Judy Karwacki President, Small Planet Consulting Web: www ...

Judy Karwacki
President, Small Planet Consulting
Web: www.smallplanet.travel E: judy@smallplanetconsulting.travel
Judy Karwacki is an international tourism consultant with nearly 30 years of industry experience. Prior to starting
www.smallplanet.travel, she held senior consulting positions with Deloitte, ARA Consulting and KPMG Consulting/
Bearing Point. Judy also is the co-owner of www.jubileetravel.travel, a retail travel agency, for over 25 years.
Judy’s project portfolio reaches from North America to the Caribbean, Central America, South America, Africa, Asia
and the Middle East. Among others, Judy has worked on projects for US Agency for International Development,
World Bank, Canadian International Development Agency, Organization of American States, Inter-American
Development Bank, British High Commission, Conservation International, Asian Productivity Organization, The
International Ecotourism Society and the International Institute for Peace through Tourism. She sits on Sustainable
Travel International’s team of technical advisors for consulting projects, the Adventure Travel Trade Association’s
indigenous tourism advisory committee, and the Educational Travel Community’s responsible tourism committee.
Judy also is one of the consultants for Tourism BC's Community Tourism Foundations and Experiences BC program.
Judy is passionate about sustainable tourism and authentic experiential travel. Her key interest is tourism that
provides destinations, communities and companies with sustainable long-term economic and social benefits while
protecting in their natural and cultural heritage. She specializes in sustainable agri-, horticultural, nature/eco-, birding,
community and cultural tourism. Judy is considered an international expert in indigenous tourism, and has extensive
project experience in Canada and around the world. She also is an emerging destinations tourism development
specialist, and worked in some of the world’s poorest countries.
Judy’s expertise includes tourism strategic planning, policy development, value chain analysis, product development
and packaging, market assessment, international marketing, online marketing, stakeholder consultation and
sustainable tourism best practices. She combines her education and professional experience in business strategy,
management, operations, leadership, marketing, communications and sustainable development to assist her clients
in transforming their strategy and operations for sustainable business advantage.
Among others, Judy is currently leading a project for the Jamaica Ministry of Tourism to prepare a Community
Tourism Policy and Strategy for the country. She is also leading a birding tourism development project for the
Sustainable Tourism Department of the Bahamas Ministry of Tourism. In addition, she is the team lead for a needs
assessment, capacity building and training project aimed at supporting Maya, Garifuna and Creole indigenous
tourism development in Belize, that is an initiative of the Government of Belize’s Sustainable Tourism Program.
In recent years, Judy has worked extensively in Guyana, SA. From 2006 to 2011, she acted as the principal tourism
specialist for the Guyana Sustainable Tourism Initiative, a joint project of the USAID-Guyana Trade and Investment
Support (GTIS) program and Guyana Tourism Authority (GTA). The project takes a market-responsive product
development, marketing and communications approach that has taken Guyana from a virtual unknown to one of the
hottest destinations for other birders and nature tourists from the UK and other countries.
In 2009, Judy acted as the marketing specialist for the “Community Tourism Enterprise Development in the
Rupununi” project, a Conservation International project that prepared a tourism development strategy for ten
indigenous communities. In 2008 and 2009, Judy was project manager for an indigenous tourism capacity building
initiative funded by CIDA, which included tourism training for ten Macushi villages. During this period, she also was
project manager for an initiative for the British High Commission that was aimed at promoting environmental and
social good practices in ecotourism operations.
In 2009 and 2010, Judy was the tourism value chain expert on an USAID-funded tourism destination development
project in Palestine which focuses on faith-based and experiential tourism. In 2011, she worked with the International
Institute for Peace through Tourism on initiatives in Zambia centered around the IIPT 5 th African Conference. Other
international assignments in recent years have taken Judy to Brazil, St. Vincent and the Grenadines, Dominica,
Grenada, Barbados, Guatemala, Japan, Thailand and Fiji. She has also participated in several multi-year projects
that spanned most countries in the Caribbean region.
