Our town's bravest daughter: jen cook - Inside Chappaqua

September/October 2010
Our Town’s
Bravest Daughter:
Jen Cook
How the
9/11 Memorial
Found its Home
The “New”
New Castle Media Center
Meet a Chappaqua
Roller Derby Mom!
Maggie Mae Visits the
Ever Delightful
Jean Craighead George
FUNDRAISER “Save The Dates!”
• Chappaqua TAblE Farm Market, 9/11
• Feed Me Fresh - An Edible Evening at Ivana Farm, 9/25
• Food Bank’s Quest to End Childhood Hunger, 10/21
• NCHS Antiques Show, Westorchard, 11/6 and 11/7
September/October 2010 Inside Chappaqua $3.95
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September/October 2010 Inside Chappaqua 2

September /October 2010
How the Role of
Firefighter
has changed over the years.
For our story,visit
www.insidechappaqua.com
22
24
26
ON THE COVER
Chappaqua’s
Jen Cook
Photo by
Bill Bramswig
bramswigphotography.com
insidechappaqua.com
FEATURES
13 Local Hero Reinvents Herself...Again!
Volunteer Firefighter and Chappaqua entrepreneur Jen Cook shares
important life lessons gleaned through the years plus her recipe for success.
by Vicki de Vries
22 How the 9/11 Memorial Finally Found its Home
Democracy and common sense persevered. Best of all, visitors now have a
beautiful and peaceful setting in which to reflect and remember.
by Vicki de Vries
24 Tap Into Your Inner Artist!
New media is not just for the kids. The New Castle Community Media
Center, run by NCCTV, brings cutting-edge technology to aspiring filmmakers
of all ages. by Marianne Campolongo
26 Not THAT Kind of High Roller
A Chappaqua mom embraces local Roller Derby and finds a way to keep
fit plus a great outlet for a competitive spirit! by Rich Monetti
4 Just Between Us
A Changing Chappaqua
In and Around Town
6 PTA’s TABLE to Market
by Beth Sauerhaft
8 120 Bridge Update
by Nina Markowitz
10 Feed Me Fresh and
Food Bank Fundraisers
by Pamela Brown
18 Your Health
Lose Your Belly Fat
Local experts weigh in about the
trouble with a spare tire and
what you can do about it.
by Sue Treiman
20 Happenings
• The 43rd Annual
New Castle Antiques Show
• Petticoat Lane Breathes New
Life in Downtown Chappaqua!
DEPARTMENTS
28 Gotta Have Arts
Local Kid Lands Role
with Adam Sandler
by Sarah Ellen Berman
30 Social Media
Jump Start Your Business!
by Kristen Ruby
32 Maggie Mae
Pup Reporter
My Lovely Visit with
Jean Craighead George
by Maggie Mae with Ronni Diamondstein
34 Last Thoughts
Change is in the Air
35 Advertisers
at a Glance
Become a fan of
Inside Chappaqua on
September/October 2010 Inside Chappaqua 3

“The only constant in life is change.”
Heraclitus of Ephesus.
September/October 2010 Inside Chappaqua 4
J U S T B E T W E E N U S
A Changing Chappaqua
I know that this past year, I’ve personally weathered
many changes. I face “half” an empty nest
in the fall, I started a new and challenging magazine
title for Singles ( Single&smart and www.
singleandsmart.com) and I’m embarking on new
friendships and new work associations. Never
underestimate how old and new relationships
can impact your life. I like my routines, so when
I rock the proverbial boat over here, I usually
have a pretty good reason to. Either that, or have
little choice but to. I bet most of you feel the
same. In and around town, change is certainly in
the air–in a good way, thankfully.
From the infusion of new, vibrant businesses up
and down King Street, to the debut of the “new”
New Castle Media Center, it’s clear that Chappaqua
is an ever changing hamlet. Certainly,
there are some changes we wish would just speed
up…and that includes the 120 Bridge work, as
You Never Know
What You’ll Find
on the Shelves at
AUNTIE
PENNY
11 King Street • Chappaqua, NY 10514
914-861-2707
Monday-Saturday 9:30am-5:30pm
auntiepenny@optimum.net
Nina Markowitz reports.
We’re all looking forward
to a handsome and
finished entry way into
downtown Chappaqua
and the official word is
we really are almost at
the finish line. Hooray!
There are other changes
we hope might slow
down. Many of us would
rather not see Bill and
Hillary Clinton leave town, but should a move to
Bedford Hills come to pass, we’re ready to accept
that too.
Finally, in keeping with a Change theme, I am
proud to feature as our cover story, the changing
hats of Jen Cook. Whether holding a fire hose or
a whisk or bottle of massage oil, Jen personifies
the idea that change is not only inevitable but is
vital to our survival. Jen talks openly and courageously
about the many life challenges she has
met head on. She clearly possesses a survivor
spirit most of us would do well to emulate. Jen
told me it was a dream of hers to be on the cover
of Inside Chappaqua. Glad we could help make
your dream come true, Jen!
Wishing you all positive changes!
www.insidechappaqua.com
September/October 2010
Volume 8, Number 1
Publisher and Editor
Grace Bennett
Associate to the Publisher
Design
Carine Feist
Dina Spalvieri
Contributors
Daniel Baitch, Sarah Ellen Berman, Pamela Brown,
Marianne Campolongo, Ronni Diamondstein,
Nina Markowitz, Rich Monetti, Kristen Ruby,
Sue Treiman, Vicki de Vries
Web Consultant General Counsel
Bill Bramswig Brian Hand
Inside Chappaqua is published 6 times a year, and is owned
and operated by The Inside Press, Inc.
Mailing address: PO Box 643, Millwood, NY 10546.
Phone Number: 914-238-2600. Copyright © 2010.
All rights reserved. Printed in the USA. Reproduction of any
portion is prohibited without permission from the publisher.
Inside Chappaqua may not necessarily agree with any one editorial viewpoint or necessarily
endorse a particular product or service advertised. Editorial submissions should be mailed to
the above address (please enclose an SASE) or sent to editor@insidechappaqua.com.
For more information, rates and advertising calendar, go to www.insidechappaqua.com.

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TRADITIONAL ELEGANCE. Extensive gardens, manicured
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CIRCA 1767. One of Chappaqua’s most admired
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September/October 2010 Inside Chappaqua 5

From Nearby Farm to Local Fork….
What tastes better than a
freshly picked tomato, locally
grown basil and a slice of fresh
mozzarella cheese? Nothing
much and that’s why a group
of local residents is bringing
the TABLE Farm Market from
Bedford Hills to Chappaqua this
Fall. Combine freshly picked
and baked delicacies with the
already delicious mélange of
fresh, gourmet food prepared by
our local merchants and you get
a happy belly and a healthy and sustainable local
economy tying us to our farm neighbors from
nearby counties.
TABLE Local Market in Bedford Hills specializes
in local, regional, organic and sustainably grown
food. It connects farms to families by merging
community supported agriculture with the convenience
and choice of a local market. “We give
our customers choice while also preserving the
goal of supporting local, organic farms, 88% of
which are located within 200 miles of our store,”
says TABLE owner Cynthia Brennan.
“Connecting these farmers with the Chappaqua
community was a natural development in our
mission of building the market for local and
organic food.” Because this market will be community
focused, it is an important next step
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September/October 2010 Inside Chappaqua 6
By Beth Sauerhaft
in helping the town become
more sustainable,” notes Laura
Ortiz, a member of the town’s
Sustainability Advisory Board.
Local volunteers will help run
the Chappaqua site and bring
local artisans, musicians and
chefs to share their creations
and tunes at the market.
The Chappaqua TABLE
Farm Market will begin on
Saturday, September 11th,
from 10:30 to 1 pm at the
train station. Pitching in to support the community
resonates with the memories of this
day 10 years ago. And the train station, as it
has been historically, once again serves as the
crossroads of the village, bringing people from
city, suburb and countryside together for the
transport of people and goods. The market will
run on Saturday mornings from 10:30 to 1:00
pm through September, then from 9:00 – 1:00
pm from October through November 2010. It
will resume at the Chappaqua Train Station in
the spring.
Chappaqua’s TABLE Farm Market is looking for
volunteers to serve on a variety of positions.
Bring your enthusiasm down to the train station
and commit to our community market on one,
two or all Saturdays between September and
November. Interested? Email chappaquafarmersmarket@gmail.com.
A number of shares in a Community Supported
Agriculture (CSA) program can be purchased on
a first come, first served basis directly from TA-
BLE Local Market. Shares will be comprised of
fresh items from multiple farms and will be distributed
during the Chappaqua farmer’s market
on Saturdays. For more information, contact
TABLE Local Market directly at (914) 241- 0269
or mailto:cynthia@tablelocalmarket–be sure to
mention you are from Chappaqua’s TABLE
Farm Market!

