

the corresponding distribution partner<br />

– it couldn‘t be easier.<br />

To ensure a successful start in your own<br />

“home-store” business, in addition to<br />

seminars and tools for the building up<br />

of business, which are based on years<br />

of practical experience, 24nexx also<br />

offers competitions and incentives pro-<br />

viding motivation and tangible success.<br />

Particular emphasis is placed on the es-<br />

tablishment of a regular base of custom-<br />

ers - “This creates more stability in the<br />

04/2011 OBTAINER WORLDWIDE 13


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„In this way many<br />

distribution partners working<br />

independently will be able to<br />

enjoy unlimited success.“<br />

organizational structure and there are<br />

less fluctuations in turnover. The home-<br />

stores that are made available provide a<br />

higher personal sales volume, meaning<br />

during the organizational build up high<br />

levels of commission can be achieved<br />

faster”, according to <strong>Hickmann</strong>. “In this<br />

way many distribution partners work-<br />

ing independently will be able to enjoy<br />

unlimited success.”<br />

This uncomplicated and lucrative sys-<br />

tem offered by 24nexx was made pos-<br />

sible predominately through coopera-<br />

tion with EVORA, which was initiated<br />

by Achim <strong>Hickmann</strong>. This cooperation<br />

was a decisive move in the launch of<br />

24nexx. The entire logistics and infra-<br />

structure – from taking orders and ship-<br />

ment to the calculation of commission<br />

– is provided by EVORA and distribu-<br />

tion partners from both companies can<br />

benefit from fantastic synergy effects. In<br />

concrete terms: The distribution part-<br />

ners from EVORA and 24nexx have<br />

full access to the products of the other<br />

company, thereby perfectly comple-<br />

menting their already existing range<br />

of products. The beauty products from<br />

EVORA can now be offered in con-<br />

junction with the fashion items from<br />

24nexx and visa versa – this allows<br />

distribution partners from both com-<br />

panies to help their customers achieve<br />

an all round perfect look. “Commis-<br />

sionable turnover will be fully credited<br />

to one‘s own account and also to those<br />

accounts of the sales organization.<br />

In this way, the consultants from both<br />

companies benefit from the additional<br />

turnover”, explains <strong>Hickmann</strong> and con-<br />

tinues: “Our compensation plan is nat-<br />

urally based on the best that there is in<br />

Germany and around the world. It not<br />

only takes into account the interests of<br />

the top consultants but also the inter-<br />

ests of all distributors, who do the most<br />

important work: sell the products. The<br />

middle leadership level doesn‘t come<br />

away too badly either. The compensa-<br />

tion plan is tried and tested and works<br />

in all situations.” It seems as though<br />

nothing can stand in the way of the<br />

ambitious aim of becoming one of the<br />

five largest German network marketing<br />

companies within the next few years<br />

and to celebrate expansion through-<br />

out Europe in the medium term. As of<br />

the beginning of April, he has already<br />

reached his first interim goal – market<br />

leadership in fashion.


Achim <strong>Hickmann</strong><br />

A doer with caliber<br />

For 30 years now, Achim <strong>Hickmann</strong> has put his heart and soul<br />

into Network Marketing. These 3 decades of his astonishing ca-<br />

reer haven‘t slowed down <strong>Hickmann</strong>‘s energetic drive. Achim<br />

<strong>Hickmann</strong> answers statements like “power lies in silence” dryly<br />

and humorously: “Death lies in silence. Power lies in unrest.<br />

For me impatience is a virtue.” Achim <strong>Hickmann</strong>, the father<br />

of two children and keen western rider has joined the premier<br />

league of the industry in record time and has achieved huge<br />

success during his career. This man knows what he is talking<br />

about – and above all else why. As the co-founder of the largest<br />

German MLM company at the time under the name LR-Inter-<br />

national from Ahlen in Westphalia, in 1985 <strong>Hickmann</strong> laid the<br />

foundation for an unparalleled success story of a networking<br />

company on German soil – until today. Being both responsible<br />

for and leading the entire sales and distribution of LR, in 2003<br />

he increased turnover to over 200 million euro.<br />

Due to irreconcilable differences with his partners, at the end<br />

of 2004 he sold his shares in LR-International and following<br />

expiry of his non-competition clause, he joined EVORA as<br />

marketing director at the beginning of 2007 and as a partner<br />

towards the beginning of 2009. The reason he decided in fa-<br />

vor of EVORA is, according to Achim <strong>Hickmann</strong>, very easy to<br />

explain: “This small but impressive company contains mas-<br />

sive potential, which was just waiting to be exploited.” The<br />

first-class products and the flexibility when it comes to addi-<br />

tions, convinced <strong>Hickmann</strong> from the word go. In addition to<br />

this, there is excellently organized administration and logistics<br />

as well as an unparalleled customer service. And last but not<br />

least, because the Matousek couple run the company with all<br />

their heart, <strong>Hickmann</strong> decided to begin his career anew with<br />