Judy has presented at sustainable tourism conferences and workshops around the world, including the Caribbean
Sustainable Tourism Conference, Caribbean Tourism Summit, International Institute for Peace through Tourism
Summits and Conferences (in Thailand, Jamaica and Zambia), Adventure Travel World Summit (in Vancouver, Brazil,
Quebec and Mexico), Inter-American Institute for Cooperation On Agriculture (IICA) Agrotourism events, UN
International Year of Ecotourism Summit, and The International Ecotourism Society events.
Judy holds Masters’ degrees in Business Administration (MBA) and Political Studies (MA), a Bachelor’s degree in
International Studies (BA, High Honors) and a Certificate in Internet Marketing (CIM, Honors). Judy also is an
Introduction Leader for www.landmarkeducation.com, which is recognized as a global leader and innovator in the
field of training and development.

EDUCATION & DESIGNATIONS
Resume of Judy Karwacki
Master of Business Administration, Edwards School of Business, University of Saskatchewan (1997)
Master of Arts - Political Studies, University of Saskatchewan (1994)
Bachelor of Arts – International Studies (High Honors), University of Saskatchewan (1993)
Certificate in Internet Marketing (Honors), University of British Columbia (2001)
BUSINESS & EMPLOYMENT EXPERIENCE
2002 President, Small Planet Consulting Inc., North Vancouver, Canada
1986 Vice-President, Jubilee Travel, Saskatoon, Canada
1999-2002 Senior Consultant, International Tourism Practice, KPMG Consulting, Vancouver,
Canada
1998-1999 Senior Consultant, International Tourism Practice, ARA Consulting, Vancouver, Canada
1996-1998 Manager, Business Advisory and Training Services, Deloitte & Touche, Saskatoon,
Canada
1986-1990 Sales & Retail Development Coordinator, Sask Sport Lotteries, Saskatoon, Canada
1983-1986 Sales and Marketing Manager, Thunderbird Travel and Stumborg Holidays, Saskatoon,
Canada
PROFESSIONAL CONSULTING PROJECTS
� Project Manager for the Community Tourism Policy and Strategy for Jamaica. The key objectives of the
plan are to diversify Jamaica’s tourism product and to empower local communities to play a major role
in defining, developing and managing the tourism experience. Activities include community tourism
product assessment, community and stakeholder consultations, needs assessment, international
lessons learned and best practices research on community tourism, SWOT and gap analysis, all
leading to the preparation of a national policy, strategy and action plan to guide community based
tourism in Jamaica. In progress. (Jamaica Ministry of Tourism and Jamaica Social Investment Fund;
funded by World Bank)
� Project manager for a birding tourism development project. The dual objectives of the initiative are to
increase overall tourism arrivals and revenues while at the same time forwarding The Bahamas’s
sustainable development through adaptation to climate change impacts goals by attracting more bird
watchers, ornithologists and nature tourists to The Bahamas. In progress. (Sustainable Tourism
Department, Bahamas Ministry of Tourism).
� Team leader for project to promote market access for Maya, Garifuna, and Creole cultural tourism in
Hopkins/Dangriga, Toledo and Belize City. Involves first conducting a needs assessment to determine
capacity building and training priorities needed to maintain a sustainable approach to cultural tourism
development. Subsequently, develop and delivery of relevant interactive training materials. In addition
plan and implement complementary capacity building initiatives and a business awards competition. In
progress. (Jamaica Ministry of Tourism and Jamaica Social Investment Fund; funded by World Bank)
� Sustainable and indigenous tourism specialist for the International Institute for Peace through Tourism’s
5th African Conference: Meeting the Challenges of Climate Change to Tourism. Held in Lusaka,
Zambia, from May 15-20, 2011, the conference features a Tribal Leaders Forum, believed to be the first
tourism forum for indigenous leaders ever held in Africa. Activities include marketing of conference,
facilitating indigenous participation, participation as a panellist in sustainable destinations and
sustainable marketing sessions, moderation of Tribal Leaders Forum, and delivery of a workshop on
experiential tourism. (International Institute for Peace through Tourism and Zambia Ministry of Tourism)
� For six years, acted as tourism specialist for the Guyana Sustainable Tourism Initiative (GTIS). A joint
project of the Government of Guyana and the USAID-Guyana Trade Investment Support project, GSTI
focuses on sustainable tourism product development and marketing. Activities to date include strategic
and action plan development, product assessment and packaging, development of birding and nature
tourism marketing materials and a website www.guyanabirding.com, media and PR activities, product