Lawrence Farms Colonial
Classic Colonial on two acres. Gourmet kitchen opens
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Hardscrabble Lake
Hardscrabble Lake Colonial on 3.15 acres. Inviting wraparound
porch, gracious rooms, great flow and full
finished lower level with space for au-pair. Three car
garage. WEB# CQ428924 CHAPPAQUA..$1,495,000
Storybook Setting
This finely crafted home embodies classic Tudor
design. Striking architectural details, oak floors, three
fireplaces, elegant French doors, rich natural materials
and views of the idyllic grounds from every room.
Sparkling pond with fountain, quietude and privacy.
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Grand Stand
Elegant Colonial situated on over 2 acres. Gourmet
kitchen with top-of-the-line appliances. Custom builtins
and details. Picturesque gardens with flow-thru
pond. WEB# CQ557703 CHAPPAQUA..$1,695,000
Classic Colonial
Spacious and serene five-bedroom Center Hall Colonial
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and inviting family room, all beautifully appointed.
Pool. WEB# CQ558730 CHAPPAQUA..$1,199,000
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Village Gem
Charming village Colonial. Four fireplaces, gourmet
kitchen, sumptuous master bedroom suite, garage
and carriage house with guest/au-pair/office suite.
WEB# CQ550091 CHAPPAQUA..........$1,674,000
Easy Living
Renovated three-bedroom plus den Ranch nestled on
.55 acre. Kitchen with granite counters and stainless
appliances, living room with fireplace, hardwood
floors. WEB# CQ562416 CHAPPAQUA ..$599,000
September/October 2010 Inside Chappaqua 7
* Source: WPMLS, 1/1/2010 - 7/1/2010, All Properties Sold, Chappaqua School District. As Listing Agent, Selling Agent or Both.

120 Bridge Work: Hopes High for Completion in 2010
The ongoing Chappaqua
bridge construction has
caused a town full of
headaches. Construction
began in late September
of 2008 and–with shorts
breaks in between for
winter and budget
concerns--rambles on.
New Castle Town Supervisor
Barbara Gerrard,
who has worked hard to
keep the project moving
as smoothly as possible,
has hope the bridge will
be completed soon. "It's a major
project, separating the two
parts of town," Gerrard said.
"It's been under review and
consideration for more than
ten years."The careful planning
was itself a struggle. With the
bridge badly deteriorated, there
was no question that it needed
a makeover. But the extent
of the changes was a cause of
much debate.
Chappaqua seemed split in
two: the historical group that
preferred the bridge as it was,
natural charm and stonework
preserved; and the second
group which called for a practical
expansion of the bridge
from two lanes to three and
complete modernization.
Asthetics aside, the biggest
change the bridge will undergo
is the addition of a third lane.
Gerrard hopes this will reduce
traffic in the town dramatically.
"The only way they could build
the bridge and [simultaneously]
September/October 2010 Inside Chappaqua 8
By Nina Markowitz
According to Gerrard, “the aesthetic work, which may linger into the
spring, is not expected to impact traffic.”
enable it to have two way traffic
at all times was to have three
lanes," Gerrard explained. "That
way they can be demolishing
one lane while the other two
were still active."
Construction–headed by the
Conti Group–included demolishing
and reconstructing
lanes, replacing huge support
beams, and placing stones on
the retaining walls to maintain
the bridge's charming look.
While this seems like a laundry
list of giant tasks, Gerrard believes
the work is likely to wrap
up not too far behind schedule.
"It could conceivably be completed
by the end of the construction
time for this year, like
the end of November of 2010,"
she said. "If the weather holds
and a lot of other things work
out." The original plan estimated
construction to be completed
by September 2010, or even
earlier. The new, later estimate
is due to rainy weather that
prevented work on the bridge.
By the time the new deadline
rolls around, Gerrard
hopes the bridge will
be smooth and have
all three lanes open for
use. However, she does
acknowledge the possibility
of work on the
bridge extending into
spring.
"We're hoping it will
only be part of the
aesthetics, like finishing
the stonework,"
she said. "There may be
lighting fixtures that have to be
added. But we're hoping all the
lanes of traffic will be open by
the end of this year."
The issue of the bridge construction
has been about more
than potholes and weaving
through florescent cones. With
two thirds of Chappaqua's
population on the side of west
side town, and the rest of the
population and emergency
responders on the east side of
town, the bridge acts as an obstacle
between them. Increased
traffic and lane closures due
to construction could possibly
delay help from crossing to the
other side of town. "It's a big
deal when you can't get your
responders to two thirds of
the population," Gerrard said.
The bridge construction also
includes adding an additional
waterline underneath the
bridge. "It would give support
if there's any problem with the
waterline over here. There will
be a supplemental waterline it
could go to."

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The waterline was paid for by the town of Chappaqua.
The bridge, which costs $19 million, was
paid 80% by the Federal Government and 20%
by the State Government. Data and figures aside,
the construction has had very real impacts on the
lives of residents.
"[When construction stopped], everyone was
forced to drive by the portable walkway as well as
the unfinished, unattractive construction site that
left one of the busiest intersections in Chappaqua
with narrow lanes and heavy traffic," said lifetime
resident Alexandra Ferrari. "Not to mention how
that is the first thing people see entering our
town." Maggie Goldberg, who works the counter
at Pizza Station located just next to the bridge,
commutes to work from Ardsley and drives
through the construction twice per day.
"It's pretty bumpy and narrow," she said.
"The sooner they get it finished, the better."
Nina Markowitz graduated in June from the University
of Miami with a degree in International Studies
and Print Journalism. An Armonk resident, Nina is
moving to Stockholm, Sweden, this fall to work at the
American Embassy.
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September/October 2010 Inside Chappaqua 9

“Feed Me Fresh, An Edible Evening”
Healthy, organic, and homegrown
is the cornerstone of
Feed Me Fresh (FMF), a yearround,
garden-to-table, sustainable
nutrition program at
the Mount Kisco Child Care
Center. “People are interested
in serving their families fresh
food for its nutritional benefits
and supporting local farming
initiatives. The children
at MKCCC are fortunate to be
in an environment where we
make this possible,” said Dottie
Jordan, Executive Director.
Fresh delicious food from
local and regional farms takes
center stage. At MKCCC’s 6th
annual “Feed Me Fresh–an
Edible Evening.” The event,
taking place September
25th from 6:30-10 p.m. at
Ivanna Farms in Bedford
Corners and co-chaired by
Lauren Schwarzfeld and Lauren
Wysmuller, benefits MKCCC’s
scholarship program. “It’s a
fun night with lots of delicious
food, great music, and silent
September/October 2010 Inside Chappaqua 10
By Pamela Brown
auction. It’s a great way to support
the children,” said Jordan.
Seasonal tastings will be offered
by chefs from area restaurants,
including Cafe of Love,
Crabtree's Kittle House, The
Flying Pig on Lexington, Myong
Private Label Gourmet, and La
Tulipe Desserts. Cynthia Brennan's
Table Market is catering
the event. Also, the following
are being honored for their
commitment to MKCCC: Pam
Moskowitz, Volunteer Coordinator;
Cynthia and Patrick
Brennan, of Katonah; parents
and longtime supporters; and
Mimi Edelman, of Katonah,
organic farmer/educator and
FMF creator. Moskowitz feels
volunteerism is win/win for
both recipients and volunteers.
"It's hugely fulfilling
seeing everyone involved walk
away enriched for their experiences,"
she said.
Established in 1971, MKCCC
is a non-profit, non-sectarian
child care facility for children,
3 months to 11 years, whose
mission is providing safe,
affordable, and exceptional
care and education to a diverse
group of children of the
working families of northern
Westchester county. "It's our
deep conviction the Center
should maintain a richly
diverse population that reflects
the makeup of our community
in an environment that fosters
understanding, cooperation,
and tolerance," said Jordan.
FMH highlights MKCCC's concern
with health and nutrition.
"The curriculum couples handson
farming units with cooking
classes based on seasonal
offerings from our school-yard
gardens," she said. Daily,
children eat fresh, homemade
food; families are included
through dinner nights, sharing
recipes, and garden work.
FMF has changed the children's
eating habits.
20th Annual Benefit to Fight Hunger
Approximately 200,000 people are hungry or at risk of hunger in Westchester County. “Our mission
is to lead, engage, and educate Westchester County in creating a hunger-free environment,”
said Katy Coppinger, Senior Director of Development of the Food Bank for Westchester (FBW).
Established in 1989, it collects, warehouses, and distributes donated government and purchased
food to 200 Westchester County hunger relief organizations. FBW is pleased to announce Scott
Boilen, of Chappaqua, President & CEO of AllStar Marketing and Bruce Wilson, of Armonk, partner
at North Creek Advisors, recently joined its Board of Directors. “An Evening in Good Taste,
To End Childhood Hunger” takes place Thursday, October 21st, from 6 p.m. to 9 p.m. at
113 Westchester Avenue, White Plains. For more information, contact Coppinger at
(914) 923-1100. The Food Bank for Westchester is located at 358 Saw Mill River Road, Millwood,
NY 10546. For additional information, contact The Food Bank at (914) 923-1100 or visit
www.foodbankforwestchester.org.

