IMIS Bhubaneswar Profile - Institute of Management and Information ...

Revamping Rural India
13
Mark Ecstasy is a national level B-School
event organized by the students of
the IMIS. B-Schools from all over
India participate in various events to
showcase their talents. The events are
designed in such a manner that gives
a chance to the students to use their
knowledge on some real life marketing
issues of the corporate.
B-Schools Participated
Christ University, Bengaluru
DCS-MAT, Kerela
Delhi School of Management
DoMS IIT Delhi
EMPI Business School
FMS, Delhi
IFIM, Bengaluru
IIFT, Delhi
IIM Kohzikode
Despite increase in agricultural productivity and income, rural masses are still not aware of latest product and
technology. Keeping this rural gap in view, students of IMIS organize UMANG - a rural marketing mela to reach
out the progressive rural masses. In this mission, corporate houses join hand to promote their products in
the rural areas as well as conduct market research. The sectors participating in the mela ranges from FMCG,
consumer durables, insurance, telecom, automobiles, fertilizers to rural & agro industries. Corporates who have
showered their enduring patronage towards UMANG are PPL, Tata Motors, Hero Honda, ITC, Anchor, Intex,
Videocon, ICICI, Reliance Telecom, LIC, IFFCO, Aries Agro to name a few.
Apart from show casing the products and services; the students organize health camps, micro finance lectures
and competition for the school children. The mela has received a tremendous response from the villagers and
they support the initiative taken up by the students of the institute.
“Nothing is as contagious as enthusiasm” this was the mantra
on which the students of IMIS embarked upon to face the
nuances of managing business as CEOs. The students had
hands on experience to test their business acumen by
participating in Capstone – “Hall of Fame” business simulation
challenge. About 756 teams from the top B-schools worldwide
participated in the ten day contest held online. One of our
teams could find a place in the top 100 list, surpassing some
of the teams from IIMs as well. It’s just the beginning of setting
benchmark and the quest for excellence continues for the
students of IMIS.
Global
Rank*
Team Members
85 Shruti, Vibaker, Riddhi
104 Kumar, Priti
109 Shreya, Gaurav, Abhinav, Debanshu
114 Rima, Subia
117 Aniket, Rajashree, Parashar, Swathi
174 Amol
IIM Rohtak
IIM Lucknow
IMT Ghaziabad
IMT Nagpur
KIIT SOM, Bhubaneswar
MICA, Ahmedabad
NITIE, Mumbai
S P Jain, Mumbai
XIM Bhubaneswar