Siemens Ki Dunya - Siemens Pakistan

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Siemens Ki Dunya
News & Views of Siemens Pakistan | August 2009
www.siemens.com.pk
Siemens Pakistan
Annual Report 2008
was declared the best
overall Annual Report
of the Country
Siemens Pakistan was
declared one of the
best managed companies
in the business
and industrial sector

CEO Corner
Message from the MD
Dear Colleagues
This issue of SKD is one of the two that
will be published this year. We have
reduced the frequency of this magazine
from quarterly to half yearly for the
simple reason that we want to cut down
on our costs in these times of global
recession and local economic downturn.
This is not the only step taken by your
management to keep our ship on even
keel and weather the present storm.
A series of steps have been taken to
protect the interests of the company
and the employees so that together we
can sail through these uncharted waters
to attain success and maintain sustainability.
You will be happy to know that
the management has led from the front
and voluntarily given up many facilities
or curtailed existing facilities so that
together we can overcome present
difficulties.
The main aim of the top leadership is to
ensure that maximum jobs are saved
and the heartbreaking specter of
parting from colleagues is avoided. We
are perhaps among the few companies
that are still hiring for acutely required
manpower but all this can only continue
if the world and Pakistan can surmount
present difficulties within a reasonable
2 Siemens Ki Dunya | August 2009
period of time.
I am confident that with our portfolio of
products, that represent environment
friendly technologies, we have much to
offer to Pakistan and achieve success
while at the same time remaining
committed to our ethical and moral
principles.
As you all know we have launched a
campaign, “Cash is King” and already
have the first two winners whose
pictures you will find in this issue. This
demonstrates the importance your
management attaches to positive cash
flow.
We believe that this is the life line of the
company. Profit in figures makes pretty
good reading but it cannot pay your
salaries or the suppliers bills. Cash in
hand is what really counts. Speaking of
suppliers, I must point out that our
suppliers are very lucky that they are
well looked after by our concerned
managers and paid promptly.
I would request not only our customers
but also our managers to treat Siemens
in the same manner and ensure prompt
payment for our supplies so that this
chain of prompt payments to our
suppliers and salaries to our staff can
continue, unhindered.
Another important aspect of success is
constant self evaluation and indeed
learning from the evaluation of others.
Criticism at the work place must be
welcomed not resented, and treated as
free advice that can help improve your
performance.
Successful people welcome criticism
and indeed challenge those around
them to find shortcomings in their
performance so they can perform even
better.
Only if there is no desire to improve will
there be resentment against healthy
criticism. I strongly think that mutual
evaluation, leading to improvements in
processes and attitudes can revolutionize
an organization.
A positive attitude towards criticism also
eliminates infighting which serves as a
cancer to destroy organizations.
As this publication also reaches policy
makers in the highest echelons of the
government I would like to point out
that the engineering industry in any
country forms the backbone of the
economy. Globally approx 60% of trade
is of engineering based goods and
services.
An engineering industry encouraged
could be the engine for turning around
the economy of the country and
become the driving force for the future
success of Pakistan. On the other hand
an overtaxed engineering industry can
slow down our growth and lead to
further more serious recession in the
country.
I am sure that the present government,
that reflects the aspiration of the
people, will act firmly to boost the
engineering industry and give it the due
importance it deserves.
In the end I again request all employees
to put their heads down and work
relentlessly to tide over these difficult
times.
Over the years I have seen the amazing
results produced by all of you and I am
sure that these difficult times will only
strengthen your resolve to reach even
greater heights, and like the true
fighters you have always been, win this
one with flying colors.
Sohail Wajahat H.Siddiqui
Contents
02
04-05
06-07
08-09
10-11
12-17
18-23
CEO Corner
Achievements
� Siemens Wins MAP Award
� Siemens Bags Two Top Awards
� Best Annual Report Award
� Top 25 Companies Awards
� 6th Environmental Awards
� Award of Excellence
� ISP Gets EBIT Award Pakistan
Diversity
� Diversity Day at Siemens Pakistan
� MD Congratulates Diversity
Ambassadors
� Diversity Ambassadors
Performance
� Cash is King - 1st Quarter
� Cash is King - 2nd Quarter
� Siemens Pakistan Receives ISO
Certification
Notes
� Nadeem Kazmi takes over Energy
Sector in Siemens Pakistan
� Editor’s Note
� Retirement of Mr. Ahmad Pervaiz
� Zuberi Speaks at 90th Birthday
of ILO
� New Responsibilities
Energy
� Power from the World’s Highest
� Siemens Generates Solar Power for
California
� Bio-mass Heating Power Station
� Solar Valley: Solar Power
� Local Boy Tops the World
� Transformer Painting Facility
� First 220 kV Transformer
Industry
� Automatic Toxicity Test System
� Comfortable Office
� SAP Partner Excellence Award
� Siemens to implement SAP ERP
� Siemens and Nortel Channel
� SAP ERP GOES LIVE at Getz Pharma!