familiarization tours, birding and tourism event attendance, partnership development with tour operators,
media and NGOs, and coordination of tourism training. Successes have included: over 60 tour
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Resume of Judy Karwacki
operators selling or designing new Guyana tour itineraries; generation of media and PR conservatively
valued at over US$5 million; and, grants and other resources valued in excess of US$5 million
leveraged through other partners. The project was given an award for its contributions to Guyana’s
tourism industry by Guyana’s Ministry of Tourism and Commerce and the Guyana Tourism Authority at
Guyana’s first tourism awards ceremony. (CARANA Corp; funded by US Agency for International
Development)
� Tourism value chain leader for the Economic Development in Palestine project, a USAID-funded
tourism destination development project focussed on faith-based and experiential tourism. Key activities
included strategic and action plan development, product assessment and packaging, development of
faith and experiential tourism marketing materials, media and PR activities, product familiarization tours,
birding and tourism event attendance, and partnership development with tour operators, media and
NGOs. (CARANA Corp; funded by US Agency for International Development)
� St. Vincent and the Grenadines Ministry of Tourism, Youth and Sport to design a strategy for agritourism
for the twin island nation. Key activities included agritourism product and market assessment,
stakeholder and community consultations, travel trade and influencer consultations, situation
assessment, development of agritourism strategy. (St. Vincent and the Grenadines Ministry of Tourism,
Youth and Sport, funded by Commonwealth Secretariat)
� British High Commission Guyana project to forward sustainable tourism development in Guyana
through adoption of the proper planning, management, and promotion of environmental and social good
practices. Created in collaboration with the project partners and the tourism sector, the key deliverable
was a Birding Tours Self-Assessment Checklist : A practical guide for good environmental practices, the
first of its kind in the world. Also included 2-day interactive workshops in four locations based on
Conservation International’s A Practical Guide to Good Practice for Tropical Forest Based Tours (British
High Commission Guyana)
� Conservation International project to develop a ‘blueprint’ for sustainable indigenous tourism
development in the Rupununi region of Guyana. Scope of work included leading the development of the
tourism marketing strategy component and the creation of linkages between the Rupununi community
tourism products and the international tourism markets. (Conservation International Guyana)
� Ktunaxa Nation of Canada and North Rupununi District Development Board partnership project for
purpose of achieving development results through transfer of Canadian Aboriginal tourism knowledge
and skills to indigenous tourism communities and other entities in Guyana. Phase One occurred in
2007, and involved a field trip to in Guyana and community meetings to define training program detailed
concept and work plan. In 2008, Phase Two program included tourism basics training workshops for 32
representatives from 10 North Rupununi Macushi villages, and product development assistance for six
villages. (Canadian International Development Agency Indigenous Peoples Partnership Program)
� Through GTIS project (see above), supported Iwokrama International Centre for Rainforest
Conservation training program to provide knowledge and skills to Guyana’s leading birding guides so
they will be better equipped to provide international caliber birding guide services to the international
and domestic tourism markets (IIC-European Union Guyana Micro-Projects Programme project).
� One year post hurricane-Ivan tourism rebuilding project for Grenada. Horticulture, agri-, nature, culture
and community tourism product and market assessment; packaging and marketing training; business
planning and marketing mentoring; special interest tour operator familiarization tour planning and
implementation; and, supporting micro-grants program (CARANA Corp; funded by US Agency for
International Development)
� Squamish Lil’wat Cultural Centre, a Vancouver 2010 Olympic and Paralympic Games Shared Legacy
project in Whistler, Canada. The four year project (2005 to 2009) included preparation of market
feasibility study, cultural experiences, participation in development of business plan, development and
implementation of marketing strategy, and acting as pre-opening project manager for marketing and PR
initiatives. In addition, provided fundraising coordination and assisted with raising over $3.5 million for
the project.
