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THE UNIVERSITY OF LOUISIANA AT MONROE ENROLLMENT MANAGEMENT Marketing and Recruitment Plan 2003 – 2005 Enrollment Goals
THE UNIVERSITY LOUISIANA AT MONROE MARKETING AND RECRUITMENT PLAN OCTOBER 2002 INTRODUCTION AND EXECUTIVE SUMMARY For the first time in its history, The University Louisiana at Monroe has developed a marketing and recruitment plan to aid in its recruitment effort. This plan could not have been developed without the expertise and guidance of Noel-Levitz Consultants Richard Eastop and Kent Hopkins, as well as the invaluable contribution of Robin Evans, ULM Systems Coordinator, and the support of Theresa Hay, Assistant Commissioner for Planning and Research with the Louisiana Board of Regents. The plan is comprehensive and is designed to guide the efforts of the recruitment team and its supporting offices, the faculty, and the administration, with the primary aim of achieving success in enrollment increases. This marketing and recruitment plan has one over-riding defined goal: enrollment increases over specified periods of time. Established enrollment goals are provided, thereby charting a course for the recruitment process with the sole purpose of attaining results. In addition, the plan details goals, key strategies, and step-by-step action plans for those areas which have been determined as being vital to increase enrollment and assist in the recruitment process. Specific tasks, beginning and Target Date / Completion Dates, responsible persons or offices, needed resources, and evaluation methods are outlined for each goal and key strategy. The plan is well conceived and clear. It is designed to maximize results and minimize the possibility of obstacles to the success of enrollment increases. The document provides direction to the marketing and recruitment process and benefits ULM by: ? Providing a systematic assessment of strengths, weaknesses, opportunities, and threats as well as current marketing and recruitment strategies ? Coordinating and unifying staff effort ? Establishing a consensus and prioritizing goals ? Encouraging innovative thinking and problem-solving ? Ensuring more effective use of current resources and the need for additional ones ? Assigning responsibility, accountability, and work schedules ? Communicating and outlining the institutional enrollment plan ? Facilitating control and evaluation of activities and progress ? Providing a basis for future planning
Page 2 and 3: The University of Louisiana Monroe
Page 4 and 5: Introduction.......................
Page 6 and 7: Introduction The ULM Retention Plan
Page 8 and 9: Executive Summary 8
Page 10 and 11: Other Action Items: Develop a Fisca
Page 12 and 13: Fundamental Retention Theory From N
Page 14 and 15: Retention Planning Strategies ? Rec
Page 16 and 17: Introduction to the Development of
Page 18 and 19: From the Center for Academic and St
Page 20 and 21: Twice a year, the CASS staff offers
Page 22 and 23: Comparative Data:
Page 24 and 25: A rule-of-thumb is that attrition r
Page 26 and 27: History of First - to - Second Year
Page 28 and 29: Percent Return 70.0% 60.0% 50.0% 40
Page 30 and 31: Percent Return 66.0% 64.0% 62.0% 60
Page 32 and 33: Percent Return 70.0% 60.0% 50.0% En
Page 34 and 35: Methodology: The historical 14 th c
Page 36 and 37: � Personal safety concerns for st
Page 40 and 41: Successful execution is paramount t
Page 42 and 43: EEMC Goals ? Assist The University
Page 44 and 45: ORGANIZATIONAL STRUCTURE FOR RETENT
Page 46 and 47: For Goal II Ensure Quality and Acco
Page 48 and 49: Retention Task Force Members and Re
Page 50 and 51: Organizational Chart for Retention
Page 52 and 53: Special Projects include: ? Worksho
Page 54 and 55: CORE CURRICULUM COMMITTEE Chris Bla
Page 56 and 57: SHORT RANGE INITIATIVES AND ACCOMPL
Page 58 and 59: Initiative: Increase student referr
Page 60 and 61: Recruit-Back Activities Dr. Cofer h
Page 62 and 63: Goal 1: Increase retention of all f
Page 64 and 65: ACTION PLAN GOAL 1: Increase retent
Page 66 and 67: Coordinator: Dr. Hood Retention Com
Page 70 and 71: Evaluation/Control: Were the questi
Page 72 and 73: Coordinator: Dr. Richters Retention
Page 74 and 75: Evaluation/Control: In a meeting wi
Page 76 and 77: Evaluation/Control: Staff and stude
Page 78 and 79: Conduct fire drills twice a semeste
Page 82 and 83: Evaluation/Control: Were contracts
Page 84 and 85: Evaluation/Control: Was the timelin
Page 88 and 89:
ACTION PLAN GOAL 2: Increase retent
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Evaluation/Control: Was the “Spir
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Evaluation/Control: Was the advisor
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Evaluation/Control: Were the progra
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Evaluation/Control: Was the Committ
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Goal 4: Increase retention of all f
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Publicize positions for S.T.A.A.R.T
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GOAL 6: Increase retention of Fall
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Coordinator: Dr. Brumfield Retentio
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GOAL 7: Increase retention of Fall
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Evaluation/Control: Did the investi
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ACTION PLAN GOAL 8: Increase the re
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Coordinator : Dr. Richters Retentio
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Coordinator: Dr. Bruno Retention Co
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ACTION PLAN GOAL 8: Increase the re
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GOAL: Other Action Items ACTION PLA
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Collect data about/from the univers
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SUMMARY OF RESOURCE REQUIREMENTS
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Goal 2 Increase retention of all fi
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Goal 6 Increase retention of Fall 2
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Other Action Items Action Plan Anti
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APPENDIX A CASS’s Evaluation of U
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campus-wide >search and rescue= tea
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!Hold a workshop on how to mentor -
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In The National Career Development
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their word choice, asking non-threa
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The CASS staff understands how over
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students understand the ways in whi
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students, handout material and topi
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Detailed Explanation of College and
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What can we do? ULM can begin a Fac
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What can we do? Get other departmen
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Current Research/Information: Clems
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APPENDIX B ACADEMIC ADVISING MANUAL
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TABLE OF CONTENTS I. Definition of
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? Advisors should take a role in id
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IV. Academic Advising Steps 1. Inta
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? Advising Notes- It is used to doc
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VII. Auditing Courses ? Telephone r
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for educational and career decision
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of these deadlines since admission
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XVII. INTERCOLLEGIATE ATHLETICS The
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APPENDIX C SCORE IN FOUR 184
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186
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Sophomore Check List Third Semester
Page 192 and 193:
Senior Check List Seventh Semester
Page 194 and 195:
Early Alert 192
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counselor to these reporting devise
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APPENDIX E WEEK OF WELCOME & FRESHM
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Freshman Connection These events sh
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Other suggestions from Noel-Levitz
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38. Pay attention to issues of dive
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73. Establish a permanent instituti
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ACTION PLAN - University of Ulster

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