� SAP Go Live At PARCO
� Information Day for SAP
24-29
30-31
32-37
38-39
Healthcare
� Real-Time 3D Ultrasound
� Siemens Analyzer is a Strong Partner
� PET Scan of the Entire Body
� Worlds First Dual Source CT Scanner
� Highlights of SOMATOM Definition
� Siemens Mammomat Inspiration
� Siemens Healthcare to provide
Al Razi Healthcare, Pakistan
Glimpses
� Surprise party for Zia Zuberi
� Service Jubilee of Mr. Ashraf
� Farewell for Saima Alnoor
� Wedding Chimes
� Surprise Party for Aliya Taqi
� Silver Jubilee of Mr. Imtiaz Syed
� Word of Advice from MD
� Director CC Selected for IPRA Jury
� Mr. Naukhez Arslan Presentation
Miscellaneous
� Secretarial Training Session 2009
� Increasing Productivity: Avoid
Distractions
� Siemens Outplay Standard Chartered
Bank
� Compliance COMBOX Training
� Our Own SPL by Aitezaz Ahmed Khan
� Zia Zuberi Represents Siemens at
CSR Seminar
� Study Tours to Siemens Pakistan
� Performance Management by
Hiba Zaheer
� Value of Know-How
� Orientation Session for New
Employees
� Success through Uncharted Waters
� PABX Exchange Inaugurated
� Light for Life Screened
� Campaign to Help Family
� Siemens ITS at POGEE
Compliance
� First address to the Constituent
� Compliance Roadshow
� Sounding Board Meeting in Beijing
� A Visit to Siemens – Japan
� Compliance Helpdesk Update
40-41
42-47
48-49
50-53
Corporate Information
Technology
� Spreading IS Awareness
� Be Aware, Be Secure
� Your Local IS Rules
� Making your contribution to IS
News from Cluster Middle East
� Siemens Egypt Energy Saving Day
� Siemens Egypt I IA/DT Wins
� Siemens Egypt Moving to SAP
� Solmssen Conducts Town Hall
Meeting in Qatar
� Siemens Signs two MoUs with
Higher Colleges of Technology
Siemens Press
� Hot from Siemens Press Worldwide
� Power and Water for the UAE
� Siemens continues to Invest in Wind
Energy R&D
� Siemens Receives First Wind Power
� Airtricity Secures Siemens
Wind Turbines
� Siemens to Build Wind Turbine
� Siemens to Supply High-voltage
Switchgear
� Siemens to Expand Competence
� Precautions against Flu Pandemic
Urdu Section
Siemens Ki Dunya | August 2009
3

Achievements
Siemens Wins MAP Award for Corporate Excellence
Here are some glimpses of the award ceremony.
Siemens won the well-known MAP
award, considered to be the Oscar of
Management awards in Pakistan. The
award was given not only in the overall
category of Business and Industry but
also in the Engineering sector. The
President of the State Bank of Pakistan,
4 Siemens Ki Dunya | August 2009
Salim Raza, presented the award to
Mr. Sohail Wajahat H. Siddiqui at the
26th MAP Excellence Award Ceremony
in Karachi, which was attended by the
heads of various national and multinational
corporations, diplomats and elite
of the city. This award recognizes
Siemens Bags Two Top Awards
Siemens Pakistan has won two of the top awards in the
country considered the Oscars in their respective areas.
The first was the Management Association of
Pakistan Excellence award in which Siemens came out
on top winning not only best in Engineering Sector
category but also the best managed company on an
overall basis. The selection for this award is based on very
stringent criteria and requires thorough investigation of
all corporate practices by a jury that meets with top
management to verify all data supplied.
This year we also won the Annual Corporate Report
Award organized by the most prestigious institutions of
the country the Institute of Chartered Accountants and
the Institute of Cost and Management Accountants of
Pakistan. Here again we bagged the top slot not only in
the Engineering Sector but also on an overall basis placing
our Annual Report on top for the year 2008.
It is rare that a company has won both these awards in
the same year and wins we are the first to attain this
honor. The MD who was present on both occasions
lauded the efforts of his team and declared it the result of team work and
dedication.
Siemens as one of the best managed
companies in the business and industrial
sector. The entrants are evaluated in the
categories of sustainability, CSR, ethical
practices etc. and on the basis of a visit
by the awards committee which includes
a Q&A session with the management.
