Mobile Apps Summit 2012.cdr - CMAI

Key Speakers Include:- 

N. S. Amarnath, Sr Vice President, Enterprise Solution, Samsung India Software Operations 

Pratapa Bernard, Vice President & Head – Center or Excellence, Data Services (Emerging Markets), 

Vodafone Group 

NK. Goyal, President, Communications & Manufacturing Association of India (CMAI), Member 

Governing Council, Telecom Equipment & Services Export Promotion Council, Govt. of India 

Sunzay Passari, Executive Vice President – Telecom & VAS, Essar Telecom Infrastructure 

Jatin Thaker, Director, User Experience, Oracle (San Francisco) 

Kingsley Wood, Business Development Manager, Amazon Web Services (Singapore) 

Pranay Mishra, CEO, Nanotel 

Conference Hashtag - #VI_APPS 

Sudeendra Koushik, Practice Director, HCL Technologies 

Uttam Kumar, Head – New Technologies Innovation & Incubation - IT, Aircel 

Mahesh Kolar, Director – Mobility Solutions, Dell 

Udayan Banerjee, VP, NIIT Technologies 

Viswanath Poosala, Head of Bells Labs – India, Alcatel-Lucent 

Midhu koshy, Consultant – Head Regional Operations (South), Mahindra SSG 

Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, Steadworks (Former Head – Multimedia 

Strategy & Innovation, Ericsson) 

Zubin Jimmy Dubash, Chief Strategy Officer, Onward Mobility 

Ram Jalan, Head – Products, Getit 

Sridhar T. Pai, CEO, Tonse Telecom 

Prakash Sayini, Founder and CEO, MobiDex360 Solutions

Mobile Apps Summit 2012 

27th July 2012, Taj Residency (MG Road), Bangalore, India 

Platinum Partner 

Supported By 

Associate Partner 

Silver Partner Bronze Partner 

Exhibitor 

Video Partner 

Organised By

CONFERENCE INTRODUCTION:- 

The global mobile industry is witnessing volatile growth for last couple of years. Advancement of mobile technology, improved infrastructure and smartphone 

revolution has allowed people to perform much more with their mobile phones than ever before. This has resulted in an exponential demand and growth of mobile 

applications. 

The mobile app market is thriving to great heights. More than hundreds of handsets are capable of installing and running apps and a swerve of big-name app stores 

are striving to compete. It is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020. 

Presently India having over 800+ million mobile connections and 50-150m mobile internet users it is evident mobile apps are becoming very popular. By 2015 India 

is expected to have 237 million mobile internet “activated” connections. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based. 

Mobile App Stats in India - 100 million apps being downloaded in India every month. The global app market was at $4.1 billion in 2009; set to hit $17.5 billion by the 

end of 2012. India's app developer base is estimated at 250,000. 

With world's foremost brands recognizing the need of their presence in at least one of the top applications stores and the average mobile application per brand rising 

over 25 (for top 100 brands, 250 in case of media companies globally); the mobile applications market has took new role in defining the marketing strategy of 

businesses. This has opened up new horizons for already booming mobile applications market and provides faster acceleration for the market. Though these global 

brands do not look to make money directly with apps; however, the apps are adding up their brand equity. The surge in number of app stores and availability of 

multi-platform apps has also reshaping the future of the market. The excitement around mobile applications is going to have a major impact on our economy, and 

our way of life. 

It is with great pleasure that we invite you all to the “Mobile Apps Summit 2012” and wish you all the very best. 

KEY THEMES DISCUSSED AT THIS CONFERENCE: - 

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Examining what type of innovative services to be offered for most appealing Indian customers. 

Learn from the leading mobile operators, handset manufacturers, content providers and application developers in the Indian market 

Channels to market, app stores and opportunities for partnerships 

Understanding your customers behaviour in the mobile space as a starting point of strategy development 

Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues 

Design guidelines and best practices for making your application useful and usable 

Examining the opportunities in cloud based Apps, the next big revenue driver in Asia 

Native apps vs the mobile Web 

Mastering the increasing amount of different platforms and devices 

Overcoming the technical challenges associated with linking your app to existing infrastructure 

The challenge of developing apps for multiple platform launches 

Understanding how to work with external app developers to ensure successful app development and launch 

Embracing mobile advertising and m-commerce as additional revenue streams 

App monetization opportunities via new commercialization opportunities 

What are the roles of vendors - who need to understand what features service providers need and tune them in the Indian environment. 

What to expect from mobile cloud? 

Examining the current regulation of mobile app market in India 

Examining the worldwide trends in Mobile apps and the implications, lessons to be learned for India. 

