The Pinellas County Tourist Development Council (as created

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Clearwater, Florida, April 12, 2006 • This operator is new to the Florida market and therefore it is of up most importance to educate their call center agents and sales staff on the highpoints of the St. Petersburg and Cl earwater area. Overall these presentations gave us an opportunity to make new relationships with the US Airways sales team and continue to reinforce our message to the top selling northeast travel agents. STAFFED BY: Rob Price Cleveland Sport & Travel Show-Cleveland, OH March 11-19, 2006 ATTENDANCE: INDUSTRY Approx. 60,000 consumers PARTICIPATION: NOTES: Alden Beach Resort Brochure Distribution-Clearwater Cay Club, Florida International Museum, Clearwater Beach Chamber, Clearwater Regional Chamber, TRS Inc. • This annual show is the largest in the Cleveland ar ea. We had a corner booth in the Florida isle which gave us excellent exposure. Over 4500 area guides and visitor guides were distributed. • There was an even mix of families and couples that plan on visiting within the next year. Received numerous comments on the lack of affordable accommodations on the beach. The perception is that all of the moderate beach accommodations are being torn down. By promoting the superior small lodgings brochure and the using condo’s as an alternative, I was able to temper most negative comments. • Red tide and hurricane questions were non issues. There was a 60/30 split between people driving and flying to the destination. Increased gas pricing were not affecting their vacation plans. Airfare has risen dramatically for the spring and is a definite deterrent to vacation to Florida at least for the spring season. With new Air Tran service into Canton, OH and USA 3000 as options, fares should decline after the Easter holiday. • Other Florida exhibitors included The Beaches of Ft Myers and Sanibel, Central Florida CVB and Daytona Beach CVB. STAFFED BY: Rob Price and Gail Yeager Greater Philadelphia Pet Expo-Ft Washington Expo Center March 10-12, 2006 ATTENDANCE: NOTES: Approx. 15,000 • This was a new opportunity for us, offered through CBS Radio affiliate WORL--greatest hits of the 60's and 70's. • WORL, major sponsor of the show, gave us a series of on-air mentions during early morning drive times. Our website, a stay at the Don CeSar, and USA3000 Airlines were featured prominently. • We produced a flyer listing pet-friendly properties in the area. It was extremely well received. • Knowing that we have doggie parks was also welcome news--we will look to develop a site map showing them for future endeavors • Good interest in spring training. • Several comments on traffic and overbuilding but overall, favorable interest, including those who want to retire in Fl • Our appreciation to USA3000 mgrs Christy Ortiz who staffed our booth the last day of the show so we could attend the AAA Travel Show STAFFED BY: Nancy Foster AAA Mid Atlantic-King of Prussia, PA March 12, 2006 ATTENDANCE: INDUSTRY 400 PARTICIPAITON: NOTES: Brochure Distribution-Alden Beach Resort, Clearwater Regional Chamber, and Travel Resort Services, Inc. • 400 travel clients of the region's AAA clubs attended this annual vacation and travel show • Of 38 booths, we were the only FL rep • Mostly a mature crowd • Comments included many planning to come down within next few months. Some wanted a Fl trip but uncertain where to go and were pleased to receive our info • One family pleased to know we had doggy parks, which was the determining factor in them choosing our area • Another family has written to the mayor of Clearwater at their displeasure of Clearwater Beach condo conversions--that they will never return • One AAA mgr reported that a number of people shying away from Fl for fall trips due to hurricanes. Many opting for cruises instead. STAFFED BY: Nancy Foster Cleveland Sales Mission March 13-14, 2006 ATTENDANCE: NOTES: 14 retail travel agency sales calls • 14 sales calls were made with Continental Airlines Vacations local sales representative. These accounts are the top producing travel agencies in the Cleveland market. • The majority reported that business has been very slow for spring. Usually they are busy during January and February for spring break / Easter holiday bookings. Pace is just now starting to pick up which should translate into more last minute bookings for Florida. • Over 10,000 jobs have been eliminated recently from the area’s manufacturing sector which could be another reason for lack of business. On a positive note, all accounts are very familiar with Pinellas County and we remain the first choice for a Florida beach vacation. No concerns with availability, rates or construction were mentioned. STAFFED BY: Rob Price National Trade Shows-Cocoa Beach & West Palm Beach, FL March 13&14, 2006 ATTENDANCE: Cocoa Beach 97 agents West Palm Beach 135 agents INDUSTRY PARTICIPATION: NOTES: Brochure Distribution-Travel Resort Services, Inc. • Mini tradeshow/dinner with 3 minute destination presentation 7963
