Mobile Apps Summit 2012.cdr - CMAI
Mobile Apps Summit 2012.cdr - CMAI
Mobile Apps Summit 2012.cdr - CMAI
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Key Speakers Include:-<br />
N. S. Amarnath, Sr Vice President, Enterprise Solution, Samsung India Software Operations<br />
Pratapa Bernard, Vice President & Head – Center or Excellence, Data Services (Emerging Markets),<br />
Vodafone Group<br />
NK. Goyal, President, Communications & Manufacturing Association of India (<strong>CMAI</strong>), Member<br />
Governing Council, Telecom Equipment & Services Export Promotion Council, Govt. of India<br />
Sunzay Passari, Executive Vice President – Telecom & VAS, Essar Telecom Infrastructure<br />
Jatin Thaker, Director, User Experience, Oracle (San Francisco)<br />
Kingsley Wood, Business Development Manager, Amazon Web Services (Singapore)<br />
Pranay Mishra, CEO, Nanotel<br />
Conference Hashtag - #VI_APPS<br />
Sudeendra Koushik, Practice Director, HCL Technologies<br />
Uttam Kumar, Head – New Technologies Innovation & Incubation - IT, Aircel<br />
Mahesh Kolar, Director – Mobility Solutions, Dell<br />
Udayan Banerjee, VP, NIIT Technologies<br />
Viswanath Poosala, Head of Bells Labs – India, Alcatel-Lucent<br />
Midhu koshy, Consultant – Head Regional Operations (South), Mahindra SSG<br />
Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, Steadworks (Former Head – Multimedia<br />
Strategy & Innovation, Ericsson)<br />
Zubin Jimmy Dubash, Chief Strategy Officer, Onward Mobility<br />
Ram Jalan, Head – Products, Getit<br />
Sridhar T. Pai, CEO, Tonse Telecom<br />
Prakash Sayini, Founder and CEO, MobiDex360 Solutions
<strong>Mobile</strong> <strong>Apps</strong> <strong>Summit</strong> 2012<br />
27th July 2012, Taj Residency (MG Road), Bangalore, India<br />
Platinum Partner<br />
Supported By<br />
Associate Partner<br />
Silver Partner Bronze Partner<br />
Exhibitor<br />
Video Partner<br />
Organised By
CONFERENCE INTRODUCTION:-<br />
The global mobile industry is witnessing volatile growth for last couple of years. Advancement of mobile technology, improved infrastructure and smartphone<br />
revolution has allowed people to perform much more with their mobile phones than ever before. This has resulted in an exponential demand and growth of mobile<br />
applications.<br />
The mobile app market is thriving to great heights. More than hundreds of handsets are capable of installing and running apps and a swerve of big-name app stores<br />
are striving to compete. It is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020.<br />
Presently India having over 800+ million mobile connections and 50-150m mobile internet users it is evident mobile apps are becoming very popular. By 2015 India<br />
is expected to have 237 million mobile internet “activated” connections. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based.<br />
<strong>Mobile</strong> App Stats in India - 100 million apps being downloaded in India every month. The global app market was at $4.1 billion in 2009; set to hit $17.5 billion by the<br />
end of 2012. India's app developer base is estimated at 250,000.<br />
With world's foremost brands recognizing the need of their presence in at least one of the top applications stores and the average mobile application per brand rising<br />
over 25 (for top 100 brands, 250 in case of media companies globally); the mobile applications market has took new role in defining the marketing strategy of<br />
businesses. This has opened up new horizons for already booming mobile applications market and provides faster acceleration for the market. Though these global<br />
brands do not look to make money directly with apps; however, the apps are adding up their brand equity. The surge in number of app stores and availability of<br />
multi-platform apps has also reshaping the future of the market. The excitement around mobile applications is going to have a major impact on our economy, and<br />
