home lounge magazine (PDF) - now!

MADE
FOR
LOUNGE
LIZARDS.
madison
Lounging, slouching or lying, nibbling or cuddling is just as comfortable with madison as
sitting, chatting, fl irting, watching TV or talking on the phone. In order to make all of
this so easy, we worked very hard on a system, which is incredibly versatile – madison.
Classic two-seaters, casual recamiers or lush lying landscape – the sandwich design and
super soft toppers turn madison into small holiday resorts.
madison wilson
290 now! by hülsta 291

Version: Fabric: Protex textile leather, taupe, no. 1605
Chenille Structure, platinum, no. 2101
292 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 293
madison
wilson

THE
PERFECT
ISLAND
SOLUTION.
Simplistic enough for a design classic, soft enough to be your
favourite place, deep enough for plenty of seating comfort,
fl exible enough to suit different requirements and versatile
enough to be a true friend: That is now! madison – ready for
dreaming and easy to take with you, to a new home, for instance.
Version:
Fabric: Protex artifi cial leather, taupe, no. 1605
Chenille Structure, platinum, no. 2101
294 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 295
madison
wilson

AFTER WORK
IS NOW CALLED
A MINI-BREAK.
Cast-off, put your feet up and get your book! The recamier gives you the feeling of
being on a sun-deck with a light breeze, plenty of free time and with everything to
hand that you might want. Who needs any waves? Our thermo-elastic visco foam
toppers (shown here in a contrasting colour) that adapt to your body are much more
comfortable than deck chairs …
Version:
Fabric: Protex artifi cial leather, white, no. 1601
Chenille smooth, ice blue, no. 1406
Bouclé soft, sand, no. 3102 Shelf: white lacquer, no. 1009
296 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 297
madison
wilson

A Stable wooden frame
B Steel wire spring base
YOUR SOFA
CAN BE
VERY
INTELLIGENT.
There is a wide choice of armrests.
In addition, we offer shelves as design
feature, providing storage for a book, remote
control, phone and crisps.
Version:
Fabric: Protex artifi cial leather, white, no. 1601
Chenille smooth, ice blue, no. 1406
Bouclé soft, sand, no. 3102
Shelf: white lacquer, no. 1009
C The seat upholstery, made from polyether
foam using a «sandwich concept», features
different fi rmness levels to ensure high
seating comfort and excellent shape
recovery.
D Back upholstery made from high-quality
polyether foam
E Back upholstery and the entire frame
covering are made from polyether foam.
F Topper made from thermo-elastic
visco-foam
A sofa only becomes truly comfortable with a soft blanket.
Our toppers made from thermo-elastic visco-foam are simply
perfect. You softly sink into the mat, which reacts to temperature
and snuggles up to your body. Adding a contrasting
accent and featuring pretty saddle stitch seams, it also makes
a striking visual impact.
Version:
Fabric: Protex artifi cial leather, white, no. 1601
Chenille smooth, ice blue, no. 1406
298 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 299
1
2
madison
wilson

Are there any more relaxed pieces of furniture? More relaxing? Surely not! Two recamiers
next to one another make a perfect double relax lounger, giant wellness oasis, mega cuddly
corner. Your precious free time requires exceptional furniture. By the way, the practical
pouffes are low armrests.
Version:
Fabric: Chenille smooth, white, no. 1408
Bouclé soft, wool-white, no. 3103
Tray: white lacquer, no. 1009
300 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 301
madison
wilson

Supremely versatile: units in different depths featuring
various backrests and armrests allow you to create a
wide choice of seating landscapes. Colour adds the
fi nishing touch.
Version:
Fabric: Chambray structured, white, no. 2402
Chenille smooth, grey, no. 1409
Shelf: white lacquer, no. 1009
302 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 303
madison
wilson