Siemens Receives
Best Annual Report Award
by: ICAP and ICMA
Siemens Pakistan Annual Report was declared
the best overall Annual report for 2008 at the
awards ceremony organized by Institute of
Chartered Accountants of Pakistan and Institute
of Cost and Management Accountants of
Pakistan. Mr. Gerhard Wilcke Chief Financial
Officer Siemens receiving the coveted award
from Mr. Salim Raza Governor State Bank of
Pakistan
Siemens Wins Top 25
Companies Award
Siemens again joins the elitist club at the
Karachi Stock Exchange and is rated 2nd among
the top twenty five companies registered at this
premier stock exchange of the country.
This is a matter of pride for the company
because the membership of the exchange
stands close to 654 companies.
The award was given in an impressive ceremony
by the advisor to Prime Minister on Finance
Mr. Shoukat Tareen.
Award of Excellence
On the occasion of “Engineering Week" celebrated by the Institution
of Engineers Pakistan in Lahore Mr. Imran Raza General
Manager Health Care Sector receiving the Award of Excellence in
manufacturing sector for Siemens from Engr. Prof Dr. Mubashar
Hassan, Former Federal Minister of Finance.
Also seen in the picture Engr. Aftab Islam Agha President IEP. The
ceremony was held on May 7th,2009 at IEP Headquarters Lahore.
6th National Environmental
Excellence Awards Organized by NFEH
At the 6th National Environmental Excellence Awards organized by National
Forum for Environment and Health (NFEH) Federal Minister for Environment
Mr. Hameedullah Jan Afridi, is giving the Environment Excellence Awards 2009
to Mr. Mansoor Iqbal Director CQPE Siemens Pakistan.Also in the picture Sindh
Minister for Environment and Alternative Energy Mr. Askari Taqvi.
Industry Solutions Pakistan Gets
EBIT Award Pakistan
At the second international Business Conference of Industrial
Technologies Industry Solutions Pakistan was awarded the EBIT
award. This award signifies the best amongst 17 regions in this
category and was given to recognize the outstanding
accomplishment of Industry Solutions Pakistan.
The award was given by Ms. Elke Quasseck (former CFO
Industrial Technologies) and received by
Mr. Muhammad Mehdi & Mr. Mukarram Saeed .
Siemens Ki Dunya | August 2009
5

Diversity
Siemens Wins MAP Award for Corporate Excellence
Diversity day at Siemens Pakistan
Diversity Day was celebrated at the head
office in Siemens Pakistan. Out of 100
female employees, a group of 30 plus
engineers, consultants, audit and
commercial officers were invited for the
inaugural session.
Mr. Sohail Wajahat Siddiqui MD and CEO
attended the event to communicate the
importance and seriousness of diversity
at Siemens Pakistan. He showed his
strong commitment towards a diverse
workforce and encouraged female
employees to come forward and be the
brand ambassadors of Siemens Pakistan
as an equal opportunity employer.
Director HR Mr. Amin Bandhani in his
welcome address explained the reasons
behind this diversity initiative and
affirmed his commitment towards
diversity management in its true spirit.
Ms. Wajiha Alam Siddiqi of HR explained
the whole concept behind this diversity
campaign and assured that this day is
just the launching day of an ongoing
diversity management drive which shall
address concerns of female employees
through collaboration of different modes
Diversity day at Siemens Pakistan in which the
Managing Director and CEO MR. Sohail Wajahat
Siddiqui took personal interest was highly
appreciated by the Chief Diversity Officer (CDO)
of Siemens AG. In a letter to the management
she wrote
""Dear Sohail, Amin
Thank you so much for taking the lead to drive diversity in
Pakistan. Within the global diversity initiative, we are driving
diversity to be a business imperative that must be championed
by the CEO of each unit personally, so that everyone understands
that it is all about leveraging on the diversity of our
workforce to drive our business. We want to promote greater
diversity in terms of gender, nationalities, backgrounds, mix of
6 Siemens Ki Dunya | August 2009
of thinking. The aim of this day was to
launch a platform to celebrate and
encourage diversity at Siemens Pakistan.
The diversity goal: “Sustainable Success
through diversity” was also unveiled via a
poster. Distinguished guest speakers
were also invited including Ms. Karen
Allawala, CEO Gulfstone Training & Ms.
Sumaira Qamar, project coordinator
Women Employment Concerns and
Working Conditions in Pakistan (WEC-PK)
[Employers’ Federation of Pakistan /
International Labour Organization] to
mark the launching ceremony of this
diversity management initiative at
Siemens Pakistan. The audience asked
several questions from Ms. Allawala
regarding work life balance and tips on
how to be a successful women executive.
Several presentations on topics such as
women at key positions, Women
changing the global corporate scene,
gender diversity and equal opportunities
at Siemens Pakistan kept the audience
captivated as these presentations were
given by Siemens Pakistan women
managers namely Ms. Sadia Kazmi, Ms.
