The Pinellas County Tourist Development Council (as created

Clearwater, Florida, April 12, 2006
development. We stressed the need for positive phraseology regarding Beach Walk and the private development in
the hopes they would connect it to their own business bottom lines. We didn’t change everyone’s minds but I do
believe
we did change some. Because our residents and employees everywhere within the city are our front-line
ambassadors, we anticipate holding another series of similar presentations at the beginning of 2007 with the
construction start of Phase II of Beach Walk, if not
sooner.
Ebe Bower was interviewed twice for television reports regarding the state of tourism on Clearwater Beach.
Palm Harbor Chamber of Commerce
Every month Main Street sponsors a Farmer’s Market & Sunset Bazaar from 9am -8pm in the parking lot of the White
Chapel/Harbor Hall. This is open to visitors and residents and features fresh fruits, vegetables, etc.
Craftsman/artists are also able to display and sell their merchandise.
There are hosting a Business Technology seminar on April 18 at the Palm Harbor Library which is open to the
public…including any tourists/visitors.
Tarpon Springs Chamber of Commerce
Tourism is in high season . The Chamber has seen over 1900 visitors over the past weeks (as of 3/23/06). They
expected additional visitors over the Greek Independence Day Celebration weekend.
The Tarpon Springs Chamber held its second largest event, the Fine Arts Festival, on April 8 & 9. With 250 juried artist and 17,000 to 20,000 estimated attendees, this
was a great event for Tarpon Springs’ economy.
The Chamber is working diligently on the Tarpon Springs Water Sports Carnival & Illuminated Fleet Parade scheduled for June 2 & 3 at Craig Park. The public
response has been overwhelmingly positive to the recreation of this piece of Tarpon Springs' hi story. The Tarpon Sprin gs Yacht Club has taken on the task of recreating
the 40’ Tarpon Fish float for the boat parade. We have a number of partnerships & sponsorships with groups such as Kmart, CVS, Panera, Bone Fish Grill, Knology,
Budweiser, St. Pete Concessions, Tampa Tribune, Accent Magazine, Bay Area Trade Winds, Tarpon Yacht Club and Stam as Yacht. We
have over 20 people
coordinating all the various components of the event and approx 100 volunteers will be utilized from our community. They are very appreciative
of the CVB’s support
for the marketing grant
through new product development.
The Chamber has requested a meeting with their City Manager, City Mayor, City PR Dept. and Carol Ketterhagen.
MARKETING REPORTS:
ADVERTISING
Marketing, has
The Advertising report, submitted by Mr. Scott Schult, Director of
been made a part of the member’s packets. Video clips were presented
of the Grand Prix/Michael Andretti commercials.
2006 Advertising
Ms. Debbie Meihls, CVB Advertising Director, distributed copies of the
at the St. Petersburg Pier. For
Fair booklets, scheduled for Wednesday, April 26 from 4:30 - 6 p.m.
questions, contact Debbie Meihls at 727-464-7465.
ADVERTISING
MARCH 2006 MEDIA SCHEDULE
Submitted by: Scott Schult
Director of Marketing
CAMPAIGN Circulation MAR APR MAY
ONLINE
Spring Online
AOL Network 1,071,429
Budget Travel Online 1,665,000
Columbus Dispatch 500,000
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