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Spike Magazine

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<strong>Spike</strong> | 15 YEARS OF BOOKS, MUSIC, ART, IDEAS | www.spikemagazine.com<br />

The measured simplicity of Keith Haring’s work was<br />

the result of much close and detailed study. By reducing<br />

the visual elements of his work to what can best be<br />

described as icons, Haring managed to produce what<br />

amounted to keys which unlocked ideas. However, the<br />

impact of these images rests not only on this process.<br />

What increases their pertinence is their universality.<br />

Haring employed an imagery that seems to connect<br />

with everyone; the more cynical would liken it to<br />

the power of advertising. However, Haring was not<br />

interested in the empty sites of materialism per se. In<br />

place of the usual trite commercial messages, Haring<br />

invested personal introspection and concern into the<br />

public space of advertising, using the directness of the<br />

advertising medium against itself.<br />

Another invigorating aspect to Haring’s work was his<br />

willingness to address and acknowledge the importance<br />

of not only popular culture, but also it more shady son,<br />

subculture. Haring’s work would have been impossible<br />

without the previous impact on the popular conception<br />

of art by both Walt Disney and Andy Warhol. With<br />

Disney opening up the viewer to the joy and pleasure<br />

to be gained from the cartoon figure, not only as an<br />

entertainment, but also as an art form, it was surely<br />

only a matter of time before an artist managed to tap<br />

into this idea. However, to make that step from popular<br />

entertainment to Art, or High Art, would have surely<br />

been impossible without the ground-breaking work of<br />

BUY Keith Haring books online from and<br />

likes of Andy Warhol.<br />

Warhol managed to re-create the artist, to slap the<br />

art-world in the face and say that commerce has a place<br />

in art. With Warhol having broken the mould of what<br />

was acceptably defined as art and what wasn’t the next<br />

generation could now reach out an explore the culture<br />

that they found around them. So, by reflecting the<br />

subcultures that surrounded him, be it skate-boarding,<br />

hip-hop or homosexuality, Haring opened the door and<br />

allowed real, contemporary life into his art. With ‘the<br />

street’ in his work, Haring instantly made connections<br />

with the common viewer – as opposed to the educated<br />

viewer. Such accessibility was also furthered by his<br />

POP SHOP in SoHo, New York, and later in Japan,<br />

which sold pieces of his ‘commercial art’.<br />

Haring’s own sexuality also found a voice in his art,<br />

and hence many of his motifs have homoerotic connotations.<br />

However, to view his work as purely ‘queer’ art<br />

is nothing but limiting. The humour and impassioned<br />

politicking evident in many of his more sexual works<br />

surely increase their palatability to the straighter audience.<br />

As a result, works such as those produced for the<br />

AIDS awareness group ACT UP have now reached the<br />

level where they can almost be considered as classic<br />

images of the 80s.<br />

Another interesting aspect of these journals is the<br />

way in which Haring himself dealt with his fame. For<br />

a man who quickly rose to fame, collected by both<br />

264<br />

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