Salma Kamal and Ms. Shaista Sualeh
respectively.
Ms. Salma explained gender diversity in
context with women changing the global
corporate scene and focus on work and
home life balance. Ms. Sadia explained in
detail the choices, chances and
challenges that women in Pakistan face
in this century while Ms. Shaista inspired
the audience with her own story as an
example to prove gender diversity and
equal opportunity at Siemens.
In the closing remarks GM HR Mr. M.N
Arslan thanked the MD & CEO Mr. Sohail
Wajahat Siddiqui for taking time out of
his busy schedule to help the Human
Resources Department in their diversity
management drive. He also thanked the
guest speakers for their wonderful
thoughts and presentation and gave
away shields to them as a memoir of
their participation.
At Siemens internationally 430,000
employees represent 140 nationalities.
Diversity management initiatives like
these will boost the confidence and
morale of our diverse workforce and help
us make diversity our competitive edge!
experience, expertise, etc. on all organizational levels, as this
helps us to be more innovative and competitive. Recently, I
was delighted to hear from one new colleague in CF A Germany
who joined us from PWC, that she chose Siemens also because
she came to know of our diversity drive.
It's great to see you all walking the talk to create awareness
and involvement of your staff in driving diversity
Best regards
Jill
Siemens AG
Corporate Development
Corporate Executive Development
CD E CDO
Wittelsbacherplatz 2 80333 München, Deutschland
MD Congratulates Diversity Ambassadors
The Managing Director Mr. Sohail
Wajahat Siddiqui in a letter to the
newly appointed diversity ambassadors
sent the following message
“Congratulations on your appointment
as Diversity Ambassadors for
Diversity Ambassadors for Siemens Pakistan
Wajiha Alam Siddiqi
Ms. Wajiha Alam Siddiqui recently
appointed as
Diversity Ambassador
for Siemens
Pakistan joined the
company in August
2008. She has
completed her MBA
in Human Resource
Management from
Middlesex University
(UK) and B.A (Hons.) in Fashion Management
from London College of Fashion
(UK).
Wajiha has diversified professional
experience of media, fashion, and
human resources having worked in local
and foreign markets. She has also taught
and delivered lectures at various levels.
Wajiha started her professional career in
2004 as a fashion consultant and carried
Salma Kamal
Ms. Salma Kamal is Manager, Business
Development in our
Industry Sector. Ms.
Salma Kamal has a
Masters in Electrical
Engineering from
the NED University
and joined the
company in 2004 as
trainee engineer. In
a short span of a few years she has
proven her mettle and has become the
youngest woman manager of Siemens
Pakistan.
Ms. Salma has also represented the
company at various international
Siemens Pakistan. This places huge
responsibility on your shoulders to
drive the diversity initiative in the
company so that we can stand out
as a company that has a truly
diverse culture based on merit and
no other consideration of gender,
out a consultancy project at the Fat Face,
a UK based Leisure and Sports wear
fashion company, where her core task
included identification and segmentation
of markets for potential customers. In
2005 Wajiha decided to penetrate the
entertainment industry with her association
with the prestigious national
television network the PTV Prime in their
office in UK as Marketing & Advertising
Coordinator.
In the years to follow, she got more
involved in the circle of academia in UK
and delivered a series of lectures on
media, fashion, and human resources as
lecturer at the London Premier College
from June 2006 to August 2007. In
October 2007, Wajiha decided to focus
completely on a full-time career in
human resources. She started her career
as a HR consultant at Parasol Recruitment
Limited and obtained valuable
conventions and conferences including
Business Conference of Industrial
Services, at Lisbon, Portugal (November
2007) and in Business Strategy and
Portfolio workshop of On- Call Logistics
and Maintenance Business Unit at
Mumbai, India (March 2008).
Ms. Salma takes keen interests in
academics as well and is committed to
transferring her knowledge and expertise
to the graduating engineers of the
country and serves as Associate
Professor/ External Examiner for Under
Graduate Engineering Examinations.
She has successfully implemented
various projects by overseeing the
cast, color, race or language. I wish
you every success with your
endeavors and assure you that the
management is committed to the
concept of diversity”
expertise in human resource budgeting
and man power planning.
In 2008 she returned to Pakistan and
joined Siemens Pakistan in August of the
same year. Wajiha is designated as
Human Resource Officer and is currently
managing the portfolio of key accounts
officer of Energy Sector. Wajiha also
coordinates on administrative matters of
employees regarding payroll, compensation
& benefits related issue, ERF
management, deputation, training &
development and web based training
activities.
Considering her varied experience and
her exposure to diverse cultures she was
nominated as Diversity Coordinator and
recently has been nominated as Diversity
Ambassador for Siemens Pakistan.
successful completion of on-site controlling
and monitoring of DHA
Co-generation Power Project, the first
project of its essence in Pakistan,
inaugurated by former President in
February 2008.
