Loving Outlet Shopping - Value Retail News

PlaNNED PROJET UPDaTES
Construction
set for Stable’s
German schemes
STABLE iNTERNATiONAL, developer
of Batavia Stad Outlet Shopping in
Lelystad, The Netherlands, is committed to
extending its outlet business in Germany,
which currently has only six outlet centres.
Earlier this year Stable was granted building
permits for two outlet centers: Wiedemar
Fashion Outlet (close to Leipzig) in April
and Montabaur Fashion Outlet in March.
Wiedemar Fashion Outlet is near Leipzig,
home to such international companies as
BMW, DHL, Porsche and Amazon.
The site is on the heavily travelled A9
Munich-Berlin Motorway with optimal accessibility
via the Wiedemar exit. Leipzig
Airport is nearby, and the major cities
of Leipzig, Dresden and Potsdam are all
within 30 to 60 minutes drive time.
The 16,000-m2 center features sleek,
modern architecture and a distinct colour
scheme, with most of the stores indoors
to ensure comfortable year-round shopping.
Porta, the famous German furniture
store, has confirmed that it will also
totally refurbish its store opposite Wiedemar
Fashion Outlet to further enhance
the look and feel of this superb location.
Construction of Wiedemar Fashion
Outlet is scheduled to start in spring 2010
PhASE 1 UPDATES
with opening of the set for spring 2011.
Montabaur Fashion Outlet, in the
federal state of Rheinland-Pfalz with 4
million residents, is between the densely
populated Rhein-Ruhr and Rhein-Main.
16 InternatIOnal Outlet JOurnal Fall 2009
The market has strong development potential
because of the high-speed rail and
A3 Motorway connection, and because
more than 7 million live within a 90-minute
drive of the planned project.
The A3 is one of the most important
north-south motorways in Germany, with
an exit leading directly to the railway station
and to the Montabaur Fashion Outlet site.
In 2002 Montabaur became linked via the
high-speed rail to both Cologne and Frankfurt.
Construction of the 13,500-m 2 center
is scheduled to begin in spring or summer
2010 and open in summer 2011.
Kees Woltering, Stable’s co-owner, said in
a company newsletter that partnerships with
German companies are key to being able to
move quickly on outlet development there.
“Good financing alone is not enough,”
Woltering said. “It is essential that Stable
The four-level, 15,000-m2 Sofia Outlet Center will open October 25 more than 85
percent leased with brands including Adidas, Benetton, Diesel, JOOP and Mango.
Montabaur Fashion Outlet (above) and Wiedemar Fashion Outlet are the two outlet
projects that Stable International plans to open in Germany in 2011.
work with strong partners, which also makes
financing a lot easier to find. This also provides
us with more German knowledge and
confidence from the financing parties.”
Woltering noted that few Dutch developers
have been successful in Germany,
which he attributes to similarities in
language and law. “People are quick to
assume that if something works in The
Netherlands, it must be the same in Germany,
he said.”
Sofia Outlet Center
opens 29th October
BULGARiA’S SOFiA Outlet Center will be
85 percent leased for its October 29 grand
opening, according to GVA Grimley Outlet
Services, which is handling leasing, marketing
and management of the project.
The 15,500-m2 enclosed mall will have
four floors, including two upper levels of
retail with a food court and coffee shops,
and a subterranean car park with 520
spaces. There will be over 90 outlet stores
ranging from 35 m 2 to 620 m 2 , comprising
more than 60 brands, including Adidas,
Benetton, Champion, Diesel, ECCO,
Geox, JOOP, Levi’s, Mango, Motivi, Nike,
Pierre Cardin, Puma, Rip Curl, Rollmann,
Sisley, Tommy Hilfiger and Van Laack.
Sofia Outlet Center is part of an established
retail development between the city
centre and the ring road, with easy access
from the entire city. The outlet center is
next to Technomarket and METRO and
opposite the EXPO Centre. The catchment
includes 2.2 million people within a 90minute
drive and 2.7 million within 2 hours.
Sofia-based Sofia Outlet Center
EOOD is the project’s developer.