ACTION PLAN - University of Ulster

Short Range Initiatives and Accomplishments as
Recommendations from Dr. Courtney Stryker, Noel-
Levitz Retention Consultant
Following Dr. Courtney Stryker’s first visit to the ULM campus on
December 2 and 3, 2002, she made the following short range initiative
recommendations in her January 7, 2003 report.
Short-Term Strategies for Immediate Impact at ULM
Although most of the planning for the retention initiative at ULM will be
long-term, it is important that students know and see the immediate changes
being made.
Communication of University Responses to Student Concerns
Before the end of the Spring Semester, accomplish the following and
publicize widely:
Initiative: Appoint a customer service task force to address
quality service issues across campus.
Accomplishment: Required customer service workshops began in
February and will be offered again in late May or
early June.
Initiative: Implement an internal marketing campaign
focusing on enhancing the image of ULM to
students, faculty, and staff at the University.
Accomplishment: The strong leadership at ULM has created a belief
that things are changing and improving at ULM.
When external media attempt to promote a
negative image, the administrators respond with
comments about the exciting things occurring at
ULM. The student newspaper, Pow-Wow, has
cooperated in publishing articles about student
accomplishment, faculty- student engagement, and
other positive messages.