3
2
1 ARE YOU
STILL LOOKING OR
ALREADY
DESIGNING?
The toppers are available quilted. The cuddly cover fabric
is available smooth in a choice of colours: black, mustard,
grey-brown, sand, aubergine, ice blue, blue, white and
grey. Not enough? Further colours are available for
Chenille structured … and many other materials.
Version:
Fabric: Chambray structured, white, no. 2402
Chenille smooth, grey, no. 1409
Two-seaters, three-seaters and armchairs are of course
available in madison. Beyond classical shapes, however,
there are far more exciting designs: open confi gurations,
shelving units, storage space and room dividers,
corner units and recamiers – every creative design
provides a perfectly balanced look.
Version:
Fabric: Chambray structured, white, no. 2402
Chenille smooth, grey, no. 1409
Shelf: white lacquer, no. 1009
High cushions, low cushions and soft pretty
decorative cushions make your sofa sumptuously
comfortable.
Version:
Fabric: Chambray structured, white, no. 2402
Chenille smooth, grey, no. 1409
Shelf: white lacquer, no. 1009
304 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 305
madison
wilson

Soft, beautiful shades tone together to provide a calm and relaxed scheme.
The unconventional architecture of the seating group ensures that it is far
from boring. New designs including add-ons and extensions revamp your
living space.
Version:
Fabric: Linen structured, mocca-beige, no. 1504
Chenille smooth, grey-brown, no. 1403
Shelf: core walnut, no. 1008
306 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 307
madison
wilson

HALF
SPACE MIRACLE
HALF
CUDDLY CORNER.
ENTIRELY
MADISON.
An inspired choice! The shelf at the back of the
free-standing madison offers space for books and
other objects – central and easily accessible in
otherwise unused space.
Version:
Fabric: Linen structured, mocca-beige, no. 1504
Chenille smooth, sand, no. 1404
Shelf: core walnut, no. 1008
Maple, water lily, birch – the colours bring comfortable
warmth to your living room: soft Chenille decorative
cushions add natural accents, soften the overall look
and provide perfect seating and chilling comfort.
Version:
Fabric: Linen structured, mocca-beige, no. 1504
Chenille smooth, sand, no. 1404
308 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 309
2
madison
wilson
1

Version:
Fabric: Bouclé soft, sand, no. 3102
Chenille smooth, mustard, no. 1402
Shelf: core walnut, no. 1008
310 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 311
madison
wilson

A
TRUE SUPPORT
AT ANY
TIME IN LIFE.
The adjustable armrest is a true companion at any time: it perfectly
supports your arm when having a chat and your head should
you wish to have a snooze. It perfectly adapts to the matching
shelf: stylish yet practical! Available in different fi nishes.
Version:
Fabric: Bouclé soft, sand, no. 3102
Shelf: core walnut, no. 1008
312 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 313
madison
wilson

Version:
Fabric: Chenille smooth, white, no. 1408
Bouclé soft, wool-white, no. 3103
Tray: white lacquer, no. 1009
314 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 315
madison
wilson

Version:
Fabric: Chenille structured, black-grey, no. 2104
Chenille smooth, grey, no. 1409
Tray: white lacquer, no. 1009
316 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 317
madison
wilson

SUPREMELY
VERSATILE.
What is a pouffe with two large tables next to one
another? Exactly, a perfect replacement for a conventional,
spacious coffee table. The “conversion”
is dead easy! Pouffe, table, pouffe, table, pouffe …
Version:
Fabric: Chenille structured, black-grey, no. 2104
Tray: white lacquer, no. 1009
Coffee tables are often versatile but rarely are they
also soft. Until now. Instead of a table, select the
pouffe and use it as part of your lying surface until
you miss the table. Then simply take the tray –
voilà, your table!
Version:
Fabric: Chenille structured, black-grey, no. 2104
Chenille smooth, grey, no. 1401
Tray: white lacquer, no. 1009
Version:
No. 1007
Light brown ash
No. 1008
Core walnut
No. 1009
White lacquer
318 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 319
1
2
madison
wilson

Version: Fabric: Elegant Structure, sand-turquoise, no. 2504
320 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 321
madison
wilson

Dark elegance with a touch of colour. The crisp, ice blue thermoelastic
visco-foam topper creates a striking contrast to the elegant
black. Not only works well in a chalet but also in your living room!
Version: Fabric: Woven structured, black, no. 2201
Chenille smooth, ice blue, no. 1406
Tray: core walnut, no. 1008
322 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 323
madison
wilson

A big party, the guests start arriving … plenty of space on the
irresistibly inviting seating group!
Version: Fabric: Chenille structured, black-grey, no. 2104
Chenille smooth, ice blue, no. 1406
Tray: white lacquer, no. 1009
324 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 325
madison
wilson

