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JCDA - Canadian Dental Association

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Long-term pain management tool?<br />

NEW <strong>Canadian</strong> Consensus Report<br />

on dentin hypersensitivity recommends<br />

a long-term approach to management, with desensitizing toothpaste as first-line treatment. †<br />

The Report recognizes that the pain of sensitive teeth can be recurrent and that ongoing management and treatment<br />

are key to staying pain-free. An ongoing regimen of twice-daily brushing with desensitizing toothpaste like Sensodyne ®<br />

is recommended as an efficacious, inexpensive and non-invasive<br />

first-line treatment for pain prevention.<br />

Only Sensodyne ® offers an extensive line of formulas to provide<br />

the many desirable benefits associated with regular toothpaste,<br />

making it easy for patients to stay with the treatment you recommend. ‡<br />

‡ Sensodyne ® (with either 5% w/w potassium nitrate or 10% w/w strontium chloride) is recommended to relieve and prevent tooth sensitivity pain in adults and<br />

children over 12 years. Brushing twice daily builds and maintains the protective barrier, to help prevent pain from returning.<br />

† Consensus-Based Recommendations for the Diagnosis and Management of Dentin Hypersensitivity. <strong>Canadian</strong> Advisory Board on Dentin Hypersensitivity. J Can Dent Assoc 2003;69(4):221-226.<br />

®Reg’d TM of GlaxoSmithKline<br />

GlaxoSmithKline Consumer Healthcare Inc.<br />

Oakville, Ontario L6H 5V2<br />

©2003 GlaxoSmithKline<br />

RECOGNIZED<br />

•CANADIANDENTALASSOCIATION •<br />

The only toothpaste to earn the CDA Seal<br />

for reducing tooth hypersensitivity

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