September/October 2010 Inside Chappaqua 11

September/October 2010 Inside Chappaqua 12

How Jen Cook Lives the Dream
By Vicki de Vries
If Indiana Jones were
in search of a female
counterpart, he could do
no better than to select
Jen Cook. While never
forced to flee the Temple
of Doom, Cook already
has had her share
of “nail-biting” moments—from
becoming
a certified scuba diver
to taking flying lessons,
from being first runnerup
in the New York Teen
Miss America contest to
driving a fire truck.
And those are only for
starters.
Residents of New Castle
will know Cook as the
president and founder
of Lighten Up Massage,
which she started in
1995. Ever since, she
has been on a crusade to
help people realize that
“massage therapy is for
everyday life because
it relieves stress and
chronic pain and helps
the body to heal.” To celebrate
the 15th anniversary, she renamed
the business Chappaqua
Wellness Center, which now
provides such related healthoriented
features as chiropractic
care, nutritional advice, and
electrolysis.
Busy, Busy Hands
A psychology major in college,
Cook “just happened” to
work for a massage therapist
during her college years. After
graduation, she attended
Photo by Bill Bramswig
massage therapy school and
then opened her own place in
Chappaqua. But some people
also know her as the generous,
warm-hearted person
who volunteered her massage
therapy skills to help the
clean-up volunteers after 9/11.
“They were the most meaningful
massages I’ve ever done,”
said Cook. “I could just feel the
pain and sadness through my
hands as I touched their bodies.
Some of them would talk about
what they had seen, and others
would just cry. It blew my mind
that here they were
doing something so
tremendous yet were
so appreciative of us.”
Then, soon after Hurricane
Katrina hit
New Orleans, Cook
again felt compelled
to help: “Having the
opportunity to make
people feel less alone
and more hopeful,
just by simply being
there with water and
food was a time I’ll
never forget.” She
credits both of her
parents for instilling
in her a desire to help
people.
From Le Creuset Pan
into the Fire
Without a doubt, Jen
Cook is an inveterate
entrepreneur,
someone who dreams
big and is willing to
take risks. While still
keeping her massage
therapy business in operation,
she enrolled in evening and
weekend classes at ICE, a wellknown
culinary school in Manhattan.
With a degree in hand,
Cook began working as a parttime
personal chef—something
she had always wanted to do.
Then last summer, she worked
as an assistant chef on the TV
program “Top Chef.”
In the past year, Cook spent an
exciting two weeks with a master
chef in Florence, Italy,
September/October 2010 Inside Chappaqua 13

to learn the art of pizza making.
Upon returning to the
States, she decided to start a
mobile pizzeria that includes
a custom-made wood-burning
brick oven, which heats up to
850 degrees F. and can bake
four small pizzas in two minutes.
Thus was born her outdoor
pizza business aptly called
“Cooking With Fire.” Obviously,
for Jen Cook, the expression “If
you can’t take the heat, get
out of the kitchen” does not
apply, since she has sought
out heat in a very real sense
of the word.
And as if life weren’t exciting
enough, this summer
Cook won a recipe contest
that required a video submission.
The “prize”? Being
a guest chef alongside
Bobby Flay on “Grill It,” [to
air September 19 on the
Food Network].
Now, could all of this passion
for cooking be tied to
her last name? “Absolutely,”
Cook admitted. Kids would
tease her on the school bus
with the same question:
“What are you cooking for
dinner tonight, Cook?” Her
answer was always the same:
“Pizza,” one of her favorite
foods—“a universal food.”
Massage therapy… cooking….
Most people follow one main
pursuit but not Jen Cook,
whose enthusiasm for life and
ability to overcome challenges–
and sometimes hunt them out–
are bordering on legendary.
When her beloved grandfather,
a former fire chief, died ten
years ago, her way of coping
with the sad loss was by be-
September/October 2010 Inside Chappaqua 14
coming a volunteer firefighter.
“Some of my best memories
are sitting with him in the fire
truck on parade days,” said
Cook. So, with a bucket of determination,
this 5’ tall trailblazer
applied as a volunteer
at the Chappaqua Fire Department,
which was “very supportive”
and doubtless, not a little
surprised, especially when she
announced she wanted to drive
Photo by Joanna Cirasella
Jen Cook with fellow culinary pal Jenny Kmiotek at a
Brick Oven Pizza party
the fire truck. “That was the
only issue,” Cook said, but one
she worked hard to overcome
by spending many evenings at
the firehouse studying every
detail of the fire truck.
To sum it all up, Cook added in
a humorous vein: “I can stand
the heat,” and “I not only can
start an oven fire, but I know
how to put one out.” Thank
goodness for multitasking.
Recipe for True Success
While being a female firefighter
is an exciting “ride” and helps
the community, another important
benefit for Cook is serving
as a role model. One day, while
driving the fire truck, she overheard
a little girl shout, “Look,
Mommy, it’s a girl driving the
fire truck!” and the mother
reply, “You can do that too
someday!” It should be obvious
by now: Jen Cook also enjoys
breaking stereotypes, a trait
she credits to her mother, who
was the first female EMT in
Ossining.
“Having a very independent,
courageous and confident
mom has been the ultimate
gift in my life,” Cook said.
“She raised me and my brother,
Chris [one year younger]
to follow our hearts and
dreams. And most importantly,
to approach each new
task or challenge with the
mindset that whether you
reach the final goal or not,
you’ve just learned something
you can take away and
build upon.”
This attitude encouraged
Cook and her brother to
“grab hold of everything we
can possibly fit into our lives.
This is why I follow my heart
with new ideas about how to
experience it all.” But “going for
the gusto” and breaking stereotypes,
as important as they are,
still don’t measure up to what
Cook considers her supreme
calling in life—being able to
help people.
“Into Every Life,
A Little Rain Must Fall…”
It may be a truism, but every
successful person has learned
to deal with hardship in some
way. Cook said she and her
younger brother, Chris, had
Continued on page 16