� Acted as Marketing Manager and Indigenous Tourism Forum Director as well as providing coordination
assistance and for IIPT Third Global Summit on Peace through Tourism, October 2-5, 2005, Pattaya,
Thailand (International Institute of Peace Through Tourism)
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Resume of Judy Karwacki
� Niche tour operator development project focussing on community tourism sector for Belize Travel
Authority (Belize Tourism Board; funded by CIDA Caribbean Project for Economic Competitiveness )
� Nature, culture and adventure tourism product and market assessment and special interest tourism
strategy for Dominica (National Development Corporation, Government of Dominica; funded by CIDA
Caribbean Project for Economic Competitiveness)
� Assisting Barbados government in preparing a legal and regulatory framework for tourism development,
including nature and cultural tourism (Government of Barbados, Ministry of Foreign Affairs, Tourism and
International Transport)
� Assessment of international environmental certification programs for hotels in relation to their suitability
to the Caribbean small hotel sector (Organization of American States)
� Assisting with international ecotourism lodge and resort operators finance survey (The International
Ecotourism Society)
� Development of a marketing and promotional plan for the Caribbean Tourism Credentialing Program’s
(CTCP) Certification System (Caribbean Tourism Credentialing Program and Tourism Training Canada)
� Analysis of international and Central America region ecotourism product supply and market demand,
and analysis of market characteristics of the main international ecotourism markets (Canadian
International Development Agency Inc. funded project)
� Development of a draft concept and business plan for the Caribbean Heritage Foundation, an initiative
of the Heads of State of twelve Caribbean nations (Organization of American States)
� E-marketing assessment and recommendations for Negril Chamber of Commerce (CIDA Caribbean
Project for Economic Competitiveness (CPEC))
� With Commonwealth Historic Resources Management Limited, a tourism development plan for
Falmouth, a small historic (Georgian architecture) town on the north coast of Jamaica (Government of
Jamaica)
� Various projects related to OAS Small Tourism Enterprises Project (14 countries) and Tourism
Awareness Project (8 countries) in the Caribbean (Organization of American States, Caribbean Tourism
Competitiveness and Sustainability Project – Tourism Awareness Program)
� Development of brands and standards for nature lodges and ecolodges in 14 Caribbean countries
(Organization of American States)
� Analysis of the impact of ecotourism development on community development on four Costa Rican
communities (University of Saskatchewan, Department of Educational Foundations)
� Conference Coordination IIPT Third African Conference on Peace through Tourism, February 6 to 11,
2005, Lusaka, Zambia (International Institute for Peace through Tourism)
� Marketing Coordinator for 2 nd IIPT African Conference on Peace through Tourism (International Institute
of Peace Through Tourism)
� Development of the Caribbean Innkeeper web site , which is designed
to improve the competitiveness, profitability and sustainability of the Caribbean small hotels sector
(Organization of American States)
� Market assessment, product development and financial feasibility planning for Goldie Hawn PlanetMirth
Travelling Laughter Exhibit (Goldie Hawn’s Bright Light Foundation)
� Market and financial feasibility study for a new Heritage and Agritourism Centre in Langley, Canada
(Township of Langley, Langley Centennial Museum)
� Strategic planning workshop and plan development for the Aboriginal Tourism Association of BC
(Aboriginal Tourism Association of BC)
� Aboriginal Tourism Blueprint Strategy for British Columbia. Two year comprehensive, multi-phased
study including literature review, comparable destinations analysis, consumer intercept survey,
Aboriginal tourism operator survey and needs analysis, industry and trade research and consultation,
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Resume of Judy Karwacki
and strategy development (Aboriginal Tourism BC, Province of BC, Tourism BC, Indian and Northern
Affairs Canada, Aboriginal Business Canada )
� Planning and logistics management for Department of Canadian Heritage National Gathering on
Aboriginal Cultures and Tourism, which attracted over 700 delegates from across Canada and was held
in Whistler, December 2003 (Department of Canadian Heritage)
� National study of the Aboriginal tourism industry in Canada, including economic impact assessment and
industry situation analysis (Aboriginal Tourism Team Canada)