THE IDEAL SETTING
FOR A CULTIVATED
FEAST.
Oh yes, madison is much more than a sofa – it’s a sofa system! Simply
choose from the versatile system to create your individual confi guration:
different back heights, seat depths, toppers, cushions, armrests, covers
– all these provide exceptional and unusual combinations that will allow
entirely new seating habits.
Version: Fabric: Chenille structured, black-grey, no. 2104
Chenille smooth, ice blue, no. 1406
Shelf and tray: white lacquer, no. 1009
326 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 327
madison
wilson

AN
INVITATION
TO
STAY –
SEATED.
Higher, deeper, wider: plenty of shapes to suit every requirement.
Placed on the wall, then in the centre of the room. Feet up. A serious talk. Another
new idea? wilson is always there. There has rarely been such a versatile modular
system for sitting, lying and slouching. wilson already has the answer to your next
question before you have even thought about it. Surely, you have already got
enough on your mind. John Lennon certainly got it right: «Life is what happens
while you are busy making other plans.» At the time, he did not know anything
about wilson though
wilson
wilson
Version:
Fabric: Chenille smooth, no. 1401, Flower, black-white, no. 3401
Strap: berry, no. 2001, Wooden part: polar white lacquer, no. 1006
328 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 329

AN
OPPORTUNITY
NOT TO BE
MISSED.
Elegant anthracite and mustard yellow accents create the perfect
ambience for fi nger food. The setting can be either casual for a
family get-together or elegant for important visitors. The versatile
wooden units are perfectly practical for both occasions.
Version:
Fabric: Pur Structure, anthracite, no. 3502
Chanel Structure, mustard yellow, no. 3303
Strap: Goldy, no. 2003
Wooden part: Polar white lacquer, no. 1006
330 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 331
wilson

WHO WOULD WANT
JUST ONE
COFFEE TABLE?
WE WANT
SEVERAL.
You certainly deserve a proper break after work! No need
to get up anymore for a drink, the remote control or your
favourite book. We have therefore integrated a practical
storage surface at the back, which looks good and is never
in the way.
«Near» is not the right description for this integrated side
table: a casual yet practical design, shown here with a
unit that goes right down to the fl oor, that is
an integral part of the sofa itself.
Version: Fabric: Pur Structure, anthracite, no. 3505
Chanel Structure, mustard yellow, no. 3303
Strap: Goldy, no. 2003
Wooden part: Polar white lacquer, no. 1006
1
A side table is a side table? Far from it! This unit
is shaped in such a way that it beautifully fi ts the
sofa and provides plenty of space for drinks and
nibbles. The classical design is a stunning spacesaving
solution.
Finishes for wooden parts
332 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 333
No. 1003
Oak mocca
No. 1004
Walnut
No. 1006
Polar white lacquer
2
wilson

Version:
Fabric: Linen structured, mocca-beige, no. 1504
Chenille smooth, grey-brown, no. 1403
Strap: natural, no. 2004
Wooden part: walnut, Nr. 1004
334 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 335
wilson

SIMPLISTIC
YET
ANYTHING
BUT BASIC.
Where has the pouffe been all those years? Possibly
the most comfortable and versatile piece of furniture
is shown here as a pentagon with strap. The «sofatable-stool-design-object»
is also available in a square
or rectangular shape.
Version:
Fabric: Linen structured, mocca-beige, no. 1504
Chenille smooth, grey-brown, no. 1403
Strap: natural, no. 2004
Wooden part: walnut, no. 1004
Another one of wilson’s characteristics is
the belt, an original decorative feature that
adds coloured accents to cushions and pouffes.
336 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 337
1
2
wilson

The picture certainly has the «wow» factor. wilson is a
modular system offering different sofa widths with space
for the entire circle of friends or all of your relatives. It
can be placed anywhere in the room, you decide.
EVEN COUCH POTATOES
LOVE
VARIETY.
Version:
Fabric: Chenille structured, silver-grey, no. 2103
Bouclé soft, wool white, no. 3103
Strap: green-yellow, no. 2007
Wooden parts: polar white lacquer, no. 1006
338 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 339
wilson

