The Strategic Integration of Music Branding and its Evolution in the ...
The Strategic Integration of Music Branding and its Evolution in the ... The Strategic Integration of Music Branding and its Evolution in the ...
MILLWARD BROWN (2007): What makes an iconic brand? Available: http://www.wamda.com/web/uploads/resources/MillwardBrown_IconicBrands_Sep07 .pdf. Retrieved: March 2012 MONTOYA, P. (2010): The Personal Brand Statement. Available: www.petermontoya.com/mt_what_is_personal_branding/laws.htm. Retrieved: April 2012 NIELSEN (2007): Word-of-mouth the most powerful selling tool: Nielsen global survey. Available: http://asiapacific.acnielsen.com/news/. Retrieved: March 2012 OATLEY, K – JENKINS, J. M. (2001): Érzelmeink, Osiris Kiadó Kft, Budapest OBERMILLER, C. - SPANGENBERG, E. – MACLACHLAN, D. L. (2005): Ad Skepticism: The Consequences of Disbelief, Journal of Advertising, 34 (3), pp. 7-17. OFFICIAL WEB PAGE OF NEXT BIG SOUND. Avalaible: www.nextbigsound.com. Retrieved: April 2012. PINE, B. J. – GILMORE, J. H. (1998): Welcome to the Experience Economy, Harvard Business Review, 1998. július-augusztus. pp. 97-105 PORTER, M. E. (1996). What is strategy? Harvard Business Review, November-December, pp. 61-78. RINGE, C. (2009): Bands for Brands - How much do they really have to fit? In: Bronner, K. / Hirt, R. (eds.): Audio Branding. Brands, Sounds and Communication. Baden-Baden (Germany), pp. 129-137. ROBERTS, K. (2004): Lovemarks – A jövő a márkák után, Magyar Könyvklub SCHUMPETER, J. A. (1934): A gazdasági fejlődés elmélete. Közgazdasági es Jogi Könyvkiadó. Budapest, 1980. SIFO INSTITUTE (2008): Advertising Avoidance. The quiet consumer revolt. Available: http://www.tns-sifo.se/media/89148/ri_advertising%20avoidance_dec_08.pdf. Retrieved: April 2012 SIMON, C.J. – SULLIVAN, M. W. (1993): The measurement and Determinants of Brand Equity: a Financial Aprroach, Marketing Science, 12 (Winter), pp.28-52. SIMPKINS, J. D. – SMITH J.A. (1974): Effects of Music on Source Evaluations, Journal of Broadcasting, 18. pp. 361-7.
- Page 1 and 2: The Strategic Integration of Music
- Page 3 and 4: customers by awaking associations,
- Page 5 and 6: 2.2. Brand Equity Building By the d
- Page 7 and 8: exclusive contents offering real ex
- Page 9 and 10: show that previous negative experie
- Page 11 and 12: (especially in media industries) an
- Page 13 and 14: 3.3.2. Participatory Strategy - „
- Page 15 and 16: Figure 3. The effects of cooperatio
- Page 17 and 18: Figure 5. The model of simplified v
- Page 19 and 20: economy. (Schumpeter, 1934) Compani
- Page 21 and 22: experiences. These events are depic
- Page 23 and 24: professional work of my favourite a
- Page 25 and 26: general, it can be noted that respo
- Page 27 and 28: concept Red Bull supports new bands
- Page 29 and 30: Music is a fundamental element in o
- Page 31 and 32: 8. Future Research Opportunities In
- Page 33: HEARTBEATS (2009a): Sounds Like Bra
MILLWARD BROWN (2007): What makes an iconic br<strong>and</strong>? Available:<br />
http://www.wamda.com/web/uploads/resources/MillwardBrown_IconicBr<strong>and</strong>s_Sep07<br />
.pdf. Retrieved: March 2012<br />
MONTOYA, P. (2010): <strong>The</strong> Personal Br<strong>and</strong> Statement. Available:<br />
www.petermontoya.com/mt_what_is_personal_br<strong>and</strong><strong>in</strong>g/laws.htm. Retrieved: April<br />
2012<br />
NIELSEN (2007): Word-<strong>of</strong>-mouth <strong>the</strong> most powerful sell<strong>in</strong>g tool: Nielsen global survey.<br />
Available: http://asiapacific.acnielsen.com/news/. Retrieved: March 2012<br />
OATLEY, K – JENKINS, J. M. (2001): Érzelme<strong>in</strong>k, Osiris Kiadó Kft, Budapest<br />
OBERMILLER, C. - SPANGENBERG, E. – MACLACHLAN, D. L. (2005): Ad Skepticism:<br />
<strong>The</strong> Consequences <strong>of</strong> Disbelief, Journal <strong>of</strong> Advertis<strong>in</strong>g, 34 (3), pp. 7-17.<br />
OFFICIAL WEB PAGE OF NEXT BIG SOUND. Avalaible: www.nextbigsound.com.<br />
Retrieved: April 2012.<br />
PINE, B. J. – GILMORE, J. H. (1998): Welcome to <strong>the</strong> Experience Economy, Harvard<br />
Bus<strong>in</strong>ess Review, 1998. július-augusztus. pp. 97-105<br />
PORTER, M. E. (1996). What is strategy? Harvard Bus<strong>in</strong>ess Review, November-December,<br />
pp. 61-78.<br />
RINGE, C. (2009): B<strong>and</strong>s for Br<strong>and</strong>s - How much do <strong>the</strong>y really have to fit? In: Bronner, K. /<br />
Hirt, R. (eds.): Audio <strong>Br<strong>and</strong><strong>in</strong>g</strong>. Br<strong>and</strong>s, Sounds <strong>and</strong> Communication. Baden-Baden<br />
(Germany), pp. 129-137.<br />
ROBERTS, K. (2004): Lovemarks – A jövő a márkák után, Magyar Könyvklub<br />
SCHUMPETER, J. A. (1934): A gazdasági fejlődés elmélete. Közgazdasági es Jogi<br />
Könyvkiadó. Budapest, 1980.<br />
SIFO INSTITUTE (2008): Advertis<strong>in</strong>g Avoidance. <strong>The</strong> quiet consumer revolt. Available:<br />
http://www.tns-sifo.se/media/89148/ri_advertis<strong>in</strong>g%20avoidance_dec_08.pdf.<br />
Retrieved: April 2012<br />
SIMON, C.J. – SULLIVAN, M. W. (1993): <strong>The</strong> measurement <strong>and</strong> Determ<strong>in</strong>ants <strong>of</strong> Br<strong>and</strong><br />
Equity: a F<strong>in</strong>ancial Aprroach, Market<strong>in</strong>g Science, 12 (W<strong>in</strong>ter), pp.28-52.<br />
SIMPKINS, J. D. – SMITH J.A. (1974): Effects <strong>of</strong> <strong>Music</strong> on Source Evaluations, Journal <strong>of</strong><br />
Broadcast<strong>in</strong>g, 18. pp. 361-7.
Change language