� Market assessment and concept development for Whistler Museum & Archives (Whistler Museum &
Archives, Resort Municipality of Whistler)
� Creative concept, marketing and business study for new facility development and repositioning of the
Vancouver Maritime Museum to the new National Maritime Museum of the Pacific. Follow up study to
assess market feasibility of North Vancouver site location (Aldrich Pear Associates for Vancouver
Maritime Museum)
� Major market research study to identify current levels of participation in arts and heritage activities in
North Vancouver and to identify opportunities for market development (North Vancouver Recreation
Commission, Presentation House Cultural Society, North Vancouver Museum and Archives,
Presentation House Gallery and Capilano College Birch Theatre)
� Development of Destination Marketing Organization structure and financial plan for City of Fernie, BC
(Fernie Tourism Task Force)
� Market and financial feasibility for a proposed museum and deep sea interpretive centre in North
Vancouver, Canada (City of North Vancouver and Deep Foundation of Canada)
� Tourism Opportunities Strategy (TOS) focusing on ecotourism and outdoor recreation development for
the Williams Lake Forest District, British Columbia (British Columbia Ministry of Tourism, Small
Business and Culture)
� Regional tourism development plan, focusing on cultural and ecotourism development, for five First
Nations on Vancouver Island, British Columbia, Canada (Ma-mook Development Corporation)
� Tourism planning for the Clayoquot Sound/ Central Nuu-Chah-Nulth Territories of Vancouver Island,
British Columbia (Ma-mook Development Corporation and BC Ministry of Tourism)
� Feasibility Study and Business Planning for Doig River First Nation Youth Cultural Education Programs
and Corporate Cultural Education Programs (Doig River First Nation)
� Community tourism opportunities study focussing on cultural and ecotourism development for a First
Nation in British Columbia, Canada (Doig River First Nation)
� Advisor on Strategic Analysis of Tourism Opportunities for the Ktunaxa/Kinbasket Tribal Council study
British Columbia, Canada (BioQuest International Consulting)
� Market feasibility assessment and identification of potential funding sources for proposed Aboriginal
cultural attraction in Whistler (Squamish and Lil’wat First Nations)
� Business expansion and marketing strategy, including market assessment, feasibility assessment for an
ecotourism accommodation facility, and pre-feasibility assessments of various eco-cultural tourism
related expansion options (Bella Bella Development Society & SeeQuest Adventures)
� Business plan for a guided eco-cultural canoe tours operation in Vancouver, British Columbia, Canada
(Tsleil-Waututh First Nation)
� Business plan for the proposed St’at’imc Cultural Centre in Lillooet, British Columbia, Canada, including
identifying cultural and ecotourism business opportunities that could emerge if the Cultural Centre is
built (Upper St’at’imc Language, Culture and Education Society)
� Preliminary tourism development strategic plan, focusing on cultural and ecotourism development, for
the Kaska Dena territory in northern British Columbia, Canada (Kaska Dena Council)
� Feasibility study for a sport fishing and eco-cultural tourist lodge in north western British Columbia,
Canada (Nisga’a Economic Enterprises Inc.)
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Resume of Judy Karwacki
� Business plan for the Headley Mine heritage tourism project in Headley/Keremeos, British Columbia
(Lower Similkameen First Nation)
� Community economic development plan, including a cultural and ecotourism component, for the Shoal
Cree Nation in northern Saskatchewan, Canada (Shoal Lake Cree Nation)
� Feasibility study for an eco-cultural tourist lodge in north eastern Saskatchewan, Canada (Shoal Lake
Cree Nation)
� Market feasibility assessment for a multiplex arena and entertainment complex proposed as part of the
Vancouver 2010 Olympic bid (Resort Municipality of Whistler)
� Marketing plan for the Okanagan Cultural Corridor, an arts and cultural tourism corridor spanning the
Okanagan and Similkameen regions (Okanagan Cultural Corridor Project)
� Market and financial feasibility assessment for a proposed children’s museum in Victoria, Canada
(Children’s Museum of Victoria Association)
� Development of a study tour for senior Indonesian government officials on Macroeconomic Data
Support for Economic Policy (Canadian International Development Agency)
� Analysis of the impact of the international business strategy of Hitachi Works, Ltd in Hitachi City, Japan
on the firm’s international corporate travel (Hitachi Works, Ltd.)