She has also played a key role in the
successful completion of design,
engineering, installation, testing and
commissioning of various cement plants
automation, control and up-gradation
projects using Programmable Logic
Controller (PLC) as the main communication
hub. Ms. Salma is also a member of
Pakistan Engineering Council.
Siemens Ki Dunya | August 2009
7

Performance
Cash is King
Cash is King - 1st Quarter
As part of the company campaign to
take everyone on board and work
together to overcome the present global
and local economic crisis the “Cash is
King” award was announced. The BU
head with the best cash flow was to be
crowned in an austere though impressive
ceremony. The first award
8 Siemens Ki Dunya | August 2009
ceremony in this connection was held at
the end of the second quarter on 23rd
April 2009. The winner was Mr. Akbar
Hasware of BU HSS Local.
Mr. Sohail Wajahat H.Siddiqui speaking
on the occasion stressed the importance
of positive cash flow. He congratulated
Cash is King - 2nd Quarter
For the second time in a row BU ET
PP&A ( Formerly BU HSS Local) won the
Cash is King award as the BU with best
cash flow in the quarter ending June
2009. Mr.Akbar Hasware head of the BU
was crowned (once more) amidst
thunderous applause.
The occasion was used as a discussion
of best practice example and Mr. Akbar
and Mr.Imran Aslam gave a presentation
on their strategy to be cash positive for
the second quarter in a row. The
presentation was than discussed by the
participants and it was decided that
more best practice sessions should be
held to inform each other of ways and
means to overcome similar problems
and devise strategies.
The Managing Director Mr.Sohail
Wajahat H.Siddiqui outlined the
Mr. Akbar Hasware and said this contest
goes on and after the next quarter we
will crown another King of cash.
Later Mr. Hasware was crowned jointly
by the MD and CFO
business environment and the opportunities
and risks in the coming months.
He stressed the need for positive cash
flow.
The Chief Financial Officer Mr.Gerhard
Wilcke speaking on the occasion
congratulated the winner.
Mr.Hasware was crowned jointly by the
MD and CFO
Siemens Pakistan Receives ISO
Standard Certification 9001-
Siemens Pakistan has received certification under new ISO Standard 9001-2008 for the quality management system by German
certification body DQS. . This certification has been received by the company for the last seven years without any report of non
conformity.. The head of CQPE Mr.Mansoor Iqbal Khan when contacted said that this was a result of team work and strict vigilance
and guidance by CQPE department in Pakistan.
Siemens Ki Dunya | August 2009
9

Notes
Nadeem Kazmi takes over Energy Sector
in Siemens Pakistan
Mr. Nadeem Ali Kazmi Executive Director &
Member Executive Management Siemens
Pakistan Engineering Company Limited has
taken over as the head of Energy sector of
Siemens in Pakistan.Mr.Kazmi has a long and
distinguished career with Siemens spanning
over 22 years. He has enjoyed key positions in
his career including Divisional Director and
Executive director Automation and Drives
before taking over this assignment.
Mr.Kazmi is presently on the board of Pakistan German Business
Forum and has also served on the board of directors of Pakistan-
Canada Trade Committee of Federation of Pakistan Chamber of
Commerce and Industries, Pakistan during 1999-2000. He is a well
known figure in the business and social circles of the city.
The Management has extended their thanks to Mr. Mohammad Ilyas
from whom Mr. Kazmi takes over for his outstanding contribution
over the years to the sustained success of Energy in Pakistan.
Editor’s Note
Dear Colleagues
Here is the latest issue of SKD.
As you all know we have
restricted its publication to
twice a year for the purpose
of saving costs. This does not
however mean that we will
compromise in any way on
the high standards of editorial
content and quality of
printing.
Actually since we need to use
limited resources for maximum benefit our endeavor will be
to increase quality and reduce costs. The result is before you
and I hope that you will enjoy the many stories of success that
this issue brings to you and will help to invigorate you to
duplicate these benchmarks of success.
Let me leave you with a quote
Your chance of success in any undertaking
Can always be measured by your belief in yourself
Robert Collier
Retirement of
Mr. Ahmad Pervaiz
Mr. Ahmad. Pervez technical officer responsible for EPN
and Power House (Shared Services) retired after 33
years of service. To facilitate him on his retirement
Major A.A.Zuberi presented him with a gift. Also
present on the occasion Mr. Amin Imtiaz and
Mr. Zeeshan Rizvi
Zuberi Speaks at
90th Birthday of ILO
The 90th Birthday of ILO (International Labor Organization)
was celebrated by Employers Federation of Pakistan at a
local hotel. Our Director CC Mr. Zuberi was requested to give
a presentation on “Role of Media in fostering business
environment”.