• Focus on the Florida drive market - 2-3 night stays. • Promoted our upcoming Sports events, Museums and day attractions. STAFFED BY: Gail Yeager Clearwater, Florida, April 12, 2006 USAirways Vacations Product Launch-Pittsburgh, PA March 14, 2006 ATTENDANCE: INDUSTRY 160 agents PARTICIPATION: NOTES: Brochure Distribution-Clearwater Regional Chamber • 160 retail agents attended from a wide radius of the Pittsburgh area • Agents report that they had a good booking season. Many spring breakers opted for the islands this year • Several agents reported having booked our properties this week • Met the National Sales Mgr for USAV who enthusiastically wants to work with us through sales and marketing programs. • This is the first year for USAV to be promoting their product through their parent company, the former America West STAFFED BY: Nancy Foster Funjet Shows-Texas March 20-23, 2006 ATTENDANCE: Dallas 600+ agents Houston 600+ agents San Antonio 250+ agents Austin 200+ agents Southwest Airlines Res Center 400+ agents INDUSTRY PARTICIPATION: NOTES: TradeWinds Island Resorts and Sirata Beach Resort • C VB is provided complimentary space at this wholesaler's product launch • Only us and Orlando properties participate from Florida--this is focused heavily on Caribbean and Vegas • It does give us opportunity to reach top producing retailers • Southwest Airlines Vacations also attend, and they promoted FL heavily • Dallas--very good reaction from agents • Houston--had lots of comments about hurricanes-due, no doubt, to their own scare and the amount of Katrina victims still housed there • San Antonio--good response--most sell Orlando so looked to us for two-center holiday • Austin--not as much interest from there • Also had lunch meeting with Southwest Airlines Promotions Manager to follow up earlier discussions. They will look for opportunities in Pittsburgh and Philadelphia for late summer to work with us • Made calls on AAA offices in San Antonio and Austin--both welcomed material • Had tour of Travelocity Res Center in San Antonio. We will return in June for FL training days. They employ about 400 agents • Did Res training at Southwest Airlines call center in San Antonio--400 agents STAFFED BY: Nancy Foster Busch Entertainm ent Sales Mission-Philadelphia, PA March 20-24, 2006 ATTENDANCE: Approx 110 retail travel agents INDUSTRY PARTICIPATION: Brochure Distribution-Clearwater Regional Chamber and Travel Resort Services, Inc. NOTES: • Many AAA , Liberty Travel, and Carlson Wagonlit offices were represented • Function consisted of a formal power point presentation and a dinner. At the conclusion of the event a grand prize was given away which included a 2-night stay at the Hilton Clearwater Beach Resort and 4 Busch Gardens tickets. • Most agents reported overall business for January and February was slow compared to last year. However, phones are now starting to ring for last minute spring - Easter vacations. Hotel availability not an issue but flights are very expensive which is keeping some people away. • Agents reported a pick up in Florida beach bookings after the recent cruise ship fire was heavily reported in the media. • Majority of agents know our destination and had only positive comments about our area STAFFED BY: Rob Price Tour & Cruise Travel World, Tampa, FL March 24-25, 2006 ATTENDANCE: INDUSTRY 1,000+ agents PARTICIPANTS: NOTES: TradeWinds Island Resorts • Trade show with agents from across the US & Canada dedicated to both the tour & cruise vacation markets. • St. Petersburg/Clearwater destination information to grow agent leisure business. • Interest from agents in beach properties and day attractions for clients pre/post packages for cruise ships departing from Tampa. • The show was co-located with Golf and Spa Conference that gave us exposure with both our Golf Courses and Spa Resorts. STAFFED BY: Gail Yeager 7964
Page 1 and 2: Clearwater, Florida, April 12, 2006
Page 3 and 4: SPECIAL PRESENTATIONS Clearwater, F
Page 5 and 6: 1400000 1200000 1000000 800000 6000
Page 7 and 8: February 2006 Clearwater, Florida,
Page 11 and 12: Honda Grand Prix (Orlando, Fort Mey
Page 13 and 14: MEETING MAGAZINES Associations Now
Page 15 and 16: PUBLIC RELATIONS REPORT Clearwater,
Page 19 and 20: MEDIA LIAISON Clearwater, Florida,
Page 21: 3/13-14 NTS-Cocoa Beach and West Pa
Page 25 and 26: TRADE SHOWS Clearwater, Florida, Ap
Page 33 and 34: ITB hits a new high Clearwater, Flo
Page 35 and 36: World tourism rides out floods and
Page 43 and 44: RESEARCH REPORT Clearwater, Florida
Page 45 and 46: St. Petersburg/Clearwater Area: YTD
Page 47 and 48: Visitors Visitors: : H/M/C/C & V F/
Page 49 and 50: Age/Income Age/Income February 2006
Page 51 and 52: DIRECTOR' S REPORT: FINA NCIAL STAT
Page 57: Clearwater, Florida, April 12, 2006

The Pinellas County Tourist Development Council (as created

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