our way of life.<br />
It is with great pleasure that we invite you all to the “<strong>Mobile</strong> <strong>Apps</strong> <strong>Summit</strong> 2012” and wish you all the very best.<br />
KEY THEMES DISCUSSED AT THIS CONFERENCE: -<br />
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Examining what type of innovative services to be offered for most appealing Indian customers.<br />
Learn from the leading mobile operators, handset manufacturers, content providers and application developers in the Indian market<br />
Channels to market, app stores and opportunities for partnerships<br />
Understanding your customers behaviour in the mobile space as a starting point of strategy development<br />
Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues<br />
Design guidelines and best practices for making your application useful and usable<br />
Examining the opportunities in cloud based <strong>Apps</strong>, the next big revenue driver in Asia<br />
Native apps vs the mobile Web<br />
Mastering the increasing amount of different platforms and devices<br />
Overcoming the technical challenges associated with linking your app to existing infrastructure<br />
The challenge of developing apps for multiple platform launches<br />
Understanding how to work with external app developers to ensure successful app development and launch<br />
Embracing mobile advertising and m-commerce as additional revenue streams<br />
App monetization opportunities via new commercialization opportunities<br />
What are the roles of vendors - who need to understand what features service providers need and tune them in the Indian environment.<br />
What to expect from mobile cloud?<br />
Examining the current regulation of mobile app market in India<br />
Examining the worldwide trends in <strong>Mobile</strong> apps and the implications, lessons to be learned for India.<br />
The future of mobile operating systems and frameworks<br />
How is the future for the mobile apps industry: a vision for 2015<br />
Be part of a major networking opportunity<br />
WHO YOU WILL MEET: -<br />
CEO’s, CIO’s, CTO’s, Vp’s, Directors, Brand Managers, Head & Senior Managers, Developers of:<br />
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Applications<br />
Application Stores<br />
Product Development<br />
<strong>Mobile</strong> Services Innovations<br />
Product Marketing<br />
Digital Strategy<br />
Data Services<br />
Entertainment<br />
Devices<br />
<strong>Mobile</strong> Content<br />
FROM THE FOLLOWING: -<br />
Wireless & Fixed Operators, Cable MSO, ISP & MVNO’s, Satellite Operators, Handset Manufacturers, Platform Owners, Terminal & Platforms Vendors, OEM, Device<br />
Retailers, Entertainment, Creative Agencies, Social Media<br />
WHY SHOULD YOU ATTEND:-<br />
<strong>Mobile</strong> <strong>Apps</strong> <strong>Summit</strong> 2012 is the place to meet all the key decision makers across the mobile Application eco-system from enterprises, telecom operators,<br />
regulators, government agencies, service providers, system integrators, Developers and vendors. This summit will provide great networking opportunities with<br />
industry leaders, presenting you with the opportunity to meet and do business with likeminded individuals.<br />
Delegate Registration:<br />
To register and to book your seats at the conference - please email your<br />
interest & queries to delegate@virtueinsight.com<br />
<strong>Mobile</strong> <strong>Apps</strong> <strong>Summit</strong> 2012<br />
27th July 2012, Taj Residency (MG Road), Bangalore, India<br />
Sponsorship Opportunities:<br />
To register & to book your sponsorship package - please email your<br />
interest & queries to sponsor@virtueinsight.com
08:30 – Coffee and registration<br />
09:20 – Morning Chair's opening remarks<br />
Sridhar T. Pai, CEO, Tonse Telecom<br />
(http://in.linkedin.com/pub/sridhar-tonse-pai/0/3a/3b0)m<br />
09:30 – Morning Keynote Address 1: Global changes and its<br />