EVORA, continuing the success he had had with LR-Interna-<br />

tional.<br />

“Eyes open and charge”<br />

The journey to the top has not always been easy. <strong>Hickmann</strong>,<br />

who today is able to indulge his passion for traveling abroad<br />

and fast cars, comes from quite a modest background. He grew<br />

up with three sisters and recognized the potential of network<br />

marketing at a rather young age, partly due to his parents’ re-<br />

tail store, which offered few rewards for a lot of work. Thanks<br />

to his phenomenal business acumen, <strong>Hickmann</strong> was able, after<br />

giving up his job as a social insurance clerk and founding the<br />

company LR-International, to build up a downline of several<br />

thousand distribution partners within a very short period of<br />

time. The success of his sponsored partners continues to this<br />

very day, even though <strong>Hickmann</strong> left the company more than<br />

six years ago. Knowing that he is in part responsible for the last-<br />

ing success of these people is the most significantly positive and<br />

enriching aspect of network marketing for Achim <strong>Hickmann</strong>.<br />

At the same time, he continues to emphasize that hard work<br />

and endurance are the elementary characteristics important to<br />

achieving lasting success in the industry. His guiding principle<br />

therefore, is to quickly press his business partners into service<br />

– true to the motto “eyes open and charge.”<br />

Achim <strong>Hickmann</strong> has taught a great number of people the busi-<br />

ness of network marketing. One of the most important maxims<br />

of his leadership philosophy is: every consultant needs their<br />

own target planning to establish the right strategy for success,<br />

because ultimately, no one knows better than the consultant<br />

themselves what they want and need. “No one is left alone in<br />

this process,” emphasizes <strong>Hickmann</strong>. On the contrary: in or-<br />

der to facilitate a start-up, Hickman backs up his sponsored<br />

partners right from the beginning, helping them to build their<br />

networking business and making sure that their strategies are<br />

carried out from the beginning on, throughout the business, as<br />

this system can only work if everybody focuses on individual<br />

support of partners from the very first day. And to assure that<br />

newcomers to the industry also quickly find their way, Achim<br />

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Decisive to partner’s success are the<br />

following factors:<br />

• establishing concrete goals<br />

• having the burning desire to meet all goals<br />

• blocking out all negative influences<br />

• meeting all pre-requisites<br />

• adopting the right working pattern<br />

• finding a good mentor/sponsor<br />

• endurance<br />

<strong>Hickmann</strong> sees participation in start-up, product, and sales<br />

trainings, as well as other specialized trainings, as their duty<br />

in the course of establishing their organizations. Of course,<br />

this process separates the wheat from the chaff, as you cannot<br />

force somebody to have success, something Achim <strong>Hickmann</strong><br />

recognizes as well. “The support offered to the business’ part-<br />

ners should be as varied as they themselves are different. Each<br />

person brings their own strengths and weaknesses with them.<br />

The upline has to recognize these strengths and provide target-<br />

ed support for them. Only then is it possible to bring business<br />

partners onto the right path, so that they can reach their goals,”<br />

he explained.<br />

<strong>Hickmann</strong> favors one-on-one discussions in this process, be-<br />

cause they are the best possible means of establishing a solid<br />

basis for trust. After all, a partnership should provide both<br />

short- and long-term success and stability. <strong>Hickmann</strong> em-<br />

phasizes in discussing this interrelationship the advantages of<br />

the EVORA and 24nexx marketing plans, which are easy to<br />

implement. Quick success is certainly desirable, but it is not<br />

<strong>Hickmann</strong>‘s first priority. “For me, MLM is not a sprint, it‘s a<br />