The future of mobile operating systems and frameworks 

How is the future for the mobile apps industry: a vision for 2015 

Be part of a major networking opportunity 

WHO YOU WILL MEET: - 

CEO’s, CIO’s, CTO’s, Vp’s, Directors, Brand Managers, Head & Senior Managers, Developers of: 

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Applications 

Application Stores 

Product Development 

Mobile Services Innovations 

Product Marketing 

Digital Strategy 

Data Services 

Entertainment 

Devices 

Mobile Content 

FROM THE FOLLOWING: - 

Wireless & Fixed Operators, Cable MSO, ISP & MVNO’s, Satellite Operators, Handset Manufacturers, Platform Owners, Terminal & Platforms Vendors, OEM, Device 

Retailers, Entertainment, Creative Agencies, Social Media 

WHY SHOULD YOU ATTEND:- 

Mobile Apps Summit 2012 is the place to meet all the key decision makers across the mobile Application eco-system from enterprises, telecom operators, 

regulators, government agencies, service providers, system integrators, Developers and vendors. This summit will provide great networking opportunities with 

industry leaders, presenting you with the opportunity to meet and do business with likeminded individuals. 

Delegate Registration: 

To register and to book your seats at the conference - please email your 

interest & queries to delegate@virtueinsight.com 



Sponsorship Opportunities: 

To register & to book your sponsorship package - please email your 

interest & queries to sponsor@virtueinsight.com

08:30 – Coffee and registration 

09:20 – Morning Chair's opening remarks 


(http://in.linkedin.com/pub/sridhar-tonse-pai/0/3a/3b0)m 

09:30 – Morning Keynote Address 1: Global changes and its 

implications/opportunities in India 

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REDEFINING MOBILE ECOSYSTEM 

Determining companies mobility strategy 

Developers must work closely with device manufacturers, 

operators, cloud providers and other such ecosystem players to 

ensure the success 

What are the key drivers behind an App Store-centric model? 

What are the prospects for apps as marketing tools and retail 

mechanisms? 

How will mobile app usage and revenue develop through to 2015, 

and which categories of mobile application will generate the largest 

revenues? 

Pratapa Bernard, Vice President & Head - Center or Excellence, 

Data Services (Emerging Markets), Vodafone Group 

(http://in.linkedin.com/pub/pratapa-bernard/0/998/b5) 

10:10 – Official Launch of Nanotel tablet 

Chief Guest - NK. Goyal, President, Communications & 

Manufacturing Association of India (CMAI), Member Governing 

Council, Telecom Equipment & Services Export Promotion 

Council, Govt. of India (http://in.linkedin.com/in/nkgoyals) 

10:30 - Morning Keynote Address 2: New Era to Device 

Ecosystem in Telecom World 

Pranay Mishra, CEO, Nanotel (http://www.linkedin.com/pub/pranaymishra/15/a61/aa8) 

11:00 – Morning coffee & Networking 

11:20 – Panel Discussion: Determining how operators and app 

developers can work together 

In this fast-evolving space where competitive dynamics can shift the 

balance of power 

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An operators' perspective on market developments in mobile apps 

What do app developers want and expect when partnering with 

an operator? 

What APIs can the operator provide to ensure optimal integration 

for the app developer? 

Understanding how operators can educate developers about the 

problems that apps can cause to the network in order to 

encourage them to build 'network friendly' apps 

What are the strategies to monetize apps – monthly subscription, 

premium apps, and bundle deals with mobile broadband? 

Frecasting the potential evolution in the application market and 

establishing how operators can exploit it 

Moderator – 


(http://in.linkedin.com/pub/sridhar-tonse-pai/0/3a/3b0) 



Panelists – 

Sunzay Passari, Executive Vice President – Telecom & VAS, 

Essar Telecom Infrastructure (http://ae.linkedin.com/pub/sunzaypassari/0/276/4a5) 

Uttam Kumar, Head - New Technologies Innovation & 

Incubation - IT, Aircel (http://in.linkedin.com/in/uttamkr) 

Viswanath Poosala, Head of Bells Labs - India, Alcatel-Lucent 

(http://in.linkedin.com/in/poosala) 

MOBILE INNOVATION AND VALUE CREATION 

12:00 – Leveraging Amazon Web Services and Cloud 

Computing to deliver scalable, high traffic, cost efficient 

mobile websites and applications 

Learn how highly successful mobile application developers have taken 

advantage of the tremendous innovations in cloud computing to 

handle unprecedented volumes of traffic, enormous user numbers and 

vast amounts of data, all at a fraction of the cost compared to 

traditional approaches. Combined with new found agility and 

amazingly low time to market, these are must-know best practices 

and techniques in the rapidly evolving and highly competitive mobile 

app landscape. 