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a wonderful childhood even
though her parents divorced
when she was 4 years of age,
and a few years later, her mother
shocked family and friends
by revealing that she was a lesbian.
“It was not spoken about
until my brother and I turned
11 and 12 years old [respectively],”
said Cook. “We felt we had
to protect Mom from society,
but it was not a struggle for us
to personally accept her lifestyle
choice.” In fact, “we were
not traumatized by it except
that there was a lack of acceptance
by the parents of some of
our friends, by the school we
attended, and by family
members.”
Cook sees the silver lining in
that struggle: “Mom’s being
‘different’ was a gift to us in
the sense that both Chris and
I are not prejudiced and are
risk takers.” Learning to adjust
to society’s unwelcoming attitude
toward her mother and to
the feeling of being treated as
different helped shape Cook’s
outlook: “The world is a much
easier place to live and succeed
in, if you can accept all people in
spite of their differences and try
to find the good in everyone.”
When turning 16, however,
Cook felt so alienated from her
parents, especially her father,
that she tried to commit suicide.
Fortunately, teenagers in a
red Ford pick-up truck rescued
her from an oncoming train.
Eight months in a rehab hospital
helped her to deal with her
emotional issues, although she
angrily told her father, “I never
want to see you again!”
“The reason I’m sharing this
personal revelation,” Cook said,
“is to encourage families, many
September/October 2010 Inside Chappaqua 16
of whom are struggling with
different kinds of issues. Many
parents and kids feel alone and
keep their struggles bottled up
inside like a secret poison that
hinders inner healing. Cook
believes that many parents
and teenagers could be suffering
from Post Traumatic Stress
Syndrome due to 9/11: “Teenagers
today were in elementary
school in 2001. Back then, the
sadness could be felt thick as
a fog.” Eventually Cook and
her father enjoyed a restored
relationship: “After a ton of
self-reflection and very difficult
personal growth on my father’s
part and mine, I realized my
Dad had been traumatized himself
growing up. He needed love
and support too, and we healed
together.”
A Point of No Return
Cook now has no regrets, except
for a tragically major one–
August 9, 2007, the day her
father, Greg Cook, was killed by
a car that drove ten feet down
a sidewalk in Chappaqua before
hurling him into a nearby glass
window.
Just the week before his death,
Cook had decided to tell him, “I
forgive you, Daddy.” Ironically,
they had arranged to meet in
town on the very day and at the
very spot where he was killed.
She also had planned to hug
him–“something she hadn’t done
since childhood” and now would
never get to do.
Over 300 people attended Greg
Cook’s funeral. “The love and
support from not only friends
but also strangers gave me
the will and determination to
remain in town,” Cook said.
News of the horrific accident
also reached Hillary Clinton,
Jen Cook served on the panel at the UN
Peace Summit for Women in Geneva following
9/11. Pictured here with Linda Evans.
who said it would be a loss to
the community if she moved
away. “That just really touched
my heart!” said Cook, who is still
struggling to forgive the driver
whose gross miscalculation cost
her father’s life and left her and
her family devastated by the
incalculable loss. Four months
later, Cook bought a 1955 Ford
pick-up truck, which she still
enjoys driving around town.
But the truck is more than a
novelty: it reminds her of her
dramatic rescue when she tried
to commit suicide, and is a way
to honor her father’s memory:
“Dad would always tell me, ‘I
really wish people would make
eye contact with passersby and
smile.’” Now when she drives
down the road, everyone looks
up at her and smiles at the
truck. “I always smile back and
think, ‘Dad, they’re finally doing
it!’”
Her estrangement and eventual
reconciliation with her father
taught Cook that “kids can
come to understand their parents
also have struggles, while
parents can realize they’re not
alone” in their battles with
themselves and their kids.
But not being able to hug her
father and say she had actually
forgiven him is something Jen
Cook will always regret.

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Thinking about her life, Cook said: “I never want
to go through the rough spots of my journey
again, but I also can’t imagine who I would be
without my past.” Those very experiences–especially
how she has handled them–have shaped her
life. And her personal tragedy has made her more
determined CHAPPAQUA
to help people, whether she’s at work
or involved with her other pursuits that put her
A D P R O O F
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A warm and nurturing
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THE MAGAZINE FOR NEW CASTLE AND BEYOND Today’s
Vicki de Vries is a freelance writer/editor living in
Westchester County and also enjoys teaching writing
classes and cooking.
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September/October 2010 Inside Chappaqua 17

Y O U R H E A L T H
Stuck with Your Middle?
How to trim down!
If you’re feeling a bit long in the
tooth, odds are you’re getting
wide around the tummy, too.
As we age, metabolism slows,
muscle mass declines and, sadly,
the dreaded middle age spread
often debuts. The round-the-belly
bulge actually consists of two
layers, the subcutaneous fat lying
just beneath
the skin and
the deadlier
visceral fat.
Lying close to
vital internal
organs, the
deepest fat
layer can actively interfere with
metabolic processes, wrecking
havoc with insulin levels and increasing
the risks for high blood
pressure and other conditions.
“You can not spot
reduce…it’s a myth.”
Adam Pliskow,
New Castle
Physical Therapy
That’s the bad news. The good
news is that the right tools can
help anyone let the air–or the
fat–out of their spare tire.
“People can and do lose weight
well into their 40s and 50s,”
reassures Dr. Maria Briones, an
attending physician in Cardiac/
Orthopedic Rehabilitation
Services at The Burke Rehabilitation
Hospital. “The thing
is, the older you get, the more
aggressive you have to be about
weight loss. Once you’re 45 or
50 you have to be very into it
and know a lot to simply maintain
your shape.” Sadly, metabolism
declines by an estimated
five per cent per decade, which
By Sue Treiman
September/October 2010 Inside Chappaqua 18
makes yesterday’s jelly donut
far more fattening today.
So Dr. Biones’ strategy is create
educated, aware and committed
patients. Shunning the strict
no-carb rules of the Atkins diet,
she opts for foods that are low
on the glycemic index, releasing
their calories gradually. High
glycemic founds, caus-
ing the most dramatic
fluctuations in blood
glucose and insulin
levels, are avoided. They
include white bread,
potatoes and certain
fruits. Starvation is
also verboten, since dramatic
reductions in calories can send
the body into a fat–protective
mode that can drop the metabolic
rate by 25 per cent.
Dr.Briones designs controlledportion
meals rich in vegetables
and choc-full of lean proteins
to guard against the loss
of muscle mass.
In addition to a sensible eating
plan, Adam Pliskow, owner of
New Castle Physical Therapy in
Millwood, prescribes regular
cardiovascular routines and
frequent weight resistance exercises.
“If you want to get rid
of the spare tire, you need to do
cardio work three to five times
a week and strength train two
to three times, while controlling
your diet on an everyday
basis. There’s no shortcut,”
he insists.
Pliskow and Dr. Briones agree
that quick-fix remedies hawked
on infomercials–from fat-melting
pills to ab exercise machines
–just do not deliver.
“Opt for foods that are low
on the glycemic
index, releasing their
calories gradually.”
Dr. Maria Briones
“You cannot spot reduce,”
Pliskow emphatically states.
“It’s a myth.”
He focuses on large muscle
groups routines, squats, leg
curls and others lower body exercises,
to jump-start the burn,
also emphasizing core training
for people concerned about
their mid-sections.
“I work on postural awareness
and isometric exercises for the
abdominals, which are basically
the foundation of Pilates.
A simple stabilization exercise,
where you tighten up and draw
in the muscles just below your
belly button, offer the best
chance of reaching the deepest
corset muscles,” says Pliskow.
Hastings on the Hudson resident-
Sue Treiman, an Emmy Award
winning writer, TV producer and
online executive, is a Sunday
Business contributor to the New
York Post and runs her own communications
business.