The function was presided upon by the provincial Minister
for Labor Mr. Ameer Nawab. In his presentation Mr. Zuberi
gave interesting statistics about media in Pakistan and
outlined areas where media can help in fostering business
environment.
New
Responsibilities
Mr. M. Abdul Razzak has been promoted
as General Manager, Transformers with
effect from 4th March 2009
Mr. Muhammad Rehan has been
promoted as Deputy General Manager,
EPGS with effect from 4th March 2009
Mr. Muhammad Mehdi has been promoted
as Deputy General Manager, IS & OLM with
effect from 4th March 2009
Mr. Noor Us Samad has been promoted as
Head of sales ITS (equivalent to deputy
General Manager) with effect from 4th
March 2009
Mr. Asad Ahmed has been promoted as
General Manager, CIT with effect from 4th
March 2009
Mr. Aziz Saifuddin will take over responsibilities
as acting controller BU Infrastructure Solutions
with effect from 14th January 2009.
10 Siemens Ki Dunya | August 2009 Siemens Ki Dunya | August 2009 11

Global Network of Innovation - Energy
Facts that prompt questions
Energy
� More than 40% increase in worldwide energy demand in the coming 25 years
� Emerging countries account for two-thirds of the increase in the world’s
primary energy consumption
� Energy diversity will not change fundamentally in the next 10 years
� Increase of CO2 emissions risk to global climate
Siemens answers
� Market leader for offshore wind energy facilities
� Manufacturer of the worlds largest, most efficient gas turbine
� Leading provider of HVDC ”Performance Contracting“ offers a complete portfolio
for energy efficient solutions in buildings
12 Siemens Ki Dunya | August 2009
Siemens Ki Dunya | August 2009
13

Global Network of Innovation - Energy
Global Network of Innovation
Energy
Power from the World’s Highest Dam Wall
Siemens is installing a gas-insulated high voltage line (GIL) with
a total tube length of about 3.2 kilometers for the world’s
largest dam wall, at the Jinping I hydropower plant in China. A
GIL’s high performance allows it to transmit larger amounts of
energy than is possible
with cables — in this case
between the foot of the
305-meter-high dam wall
and the overhead line at
the dam’s water level.
14 Siemens Ki Dunya | August 2009
The power plant poses a
formidable challenge: The
power generated must be
transmitted in the power
plant cavern in a vertical
tunnel over a distance of
about 220 meters. Unlike a
high voltage cable, a GIL
features a special design
that does not entail a risk
of fire.
A GIL’s transmission losses
are lower than those of high voltage cables or overhead lines.
The gas insulation system remains practically unaffected by the
passing of time, so the simple, nearly maintenance-free
construction ensures a long service life.
Siemens Generates Solar Power for California
Siemens will be installing a steam turbine into the Invapah
Solar Complex, the first commercial solar thermal power plant
in the U.S. to feature a power tower. The steam will be generated
from water heated by thousands of mirrors. The facility in
California’s Mojave Desert is being built by BrightSource Energy.
The Mojave Desert also includes Death Valley, where summer
temperatures can climb to 45 degrees Celsius. Solar power
technologies represent an important component of the
Siemens portfolio of environmental products, with which the
company generated €19 billion in sales in fiscal year 2008.
Siemens will be
delivering a steam
turbine generator with
an output of 123
megawatts (MW).
When the power plant
commences operations
in late 2011, it
will supply climatefriendly
solar power to
35,000 households.
The experts at
Siemens Energy
adapted the SST-900
industrial steam
turbine, with reheat,
to the special
challenges that solar
technology poses.
The solar power station will be equipped with individually
guided mirrors (heliostats) that reflect the sunlight directly to a
boiler at the top of a tower. The heliostats are arranged in an
asymmetric arc around the tower. The boiler at the top of the
tower produces steam at a temperature of 550 degrees
Celsius. This steam is subject to a high pressure and can thus
drive a turbine. After the steam has cooled off, it is channeled
back into the boiler, where it is reheated to flow through a
low-pressure turbine. This reheating process increases the
power station’s efficiency under varying operating conditions.
In addition to starting up quickly, the turbine can operate
flexibly to handle load fluctuations.
Bio-mass heating power station in Böblingen
The SIPAPER Reject Power Station in Böblingen (Germany) has
been transforming fine
hacked material into
electricity and heat since
September 2008. Fine
wood sieve residue from
the surrounding gardens
and forests, which
would block up the
furnace gratings of large
power stations are
burned in the new
heating power station in
a combustion chamber
at 950 degrees Celsius.
The annual amount of
fuel, of about 20,000
tons, creates the energy
for supplying 1,500
households with electricity for one year. This is equivalent to a
saving of approximately 2.7 million liters of heating oil, the
CO2 emission is reduced by 1,300 tons annually.
