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editorial
10 JANUARY 2011
FAVORITE
THINGS…
Raindrops on roses and whiskers on kittens are some of the favorite
things that Julie Andrews trilled on about in that holiday classic The
Sound of Music, and as I sit here writing this just a week or so before
Christmas Day—admittedly a little preoccupied by the fact that I still have
to brave the mall-going hoards—I’m thinking about what I like most about
this industry and this job, by association. (Don’t worry, I’m not about to don
a dirndl and start caterwauling whilst perched upon a mountaintop.)
It turns out, it’s not really so much the mundane comfort provided by the
children’s entertainment equivalent of brown paper packages tied up with
string (uh, quaffing rosé in Cannes, perhaps?), but has more to do with the
fact that things are always moving forward and breaking new ground. With
an audience and consumer group that changes every few years, broadcasters,
producers and product creators have no choice but innovate and shake up
their approach—each successive generation of kids demands it.
And we’re in the throes of the next big shake-up right now with the entrée
of the iPad and related tablet devices. It turns out toddlers are not intimidated
by touch-screen technology and are learning rather quickly how to use their
parents’ “toy.” Beyond the flood of picture-book and kid-friendly apps that’s
set to deluge iTunes stores around the world, you have to wonder what this
will mean for the industry a few years down the road when those industrious
three-year-olds are ready to enter middle school. What will their expectations
of entertainment be like by then? Well, that’s where you folks come in, and it’s
also my favorite part—documenting that pending sea change.
As for my other favorite things, I guess warm woolen mittens, which help
insulate me from the snowflakes that stay on my nose and eyelashes (I do live
in Canada, eh?) rank pretty highly on the list. Or at least these ones do!
Cheers,
Lana
January 2011 Volume 16, Issue 1
VP & PUBLISHER
Jocelyn Christie (jchristie@brunico.com)
EDITORIAL
Lana Castleman Editor (lcastleman@brunico.com)
Kate Calder Senior Writer (kcalder@brunico.com)
Gary Rusak Senior Writer (grusak@brunico.com)
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Nickelodeon Kids & Family (New York)
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Watch for the next issue of
KidScreen:
February/March
Street Date: Feb. 3