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<strong>Spike</strong> | 15 YEARS OF BOOKS, MUSIC, ART, IDEAS | www.spikemagazine.com<br />

Review [published December 2001]<br />

Keith Altham: No More Mr Nice Guy!<br />

Robin Askew<br />

At home with Sting. The in-no-way-narcissistic<br />

rainforest dwellers’ friend and tantric sex enthusiast<br />

is looking for a space in his sitting room to hang<br />

a giant self-portrait. Unfortunately, it soon becomes<br />

clear that this will not match the decor. Eventually,<br />

Mrs Sting, Trudie Styler, suggests that it should go in<br />

the bathroom in place of a print of the Salvador Dalí<br />

painting titled The Great Masturbator. “After all,”<br />

she reasons, “it will just be replacing one wanker<br />

with another.”<br />

For 25 years, Keith Altham was a “friend of the<br />

stars”, as they say, first as a journalist on the NME and<br />

then as PR man for many of the biggest names in rock,<br />

from Rod Stewart to Van Morrison and Paul Weller to<br />

Ray Davies. He regressed from representing to Rolling<br />

Stones in the 60s to “Orville the bloody duck” in<br />

the 90s, at which point he wisely decided to jack it all<br />

in. Rather than writing an autobiography, he’s chosen<br />

to spill the beans on his pop star chums in the rather<br />

cheesy format of individual letters addressed to each of<br />

his former clients. (To Van Morrison: “What can I say?<br />

What a talent. What a singer. What a songwriter. What<br />

BUY Keith Altham books online from and<br />

a pain in the arse!”)<br />

In many ways, this is a bloody awful book: poorly<br />

written, littered with typos and spelling errors and reeking<br />

of self-aggrandisement. But Altham really was at<br />

the centre of it all during the 60s and 70s. It was he who<br />

suggested to Jimi Hendrix the idea of setting a guitar<br />

on fire. And in one of the great forgotten footnotes of<br />

rock history, he once took Jim Morrison to see Status<br />

Quo (“Tell them to turn down, give up and go home,”<br />

sneered the Lizard King).<br />

If you’re prepared to endure the leaden prose, there’s<br />

a huge reservoir of great stories here. Altham particularly<br />

admires Sting, despite Mr Sumner’s propensity<br />

“to be such a humourless prat”, and seems to have preferred<br />

the company of down-to-earth heavy metallers<br />

like Saxon and Uriah Heep, although he loathed their<br />

music. Fortunately, he doesn’t allow these personal<br />

friendships to prevent him telling yarns that show them<br />

in a considerably less than flattering light. Many of<br />

these sail very close to the wind indeed. M’learned<br />

friends may wish to examine his introduction for what<br />

would appear to be a libellous statement about that<br />

018<br />

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