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One of the most highly anticipated antique shows
in the Northeast, the Chappaqua Antiques
Show will be held on November 6th and 7th at the
Westorchard School. Now in its 43rd year, it will
feature over 50 top dealers from the region and
beyond. In addition, interior designers and interior
space planners and raffle prizes and a mouthwatering
homemade dessert table will make this
annual event a hit with guests of all ages and
interests.
Sponsored by the New Castle Historical Society,
the show raises important funds to support the
Horace Greeley House Museum and its rich calendar
of educational activities for school groups
and community members. Event co-chairs Betsy
Guardenier, Lois Dannecker, Susan Blumenfeld
and Tess Cerra, with the help of honorary chair,
star chef Sandra Lee, and a dedicated team of 150
volunteers will hold the Society’s most important
event of the year. “More than ever, our homes are
havens for relaxation and a more home-centered
lifestyle,” says Guardenier. “Our honorary chair
Sandra Lee, pictured here, brings this idea to life
September/October 2010 Inside Chappaqua 20
H A P P E N I N G S
43rd ANNUAL CHAPPAQUA ANTIQUES SHOW: Antiques AND Home Design
A Boon to
Downtown
Chappaqua
In a time when entire
blocks of Westchester are
seeing “for rent” and “lost
our lease” signs, there
is great news from King
Street in Chappaqua!
After 25 years at 1 King
Street, Petticoat Lane,
the luxury goods store
has moved into lovely
new quarters at 66 King
St. Owner Phyllis
Jacobson has transformed
what was once
the Hyatt Auditorium
which housed a town
hall, auditorium and jail!
Enter the new “pretty-inpink”
Petticoat Lane and
Phyllis will gladly show
you the small structure
“Big” Phyllis and “little”
Phyllis at the new, spacious
Petticoat Lane
at the back of the shop
which was likely the oneroom
jail. To help make
an even more compelling
story, take a look at what
else is happening in the
neighborhood – although
some area businesses are
struggling in town, others
are opening including
Cosmetic Boutique, Auntie
Pennies and Don Emilios
Mexican Restaurant. The
Petticoat Lane expansion
is the latest chapter in
this town’s smart bid for
economic growth.
in her TV programs and
books. The Chappaqua
Antiques Show is one
place to find the best for
ourselves and our homes.
With its varied assortment
of antiques—everything
from jewelry,
rugs, prints, kitchenware
and furniture—our show
has truly something for
everyone, at every price
point. And now, with
our emphasis on home
design, shoppers will find unique treasures and
The Food Network’s Sandra Lee
chairs this year’s Antique Show.
inspired ideas on how to make them work in their
homes.”The popular “Gold in Your Attic” booth
features treasures donated and consigned by New
Castle residents to benefit the Historical Society.
This annual event is a favorite in the region and in
previous years has welcomed as honorary chairs
former President Bill Clinton, actress Vanessa
Williams, and singer-songwriter Dar Williams.

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Telephone: (914) 241-6249
Fax: (914) 241-6253
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Email: mbriones@brionesweightloss.com
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September/October 2010 Inside Chappaqua 21

How The 9/11 Memorial Finally Found its Home
Making Michael Wolfensohn’s Dream Come True
Readers may or may not recall
the details surrounding the
9/11 Memorial project, which
Inside Chappaqua covered in a
2004 issue. Now is a good time
to review a bit of history.
After the tragic events of September
11, 2001, many
citizens thought about
the need for a memorial,
but not everyone had
the determination of
Michael Wolfensohn, a
Chappaqua resident. In
December 2001, he had
contacted the City of
New York for steel from
Ground Zero to build
a 9/11 Memorial. Nine
months and scores of
phone calls later, he was
elated to receive two
18-inch eye beams.
A company in New
Jersey donated their
services to galvanize the
metal, which thus would
be preserved for at least
75 years. Wolfensohn and several
friends then started Steel
Beams, Inc., a not-for-profit
organization to raise money for
a suitable memorial.
In February 2003, Wolfensohn
met with the Town Board, and
after several months of deliberation,
the Board voted in favor
of building a memorial at
Duck Pond.
Sadly, a firestorm ensued when
a dozen or so neighbors protested,
and by August, sued the
September/October 2010 Inside Chappaqua 22
By Vicki de Vries • Photos by Sylvain Côté
Town. Objections varied from
if a memorial were built, "it
would be as if Osama bin Laden
had won." Duck Pond would
become a "tourist trap" or
cause annoying traffic jams.
A Rocky Road
"I went through six years of craziness
to convince people that
building the 9/11 Memorial
was a good thing," Wolfensohn
said. To his credit, he took the
objections in stride. "I never
took things personally," he said,
when people got very emotional
and someacted rudely toward
him. "You're entitled to your
opinion. I just disagree with it,"
he would tell them. Instead of
arguing, he tried to build consensus.
Studying what other
communities had done in building
memorials proved helpful
in making his case for the
local memorial.
Part of the resistance, as
Wolfensohn sees it, was based
on a lack of understanding
about the true purpose
of the 9/11 Memorial: "to
help people reflect on the
day [9/11] and to focus
on the warm feelings of
community and unity that
had surfaced during the
days and weeks after the
event. People had been
more patient and friendly
toward each other." In
January 2004, the lawsuit
against the Town was dismissed,
and a month later,
the Town Board reopened
the site selection process.
For some odd reason, the
Board chose Duck Pond
as the site once again, but
then decided to drop it
altogether and search for
a new location. In October, the
Board began looking for a landscape
designer and
in February 2005, hired
StevenYarbeck of Hudson &
Pacific Designs.
A Time To Build
As the weeks and months
dragged by, no suitable site
for the 9/11 Memorial could
be found. Until one day, while
stopped in traffic on Route 133
near Gedney Park in Millwood,
Town Supervisor Barbara Gar-

ard "just happened" to glance
at the empty caretaker's house
scheduled for demolition. "It
struck me that the spot would
be ideal since it would resolve
the main problems which had
plagued the Duck Pond site, including
parking." Things again
seemed to be moving in the
right direction. The Town Board
approved the spot at Gedney
Park, and Yarbeck continued
working on the design. Then
suddenly in December, the
Board voted 3 to 2 to build the
9/11 Memorial without using
the steel beams. Wolfensohn
felt crushed. "I told the Board if
they built the Memorial without
the steel beams, then Steel
Beams, Inc. would not be able
to give them the $26,000."
How could there be a 9/11
Memorial without the authentic
steel beams from Ground
Zero? Eventually, the Board
came around, but precious time
already had been lost. After the
Groundbreaking Ceremony on
September 11, 2007, Wolfensohn
spent hours going over
every detail of the design
with Yarbeck.
The final design included the
two eye beams mounted on
gray granite platforms, a waterfall,
fountain, and benches.
Trees, bushes, and flowers
would be added to enhance the
peaceful setting. The construction
was coming along through
the dog days of summer. Just
before its completion, another
resident, Robert G. Coulombe,
then chair of the Town Board's
Memorial Committee, suggested
adding a plaque with the
names of the 179 volunteers
who been part of the massive
relief effort from
New Castle. "Every
volunteer organization
in New Castle
had assembled
trucks, blankets,
water and other
supplies. People
had traveled back
and forth to the
epicenter of the
tragedy to provide
whatever help they
could," said Barbara
Gerrard. Coulombe
himself had been
one among several
residents who had
helped to organize
the volunteers.
Not surprisingly, the Town
Board readily approved the
plaque. Wolfensohn said: "It
fit in perfectly with the whole
purpose of the memorial or
to bring to mind the sense of
community and unity that
had made friends of utterstrangers."
A plaque was also
appropriate, said Gerrard,
because the effortsof those
dedicated people "should never
be forgotten."
A Special Dedication
On September 11, 2008, amid
much fanfare and press, close
to 400 people attended the
Dedication of the newly constructed
9/11 Memorial. Everyone
who had worked hard to
make the dream a reality must
have felt great satisfaction.
Especially Michael Wolfenson,
who always would remember
what can be accomplished
when people work together for
the common good. Now, if anyone
asks whether New Castle
has a 9/11 Memorial, residents
can point with pride to the one
built for the "entire commu-
nity" in Gedney Park.
This year, September 11 falls
on a Saturday. Why not plan
to visit the beautiful spot and
pause for a moment of silence?
[Note: The total cost of the
9/11 Memorial turned out
to be exactly $250,060, and
is being paid through a bond
that will extend until 2014.
Steel Beams, Inc., which raised
$26,500, gave it to the Town
Board to help defray costs.]
Vicki de Vries is a freelance writer/
editor who also teaches writing. The
opportunity to write an historical
drama for the sesquicentennial of a
town in the Midwest has helped her
more fully to appreciate the importance
of local history and the need
to preserve it.
Photographer Sylvain Côté
resides in Westchester County
and is owner of Conad, an award
winning firm offering photography
among a few other business services.
You can review his work at
ConAd.net. You can also reach him
at SylvainC@conad.net.
September/October 2010 Inside Chappaqua 23