Solar Valley: Solar Power to become Cheaper
29 companies and twelve research institutes from Central
Germany have one
common goal: solar
electricity should be
competitively priced
when compared with
conventional
electricity. And Solar
Valley Mitteldeutschland
in
Bitterfeld-Wolfen is
getting closer and
closer to this goal,
with the largest
individual project
"xµ-Cells” having recently been launched. Designated a Cluster of
Excellence by the Federal Ministry for Education and Research
just last year, the association has committed itself to reducing the
cost of electricity from roof systems by 2015 so that it is cheaper
than conventionally generated electricity. The Cluster of Excellence's
individual projects were approved several weeks ago. The
most extensive project, the "xµ-Cells” project, is primarily
concerned with minimizing material use. The focus is therefore
on producing thinner cells and increasing cell efficiency.
To do this, Solar Valley has enlisted the help of the Fraunhofer
Institute for Solar Energy Systems (ISE) in Freiburg.
The ISE can demonstrate several record efficiencies with small
laboratory cells such as the world's best value to date for a
multicrystalline silicon solar cell. The 200 researchers in Freiburg
working in the PV sector are already looking forward to working
with the scientists from Saxony-Anhalt. "In the past, we have
seen good results with the Cluster of Excellence's industry
partners in the area of production-related processing,” revealed
Dr. Ralf Preu, Department Head of Photovoltaic Production
Technology and Quality Assurance at Fraunhofer ISE. The
Fraunhofer Centre for Silicon Photovoltaics CSP in Halle will take
on the overall scientific co-ordination of the "xµ-Cells” project.
Solar Valley is the silicon photovoltaics centre with the highest
concentration of companies in the world. The cluster is made up
of 29 companies, seven research and development institutes and
four universities in three federal states, mostly from Saxony-
Anhalt. All photovoltaic technologies in Saxony-Anhalt are also
combined in Solar Valley.
Local Boy Tops the World
Umair Ahmad from E T&D Projects (Engineering) Pakistan
bounced to the top in the Global PrimTech* Power User Course
held in Germany, where he is on a six month training delegation;
covering the finer aspects of Primary Engineering & Design
techniques for Extra-High & High Voltage Substations.
There were, in all, the following eight participants in the said
training:
1. Mr. Abdul Samad Siemens UK
2. Mr. Alex Etilio Zapata Siemens Peru
3. Mr. Alf-Boerge Bonsaksen Siemens Norway
4. Mr. Are Johan Hansen Siemens Norway
5. Mr. Gustavo Adolfo Valbuena Siemens Colombia
6. Mr. Olavi Vaiko Siemens Finland
7. Mr. Umair Ahmad Siemens Pakistan
8. Ms. Veronika Hoeder Siemens AG
At the end of the course, they appeared in an online examination
for certification. Our local boy, Umair scored a 100% and topped
the list.
The trainers for this program were Mr. Egon Pickl, and
Mr. Kristijan Savor
Message from MD
The Managing director Mr.Sohail Wajahat H.Siddiqui on hearing
the news sent this message to the department:
“I am very happy to hear that Umair Ahmad has topped the list in
the Global Primtech Power User Training. He has brought pride
not only to Siemens but to Pakistan by his performance and
demonstrated that there is an abundance
of talent in the country awaiting recognition
given a chance to prove themselves.
Heartiest congratulations to Umair and the
whole department for this outstanding
achievement.”
* PrimTech is Siemens AG’s standardized
Software tool for Engineering & Design
of High Voltage Substations in true scale 3D.
Siemens Ki Dunya | August 2009
15

Global Network of Innovation - Energy
Transformer Painting Facility Inaugurated
Inauguration of Transformer Painting
facility was performed by Mr. Udo
Neihage.
The painting facility has been carefully
planned and designed to take all
environmental aspects into account. An
exhaust of 35000 CFM is capable to
ensure ample breathing & minimal VOC
emissions level for the personnel safety
inside this painting chamber.
The total chamber area of 1040 sq. ft. &
16 Siemens Ki Dunya | August 2009
height of 18 ft. can sufficiently house
2 large standard power transformers at
the same time curtailing the previous
painting PCT by 50%. With this increase
in productivity now the painting
capacity is capable enough to cater the
enhanced PT as well as the large
distribution transformer production
demand. On the environmental side the
paint fumes exhaust coming out from
the chamber is treated inside the
remote treatment plant located at the
top of the chamber which separates the
paint residues from exhaust before
allowing it to the environment.
The design of the painting facility is
conceived by BU TR Production
engineers in collaboration with Siemens
Transformer Sabugo, Portugal & their
supplier at Toledo, Spain. Complete
fabrication & development work is
carried out by local suppliers under the
direct supervision of TR Production &
Shared Services (SS-1).