� Online travel market assessment and preliminary Internet marketing plan for
caribbeanexperiences.com TM , a web site that will market Caribbean small hotels and nature, culture and
heritage experiences (Organization of American States)
� Tourism management plan, including Internet polling component, for the City and Borough of Juneau,
Alaska (Egret Communications for City and Borough of Juneau, Alaska)
� Development of national inventory of cultural infrastructure, including Internet-assisted inventory
development (Department of Canadian Heritage)
� Detailed market and financial feasibility analysis and a business plan for The Canopy Project, an
rainforest canopy interpretive center and trail experience planned to be built and operated in old
growth temperate rainforest on the Siskiyou Coast of SW Oregon in the Pacific Northwest of the
United States (The Canopy Project)
� Issues analysis and project definition for master plan for proposed North Vancouver Shipyards museum
(City of North Vancouver)
� Review and economic assessment of future location and development options for the Vancouver
Maritime Museum, Vancouver, British Columbia, Canada (Vancouver Maritime Museum and Port
Vancouver)
� Development of preliminary plans for a proposed display building at the Herzberg Institute of
Astrophysics (HIA) Dominion Observatory in Victoria, Canada (National Research Council of Canada)
� Market and financial feasibility assessment of the proposed expansion to the Edmonton Space and
Science Centre in Edmonton, Alberta, Canada (Edmonton Space and Science Centre)
� Analysis of the impact of independent scheduled tour buses on Vancouver attractions, particularly the
Vancouver Maritime Museum in Vancouver, British Columbia, Canada (City of Vancouver)
� Review and strategic planning for the British Columbia Wine Institute (British Columbia Wine Institute)
� In cooperation with Commonwealth Consultants, review and strategic plan for the British Columbia
Heritage Trust (British Columbia Heritage Trust)
� Special events strategy for the City of Niagara, Canada (City of Niagara)
� Market demand assessment for an off-sale liquor endorsement in Saskatoon, Canada (Best Western
Hospitality Inn)
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Resume of Judy Karwacki
CONFERENCES, SEMINARS AND OTHER ENGAGEMENTS
“Indigenous Tourism – Benchmarking authentic cultural tourism product development” (facilitator).
Adventure Travel World Summit. Chiapas, Mexico, October 2011.
“Agrotourism – A Strong Business Opportunity for the Caribbean Region” (facilitator). Inter Caricom
Secretariat / Inter-American Institute for Cooperation On Agriculture Regional Meeting to Develop An
Action Plan For The Promotion of Agriculture-Tourism Linkages In The Caribbean. Barbados, September
2011.
“Traditional Approaches to Preserving Bio-diversity” (moderator, Tribal Leaders Forum), “The Wow
Factor: Experiential Tourism and Transforming the Travel Experience (workshop), “Authentic Sustainable
Tourism: Lessons from Award-winning Surama Village Eco-lodge” (panelist), and “Marketing Sustainable
Tourism” (panelist). International Institute for Peace through Tourism’s 5th African Conference: Meeting
the Challenges of Climate Change to Tourism. Lusaka, Zambia, May 2011.
“Is the Buzz worth the Buck: Tapping the Adventure and Eco-Traveler through Mobile Strategies”
(presentation). American Society of Travel Agents International Destination Expo. San Juan, Puerto Rico.
April 2011.
“Haven’t been there, done that: How experiential tourism is transforming the travel experience”
(presentation). Caribbean Tourism Organization (CTO) Sustainable Tourism Conference. Southampton,
Bermuda. April 2011.
Ecoclub.com featured expert http://www.ecoclub.com/articles/interviews/602-judy-karwacki. (Interview).
January 2011.
“Meeting of the Minds – Sustainability session” (leader, indigenous tourism round table). Adventure
Travel World Summit. Quebec City, Canada, October 2009.
“ Collaborative Learning - Sustainable Tourism in Emerging Destinations session” (lead contributor).
Adventure Travel World Summit. Quebec City, Canada, October 2009.
“Indigenous Tourism” (panel member). Adventure Travel World Summit – South America. Sao Paulo,
Brazil, September 2008.
“Best Practices from Indigenous Tourism in Canada and the Guyana Sustainable Tourism Initiative”
(presentation and expert panel). First Annual Caribbean Tourism Summit – Ronald Regan International
Centre, Washington, DC, June 2008.
“Good Practices for Forest-based Ecotourism” (workshops). British High Commission to Guyana.
Georgetown and Annai, Guyana, April 2008. Lethem and Iwokrama Field Station, Guyana, June 2008.
“Niche Tourism, Catching a Rising Wave” (presentation). Adventure Travel Trade Association. Whistler,
Canada. October 4-2, 2007.
