Al:wa:ys On Evaluation Scale - Nike

!
I, , am always an athlete.
My number isn’t , or . It is 365. Every memory is
a muscle memory. Take your pick – weight room, locker
room, living room. I am always an athlete. The telltale
signs are all around. It’s the food in my fridge and the
friends I keep. The music I play and the movies I watch.
It’s in what I say and how I say it. What I wear and how
I wear it. I was born an athlete. I’ll die one. It’s my MO.
And my DNA. I am always an athlete. I am always on.
Athlete Signature Date
Witness Signature Date
This agreement must be signed before you turn the page and/or take it to the rim.
Legally binding hard in the paint.

NAME MALIK PERRY
HOME QUEENS
AGE 23
A4 Al:wa:ys On SUMMER 2011
Al:wa:ys On
The Big Apple
Click click
Buzzer beater
Team colors
Rise up
Next stop
Stay in your lane
Advantage me
Eat a hotdog
H-O-R-S-E
Air ball
Battle cry
Game plan
We major
Early practice
Just Do It

Al:wa:ys On
Uptown or downtown
Film or digital
Dear summer
Take every advantage
Block out
Another lap
Gritty play
Rooftop hangout
Home court
Pop quiz
Personal best
Flagrant foul
Brooklyn Bridge
Don’t tread
Fingers crossed
Just Do It
NAME KISH ROBINSON
HOME BROOKLYN
AGE 21
Al:wa:ys On SUMMER 2011 A7

NAME ADRIS “TOO HARD TO GUARD” DELEON
HOME WASHINGTON HEIGHTS
AGE 26
TEAM NIKE
WWW.NIKEBASKETBALL.COM
A8 Al:wa:ys On SUMMER 2011
Al:wa:ys On Evaluation Scale
Player’s name NIKE size
Height Weight Age Position
Scale 1 = barely on 3 = usually on 5 = al:wa:ys on
The circled number on the scale below reflects the coach’s evaluation of the player’s
performance during New York streetball in each of the following areas:
BASKETBALL IQ 1 2 3 4 5
SKILL 1 2 3 4 5
FREE THROWS 1 2 3 4 5
LONG RANGE SHOOTING 1 2 3 4 5
SHORT RANGE SHOOTING 1 2 3 4 5
LAYUPS 1 2 3 4 5
DRIBBLING 1 2 3 4 5
PASSING 1 2 3 4 5
DEFENSE 1 2 3 4 5
TRASH TALKING 1 2 3 4 5
DUNK 1 2 3 4 5
3 POINTERS 1 2 3 4 5
FLAGRANTS 1 2 3 4 5
REBOUNDING 1 2 3 4 5
SCORING 1 2 3 4 5
MENTAL TOUGHNESS 1 2 3 4 5
PERFECT SWISH 1 2 3 4 5
DYCKMAN PARK 1 2 3 4 5
!

“I’ve been playing
streetball since I was
a little kid, and even
when there weren’t
tournaments, I’d play
outside in the summer.
We worked our way up
through the divisions
until we got to the
unlimited level, and
that’s when The Young
Ones came up. The Young
Ones was my team, and
it’s the home team at
Dyckman. The first was
Dominican Power, but I
decided to play with
The Young Ones because
that’s where I grew
up, and that’s where
I started... When I
play [at Dyckman Park],
the crowd — every time
they expect something.
It’s like, ‘Oh Adris
is playing, something
gonna happen.’ I can’t
come to the game here
and just chill. I can’t.
‘Cause the other guy
on the other team is
coming at ME. Every
time I come, I have
to perform. I have to
perform every time.
It’s a lot of pressure,
but at the same time I
like that pressure.”

