Revamping Rural India 13 Mark Ecstasy is a national level B-School event organized by the students <strong>of</strong> the <strong>IMIS</strong>. B-Schools from all over India participate in various events to showcase their talents. The events are designed in such a manner that gives a chance to the students to use their knowledge on some real life marketing issues <strong>of</strong> the corporate. B-Schools Participated Christ University, Bengaluru DCS-MAT, Kerela Delhi School <strong>of</strong> <strong>Management</strong> DoMS IIT Delhi EMPI Business School FMS, Delhi IFIM, Bengaluru IIFT, Delhi IIM Kohzikode Despite increase in agricultural productivity <strong>and</strong> income, rural masses are still not aware <strong>of</strong> latest product <strong>and</strong> technology. Keeping this rural gap in view, students <strong>of</strong> <strong>IMIS</strong> organize UMANG - a rural marketing mela to reach out the progressive rural masses. In this mission, corporate houses join h<strong>and</strong> to promote their products in the rural areas as well as conduct market research. The sectors participating in the mela ranges from FMCG, consumer durables, insurance, telecom, automobiles, fertilizers to rural & agro industries. Corporates who have showered their enduring patronage towards UMANG are PPL, Tata Motors, Hero Honda, ITC, Anchor, Intex, Videocon, ICICI, Reliance Telecom, LIC, IFFCO, Aries Agro to name a few. Apart from show casing the products <strong>and</strong> services; the students organize health camps, micro finance lectures <strong>and</strong> competition for the school children. The mela has received a tremendous response from the villagers <strong>and</strong> they support the initiative taken up by the students <strong>of</strong> the institute. “Nothing is as contagious as enthusiasm” this was the mantra on which the students <strong>of</strong> <strong>IMIS</strong> embarked upon to face the nuances <strong>of</strong> managing business as CEOs. The students had h<strong>and</strong>s on experience to test their business acumen by participating in Capstone – “Hall <strong>of</strong> Fame” business simulation challenge. About 756 teams from the top B-schools worldwide participated in the ten day contest held online. One <strong>of</strong> our teams could find a place in the top 100 list, surpassing some <strong>of</strong> the teams from IIMs as well. It’s just the beginning <strong>of</strong> setting benchmark <strong>and</strong> the quest for excellence continues for the students <strong>of</strong> <strong>IMIS</strong>. Global Rank* Team Members 85 Shruti, Vibaker, Riddhi 104 Kumar, Priti 109 Shreya, Gaurav, Abhinav, Debanshu 114 Rima, Subia 117 Aniket, Rajashree, Parashar, Swathi 174 Amol IIM Rohtak IIM Lucknow IMT Ghaziabad IMT Nagpur KIIT SOM, <strong>Bhubaneswar</strong> MICA, Ahmedabad NITIE, Mumbai S P Jain, Mumbai XIM <strong>Bhubaneswar</strong>
14 Mr. Kamalji Sahay, Former MD & CEO, Star Union Dai-ichi Life Insurance Co. Ltd.