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$ Millions<br />
But Few “Big Pharma-Size” Successes<br />
9<br />
Sales Ramp Up of Selected Branded Pain Meds Introduced<br />
Since 1998 (WW)<br />
5,000<br />
4,500<br />
4,000<br />
3,500<br />
3,000<br />
2,500<br />
2,000<br />
1,500<br />
1,000<br />
500<br />
0<br />
1998<br />
EvaluatePharma<br />
2000<br />
2002<br />
2004<br />
2006<br />
2008<br />
2010E<br />
© Defined Health, 2009<br />
Pain Insight Briefing<br />
2012E<br />
2014E<br />
Avinza<br />
Lyrica<br />
Opana/Opana<br />
ER<br />
Fentora<br />
Jurnista<br />
VIOXX<br />
Celebrex
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