studio 100 media's re-mastered classic heidi finds a home in austria

STUDIO 100 MEDIA’S RE-MASTERED CLASSIC HEIDI FINDS A
HOME IN AUSTRIA
Munich, November 19th, 2012 – Studio 100 Media has signed a license agreement
with Austrian public broadcaster ORF for the new classic animation series Heidi (39 x
22’).
The license agreement finalized during MIPCOM 2012 gives ORF exclusive FreeTV
rights for the newly re-mastered 3-D/ CGI animation series in Austria and South Tyrol.
Written by Swiss Author Johanna Spyri in 1880 as “Heidi´s Years of Wandering and
Learning”, Heidi has become one of the best-selling books ever written and is among
the best-known works in Swiss literature, with 50 million books sold and translated into
over 50 languages. The Heidi anime-series premiered in 1977 on ZDF in Germany and
has since enjoyed continuous TV presence in more than 46 countries. In addition
over 4 million DVDs and over 5 million CDs have been sold and in excess of 33
international licenses for merchandising products have been assigned for categories
like Consumer Electronics, Food, Home & Living, Personal Care, Promotion,
Stationary, Textiles and Toys and Games.
After the acquisition of “Maya The Bee” and “Vicky the Viking” in 2011, ORF is
completing the package of the new revised animation 3-D/CGI classic series with
the procurement of Heidi.
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The popular and iconic animated series will be revived and modernized in 3-D/CGI
and will be produced by Studio 100 Animation SAS and Flying Bark Productions.
Heidi is set for delivery at the end of 2014, with Studio 100 Media responsible for the
worldwide distribution.
Commenting on the agreement, Dr. Andrea Bogad-Radatz, SVP of Film & Series at
ORF said, “With the acquisition of Heidi the classic package is now complete. It’s not
just children who love the series but parents and grandparents too who are optimally
entertained and who enjoy remembering their childhood. I still think the idea of
Studio 100 reviving the heroes of past generations in a contemporary 3-D animation
is marvelous. "We hereby guarantee the best children’s entertainment series for
children and adults for the future”.
Patrick Elmendorff, Managing Director of Studio 100 Media added, “Looking back at
our partnership and looking forward to a further successful and continuing co-
operation, we are proud to once again join forces with ORF and are delighted that
Heidi has joined Maya and Vicky and found a new home at ORF.”
About ORF – The Austrian Broadcasting Corporation
The Austrian Broadcasting Corporation (ORF) is Austria’s largest media provider, operating
four national television and nine regional radio channels, as well as a comprehensive range
of websites.
ORF is formally a foundation under public law and as such must fulfill a number of duties and
mandates laid down in the ORF Act.
Being a public service radio and television company, ORF is not profit-oriented, and invests all
revenue – half of which comes from radio and TV licence fees, the rest from advertising and
other income – directly into the programs and services it provides to its ORF audiences.
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The ORF’s main headquarters and studios are located in Vienna, and the company also
operates regional studios in all nine Federal Provinces and maintains a worldwide network of
correspondents who contribute to its varied range of programs in all three media.
About Studio 100 Media
Studio 100 Media GmbH is an international production and distribution company within the
children’s and family entertainment sector. Based in Munich, Germany, the company is a 100
percent subsidiary of Belgian firm Studio 100. The company develops and acquires new
formats, is active as a co-producer and is also responsible for the global marketing of its own
rights portfolio, as well as of third party programming.
In marketing its license rights the company pursues a global strategy within sectors ranging
from licensing & merchandising, home entertainment through to stage shows and theme
parks.
It is the objective of Studio 100 Media to produce and market top-class, non-violent and,
above all, entertaining children’s programs and formats. In so doing, the company works on
the basis of long-term partnerships, as well as project-based co-operations.
Contact:
Nicole Braun Devika Patel
Studio 100 Media GmbH PR Consultant
Tel.: +49 (0) 89 960 855 112 Mobile: +44 (0) 7773 324 159
E-Mail: nicole.braun@studio100media.com E-Mail: devika.patel@btopenworld.com
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