IMS Company Profiles - Report Buyer

IMS COM PANY PRO FILES TAKEDA
BORRAGINOL, an antihemorrhoidal prod uct range, in clud ing Borraginol A and Borraginol M.
FROMIN Ace, a vi ta min-for ti fied tonic.
GROVIS, a med i cated hair tonic.
HICEE (ascor bic acid/pantothenic acid), vi ta min C-based prod ucts. The range in cludes Hicee 1000, a
gran u lated vi ta min C prod uct, Hicee B Mate, a vi ta min B/vi ta min C com bi na tion, Hicee-L chew able vi -
ta min C tab lets and Hicee Pizea, a vi ta min E-for ti fied vitamin C preparation.
MY TEAR eye care prod ucts. An oph thal mic for mu la tion of the anti-in flam ma tory panoprofen was
launched in Oc to ber in Ja pan. The prod uct MyTear Eytect, de vel oped with Senju (Ja pan) is an OTC ver -
sion of a pre scrip tion prod uct al ready mar keted as Niflan by Mitsubishi (Japan).
NICORETTE smok ing ces sa tion chew ing gum. Takeda launched NICORETTE COOL MINT gum in De -
cem ber 2005 and Nicorette Patch in July 2008. This launch helped the Nicorette range to gen er ate sales
of Yen10 bil lion in the year to March 31 2008 (from Yen4.3 bil lion the pre vi ous year) and pro jected by an -
a lysts at Mor gan Stan ley to drop and re main at Yen4.0 bil lion from fis cal 2008 through 2012 (end ing
March 2013).
PANVITAMIN HI, a mul ti vi ta min prep a ra tion with cal cium and mag ne sium.
SCORBA DASH, (butenafine) an ath lete’s foot rem edy, launched in 2003 for the once-daily treat ment of
ath lete’s foot in spray and cream for mu la tions.
Scorba Ex, a se ries of antipruritic and antifungal prod ucts for ath lete’s foot and tinea launched in 2008.
SHIN-BIOFERMIN, an in tes ti nal reg u la tor, based on a com bi na tion of lac tic acid and bac te ria, for in di -
ges tion, con sti pa tion and flatulence.
STANDBY, a liq uid gas tro in tes ti nal med i ca tion.
TAKEDA ICHOYAKU 21, an ant acid, com bin ing syn thetic and herbal ac tive in gre di ents.
TAKEDA KANPO BENPIYAKU, a herbal lax a tive.
THAT’S BLOCK (cimetidine) ant acid pow der and tab lets, launched in 1997. The prod uct is sup plied by
Sumitomo (Ja pan), and is also mar keted by Daiichi and Sumitomo.
YOUR LIFE, a se ries of OTC nu tri tional sup ple ments and health food prod ucts, in clud ing mul ti vi ta mins,
vi ta min C and cal cium test mar keted in 1997. Leiner Health Prod ucts (USA) spe cif i cally de vel oped the se -
ries for the Jap a nese mar ket, in cooperation with Takeda.
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