Kingsley Wood, Business Development Manager, Amazon Web 

Services (Singapore) (http://sg.linkedin.com/in/kingsleywood) 

12:30 - Networking Luncheon - Take your discussions 

further & build new relationships in a relaxed 

& informal setting...

Afternoon Chair person 

Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, 

Steadworks (Former Head – Multimedia Strategy & Innovation, 

Ericsson) 

(http://in.linkedin.com/pub/anurajgambhir/0/a2a/515) 

14:40 – Design guidelines and best practices for making your 

application useful and usable 

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Understanding your user 

Building the Design blocks (patterns) 

Deriving Consistency 

Single design foundation - multiple platforms 

Validating with your user 

Jatin Thaker, Director, User Experience, Oracle (San Francisco) 

(http://www.linkedin.com/pub/jatin-thaker/1/419/9a) 

15:10 – Afternoon coffee & Networking 

15:30 – Enterprise Mobile Applications: Opportunity for India 

Leadership 

17:20 - Networking Drinks - Take your discussions 

• Creating 

further 

applications 

& build new 

for 

relationships 

multiple markets 

in a relaxed 

instead of a "one for all" 

app & informal setting... 

• Take advantage of the mobile environment to drive additional 

sources of advertising revenue 

• Securing mobile applications: From Design to Deployment 

• Enable SME's to build applications and break te reliance on the 

transfer of information from hose that create to those that deliver 



14:00 – Developer & Devices panel discussion: Challenges of 

design, creation & distribution of multi-platform / cross 

platform apps across new-age devices 

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What makes a successful app? 

What are the major challenges of designing /creating, 

distribution and monetising apps? 

What support is needed from app stores,Operators & handset 

providers? 

How can developers most successfully monetise their apps? 

Transitioning Existinsg Solutions to Mobile Devices 

How far do mobile apps need to be adapted for tablets? 

Should brand & content providers be looking at tablet specific 

apps? 

Convergence – are we moving to a market where apps are 

portable across all devices: mobile, tablet, laptop, TV? 

Building great enterprise apps 

What can we expect in the future of more immersive experiences 

Moderator – 



Ericsson) 


Panelists – 

ROLE OF DEVELOPERS 

Mahesh Kolar, Director – Mobility Solutions, Dell 

(http://www.linkedin.com/profile/view?id=2341033&locale=en_US&trk=tyah2) 

Prakash Sayini, Founder and CEO, MobiDex360 Solutions 

(http://in.linkedin.com/in/prakashsayini) 

Zubin Jimmy Dubash, Chief Strategy Officer, Onward Mobility 

(http://in.linkedin.com/in/zubindubash) 

• Deciphering the new models to engage with customers to enhance 

the market 

• Content, services and applications – what’s mobile innovations 

leading to? 

N. S. Amarnath, Sr Vice President, Enterprise Solution, Samsung 

India Software Operations (http://in.linkedin.com/pub/n-samarnath/4/1ba/72b) 

16:10 – Panel Discussion: New methods of revenue generation 

techniques & future inventive measures for taking Mobile Apps 

Industry in India to next level of growth. 

• Capitalizing on app stores & smart devices 

• Turn your apps users into your apps distributors 

• How to intercept the future of the app world 

• What preparations can help in this interception 

• What is the expected for consumer behavior in the future 

• What are the aspects driving the user behaviour which app 

developers should be aware of to be successful 

• What impact has life style has on the apps 

• What are the new kind of apps 

• What are the thresholds for app acceptance and adoption of 

future users 

• Evolution of traditional Mobile VAS to next generation VAS 

Moderator – 

Sudeendra Koushik, Practice Director, HCL Technologies 

(http://in.linkedin.com/in/sudeendrakoushik) 

Panelists – 

REVENUE GENERATION & FUTURE OF APPS 

Udayan Banerjee, VP, NIIT Technologies 

(http://in.linkedin.com/in/udayanb) 

Ram Jalan, Head - Products, Getit (http://in.linkedin.com/in/ramjalan) 

Midhu koshy, Consultant - Head Regional Operations (South), 

Mahindra SSG (http://in.linkedin.com/in/midhukoshy) 

16:50 – Chairperson's closing remarks and end of conference 



Ericsson) 


17:00 - 18:00 Networking Drinks - Take your discussions 

further & build new relationships in a relaxed 

& informal setting...

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