“It used to be, ‘Wow, Johnny’s
on TV.’ Now everyone is there
with their flips recording everything
and putting their kids
on YouTube,” said Barbara
Kornreich, New Castle Community
Television (NCCTV)Board
President.
In such an environment,
how does community television,
whose mission is
to provide an outlet for the
community to produce and
broadcast their own content,
stay relevant?
By embracing new media,
becoming more visible, and
reaching out to community
members–whether they
want training in sophisticated
video equipment and
editing techniques, or simple
movie software to fine-tune
their home videos.
New Media and
a New Location
There is “a two-fold transition
going on” at NCCTV,
explains Kornreich: a growing
emphasis on new media/
digital and the launch of
a leading-edge public access
center, the New Castle Community
Media Center (NCCMC)
where community members,
businesses, and organizations
can learn to shoot and produce
video for the Internet, mobile
devices, video sharing sites,
and television, right in town.
Most viewers are already
New Media Keeps an
Old Medium Relevant
September/October 2010 Inside Chappaqua 24
Article and Photo by Marianne A. Campolongo
watching NCCTV’s traditional
programming on demand on
the web rather than on their
television, according to Kornreich.
The emphasis on new
media recognizes the value in
alternative programming. “Peo-
Barbara Kornreich (standing) and Carrie Krams
(seated) at the New Castle Community Media Center.
The console controls multiple cameras in the studio. The
top monitor shows one of the many virtual backgrounds
that can be substitued for the plain green screen and table
in the studio.
ple should not be intimidated.
You don’t have to come in and
do a half-hour show every
week,” says Kornreich. “We’ll
help you turn your four-minute
video into something we can
show on our website, on facebook,
and on TV.”
“The website will be like
YouTube except super local
and relevant to New Castle,”
said Executive Director Carrie
Krams. Although it won an
award from the Alliance for
Community Media in 2008,
Treasurer Lyle Anderson says
he is already redesigning the
site to make it more of a
“community portal” where in
addition to uploading video
and photos, “people can comment,
add suggestions, and
create their own channels to
personalize their experience.”
The new studio, which began
limited operations in mid-
July with a grand opening
slated for September, provides
everything from a traditional
TV studio set-up with greenscreen,
teleprompter, lights,
and multi-directional robotic
cameras that one person can
operate from a high-tech console,
to iMacs equipped with
both simple movie-editing
software and the more sophisticated
Final Cut Pro.
Community members can
learn to edit videos they take
with their own cameras or
with a variety of cameras
available at the studio—from
large professional models to
easier-to-operate “prosumer”
video cameras that fit easily in
one hand. The current studio
at Horace Greeley High School
will remain intact, as will NC-
CTV’s traditional programming,
which can now be shot
at either location. The studio
at Greeley was off-limits to the

est of the community during
school hours. The new location
at 400 King Street, Suite
2, in the shopping center at the
intersection of Route 120 and
Route 117, is open 9 am to 6
pm weekdays, and by appointment
on Saturday, to make it
easier to schedule shooting and
editing sessions, workshops,
and community meetings
throughout the day, increasing
accessibility.
“The kid’s stuff is so great. It’s
quirky, fun and reflective of the
community, which is really what
it should be,” said Kornreich.
All ages are welcome but an
important goal of the new media
center is to make it easier
for adults to get involved in
filmmaking, so more of them
can share their creativity with
the community too, tapping
into the town’s “vibrant, en-
All Ages • All Levels • All Dance
Classes Begin September 13
www.danceemotionsny.com
gaged, talented community,”
said Krams. NCCTV has only
two full-time staff members
and several volunteers. Often,
community members request
someone to film their event,
unaware that the station often
does not have the manpower.
They do, however, have the expertise
to teach more residents
how to film their own events,
and equipment to lend those
who need it. Krams and Kornreich
said they hope the new
media center will encourage
more people to take advantage
of what they have to offer.
Tap Into Your Inner Artist
Much is still in the planning
stages as they prepare upcoming
workshops. NCCTV has
been an incubator for the career
of many Greeley students
who have gone on to top film
schools and they plan to offer
internship opportunities to
For ages 5 and up
multiple court clinics
8 week commitment
call 488 - 2159
584 North State Rd. Briarcliff
members and non-members welcome
further encourage students
but you need not have serious
aspirations to get involved.
The new media center is aimed
at aspiring filmmakers of all
ages who want to follow their
artistic vision as well as at community
members who simply
want to learn how to record a
town or group event. For more
information you can check
out the website www.ncctv.org,
follow them on facebook New
Castle Media Center or contact
info@nccmc.com to receive news
of upcoming workshops.
Marianne A. Campolongo, a freelance
writer and photographer
(www.campyphotos.com) based
in Chappaqua, has been dreaming
about learning video. She cannot
wait to take her first NCCMC
workshop at a studio within
walking distance of her home.
kids’
tennis
lessons
www.clubfit.com
September/October 2010 Inside Chappaqua 25

Meet a Chappaqua
Roller Derby Mom!
Suburbia Roller Derby
does not need a Jimmy
Dugan to dissertate on
the incompatibility of
skating and crying. But
when it's more than hurt
feelings at stake, a salty
discharge is certainly
tolerated in the "league"
Yonkers calls its "own."
One need only look to
Chappaqua Mom and
Suburban Brawl Jammer,
Jane "Lesley E. Visserate"
McManus, for the answer.
"Cry," she said of breaking
her tailbone in 2008,
"I got back up and continued
to jam because I
didn't want to be a baby
about it."The bravado is
more a function of competitiveness
than the
theatrics of the past. The
WWE component is gone,
says the ESPNNY columnist,
and bouts now consist
of skill, strategy and
endurance.
The objective is for each teams'
two jammers to pass the opposition's
four blockers, getting
one point per pass. Otherwise,
blockers play offense and
defense simultaneously. "You're
trying to assist your jammers,
and at the same time, block the
other jammers," she says.
September/October 2010 Inside Chappaqua 26
By Rich Monetti
Photo by
Manish Gosalia
Lesley E. Visserate aka Jane McManus, getting ready to jam
against Hammer City at ECE on June 27.
Likening it to controlling the
football line of scrimmage,
it's about positioning, as legal
contact is limited between the
shoulders and thighs. An elbow
to the head is a major penalty
that you want to avoid, she
says. Her introduction came
doing a story for The Journal
News in 2006 on a Connecticut
Roller Derby league. As a
lifelong athlete, it appealed,
but she had reservations about
the contact–until considering
her past playing pickup
basketball with men. "I
figured it would be about
the same," she says. Signing
on when this skater
owned league came to the
rink on Tuckahoe Road
in 2007, she regained the
outlet lost to pregnancy
and parenthood.
Roller Derby is an outlet
she recommends to any
woman who wants to escape
the fitness paradigm
at the gym. "It's an awful
experience where you
listen to loud music and
will yourself into losing
a pound," she says.That's
replaced with a competitive
determination in
which athletes practice
two to four times a week
for two hours each. Bouts
consist of two 30-minute
halves, which have skaters
on for fifteen, twominute
shifts. Either way, the
centrifugal forces expended do
not put as big a dent in the effort
as it might seem.
"It's exhausting," she says, and
having “puke” buckets handy
is a comfort (even though she's
never needed one). Although,
she doesn't want to scare off
women with fewer miles on
their sports' resume. There are
women who have never played

any sport, and after training for
a while, they become incredible
skaters, she says. Additionally,
there's room to learn on the "B"
team with the Backyard Bullies.
It's a way for us to get our
younger players competition,
she says. Of course, the difference
separating the A-team,
which will be competing in the
Eastern Regional Tournament
in September at The County
Center, is vast. If you're an
"A" player, you have a keener
awareness of pack movement
and a better understanding
of how the action will unfold,
she says.
The same goes for contact.
Hitting isn't as effective if you
take yourself out of the play
and get passed. "It's contact but
with more purpose," she says.
Regardless, skill level doesn't
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"Why would you be doing this,
if you don't want to be as good
as you can be," she asks. So an
injured "A" player can create a
welcome opening. Someone's
noticed you, she says, "and
that's the moment to shine."
But the dark side of black and
blues is lightened by the support
found on the rink and a
camaraderie that's not at a loss
afterwards at the pub.
"It's just completely wonderful,"
she says. It's a also a venue
in which moms can model
themselves in a role exhibiting
strength. "Kids love watching
their mothers do something
powerful," she says.
Nonetheless, kids know all
about the constraints on crying
in case mommy is knocked off
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her bearings. "They know it's
part of the game," she says. As
for her husband, he plays tennis
and her belief is that singular
pursuits make for stronger
relationships when both partners
have them.
Otherwise, new fishnets (which
are worn so the skin does not
get stuck to the surface in falls)
can add a little something to
the intramurals, she jokes.
How's that sit with fans attracted
to the sexy power of Roller
Derby? Not sure, she concludes,
you have to ask them.
The Derby in the Burbs at The
County Center is Sept 24-26.
Rich Monetti has been a freelancer
since 2003. He is just fine
with the contact he gets with slow
pitch softball and rarely cries.
Le Jardin du Roi
French Bistro
95 King Street
Chappaqua, NY 10514
Tel: 914-238-1368
Fax: 914-238-4864
Hours: 8am to Midnight
September/October 2010 Inside Chappaqua 27