“Ecotourism Basics, Product Development and Marketing” (workshop). Asian Productivity Organization
and Training and Productivity Authority of Fiji. Savusavu, Fiji. May 28–29, 2007.
“Seminar on Green Service in the Tourism Industry” (expert resource speaker). Asian Productivity
Organization and Training and Productivity Authority of Fiji. Tanoa International Hotel, Tanoa International
Hotel, Votualevu, Nadi, Fiji. May 21–25, 2007.
“Birding Tourism Market Potential, Expectations and Needs.” (guest speaker). Tour Guide Training
Program, Iwokrama International Centre. Feb 17, 2007.
“Birdwatching Product Development and Marketing” (seminar). July 2006. Presented to Guyana Tourism
Industry; funded by CARANA Corp/US Agency for International Development.
“Ecotourism Destinations for Families.” (TV interview). City TV’s Breakfast Show. Vancouver, July 10,
2006.
“Indigenous Tourism Forum” and “Indigenous Tourism Panel” (coordinator and moderator). International
Institute for Peace through Tourism Third Global Summit. Pattaya, Thailand, October 2005.
“Aboriginal Cultural Tourism Partnerships For Business and Industry” (conference presentation). 2005
BC Tourism Industry Conference. Westin Bayshore, Vancouver, British Columbia, February 23-25, 2005.
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Resume of Judy Karwacki
“Local Cultural Experts’ Roles and Opportunities in Niche Tourism.” (seminar). Presented to Grenada
Tourism Industry; funded by CARANA Corp/US Agency for International Development. September, 2005.
“Packaging and Marketing Special Interest Tourism” (seminar). May 2004. Presented to Dominica
Tourism Industry; funded by CIDA Caribbean Project for Economic Competitiveness.
“Internet Marketing Strategies for Adventure Tourism Businesses” (seminar). Hospitality Newfoundland &
Labrador and Canadian Tourism Commission. Gros Morne National Park, Newfoundland, November 2003.
“Marketing Community Tourism on the Internet: Case Study of Learning and Travel Alliance Canada”
(conference presentation and panelist). Jamaica Community Tourism Symposium and International
Institute for Peace through Tourism Caribbean Community Tourism Conference. Montego Bay, Jamaica,
May 23 – 26, 2003.
“Community Tourism Marketing” (field trip and workshop). Canadian International Development Agency
– Caribbean Human Resource Development Programme for Economic Competitiveness. Montego Bay
and Mandeville Jamaica, May 2003.
“Learning from your Web Traffic Logs” (seminar). eBusiness Connection (Western Economic
Diversification, Canada/BC Business Services and the Leadership and Management Development
Council of BC initiative), eBC Brownbag Seminar Series, Vancouver, May, 2003.
“Internet Marketing 101: Internet Writing and Content Development” (seminar). Aboriginal Tourism Team
Canada, National Aboriginal Tourism Conference, Winnipeg, Manitoba, April 2003.
“Internet Marketing 202: How to Promote Your Tourism Website” (seminar). Aboriginal Tourism Team
Canada, National Aboriginal Tourism Conference, Winnipeg, Manitoba, April 2003.
“Web Site Strategies to Grow Your Wilderness Tourism Business” (seminar). Wilderness Tourism
Association Conference, Richmond, British Columbia, February 2003.
“Internet Marketing for Ecotourism Enterprises” (seminar). ECOtour2002, Namgis / Alert Bay Ecotourism
Symposium, Alert Bay, Canada, November 2002.
“Ecotourism Internet Marketing” (seminar). The International Ecotourism Society Short Course Program,
United Nations Environment Programme/World Tourism Organization/Canadian Tourism Commission,
International Year of Ecotourism World Ecotourism Summit, Quebec City, Canada, May 2002.
“Effective Internet Marketing Tips for Resorts” (conference presentation). Native Investment and Trade
Association, Aboriginal Real Estate & Resort Development Conference, Vancouver, Canada, May 2002.
“Applied Internet Marketing for Ecotourism” (conference presentation). Industry Canada Fed-Nor and
City of Greater Sudbury City of Greater Sudbury, Eco-North 2002 Éco-Nord Conference, Sudbury,
Canada, February, 2002.
