PC Lantech Uses Trade-Up Program to Seal Deal - The Network ...

Linksys Success Story
Customer Profile
Company: Alacer Corp.
Location: Foothill Ranch, CA
IT Director: Najib Niazi
Employees: 150
In Business: Since 1972
Alacer Corp. manufactures and
markets vitamin supplements
and is the world leader in Vitamin
C technology, producing more
Vitamin C innovations than any
other company.
PC Lantech Uses Trade-Up Program to Seal Deal
His solution: achieve the benefits of
the same manufacturer umbrella at a
lower cost by using a mix of Cisco and
Linksys products. Using the Linksys to
Cisco Trade-Up Program that features
a cash discount from Cisco to get a
break on future upgrades, Burstein was
able to provide a Cisco core switch and
access point and Linksys SRW2048 and
SRW2024 switches for distribution.
He saved the customer 40%, for a net
$60,000 sale.
The client was pleased with the final
result. “I’ve always been a fan of Cisco
product” Niazi relates. “Resellers such
as Matt are great value to Cisco. A lot of
consultants knock on our door. Matt has
the highest degree of integrity.” He has
recommended PC Lantech to colleagues
and other consultants doing business
with the company.
Linksys to Cisco Trade-Up Program
“VARs like the Trade-Up program because
the Cisco name is well known”
according to Linksys Sales Support Rep
Rachel Caballero. “There is no upfront
commitment and an end-user can use
the discount anytime” within the program
timeframe.
The 48 port switch was new at the time,
and Burstein attributes his knowledge of
the product to his participation in Linksys
Partner Connection. A wide range
of Linksys product is covered under the
program.
“There is always competition in the
market”, says Burstein. “Other consultants
will give misinformation at greater cost
to the customer. “My solution took more
consulting time but was a better result
for the customer.”
The Linksys to Cisco Trade-Up Program protects your client’s investment by allowing
them to trade-in eligible Linksys products for corresponding Cisco products
that meet the growing needs of their business. If, within three years, a business has
grown enough to warrant expanding their network, the time is right to take advantage
of the Linksys to Cisco Trade-Up Program.
Only Linksys can nurture the growth of your client’s network by providing investment
protection for their purchases. The Cisco-Linksys family is dedicated to providing
customers with a single source for all their networking needs. This commitment
encom-passes networking products that will most effectively fit their requirements
today while providing a straightforward migration path for the future. This unique
program provides them the security of knowing that their investment is protected
when their business needs expand. Contact your sales representative or check the
VAR website for program availability information.
If you have a Linksys VAR success story to share contact your Linksys representative or
e-mail kebrock@cisco.com.