MUCH MORE THAN A
SEATING SPACE.
MORE LIKE A
SEATING WORLD!
The wilson bolster does not
only provide a stunning visual
impact but also a perfect
support for the back.
If you want to add a fi nishing touch to the
versatile pouffe, simply include a strap.
The textile straps add interesting accents.
Available in 7 colours, uni-colour or twocoloured.
(Should you prefer a less playful
look, simply go for pure wilson, shown here
on the left. Not bad either, what do you think?)
You can see and feel the high-quality craftsmanship inside and out:
A wilson is supported by slightly glossy chrome-plated metal arched supports
(or «down to the fl oor» on plastic feet).
B The frame is made from wood and plywood panels, load bearing parts are
made from solid wood.
C The steel wire spring base ensures long-term seating comfort.
D The seat upholstery, made from polyether foam using a «sandwich concept»,
features different fi rmness levels to ensure high seating comfort and excellent
shape recovery.
E Back upholstery and the entire frame covering are made from polyether
foam.
F The carcase covers in seat and back area are quilted with a comfortable,
soft polyester fl eece liner.
The matching loose back cushions, which are as soft as down, can be used
in many ways – for instance to create a wider lying surface. Their interiors
feature a cell system with foam bars and polyester fi bre beads.
1
3 Version:
Fabric: Chenille structured,
silver-grey, no. 2103
Bouclé soft, wool white, no. 3103
Strap: green-yellow, no. 2007
Wooden parts: polar white lacquer, no. 1006
340 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 341
2
wilson

HAVE YOU
EVER
THOUGHT ABOUT
AN EXTENSION?
Attractive? Check! Functional? Check! High-quality?
Check! Durable? Check! Time to choose the accessories,
mind you, the decorative cushions are really a must to
create a beautifully comfortable sofa …
It’s the small details that make wilson unmistakable.
The integrated storage space is available in 5 wood
fi nishes in order to perfectly match the choice of fabrics
and leathers as well as the different armrest widths,
seat depths and leg versions.
Version:
Leather: mocca, no. 5004
Fabric: Sporty structured, brown-aubergine, no. 3203
Strap: mocca, no. 2002
Wooden parts: walnut, no. 1004
1
342 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 343
2
wilson

TV-SOFA
OR
WHATEVER
YOU WANT IT
TO BE.
wilson’s modular concept leaves plenty of room
to create your dream sofa. It’s up to you, how
you integrate the récamiere and how you will
use it …
Version:
Fabric: Woven structured, anthracite, no. 2202
Chenille smooth, aubergine, no. 1405
Strap: black, no. 2005
Wooden parts: walnut, no. 1004
344 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 345
wilson

THE BEST
THING
EVER.
BY FAR.
now! wilson is already stunning to look at, but the
chrome arched supports make it look even smarter.
This version provides a perfect sitting or lying height.
It is your choice, whether you choose the version
that goes right down to the fl oor or the one on
arched supports.
Version:
Fabric: Chenille structured, silver-grey, no. 2103
Wooden parts: polar white lacquer, no. 1006
There is a choice of two different armrest widths,
either slim 15 or sturdy 24 cm, each providing a
different look and feel.
Version:
Fabric: Woven structured, anthracite, no. 2202
1 2
346 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 347
wilson

Style and comfort – such a perfect combination of stylish design and
homely comfort is rare. The pouffe perfectly proves this point – the
matching, beautifully curved tray makes it an ideal symbiosis of coffee
table and comfy seat.
Version:
Fabric: Sporty structured, wool white-beige, no. 3204
Chenille smooth, sand, no. 1404
Strap: natural, no. 2004
Wooden parts: walnut, no. 1004
348 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 349
wilson

Change of direction! A (so far) unusual confi guration brings a breath of
fresh air into your living room. Offset as shown, it is perfect for communicating.
Version:
Fabric: Bouclé soft, sand, no. 3102
Chenille smooth, sand, no. 1404
Strap: goldish, no. 2003
Wooden parts: polar white lacquer, no. 1006
350 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 351
wilson

BECAUSE
PLANS
OFTEN CHANGE.
It was only supposed to be a quick coffee before setting off.
Then the door bell rings. More space is needed – not a problem
for wilson. The sofa is easily converted; it could be a long
evening.
Version:
Fabric: Chenille structured, platinum, no. 2101
Wooden parts: walnut, no. 1004
352 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 353
wilson

