SHOPVILLE LE GRU TURIN - ITALY - Corio NV

SHOPVILLE LE GRU 

TURIN - ITALY

MANAGEMENT SUMMARY 

CITY PROFILE 

LOCATION CONTEXT 

SITE CONTEXT 

CATCHMENT AREA 

PROGRAM AND CONCEPT 

TENANTS 

SHOPVILLE LE GRU - TURIN ITALY 2

MANAGEMENT SUMMARY 

A PRIME MULTIFUNCTIONAL SITE, SHOPVILLE LE GRU 

•Le Gru is the first regional shopping centre in Italy and 

became, along with the city centre, the commercial 

heart of the region. 

•Located in the Piedmont region, in the Commune of 

Grugliasco, 6 km west of the centre of Turin. 

•Strategically located 100 metres north of Corso 

Allamano (one of the main roads from the west 

entrance to Turin) and close to the ring road of Turin 

which connects with A21 motorway to Piacenza and 

the A4 motorway to Milan and Venice. 

•Very good visibility. 

•Very good accessibility by car and public transport. 

•78,500 m 2 total GLA. 

•Super regional shopping centre over 2 floors and a 

retail external area that comprises four MSUs and a 

Virgin fitness centre. 

•Anchors: Apple, Fnac, Mediaworld, Virgin, Cisalfa, 

Prenatal, Casaterra, Obi and Carrefour Hypermarket. 

•4,700 parking spaces. 

•Opened in 1994. 

•Concept and design: anchored by the hypermarket 

with internal and external medium sized stores and 

external area for social, cultural, entertainment 

activities. 

•First food court in Italy including an innovative concept 

for the Italian market which offers both fresh products 

sale and restaurant with a food preparation at sight. 

•Prime position in the Italian market. 


CITY/AREA PROFILE 

GEOGRAPHY 

•Piedmont is one of the largest regions in Italy and 

is situated in the north-western part of the country, 

between France (to the west), Switzerland and Valle 

d’Aosta (to the north), Lombardy (to the east) and 

Liguria (to the south). 

•Turin is the capital of the Piedmont region and the 

most dominant city in the region. 

•Turin is surrounded by different motorways and 

connected to one of the most important railway routes 

in Italy (Turin-Venice). 

POPULATION 

•Turin: 900,000 inhabitants. 

•Province: about 2.3 million inhabitants. 

•Piedmont: more than 4 million inhabitants. 

ECONOMY 

•Economic sectors: trade, service, agriculture, construction. 

•Economic development strongly influenced by: 

– National and international companies and institutions 

such as Fiat and the Technical University; 

– The 2006 Olympic games; 

– The celebration of the 150th anniversary of the 

unification of Italy took place in the city in 2011; 

– Post industrial transformation of many buildings that 

were re-developed to serve new uses; first, the Lingotto 

factory and now the Officine Grandi Riparazioni (site of 

a future congress centre and scientific research centre); 

– An ambitious city urban renewal project involving the 

area in which Le Gru is located. 

– Improvements in public transportation. 

•Income levels are about 14% above the national average. 

•Unemployment is below the national average. 

•Highest standard of living in the whole country. 


LOCATION CONTEXT 

SITUATION 

•Part of an outlying industrial area adjacent to the 

urban area of Turin. 

•Prime retail site situated between Corso Francia and 

Corso Allamano, two main streets of Turin. 

•A Decathlon store is located nearby on Corso Allamano 

and it is one of the top performing in Italy. 

ACCESS 

•Close to the ring road that connects to the A21 to 

Piacenza and the A4 to Milan and Venice. 

•Access from Corso Allamano is facilitated by a major 

junction with traffic lights at its intersection with Via Crea. 

•The main access to the shopping centre car park is 

located on Corso Allamano and Via Tirreno. 

•There are two further access roads from the north and 

the west, both via local connections. 

VISIBILITY 

•Very good visibility. 


SITE CONTEXT 

CHARACTERISTICS 

•Super regional shopping destination. 

•Opened in 1993. 

•Total of 78,500 m 2 GLA retail. 

•Anchors: Apple, Fnac, Mediaworld, Virgin, Cisalfa, 

Prenatal, Casaterra, Obi and Carrefour Hypermarket. 

•Grulandia, a 4-floor,professionally managed theme 

park for children, is in the heart of the Centre. 

•Parking spaces: 4,700 

SITE ACCESS 

•Public transport access is good because Le Gru is 

directly linked to the city centre by five bus routes. 

•Parking area entrance and exit are situated on Via 

Crea. 

VICINITY 

•The city centre is located to the east of Le Gru. 

•Close to the residential area to the north - east. 


CATCHMENT AREA 

KEY FACTS 

•Total catchment area of almost 1.8 million inhabitants. 

PRIMARY CATCHMENT AREA 

•The primary catchment of Le Gru is almost 470,000 

people and it is one of the most populous in Italy. 

SECONDARY CATCHMENT AREA 

•The secondary catchment area, the area which can 

be reached within 15 to 30 minutes by car or public 

transport, has a population of 1.3 million. 


PROGRAM AND CONCEPT 

FUNDAMENTALS 

•Landmark for the city of Turin. 

•Large flow of visitors also on working days and all the day. 

•Very good access for cars. 

•Multifunctional venue for social, cultural and 

entertainment activities. 

•Authentic places and concepts that help and involve 

the local community. 

PROGRAMME 

•Its substantial and diverse retail and leisure space 

positions Le Gru as the prime retail destination in the city. 

•78,500 m 2 GLA (Corio owns 46,900 m 2 ). 

WWW.LEGRU.IT 

•180 units: retail, ‘market area’ and other services. 

•4,700 parking spaces. 

•The summer festival ‘GruVillage’ has become one of 

the cultural and entertainment fixtures of the Turin night 

life, running from mid June to mid August. Thanks to 

its international guests and versatile programmes, the 

festival draws an increasing number of visitors every year. 

•GruRadio can be heard on air on 93.9 FM in Turin and 

throughout the province through online internet 

streaming and a free application on iPhone/iPad/iPod. 

CONCEPT 

•Fully enclosed super regional shopping centre with 

external medium sized stores... 

•Two shopping levels, with strategically positioned 

anchor tenants. 

•Three entrances located on the parking area. 


TENANTS 

CARREFOUR HYPERMARKET 

APPLE 

FNAC 

MEDIAWORLD 

VIRGIN ACTIVE 

CISALFA 

PRENATAL 

CASATERRA 

OBI 

FOOTFALL 

11,000,000 

TENANT DISTRIBUTION 

IN M 2 

Culture, gifts & Leisure 

Fashion 

Food & Tobacco 

Health & Beauty 

Household Equipment/DIY 

Reastaurants & Bars 

Services 


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SHOPVILLE LE GRU TURIN - ITALY - Corio NV

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