NAME VADO
HOME HARLEM
AGE 26

Al:wa:ys On
Slime
One for the team
142nd & Lenox
90’s era
Talk to ‘em
On set
Bottoms up
Color scheme
Fade away
Guest list
Get laced
Alley-oop
Next tattoo
Easy odds
Look out sucka!
VADO KNOWS...
New York
A12 Al:wa:ys On SUMMER 2011
4LIFE
Dyckman Park
Fresh fade
Man up
Summer love
Frozen treat
Rhythms with heart
Director’s cut
All ears
Perfect swish
Victory parade
Poolside
Over time
High def
Fan mail
Practice makes perfect
Large on the streets
Just Do It

Al:wa:ys On SUMMER 2011 A13

A14 Al:wa:ys On SUMMER 2011
By ARON PHILLIPS
Having a New York state of mind
can’t be personified in a song. In the
summer, it’s a way of life. If you’re
born an athlete, you’ll die one, and
summer hoops in NYC is a rite of
passage. You may play professionally,
but here you got next. Make it take
it. Be sure to lace your sneaks. The
summer is where you make a name
for yourself. And don’t get it twisted:
Names aren’t given, they’re earned.
NYC is a place where a rip is just
as lauded as a dunk. A place where
games don’t stop until the lights go
out or someone throws the ball in the
river. NYC is a place that is always
on. And although you might actually
be playing in Harlem, Greenwich
Village or the Lower East Side,
know that the world is watching. In
the era of social media and instant
gratification, know that your reach is
farther than ever. But at the same time,
you can’t tweet an ankle-breaking
crossover; you can’t become a fan of
a devastating poster dunk; and you
sure as hell can’t upload, download
or stream the move I’m about to pull
on you. (Just remember that you were
warned.) And the only way you’re
going to truly experience the moment
is to be there.
Someone once told me that when
he played at Rucker, it was the best
atmosphere he’d ever played in. And
this is a guy that played college ball in
front of almost 35,000 people a night
and won a national championship.
This is a guy who plays his home
games at The World’s Most Famous
Arena. But this is a guy born in BK
and raised in B-More that knows the
salience of playing inside the gates.
Each summer there is a book
written with sweat and blood. Kill
or be killed. Know what you’re
up against now or suffer the
consequences later. And while you
can’t find this book in the library,
know that it exists. Let’s call it the
Asphalt Chronicles. Stories written
between the lines that pervade city
blocks and invade your dreams
at night. Stories that you tell over
drinks and barbecues. Stories that
would even light a fire under an ice
coffee. And while at the end of the
day you might not make it on the
TV, the street knows. And that’s all
that matters.

Al:wa:ys On
Easy on the eyes
Standing O
Winning percentage
Again & again
Beach towel
Dig deep
Stay clutch
Rucker Park
Defense!
Getting artsy
Re-subscribe
Scouting report
Mental marathon
Knock on wood
NAME MAT FUEGO
HOME HARLEM
AGE 28
Al:wa:ys On SUMMER 2011 A17

AIR FORCE 1 HYPERFUSE
IN THE HIERARCHY OF
BASKETBALL SNEAKERS, THE
AIR FORCE 1 IS KING. IT’S
BEEN DONE UP IN OVER A
THOUSAND COLORWAYS AND
MATERIALS SINCE IT’S DEBUT
IN 1982, AND THE HYPERFUSE
EDITION WILL SPEND THIS
SUMMER “ALWAYS ON”...
...THE AIR FORCE 1 HAS BEEN
AROUND SINCE 1982, AND
WHILE IT HAS PAID ITS DUES
ON HARDWOOD, IT IS AN ICON
OF BASKETBALL CULTURE IN
THE STREET. THE AIR FORCE 1
HYPERFUSE EDITION OF THIS
CLASSIC SNEAKER IS SPECIAL
FOR SUMMER HOOPS 2011. GET
ON IT.
...THIS SHOE USES THE MATERIAL
BONDING INNOVATIONS THAT
WERE FIRST DEBUTED WITH THE
DEFINITIVE ON-COURT SNEAKER,
THE AIR ZOOM HYPERFUSE, TO
CREATE A NEW, UNIQUE PAIR
OF KICKS. FUSED MATERIAL
LAYERS MAKE THIS ALREADY
COMFORTABLE SHOE LIGHTER
AND STRONGER, AND THE UPPER
IS STRAPPED, IN CASE THINGS
GET HEATED...
Al:wa:ys On SUMMER 2011 A19

