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ACTION PLAN - University of Ulster

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<strong>ACTION</strong> <strong>PLAN</strong><br />

GOAL 6: Increase retention <strong>of</strong> all Fall 2003 sophomores by 1 percent from 68.9 percent to 69.9 percent.<br />

KEY STRATEGY B: Institute a “recruit back program.”<br />

Description/Explanation: At the present time, this effort is being conducted on a basic level by Recruitment<br />

staff.<br />

Steps<br />

IMPLEMENTATION SCHEDULE/TIMETABLE<br />

Responsibility Target Date /<br />

Completion Date<br />

Compile report <strong>of</strong> unregistered students Robin Evans Bi-Weekly<br />

Generate email blast encouraging students to register before the<br />

end <strong>of</strong> the semester<br />

Robin Evans Bi-Weekly<br />

Generate letter encouraging students to return and register Kevin Stuart & Monthly during<br />

Mary Schmeer Summer 2003<br />

Form a committee to investigate the feasibility <strong>of</strong> a phone bank Aimee Weems Begins July 1, 2003<br />

manned by a student tele-counseling team.<br />

Coordinator: Dr. Brumfield<br />

Retention Committee Contact:: Lisa Miller, Director <strong>of</strong> Recruitment/Admissions<br />

Budget/Reallocation Plan:<br />

Postcard to unregistered (printing and postage) $4,500<br />

Letter to unregistered (postage) $1,000<br />

Phone Bank $1,000<br />

Evaluation/Control:<br />

Were emails generate to students who did not register? Were letters sent to students who did no register?<br />

Was the committee formed to investigate the feasibility <strong>of</strong> a phone bank to encourage students to register? If<br />

feasible, was the phone bank manned by student tele-counselors established?<br />

Was a customer service center established for to assist students encountering registration road blocks?

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