marathon,” he told OBTAINER – and with more than 30 years<br />

experience in the business, he knows what he is talking about.<br />

Steady work is just as important, in his opinion, as getting off to<br />

a quick start. His tip for long lasting success then, is to develop<br />

a client group of between 30 and 50 people, and to sponsor 25<br />

frontlines in the quick start’s three month phase, before then<br />

switching to a marathon approach in which you secure at least<br />

three new frontline partners per month. Decisive to partner’s<br />

success are the following factors: establishing concrete goals *<br />

having the burning desire to meet all goals * blocking out all<br />

negative influences * meeting all pre-requisites * adopting the<br />

right working pattern * finding a good mentor/sponsor * en-<br />

durance.<br />

Most important of all though, however, is inner attitude. Hick-<br />

mann stresses that it is absolutely necessary to be convinced<br />

of the company, the products and last but not least to be con-<br />

fident in your own quality. In choosing a company, one should<br />

be careful to choose a company located in Germany, which has<br />

been on the market for a number of years. The upline is also<br />

very important, because these should aspire to the same suc-<br />

cess - and above all be there for - their downlines. Naturally,<br />

you have to have clearly defined goals, carefully plan, and then<br />

work on implementation.<br />

In addition to that, regular participation in trainings and semi-<br />

nars is important, as is having a personal connection with your<br />

company‘s executives, who can often quickly and clearly an-<br />

swer important questions, particularly in the beginning, and so<br />

contribute to a successful start in the business. As the godfa-<br />

ther of the cooperation between EVORA and 24nexx, Achim<br />

<strong>Hickmann</strong> is currently writing a further success-filled chapter<br />

