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<strong>IMS</strong> COM PANY PRO FILES TAKEDA<br />
Pharmaceutical Sales Analysis By Product Age<br />
US<br />
Dollar<br />
Sales<br />
(‘000s)<br />
Share of<br />
Worldwide<br />
Corporate Sales<br />
%<br />
Percentage<br />
Growth Sep<br />
07/Sep 08<br />
USD USD FIXED<br />
RATE<br />
TOTAL SALES 13722422 100.0 10 5<br />
PRODS 1-2 YEARS 94925 0.7 230 216<br />
PRODS 3-5 YEARS 929689 6.8 40 36<br />
PRODS 6-10 YEARS 6141302 44.8 16 11<br />
PRODS 11 YEARS 6556506 47.8 1 -4<br />
This ta ble an a lyzes com pany sales by prod uct age, as sess ing sales in terms of new prod ucts, es tab lished<br />
prod ucts, ma ture prod ucts and old prod ucts. A new prod uct is de fined as a new launch of an ex ist ing<br />
prod uct, a new chem i cal en tity or a com bi na tion prod uct in an in di vid ual coun try over the last two years<br />
to September 2008.<br />
© 2009 <strong>IMS</strong> Health In cor po rated or its af fil i ates Page 88
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