Jake Goldberg: A Meteoric Rise
Down to earth and movie
star do not normally appear
in the same sentence.
In Jake Goldberg's case,
they do. This 14-yearold
is the epitome of the
nonchalant movie star.
Although he has appeared
with Adam Sandler in
"Grown Ups," he remains a
typical low-key Chappaqua
teenager.
Goldberg's successful path
to Hollywood has been untraditional.
Although he
does work with an acting
coach before auditions, he
has had no formal training.
When he was in third
grade, his mother sent a
photo of him to the CESD
Talent Agency in Manhattan
and the rest is history.
He began with a commercial for Verizon followed
by an ad for the season finale of "The Osbournes."
He played the voice of Pablo the Penguin on "The
Backyardagins"on Nickelodeon for five seasons.
After auditioning for the movie "Grown Ups," he
received a call back. The next step was a "table read"
in LA where he read the script with the rest of the
cast. The next day he received a call saying that the
role was his.
HOWARD MEYER’S
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Howard Meyer is endorsed by
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Call 914.962.8828
www.hmacting.org
September/October 2010 Inside Chappaqua 28
G O T T A H A V E A R T S
By Sarah Ellen Berman
Jake with Adam!
In Chappaqua, Goldberg
is Norberto Goldberg's
son. In the movie,
"Grown Ups," he is Adam
Sandler's son. The movie
is centered around the
adults, several of whom
have families. The kids
get together at a 4th of
July party and Goldberg
takes the lead. In the film
(as opposed to real life)
Goldberg said, "I have to
act like I'm a brat." His
work on the film was
very rewarding. "All the
actors in the movie were
an inspiration," he said.
How does schoolwork
fit into Goldberg's busy
life? Effortlessly. All
his work for Nickelodeon
was done after school in
the city. In May 2009, when
the movie was shot in Massachusetts, Goldberg
worked with a tutor and remained in contact with
all his teachers at Bell to insure that he completed
his schoolwork. He is "very excited" about attending
Greeley in the fall.
When contemplating the future, Goldberg said that
he would, "like to pursue my acting." In the meantime
he enjoys playing lacrosse and occasionally
frequents the skatepark in Chappaqua.

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September/October 2010 Inside Chappaqua 29

SOCIAL
MEDIA
How to Jump Start a New Business
Are you contemplating starting a
small business? Or perhaps you
have a business that you are hoping
to grow? If you haven’t gotten into
the swing of using social media, you
are foregoing tremendous power.
Social media: Blurs the lines between
advertising, branding, public
relations and marketing.Functions
as a “sharing” tool.
At the heart of new media is
publishing and content creation.
A steady flow of content is
released through the various
networks to reach as wide
an audience as possible. On
Twitter, this is referred to
as a tweet; on Facebook, it is
a “note;” and on a blog, it is
simply a post. The tone of the
message on each of the social
networks should be molded
accordingly. For example,
your fans on your company’s
fan page may differ from your
Facebook followers–always
create separate messages to address
each of your audiences in
the tone that is most commonly
used on that network.
Also, be sure to utilize LinkedIN as
your virtual “rolodex” and socialize
your business. Every time you meet
someone at a business function,
connect with them on LinkedIN
and then follow them on Twitter
and Facebook. Make sure you
secure a minimum of five recommendations
from colleagues and
clients you have done stellar work
for! The next time someone tells
you how great you have done on a
project, ask them to put it in writing
on LinkedIN. This will help your
“virtual referral” cycle kick start!
At Ruby Media, we help clients gain
new business by creating a social
media presence. For example, to
help with the launch of this publisher’s
new title, Single&smart Magazine,
we created Facebook invites
and fan page and used Twitter to
tweet press releases.
September/October 2010 Inside Chappaqua 30
By Kristen Ruby
We created YouTube videos from
the Single&smart launch party
in July. We published compelling
photo albums and we tweeted
relevant dating articles that our followers
would find interesting. We
also created a “Westchester’s Hottest
Bachelor” campaign to increase
visibility for the magazine and draw
in a wider male demographic. All
submissions have come via social
media referrals for the contest!
Photo by Daniel Baitch
Inside Chappaqua Publisher Grace Bennett
addressing attendees at a packed house at Oliver’s in
Katonah at the July launch of the new Single&smart
magazine. Special thanks to Desires by Mikolay
for Scott Mikolay designs and to Cathy’s Hair
& Day Spa for hair and makeup.
Social Media helped jumpstart the
launch of Klobe Card, a new card
which diners can use to receive 50%
off of their food bills at top restaurants.
Through tweeting, we have
essentially “warmed” the sales cycle
by interacting with restaurants and
building relationships with them
before making initial contact. By
heavily promoting other restaurants
for Restaurant Week, we have
received a great deal of engagement
with the brand itself.
Regardless of what your industry is,
do not be afraid to use social media!
My most recent client, Happyheads,
is a lice removal product. We tweet
about lice tips, post lice removal
videos and are starting a lice blog.
You would be amazed at how many
Mom bloggers are blogging about
organic removal tips! Regardless of
your product, there is a social media
niche for you.
Common Social Media Mistakes
A lot of businesses are utilizing
Foursquare, a geolocating service
where you “check in” your current
geographic location vs gps app. It
enables other members in your
network to know exactly where you
are located. Do not check in on foursquare
when meeting with a prospect–only
alert your “followers”
and “fans” of your location after the
deal is closed! Do not post pictures
of meetings with prospects, free
lunches they give you or anything
else until the contract is signed!
This will alert all of your competitors
that follow you on your social
networks that company X has an
RFP out with other agencies. Avoid
over sharing–be discreet with what
you post–and if you find this too
hard to manage then create two
separate accounts–one for business,
and one for personal.
Finally, please realize: Social media
is not the marketing strategy;
but it is the way through which
the marketing message is shared.
Clients come to us for marketing assistance,
and we utilize social tools
to promote the message, the cause,
and the business accordingly.
Kris Ruby is the President & Founder
of Ruby Media Group, a
Public Relations, Personal
Branding and Social
Media Agency. Kris also
leads national speaking
engagements on branding
for Microsoft and the ABA has
been featured on MSN Money, AOL
Small Business, ABC Good Morning
CT, NBC and News 12. Kris is a
columnist for Forbes Woman, Inside
Chappaqua, JDATE and Single&
smart magazine and was the youngest
ever to be chosen for the Business
Council of Westchesters “40 Under 40”
Rising Stars.