“Ecotourists: Who are They and How Can You Reach Them?” (conference presentation). Industry
Canada Fed-Nor and City of Greater Sudbury City of Greater Sudbury and Industry Canada, Eco-North
2002 Éco-Nord Conference, Sudbury, Canada, 2002.
“Internet Marketing for Ecotourism Destinations and Enterprises” (seminar). International Ecotourism
Society, 2001 International Ecotourism Planning & Management Workshop, Montreal. April, 2001.
“Internet Marketing for Aboriginal Tourism” (conference presentation). Aboriginal Tourism Team Canada,
National Aboriginal Tourism Conference, Brantford, Ontario, March 2001.
“Position Paper on Certification and Ecotourism” (task force member). The International Ecotourism
Society (TIES) submission prepared for 2002 International Year of Ecotourism (IYE).
“International Trends in Ecotourism” (banquet presentation). Growing the Gold, Guarding the Green -
Ecotourism Society of Saskatchewan, 2000 Conference, October 2000.
“Growing the Green – Product Development Strategies” (panelist). Growing the Gold, Guarding the
Green - Ecotourism Society of Saskatchewan, 2000 Conference, October 2000.
“Tourism and E-Commerce: Strategies for Business Performance Improvement” (conference
presentation). Aboriginal Tourism Team Canada, National Aboriginal Tourism Conference, Saskatoon,
Canada, April 2000.
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Resume of Judy Karwacki
“Tourism and E-Commerce” (conference presentation). Native Investment and Trade Association,
Aboriginal Economic Development Conference, Vancouver, Canada, March 2000.
“Ecotourism and Community Development” (conference presentation). Community Regional Economic
Development Conference, Beauval, Saskatchewan, Canada, May 1998.
“Business Training and Certification in the Tourism Industry” (conference presentation). Northern
Saskatchewan Business Opportunities Forum ’98: Guiding the Tourist in Northern Saskatchewan.
LaRonge, Saskatchewan, Canada, April 1998.
PUBLICATIONS
British High Commission, Georgetown, Guyana. 2008. Birding Tours Self-Assessment Checklist: A Guide
for Good Environmental and Social Practices. Authored by Judy Karwacki.
Judy Karwacki. 2006. Takaya Tours and Sasquatch Tours Case Studies. In Sylvie Blangey, Le Guide Des
Destinations Indigènes.
Judy Karwacki. 1999. Indigenous Ecotourism: Overcoming the Challenges. The Ecotourism Society
Newsletter, First Quarter.
Judy Karwacki. 1997. Ecotourism and Community Development: Case Studies from Costa Rica. In
Robert Regnier, ed., Ecological Education for Peace and Justice. Saskatoon, Canada: Department of
Educational Foundations, University of Saskatchewan, pp. 151-178.
Judy Karwacki. 1997. Marketing Ecotourism on the Internet: A Guide for Operators.
http:www/greenbuilder.com/ mader/planeta/ 0597/0597 operators.html.
Judy Karwacki, Sheng Liang Deng & Colin Chapdelaine. 1997. The Tourism Markets of the Four
Dragons - A Canadian Perspective. Tourism Management, 48 (6), pp. 373-383.
Judy Karwacki. 1996. Globalization and Japanese International Business Travel: The Case of Hitachi
Works. Centre for International Business Studies. Saskatoon.
Farouk Saleh & Judy Karwacki. 1996. Revisiting the Ecotourist: the Case of Grasslands National Park.
Journal of Sustainable Tourism, 4(2), pp. 61-80.
Judy Karwacki & Colin Boyd. 1995. Ecotourism and Ethics. Business Ethics: A European Review, 4(4),
pp. 225-232.
VOLUNTEER AND PROFESSIONAL ASSOCIATIONS
Indigenous Tourism Committee Member, Adventure Travel Trade Association
Responsible Tourism Committee Member, Educational Travel Community.
Professional Member, Adventure Travel Trade Association
Professional Member, The International Ecotourism Society (TIES)
Member, Global Sustainable Tourism Alliance
Member, EcoClub International
Member, Themed Attractions Association of Canada
Member, British Columbia Museums Association
Member, Guyana Amazon Tropical Birds Society
Member, South Rupununi Conservation Society
Associate member, Aboriginal Tourism Association of British Columbia (AtBC)
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