into his own career in network marketing – and the chances<br />

that he will outperform his earlier successes are excellent.<br />

04/2011 OBTAINER WORLDWIDE 19


EVORA - Professional Cosmetics at the<br />

Highest Level<br />

EVORA Cosmetic & Wellness <strong>GmbH</strong> has been an established<br />

part of the German direct selling industry, and has been set-<br />

ting new benchmarks through its cooperation with 24nexx<br />

– both for itself and for the whole sector. This innovative<br />

business, rich in tradition, was one of the first German cos-<br />

metic businesses in direct marketing. With the introduction<br />

of Achim <strong>Hickmann</strong>, the business transitioned from a home<br />

party company to a network marketing firm, but without los-<br />

ing the advantages of the home party business. The company,<br />

headquartered in Bavaria‘s Grosswallstadt, has long been<br />

lead by Karin and Hans Matousek, the married couple who<br />

founded it. By now, one can hardly talk about network mar-<br />

keting without mentioning its name. Even though their be-<br />

ginnings were difficult, the Matouseks remain on course with<br />

optimism, determination, and patience in spite of all obstacles<br />

and worries, and made their dream of running their own com-<br />

pany a reality.<br />

The idea of a direct marketing firm was still revolutionary in<br />

the ‘70s, and was by no means as self-evident a choice as it is<br />

today. By excluding the middlemen though, it was possible to<br />

establish an excellent and, above all, direct line to the client.<br />

This ‘hotline’ to the client is what differentiates companies like<br />

EVORA or 24nexx from impersonal catalogue or telephone<br />

shopping firms. After all, even in the 21st century it is individ-<br />

ually tailored customer service that guarantees both customer<br />

satisfaction – the likes of which other companies can dream of<br />

– and also the company’s enormous flexibility. The business’<br />

partners, and through them the firm itself, are always close to<br />

their clients and can quickly recognize and adapt both to the<br />

customers’ demands and to new trends.<br />

The opinions of the clients and their consultants count to-<br />

wards and guarantee success. Over 30 years ago, it was just<br />

these reasons that made it important to the Matouseks that<br />

they create a business opportunity for ‘normal people’, in<br />

which they could use network marketing to find success by<br />

uncomplicated means, regardless of their qualifications or po-<br />

sition in life. EVORA supports its business partners in every<br />

respect. Their products are first class, cutting edge, and<br />

perfectly match their customers’ tastes. Behind it all lies<br />

their central philosophy: motivation through success.<br />

Each and every person should have the same chance to<br />

achieve their goals – whether they are out to secure a<br />

second income, a career in network marketing, or even<br />

complete financial independence.<br />

The most important factor for success was always the<br />

Matouseks’ visionary attitude. Without having a focus<br />

on the future, a company cannot survive in the long-term. The<br />

decision for direct marketing was, at the time they made it,<br />

innovative and forward-looking. Today, it is the newly intro-<br />

duced products - above all the exclusive cosmetics series by<br />

the worldwide acclaimed Pope of Beauty, Dr. Jules Nabet.<br />

EVORA remains active, engaged and forward-thinking,<br />

which is why Karin and Hans Matousek recently welcomed<br />

no one less than Achim <strong>Hickmann</strong> onboard, who as Business<br />

Director and Co-owner will set sail, steering the company in<br />

cooperation with 24nexx full steam ahead towards new re-<br />

cord revenues – true to the firm’s motto: EVORA – achiEv-<br />

ing, Vision, Originality, tRend-setting, Attractiveness.<br />

The company, headquartered in Bavaria‘s<br />

Grosswallstadt, has long been lead by Karin<br />

and Hans Matousek, the married couple who<br />

founded it. By now, one can hardly talk about<br />

network marketing without mentioning its<br />

name.<br />

20 OBTAINER WORLDWIDE 04/2011 04/2011 OBTAINER WORLDWIDE 21


22 OBTAINER WORLDWIDE 04/2011<br />

Beauty through the Elements of Nature<br />

EVORA need not shy away from comparisons with other ex-<br />

clusive cosmetics that are gentle on the skin. With respect to its<br />

premium quality strategy, EVORA has been offering a complete<br />

portfolio of care products for over 30 years, which unite science’s<br />

newest recognitions with ancient knowledge of nature‘s secrets.<br />

Thanks to this combination, the company is able to offer effec-<br />

tive and natural care products tailored to the skins needs in five<br />

respective product lines: the Cosmetic Line, Sun Care, the Select<br />

Perfume Line, the Aloevora Line and Colostrum.<br />

The absolute top product in the CosmeticLine is the so-called<br />

Power Pearls. These combine the ingredients of other anti-aging<br />

creams and lotions available on the market into a single product,<br />

producing sensational results. The Power Pearls contain vitamin<br />

E, Q10 and biotin, and work directly in the skin against wrinkles<br />

by increasing the effectiveness of the skin’s moisture reservoirs<br />

and by improving the flow of oxygen. The super-moisturizing<br />

gel contains the revolutionary new active ingredient Matrixyl, as<br />

well as NMF-factors, Allantoin, Aloe Vera, D-Pantenal, biotech-<br />

nilogical splene extract, biotechnilogical hyaluronic acid and mi-<br />

mosa extract. Matrixyl speeds up the body’s own production of<br />

collagen, and can with regular use decrease the depth of wrink-<br />

les by up to 45% in only four weeks – as proven by dermatolo-<br />

gical tests. These results can only be matched by sub-cutaneous<br />

shots below wrinkles, but Power Pearls are pain-free and far less<br />

expensive.<br />

The products in the Aloevora line, which are based on the gel<br />

from Aloe Vera Barbadensis Miller, were developed to take full<br />

advantage of the potential of this plant and its valuable characte-<br />

ristics, while avoiding toxic ingredients in the process. Through<br />

the inclusion of carefully selected additives, which support the<br />

effects of Aloe Vera, the products of the Aloevora line guaran-<br />

tee the highest standard of naturalness and sustainability. Aloe<br />

Vera can truly be called a ‘natural wonder’, especially due to its<br />