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September/October 2010 Inside Chappaqua 31

When I was a puppy my
owner got lots advice on raising
a dog. There were trainers,
the pet store owner and
the veterinarian, and she had
books of advice all over the
house. One of them was How
to Talk to Your Dog, by Jean
Craighead George. I liked
the idea that my owner was
going to talk to me and to
understand what I was trying
to say to her–even when I
didn’t make a sound.
When I discovered that Mrs.
George, who’s an award
winning author of children’s
books, lived in Chappaqua,
not very far from my house,
I knew I had to meet her. I
wanted to know how a human
could know so much
about dogs. So, on my next
walk into town I walked a little
farther to her home.
September/October 2010 Inside Chappaqua 32
M A G G I E M A E P U P R E P O R T E R
My Visit with Jean Craighead George
I could tell this was the home of
someone who loved animals and
nature. It was nestled in woods,
and I could hear birds chirping
and a bullfrog croaking in the
pond. I saw a chipmunk scurrying
in her garden.
Mrs. George, who is 91 years old,
has lived in Chappaqua for 51
years. She told me she’s working
on a new book about an ice
whale. She said she wasn’t going
to go to Alaska again to observe
the whales. Instead, she’s using research
by her son, John Craighead
George, who has studied the
bowhead whale for more than 30
years. On Mrs. George’s working
table were her notebooks and
sketch books and a stack of letters
from children. I was glad she read
her fan mail. While we were talk-
By Maggie Mae...with Ronni Diamondstein
© Ronni Diamondstein
Maggie Mae feels right at home observing the garden
with true nature lover Jean Craighead George, the author
of over 100 books for children.
ing, I heard a funny sound from
her dining room. It was her pet
African parrot Tocca. Mrs. George
said his name means “Sunshine”
in Swahili and that Tocca is good
company for her.
I asked her how she knew so much
about us dogs and how we think.
She told me she had had five dogs
and had studied wolves. Her dog
Qimmiq was the most wonderful
dog and the inspiration for
How to Talk to Your Dog. “After I
studied wolves I realized Qimmiq
was talking to me the way the
wolves do,” she said. “He howled
‘Ah oohh’ just like a wolf. My
granddaughters would call in the
morning and say, ‘I want to speak
to Qimmiq.’ I’d hold up the phone
and he’d howl. And then they
would hang up. They didn’t want
to talk to me.”
Dogs and parrots are not the
only pets that Mrs. George
and her three children, Twig,
Craig and Luke have enjoyed.
She once wrote a book called
The Tarantula in My Purse and
172 Other Wild Pets. It tells a
dozen stories about their unusual
pets from crows and raccoons
to a screech owl. I was
surprised when Mrs. George
added, “Skunks make wonderful
pets. They’re friendly like
kittens and curl up in your
lap.” My nose twitched and I
wondered about that.
I liked the way Jean George
talked to me and was very
intrigued by the way she spoke
about Qimmiq. I wished I could
have met him. We could have
been good friends. When I got
home, I turned on the computer
to write my story. But first
I went to her website www.
jeancraigheadgeorge.com. There
I found a video of Jean George and
Qimmiq talking to each other. I
could hear the love in Jean’s voice
and in Qimmiq’s howl.
Before I left, Jean George gave me
some good advice: “Always obey,”
which I didn’t much like, and “Let
your owner know when you are
annoyed!” That made my tail wag,
and I hope my owner heard it too!
Contact Maggie Mae Pup Reporter
at maggiemae10514@gmail.com
Maggie Mae lives in Chappaqua
with her adoring owner Ronni
Diamondstein, who, when she isn’t
walking Maggie is a freelance writer,
PR consultant, award-winning
photographer and a School Library
Media Specialist and teacher who
has worked in the US and abroad.

H I L L T O P
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Come in and browse our extensive selection
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423 KING STREET • CHAPPAQUA, NY 10514
914-238-8422
914-238-4192 (FAX)
EMAIL: HILLTOPWINE@VERIZON.NET
September/October 2010 Inside Chappaqua 33

When Inside Chappaqua launched its first issue
in the spring of 2003, it was exciting news for
the town. But not nearly as exciting as the news
that a former President and first Lady had decided
to make New Castle their home. The years
ensued and Chappaqua, now on the international
map, was where key moments in U.S. history
continued to unfold. A determined and capable
First Lady won her bid for U.S. Senator, and
embraced Chappaqua living, shopping locally
and admiring the opportunities here for our children.
A historic campaign for the first woman
President, followed in a“Hillary’s Run” column
penned by Evan Glassman, and her eventual
appointment as Secretary of State is also stuff
for the history books. All the while,“Clinton
sightings” became almost commonplace around
town, at the Memorial Day Parade or on Community
Day, or perhaps with former President
September/October 2010 Inside Chappaqua 34
L A S T T H O U G H T S
Change is in the Air…
for Bill and Hillary Clinton
A Clinton Scrapbook: Cloclwise from top right: Posing for photos;
A quiet moment together; Speaking to the press at the Chappaqua
Train Station; Relaxing with a cup of iced tea after The Memorial Day
Parade; with Inside Chappaqua Editor & Publisher Grace Bennett;
Signing an autograph; Bill and Hillary Clinton shake hands with fellow
Chappaqua residents. Photos and photo montage copyright ©
2006-2010 Marianne A. Campolongo.
Bill Clinton holding court with residents and
merchants at his favorite haunts about national
and international events as if he had all the
time in the world, which he most decidedly did
not . We extended hands, as good neighbors do,
when crises ensued, from the death of Buddy
to the President’s heart attack…and rallied our
most famous neighbors to persevere. The recent,
joyful marriage of their daughter Chelsea
felt personal to us. So now rumor has it the
Clintons are moving from their Old House Lane
home to a lovely estate in Bedford Hills. If the
move should transpire, the Clintons know they
leave with true friends and Chappaqua’s populace,
with fond memories. --Grace Bennett
P.S. Rick Reynolds of Rick’s Last Licks will
return with the next issue, a “Winter
2010/2011” edition, mailing by mid November.
Building a Strong Foundation
for Your Child’s Future
At World Cup Nursery School and Kindergarten,
we begin the foundation of learning by providing high
quality, early childhood programs designed to improve
socialization, pre‐reading skills, vocabularies and basic
math skills in a safe, fun and nurturing environment.
The foundation is further developed in our
full‐day Kindergarten where we focus on each child’s
individual strengths in an
encouraging and challenging setting.
Enrichment Programs broaden the
foundation allowing children to explore science, theater,
dance, fitness, sports, letters, numbers and reading.
Call us to schedule a tour. 914‐238‐9267
160 Hunts Lane, Chappaqua, NY 10514
www.worldcupshools.com

Cover Sponsors
Eye Gallery
Lydia Evans, M.D.
Academic Tutoring .............................31
Auntie Penny ........................................ 4
Sena Baron, Realtor,
Houlihan Lawrence .............................. 6
Beecher Funeral Homes ....................33
Bet Torah Nursery School .................17
Daniel Baitch Photography ...............33
Bramswig Photography .....................20
Maria Briones, M.D. ...........................21
Chappaqua Childrens Workshop .....31
Chappaqua Friends Nursery School 19
Chappaqua Wellness Center .............31
Club Fit Junior Tennis .......................17
Visit Our New Location!
Petticoat Lane
66 King Street
Chappaqua, NY 10514
Monday-Saturday 9:30am-6:00pm
Club Fit Tennis Lessons ....................25
Dance Emotions .................................25
Eye Designs of Armonk .....................15
Family Britches ...................................29
Feed Me Fresh Fundraiser ................21
Granite Tax Reduction Consultants .15
Grappolo Locanda Restaurant ..........19
Hilltop Wines & Spirits .....................33
HoulihanLawrence.com ...................... 7
Jodi’s Gym ..........................................17
Le Jardin du Roi .................................27
Loungerie ............................................19
March Boutique ..................................12
NCHS Antiques Show ........................11
New Castle Physical Therapy .............. 9
Nicolaysen Agency, Inc. .....................33
PFE Patino Painting Co. ....................31
September/October 2010
Advertisers at a Glance
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From:
The Perennial Chef .............................11
Petticoat Lane .....................................35
Pleasantville
Community Synagogue .....................12
Prudential Holmes & Kennedy RE ..... 5
Rosenthal JCC After School ..............27
Rosenthal JCC Parenting Center ......21
Steffi Nossen Dance ...........................19
Squires Back to School Headquarters .29
Temple Beth El
of Northern Westchester ..................29
Total Turf ............................................29
Westchester Tree Life, Inc. ................33
World Cup Gymnastics ........................ 9
World Cup Nursery School
& Kindergarten .......................................34
YoGo Berry ..........................................21
September/October 2010 Inside Chappaqua 35

www.robertmarc.com
September/October 2010 Inside Chappaqua 36
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chappaqua
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