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Pain Historically: Drug Delivery has “Delivered”<br />

12<br />

Drug Delivery-Based Pain Products Have Greatly Surpassed Expectations<br />

• The epidemiology of pain is uncertain at best<br />

• Off-label use is always greater than anticipated<br />

• Nature of a symptom-driven market welcomes <strong>the</strong> next new thing<br />

• Healthy price hikes<br />

Development Risk<br />

Regulatory Risk<br />

THE BAR<br />

© Defined Health, 2009<br />

Pain Insight Briefing<br />

Market Risk

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