Whether on arched supports or down to the fl oor: the corner
modules offer more than just a place to sleep. Perfect as your
own little island, even without guests. If you do invite friends
over, they will probably ask if they can stay a little longer …
Version:
Protex artifi cial leather, sand, no. 1603
Chenille smooth, sand, no. 1404
354 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 355
wilson

FABRIC
LIST
Shape, colour and function defi ne the character of your
now! furniture. It’s up to you to choose what you like best.
They are all high-quality and durable, soft or textured,
fabric or leather, plain or fl owery – which one do you
prefer?
PRICE GROUP I
Protex artifi cial leather
Surface: 100% PU
Base fabric: 70% PES, 30% CO
No. 1601 | white
No. 1602 | cream
No. 1603 | sand
No. 1604 | brown
No. 1605 | taupe
No. 1606 | black
Chenille smooth
53% PC, 40% PES, 7% VI
Stain protection
No. 1401 | black
No. 1402 | mustard
No. 1403 | grey-brown
No. 1404 | sand
No. 1405 | aubergine
No. 1406 | ice blue
No. 1407 | blue
No. 1408 | white
No. 1409 | grey
Linen structured
46% PC, 44% PES, 10% CO
No. 1501 | nougat
No. 1502 | grey-mocca
No. 1503 | beige
No. 1504 | mocca-beige
No. 1505 | black-brown
356 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 357

PRICE GROUP II
Chambray structured
87% PL, 13% CO
Stain protection
Easy to clean with
water and soap!
No. 2401 | grey
No. 2402 | white
No. 2403 | brown
Elegant structured
53% AC, 47% PE
Easy to clean with
water and soap!
No. 2501 | anthracite-sand
No. 2502 | mocca-petrol
No. 2503 | sand-white
No. 2504 | sand-turquoise
Modern structured
100% PE
Stain protection
Easy to clean with
water and soap!
No. 2601 | wool white
No. 2602 | sand
No. 2603 | sand-turquoise
No. 2604 | aqua
Chenille structured
57% PC, 43% PES
Stain protection
No. 2101 | platinum
No. 2102 | mocca
No. 2103 | silver-grey
No. 2104 | black-grey
No. 2105 | berry
Woven structured
48% PP, 33% PES, 19% CO
Easy to clean with
water and soap!
No. 2201 | black
No. 2202 | anthracite
No. 2203 | mocca
No. 2204 | sand
Corny structured
52% PC, 44% PES, 4% CO
Stain protection
No. 2301 | blue-mocca
358 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 359

PRICE GROUP III PRICE GROUP V
Bouclé soft
38% CO, 38% PC, 16% PES,
6% WO, 2% VI
No. 3101 | grey
No. 3102 | sand
No. 3103 | wool white
Sporty structured
59% PP, 38% CO, 3% PA
No. 3201 | anthracite
No. 3202 | grey-olive-brown
No. 3203 | brown-aubergine
No. 3204 | wool white-beige
Chanel structured
71% CO, 15% PC, 7% PES,
5% WO, 2% PA
No. 3301 | black-white
No. 3302 | mocca
No. 3303 | mustard
No. 3304 | aubergine
Flower
70% PES, 25% ACETAT, 5%VI
Stain protection
No. 3401 | black-white
No. 3402 | mocca-grey
Pure structured
78% CO, 20% VI, 2% PA
No. 3501 | black
No. 3502 | anthracite
No. 3503 | plum
No. 3504 | olive
No. 3505 | aubergine
Nappa leather, pigmented
Material thickness: 1,3–1,5 mm
No. 5001 | black
No. 5002 | anthracite
No. 5003 | wool white
No. 5004 | mocca
No. 5005 | nougat
360 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 361
No. 5006 | plum

Strap/Belt colours
No. 2001 | berry:
aubergine – bordeaux – aubergine
No. 2002 | mocca:
sand – mocca – sand
No. 2003 | goldish:
grey/silver – goldish – grey/silver
No. 2004 | natural
No. 2005 | black
No. 2006 | anthracite
No. 2007 | green-yellow
Finishes for wooden parts
wilson madison
No. 1003 | Oak mocca No. 1004 | Walnut
No. 1006 | Polar white lacquer
No. 1007 | Light brown ash
No. 1008 | Core walnut
No. 1009 | White lacquer
362 Please see attached product list for information regarding fabric type and for labelling of cover material.
now! by hülsta 363