EuroGames Munich - EuroGames 2004 München

The international Pharma company Bristol-Myers Squibb, the second
Silver-sponsor of the EuroGames from Munich, produces and sells in
Germany amongst other things medicine against HIV/AIDS. Felicitas Zorn,
Director PR & Communication, sees the activities of her company as a
responsibility towards the community. “Responsibility towards society is part
of the philosophy of the company. This is why B.M.S is active in numerous
projects which help those affected, and supports initiatives for prevention and
advice – for the rate of new infections with the HIV-Virus among
homosexuals is increasing again. Thus we see the EuroGames as an
important forum for providing information on HIV infection.”
The Forum am Deutschen Museum also a Silver-Sponsor offers the
location for the “Ladies Night Party”. In the Forum is also the art exhibition
“Munich s’ports the rainbow – encounters without frontiers”. Head of
Marketing, Martin Danner, enjoys being part of the cultural program: „We
decided to support the EuroGames because we are interested in all events in
Munich which have the potential of moving the inhabitants emotionally. We
want, quite literally as a forum, to provide a platform for discussions and
exchanges of views. For this reason we particularly enjoy being part of the
cultural program of the EuroGames. We expect to gain publicity and also a
wider opening of the Forum am Deutschen Museum – in the shape of
reaching an expanded target group, but also as a place for exhibiting the
plastic arts which has not up to now been taken note of in this way.“
As Bronze-sponsors of the EuroGames do act the drinks company Granini,
the Stadtwerke München, the Hotel-Restaurant Deutsche Eiche and the ITprovider
Webport. Webport supports the Games by providing the IT for the
tournament.
Eckes-Granini, Nieder-Olm, would like to use the EuroGames to bring new
products onto the market and provides fruit juices for the Rainbow Village.
For area manager Volker Glück an ideal environment to position Granini.