pleasing and healing impact on the human body, which has been<br />

renowned for thousands of years. Even the ancient Egyptians<br />

used this wonder-plant for cosmetic purposes – the best known<br />

example of which is Cleopatra, who is still known today for her<br />

fabled beauty. The return to natural, effective cosmetics has<br />

been a growing trend for years now, and has created an immen-<br />

se market - further evidence to the fact that EVORA‘s products<br />

are at the cutting edge of what‘s in style. Shampoo, body wash,<br />

and gel are based on Aloe Vera, enriched with further natural<br />

ingredients, amplify outer beauty – while Aloe Vera juices are<br />

made available internally, either in their pure form or enhanced<br />

with honey. The products of the Aloevora line meet the highest<br />

possible requirements for being natural, effective and sustaina-<br />

ble, a fact reflected by the „Aloevora Gütesiegel“ and the „Inter-<br />

national Aloe Science Council“ seals of approval, which are only<br />

given to products which fully meet the most exacting quality<br />

standards - from the means of harvesting the resource, to its sto-<br />

rage, through to its treatment during production. Every client<br />

can thus be confident that they are holding rigorously controlled<br />

and exclusive products in their hand, products which will have<br />

an incredibly pleasant influence on their beauty and wellness.<br />

In addition to the Aloevora line, the products in the Select Perfu-<br />

me Line and C+ Colostrum clearly convince as premium quality,<br />

exclusive products. The wide-ranging line of perfumes goes from<br />

light, fresh-smelling fragrances, through to flowery nuances, all<br />

the way to oriental and spicy perfumes – scents for every taste<br />

and occasion are available.<br />

With C+ Colostrum, EVORA offers a very special product, un-<br />

paralleled in its health-supporting effects. The term colostrum<br />

refers to the foremilk, or first milk, from mammals, which is<br />

fundamentally different from normal milk because it contains<br />

a combination of substances that naturally appear only here,<br />

in this milk. The milk used in C+ Colostrum comes from cows<br />

kept naturally, at pasture, and is subjected to the most rigorous<br />

state controls, guaranteeing the best possible quality. Environ-<br />

mentally friendly freeze-drying protects the valuable ingredients<br />

throughout the production process, so that they are not only not<br />

damaged or lost, but can be developed to their full potency and<br />

effectiveness.


Truly Oscar-Ready<br />

When it comes to quality and exclusiveness, EVORA is wit-<br />

hout compromise. Only the best is acceptable. Achim Hick-<br />

mann yet again reinforced this message in an impressive fa-<br />

shion, by sealing an exclusive cooperation between EVORA<br />

and the world’s acclaimed Pope of Beauty, Dr. Jules Nabet, at<br />

the end of last year.<br />

Dr. Nabet’s name has long been a label among the rich and<br />

beautiful, and is certainly not unknown to the readers of sty-<br />

le and lifestyle magazines. Having practiced in London, Pa-<br />

ris, Moscow, and Dubai, Dr. Nabet is recognized as one of the<br />

world’s experts on beauty and anti-aging treatments. Holly-<br />

wood stars and icons of the runway are happy to turn his way,<br />

whether it be in maintaining their beauty or maybe even in get-<br />

ting a little bit of a boost. Naturally, Dr. Nabet will not name<br />

names, but his patient list is known to include the Who’s Who<br />

of the red carpet. In 2002, he published his secrets to natural<br />

beauty and anti-aging care, collected over decades of practice,<br />

in his bestseller “The Hormone Solution: Stay Younger Lon-<br />

ger with Natural Hormone and Nutrition Therapies” which<br />

has since been translated into over a dozen languages. But it is<br />

not just his experience that makes Dr. Nabet so successful and<br />

leads to his clients’ loyalty, it is also the innovative and exclusi-<br />

ve products that he uses - products are now exclusively availa-<br />

ble from EVORA.<br />

Dr. Jules Nabet’s line of cosmetics was developed together with<br />

French scientists and are among the best anti-aging products<br />

available worldwide, because they are the result of a combina-<br />

tion of medical and cosmetic research. Until now, the highly<br />

effective line of cosmetics was available only in select high-end<br />

stores, for example in “Harrod‘s”, the noble department store<br />

in London. Now however, anyone can bring a bit of Holly-<br />

wood glamour home. “The expansion of the product portfolio<br />

through this one-of-a-kind cosmetic line will be an incredible<br />

monument for EVORA”, Achim <strong>Hickmann</strong> declared. While<br />

Dr. Nabet has invested his know-how into these cosmetics,<br />

EVORA has taken over responsibility for the sales of these<br />

first-class products – a cooperation which could not only not be<br />

better, but one which further solidifies EVORA’s place among<br />

the best MLM businesses. The cooperation between EVORA<br />

and the worldwide acclaimed beauty-expert makes it possible<br />

to reach a completely new clientele, which was until now not in<br />

contact with direct marketing. OBTAINER WORLDWIDE esti-<br />

mates that about 10% of the German population has contact<br />

with network marketing, whether as client or business partner.<br />

The remaining 90% offer a nearly untouched market potential<br />

that can as of this moment for the first time be reached and<br />

motivated through this glamorous cooperation.<br />

Dr. Jules Nabet’s cosmetics also played a very special role in<br />

this year’s Oscar Awards ceremony. They were included in so-<br />

called ‘swag bags’ given to the nominated stars as a gift, which<br />

re-emphasizes how exclusive the line is. Who wouldn’t like to<br />

enjoy the luxury of a Hollywood star, at least once? The care<br />

products from Dr. Jules Nabet and EVORA make just that<br />

possible – an Oscar-ready performance and the coup that<br />

Achim <strong>Hickmann</strong> landed with it.<br />

04/2011 OBTAINER WORLDWIDE 25


EVORA supports regional sports<br />

EVORA doesn‘t just give its all for its partners in business: it<br />

also supports regional sports. It began doing so in 2009, when a<br />

complete remodeling of the former Mahlberg stadium in Hamm<br />

began through the energetic, first-class sponsoring of EVORA<br />

Cosmetic & Wellness <strong>GmbH</strong>. In the course of this work, the sta-<br />

