ACTION PLAN - University of Ulster
ACTION PLAN - University of Ulster
ACTION PLAN - University of Ulster
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THE UNIVERSITY LOUISIANA AT MONROE<br />
MARKETING AND RECRUITMENT <strong>PLAN</strong><br />
OCTOBER 2002<br />
INTRODUCTION AND EXECUTIVE SUMMARY<br />
For the first time in its history, The <strong>University</strong> Louisiana at Monroe has developed a<br />
marketing and recruitment plan to aid in its recruitment effort. This plan could not have<br />
been developed without the expertise and guidance <strong>of</strong> Noel-Levitz Consultants Richard<br />
Eastop and Kent Hopkins, as well as the invaluable contribution <strong>of</strong> Robin Evans, ULM<br />
Systems Coordinator, and the support <strong>of</strong> Theresa Hay, Assistant Commissioner for<br />
Planning and Research with the Louisiana Board <strong>of</strong> Regents. The plan is comprehensive<br />
and is designed to guide the efforts <strong>of</strong> the recruitment team and its supporting <strong>of</strong>fices, the<br />
faculty, and the administration, with the primary aim <strong>of</strong> achieving success in enrollment<br />
increases.<br />
This marketing and recruitment plan has one over-riding defined goal: enrollment<br />
increases over specified periods <strong>of</strong> time. Established enrollment goals are provided,<br />
thereby charting a course for the recruitment process with the sole purpose <strong>of</strong> attaining<br />
results. In addition, the plan details goals, key strategies, and step-by-step action plans for<br />
those areas which have been determined as being vital to increase enrollment and assist in<br />
the recruitment process. Specific tasks, beginning and Target Date / Completion Dates,<br />
responsible persons or <strong>of</strong>fices, needed resources, and evaluation methods are outlined for<br />
each goal and key strategy.<br />
The plan is well conceived and clear. It is designed to maximize results and minimize the<br />
possibility <strong>of</strong> obstacles to the success <strong>of</strong> enrollment increases. The document provides<br />
direction to the marketing and recruitment process and benefits ULM by:<br />
? Providing a systematic assessment <strong>of</strong> strengths, weaknesses, opportunities, and<br />
threats as well as current marketing and recruitment strategies<br />
? Coordinating and unifying staff effort<br />
? Establishing a consensus and prioritizing goals<br />
? Encouraging innovative thinking and problem-solving<br />
? Ensuring more effective use <strong>of</strong> current resources and the need for additional ones<br />
? Assigning responsibility, accountability, and work schedules<br />
? Communicating and outlining the institutional enrollment plan<br />
? Facilitating control and evaluation <strong>of</strong> activities and progress<br />
? Providing a basis for future planning