NAME QUINTON “T2” HOSLEY
HOME HARLEM
AGE 27
TEAM NIKE
WWW.NIKEBASKETBALL.COM
A20 Al:wa:ys On SUMMER 2011
Al:wa:ys On Evaluation Scale
Player’s name Air Force 1 Hyperfuse size
Height Weight Age Position
Scale 1 = barely on 3 = usually on 5 = al:wa:ys on
The circled number on the scale below reflects the coach’s evaluation of the player’s
performance during New York streetball in each of the following areas:
BASKETBALL IQ 1 2 3 4 5
SKILL 1 2 3 4 5
FREE THROWS 1 2 3 4 5
LONG RANGE SHOOTING 1 2 3 4 5
SHORT RANGE SHOOTING 1 2 3 4 5
LAYUPS 1 2 3 4 5
DRIBBLING 1 2 3 4 5
PASSING 1 2 3 4 5
DEFENSE 1 2 3 4 5
TRASH TALKING 1 2 3 4 5
DUNK 1 2 3 4 5
3 POINTERS 1 2 3 4 5
FLAGRANTS 1 2 3 4 5
REBOUNDING 1 2 3 4 5
SCORING 1 2 3 4 5
MENTAL TOUGHNESS 1 2 3 4 5
PERFECT SWISH 1 2 3 4 5
DYCKMAN PARK 1 2 3 4 5
!

“Streetball is eight
weeks of intense
street basketball,
and once you start,
you play non-stop,
sometimes twice a
day. It’s all
different teams,
different cultures,
and depending on
the leagues you’re
playing, it’s a whole
different loop.
Streetball is about
practicing always,
and always being on
your game... Always
on is about always
being ready. No days
off, they can never
catch us sleeping.”
Al:wa:ys On SUMMER 2011 A21

A22 Al:wa:ys On SUMMER 2011
SNEEZE MAGAZINE
FOR NIKE SPORTSWEAR
2011 SUMMER NEW YORK
EDITOR: BRADLEY CARBONE
CREATIVE DIRECTOR: NIC FENSOM
COVER ILLUSTRATION: WILLIAM USA
PHOTOGRAPHY: KENNETH CAPPELLO
PRODUCER: JAMIE MCPHEE
ALWAYS ON SCRIPT: JK5
STILL LIFE: JAMES RYANG
PRINTED IN CANADA
PAPER FSC CERTIFIED
SNEEZE MAGAZINE
172 Ludlow Street, #3B
New York, NY 10002
Hotline (514) 654-8171
www.sneezemag.com
NIKE SPORTSWEAR
21 Mercer Street
New York, NY 10013
www.nikesportswear.com
THANK YOU: T2, Adris DeLeon, Kurt Langer,
JK5, William USA, Kenneth Cappello, Jamie
McPhee, Justin Korkidis, Kish Robinson, Mat
Fuego, Malik Perry, James Ryang, Aron Phillips,
and VADO.
ISSN 1918-2953
“over it”
“less is more”
“SNEEZE MEGA”
©2011 SNEEZE MAGAZINE
THE ENTIRE CONTENTS OF SNEEZE
MAGAZINE IS © COPYRIGHTED
AND MAY NOT BE REPRODUCED OR
TRANSMITTED, EITHER IN WHOLE OR
IN PART, IN ANY MANNER INCLUDING
PHOTOCOPY, RECORDING, OR ANY
INFORMATIONAL STORAGE AND
RETRIEVAL SYSTEM NOW KNOWN OR
TO BE INVENTED, WITHOUT WRITTEN
PERMISSION FROM THE PUBLISHER.

“Just Do It”
SNEEZE MAGAZINE
FOR NIKE SPORTSWEAR
SUMMER 2011 NEW YORK
Adris “Too Hard To Guard” DeLeon A8
Air Force 1 Hyperfuse A20
Athlete agreement A3
JK5 A10
Kish Robinson A6
Malik Perry A4
Quinton “T2” Hosley A20
Vado A11
Masthead A22
www.nikesportswear.com
www.sneezemag.com
New York Edition
Al:wa:ys On