dium was renamed the „EVORA Arena“. The complete reno-<br />

vation of the stadium began in 2009 with an expansion of the<br />

stands on the western side of the arena, which were inaugurated<br />

on July 17, 2010, offering an additional 900 seats for die-hard<br />

soccer fans.<br />

The Hammer SpVg Football club from the city of Hamm plays a<br />

very important roll in the life of Achim <strong>Hickmann</strong>. The soccer-<br />

mad top networker in fact played for the club and was the train-<br />

er of the club‘s youth team for a number of years, which is why<br />

the sponsoring of the club is especially important to him. The<br />

club‘s first team currently plays in the Westphalia league and<br />

is confident of shooting itself to new highs in the new EVORA<br />

Arena. The goal of securing their promotion into the regional<br />

league has been brought a whole lot closer to being made reality<br />

through the first-class sponsoring of EVORA.<br />

Seriousness & Security<br />

Achim <strong>Hickmann</strong> is a successful businessman. His priority is<br />

the success of the consultant: “Companies always expect loy-<br />

alty from their consultants. But what about the loyalty of the<br />

company to its consultants? The company has to protect its<br />

consultants from manipulation, restructuring, headhunting,<br />

and so on. The success of the consultant has to be a clearly sta-<br />

ted company goal, and decisions should not be made that act<br />

against the interests of the consultants,” clarified <strong>Hickmann</strong>.<br />

“We have high expectations with respect to values and norms.<br />

While ethics and morale are not so important in some compa-<br />

nies and the success of unfair work processes are ‘justified’, we<br />

would much rather go without the revenue from such actions<br />

and are happy to grow a bit slower, but with stability. We have<br />

no ‘back door’ here, and the business’ policies apply equally to<br />

everyone,” said <strong>Hickmann</strong>.<br />

EVORA & 24nexx offer their partners a fantastic, mutu-<br />

ally complimentary range of products, delivered to its clients<br />

through a perfectly organized infrastructure. EVORA and<br />

24nexx promise, as experienced businesses, excellent possi-<br />

bilities for growth and the introduction of new market poten-<br />

tials just waiting to be taken advantage of – right now!<br />

In summary, one thing is clear: Achim <strong>Hickmann</strong> is back.<br />

This great ambassador, who left his first company with a hea-<br />

vy heart, is charging back into business. He already wrote<br />

MLM history once, and many consultants bringing in over a<br />

million Euro per year have the persistent schooling of Achim<br />

<strong>Hickmann</strong> to thank for their success. Normally, a person has<br />

such a chance only once in their life. But destiny has spoken,<br />

and so Achim <strong>Hickmann</strong> is opening the door a second time,<br />

again ready to give it his all. For 24 people who want to make<br />

it all the way to the top, that want to work hard – intelligent-<br />

ly – for their own success, that are ready to build with full<br />

concentration their own million Euro business over the next<br />

four years, and that want to write history with EVORA and<br />

24nexx – exactly those 24 people are invited on an exciting<br />

voyage by Achim <strong>Hickmann</strong>. Maybe you belong to that group?<br />

If EVORA or 24nexx were not on your radar until now, then<br />

you should definitely take a closer look.<br />

When, in a few years, Achim <strong>Hickmann</strong> has again written<br />

history, when these 24 new partners are enjoying life and a<br />

passive income, then you will not be able to say: “Arg, if only<br />

I had known a few years ago!” OBTAINER WORLDWIDE will<br />

be joining and supporting Achim <strong>Hickmann</strong> and his team on<br />

their trip to the summit of this industry, because we too can<br />

surely learn much more from this businessman from Hamm,<br />

who started out to make the world a little bit better and al-<br />

ready became a legend in network marketing during his first<br />

career. Maybe we‘ll get to know one another on this trip. After<br />

all, while EVORA/24nexx may have been an insider tip until<br />

recently, that tip has just gone public, with the very lines you<br />

have just read.<br />

www.evora.de<br />

www.24nexx.com<br />

www.xx-revolution.com<br />

www.achim-hickmann.de<br />

www.youtube.com/user/EvoraTV/<br />

26 OBTAINER WORLDWIDE 04/2011 04/2011 OBTAINER WORLDWIDE 27


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