implications/opportunities in India<br />
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REDEFINING MOBILE ECOSYSTEM<br />
Determining companies mobility strategy<br />
Developers must work closely with device manufacturers,<br />
operators, cloud providers and other such ecosystem players to<br />
ensure the success<br />
What are the key drivers behind an App Store-centric model?<br />
What are the prospects for apps as marketing tools and retail<br />
mechanisms?<br />
How will mobile app usage and revenue develop through to 2015,<br />
and which categories of mobile application will generate the largest<br />
revenues?<br />
Pratapa Bernard, Vice President & Head - Center or Excellence,<br />
Data Services (Emerging Markets), Vodafone Group<br />
(http://in.linkedin.com/pub/pratapa-bernard/0/998/b5)<br />
10:10 – Official Launch of Nanotel tablet<br />
Chief Guest - NK. Goyal, President, Communications &<br />
Manufacturing Association of India (<strong>CMAI</strong>), Member Governing<br />
Council, Telecom Equipment & Services Export Promotion<br />
Council, Govt. of India (http://in.linkedin.com/in/nkgoyals)<br />
10:30 - Morning Keynote Address 2: New Era to Device<br />
Ecosystem in Telecom World<br />
Pranay Mishra, CEO, Nanotel (http://www.linkedin.com/pub/pranaymishra/15/a61/aa8)<br />
11:00 – Morning coffee & Networking<br />
11:20 – Panel Discussion: Determining how operators and app<br />
developers can work together<br />
In this fast-evolving space where competitive dynamics can shift the<br />
balance of power<br />
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An operators' perspective on market developments in mobile apps<br />
What do app developers want and expect when partnering with<br />
an operator?<br />
What APIs can the operator provide to ensure optimal integration<br />
for the app developer?<br />
Understanding how operators can educate developers about the<br />
problems that apps can cause to the network in order to<br />
encourage them to build 'network friendly' apps<br />
What are the strategies to monetize apps – monthly subscription,<br />
premium apps, and bundle deals with mobile broadband?<br />
Frecasting the potential evolution in the application market and<br />
establishing how operators can exploit it<br />
Moderator –<br />
Sridhar T. Pai, CEO, Tonse Telecom<br />
(http://in.linkedin.com/pub/sridhar-tonse-pai/0/3a/3b0)<br />
<strong>Mobile</strong> <strong>Apps</strong> <strong>Summit</strong> 2012<br />
27th July 2012, Taj Residency (MG Road), Bangalore, India<br />
Panelists –<br />
Sunzay Passari, Executive Vice President – Telecom & VAS,<br />
Essar Telecom Infrastructure (http://ae.linkedin.com/pub/sunzaypassari/0/276/4a5)<br />
Uttam Kumar, Head - New Technologies Innovation &<br />
Incubation - IT, Aircel (http://in.linkedin.com/in/uttamkr)<br />
Viswanath Poosala, Head of Bells Labs - India, Alcatel-Lucent<br />
(http://in.linkedin.com/in/poosala)<br />
MOBILE INNOVATION AND VALUE CREATION<br />
12:00 – Leveraging Amazon Web Services and Cloud<br />
Computing to deliver scalable, high traffic, cost efficient<br />
mobile websites and applications<br />
Learn how highly successful mobile application developers have taken<br />
advantage of the tremendous innovations in cloud computing to<br />
handle unprecedented volumes of traffic, enormous user numbers and<br />
vast amounts of data, all at a fraction of the cost compared to<br />
traditional approaches. Combined with new found agility and<br />
amazingly low time to market, these are must-know best practices<br />
and techniques in the rapidly evolving and highly competitive mobile<br />
app landscape.<br />
Kingsley Wood, Business Development Manager, Amazon Web<br />
Services (Singapore) (http://sg.linkedin.com/in/kingsleywood)<br />
12:30 - Networking Luncheon - Take your discussions<br />
further & build new relationships in a relaxed<br />
& informal setting...
Afternoon Chair person<br />
Anuraj Gambhir, Strategic Advisor and Innovation Evangelist,<br />
Steadworks (Former Head – Multimedia Strategy & Innovation,<br />
Ericsson)<br />
(http://in.linkedin.com/pub/anurajgambhir/0/a2a/515)<br />
14:40 – Design guidelines and best practices for making your<br />
application useful and usable<br />
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Understanding your user<br />
Building the Design blocks (patterns)<br />
Deriving Consistency<br />
Single design foundation - multiple platforms<br />
Validating with your user<br />
Jatin Thaker, Director, User Experience, Oracle (San Francisco)<br />
(http://www.linkedin.com/pub/jatin-thaker/1/419/9a)<br />
15:10 – Afternoon coffee & Networking<br />
15:30 – Enterprise <strong>Mobile</strong> Applications: Opportunity for India<br />
Leadership<br />
17:20 - Networking Drinks - Take your discussions<br />
• Creating<br />
further<br />
applications<br />
& build new<br />
for<br />
relationships<br />
multiple markets<br />
in a relaxed<br />
instead of a "one for all"<br />
app & informal setting...<br />
• Take advantage of the mobile environment to drive additional<br />
sources of advertising revenue<br />
• Securing mobile applications: From Design to Deployment<br />
• Enable SME's to build applications and break te reliance on the<br />
transfer of information from hose that create to those that deliver<br />
<strong>Mobile</strong> <strong>Apps</strong> <strong>Summit</strong> 2012<br />
27th July 2012, Taj Residency (MG Road), Bangalore, India<br />
14:00 – Developer & Devices panel discussion: Challenges of<br />
design, creation & distribution of multi-platform / cross<br />
platform apps across new-age devices<br />
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What makes a successful app?<br />
What are the major challenges of designing /creating,<br />
distribution and monetising apps?<br />
What support is needed from app stores,Operators & handset<br />
providers?<br />
How can developers most successfully monetise their apps?<br />
Transitioning Existinsg Solutions to <strong>Mobile</strong> Devices<br />
How far do mobile apps need to be adapted for tablets?<br />
Should brand & content providers be looking at tablet specific<br />
apps?<br />
Convergence – are we moving to a market where apps are<br />
portable across all devices: mobile, tablet, laptop, TV?<br />
Building great enterprise apps<br />
What can we expect in the future of more immersive experiences<br />
Moderator –<br />
Anuraj Gambhir, Strategic Advisor and Innovation Evangelist,<br />
Steadworks (Former Head – Multimedia Strategy & Innovation,<br />
Ericsson)<br />
(http://in.linkedin.com/pub/anurajgambhir/0/a2a/515)<br />
Panelists –<br />
ROLE OF DEVELOPERS<br />
Mahesh Kolar, Director – Mobility Solutions, Dell<br />
(http://www.linkedin.com/profile/view?id=2341033&locale=en_US&trk=tyah2)<br />
Prakash Sayini, Founder and CEO, MobiDex360 Solutions<br />
(http://in.linkedin.com/in/prakashsayini)<br />
Zubin Jimmy Dubash, Chief Strategy Officer, Onward Mobility<br />
(http://in.linkedin.com/in/zubindubash)<br />
• Deciphering the new models to engage with customers to enhance<br />
the market<br />
• Content, services and applications – what’s mobile innovations<br />
leading to?<br />
N. S. Amarnath, Sr Vice President, Enterprise Solution, Samsung<br />
India Software Operations (http://in.linkedin.com/pub/n-samarnath/4/1ba/72b)<br />
16:10 – Panel Discussion: New methods of revenue generation<br />
techniques & future inventive measures for taking <strong>Mobile</strong> <strong>Apps</strong><br />
Industry in India to next level of growth.<br />
• Capitalizing on app stores & smart devices<br />
• Turn your apps users into your apps distributors<br />
• How to intercept the future of the app world<br />
• What preparations can help in this interception<br />
• What is the expected for consumer behavior in the future<br />
• What are the aspects driving the user behaviour which app<br />
developers should be aware of to be successful<br />
• What impact has life style has on the apps<br />
• What are the new kind of apps<br />
• What are the thresholds for app acceptance and adoption of<br />
future users<br />
• Evolution of traditional <strong>Mobile</strong> VAS to next generation VAS<br />
Moderator –<br />
Sudeendra Koushik, Practice Director, HCL Technologies<br />
(http://in.linkedin.com/in/sudeendrakoushik)<br />
Panelists –<br />
REVENUE GENERATION & FUTURE OF APPS<br />
Udayan Banerjee, VP, NIIT Technologies<br />
(http://in.linkedin.com/in/udayanb)<br />
Ram Jalan, Head - Products, Getit (http://in.linkedin.com/in/ramjalan)<br />
Midhu koshy, Consultant - Head Regional Operations (South),<br />
Mahindra SSG (http://in.linkedin.com/in/midhukoshy)<br />
16:50 – Chairperson's closing remarks and end of conference<br />
Anuraj Gambhir, Strategic Advisor and Innovation Evangelist,<br />
Steadworks (Former Head – Multimedia Strategy & Innovation,<br />
Ericsson)<br />
(http://in.linkedin.com/pub/anurajgambhir/0/a2a/515)<br />
17:00 - 18:00 Networking Drinks - Take your discussions<br />
further & build new relationships in a relaxed<br />
& informal setting...
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