First 220 kV Transformer Made in Pakistan
History was created when the first
locally manufactured 220kV Transformer
rolled out of Siemens Industrial
complex in SITE. This was a landmark
moment for the power industry not only
in Pakistan but the entire region. The
first transformer was dispatched to
WAPDA network after a simple
ceremony attended by
WAPDA and Siemens
officials.
Mr. Saleem Arif, advisor to
PEPCO speaking on the
occasion congratulated
Siemens on this milestone.
He said that we expect
power demand to rise
substantially in the coming
years and now we can
depend on locally produced
equipment which was
before imported from
abroad.
Speaking on the occasion
the Managing Director of
Siemens Pakistan termed
the roll out of this the first
power Transformer of 220
kV in the history of Pakistan as a historic
moment and a landmark in the industrial
history of the country. He said this
roll out proved that the hard working
people of Pakistan can achieve any
target if they are provided with the
resources, know-how and positive
working environment. Mr.Sohail
An Environment
Friendly Approach
Wajahat said that Siemens has always
set landmarks like being the first to
export substantial quantities of
engineering goods from the country
providing a stable backbone for exports
from the country. He said the local
manufacture of this huge transformer
will not only save foreign exchange but
also earn huge amounts of foreign
exchange for the country and help
develop the power sector of the
country. He praised WAPDA for its
efforts to encourage local manufacturing
and said that without such encouragement
it would not have been
possible for the local power engineering
industry to grow. He said he was very
happy that at a time when we were
engulfed with depressing news this
remarkable feat of locally producing
such a power transformer through local
resources has provided a positive image
of Pakistan and enhanced our image in
the world.
Those who attended the ceremony from
WAPDA included Mr. Tahir Basharat
Cheema, Director General PEPCO and
Mr. Saleem Arif, advisor to PEPCO.
Roll Out Ceremony
Roll out of first locally produced 220 kV Power Transformer in the history of Pakistan at Siemens Industrial Complex, the moment
is celebrated by cutting a cake. Among those present were Mr. Tahir Basharat Cheema, Director General PEPCO and Mr. Saleem
Arif, advisor to PEPCO along with Mr. Sohail Wajahat Siddiqui MD Siemens, and Mr. Ishtiaq Ul Haq of Siemens.
Siemens Ki Dunya | August 2009
17

Global Network of Innovation - Industry
Facts that prompt questions
Industry
� More than one billion people without drinking water
� Increasing world population requires efficient production and supply of food and
goods
� BRIC countries continuously increase their share of global GDP
� Growing public demand for security
Siemens answers
� Leading developer of systems for the factory of the future
� Entire portfolio for mobility systems (complete mobility)
� No.1 provider of products and solutions for the entire range of water treatment
� Efficient security solutions
18 Siemens Ki Dunya | August 2009
Siemens Ki Dunya | August 2009
19

Global Network of Innovation - Industry
Global Network of Innovation
Industry
Automatic Toxicity Test System for Drinking Water
Researchers from Siemens Corporate Technology have developed
a fully automatic system
to test drinking water for the
presence of toxic substances.
The lab demonstration model
can analyze water samples at
a rate of one every 15 minutes
and is sensitive to over 100
toxins, including insecticides
and chemical weapons. At the
heart of the system is a
biosensor that measures the
activity of special enzymes.
The signal is transmitted electrically, which means that the
system is fast, highly sensitive, and durable. Initial talks are
now being held to discuss the possibility of developing the
demonstration model into a marketable product.
At present, fish are often
used to monitor the quality
of drinking water. If behave
in unusual ways, the water is
subject to a thorough check.
Around once a week, lab
workers also carry out a
detailed analysis for toxins.
The Siemens system, by
contrast, continually removes
a sample from the pipe and
tests it for harmful substances. No trained employees are
required.
Siemens’ new Protegra CS systems deliver Type II
water for healthcare and laboratory markets
Siemens Water Technologies
introduces the Protegra CS
water system that combines
reverse osmosis (RO) and
continuous electrode ionization
(CEDI) technologies to
produce consistent ASTM Type
II pure water quality from a
soft water source. Available in
four models with flow rates
from 120 to 750 liters per
hour, the Protegra CS system can supply pure water to an
entire building or to one laboratory with multiple points of use.
The Protegra CS system combines RO and CEDI technologies to
produce consistent high quality water. Protegra CS is ideally
20 Siemens Ki Dunya | August 2009
suited for higher flow applications, such as feeding autoclaves,
glassware washers and environmental
chambers.
cabinet.
All system components are
contained in a single compact
cabinet with removable side
panels for easy maintenance.
These eco-friendly systems can be
fully integrated into a central
purification system or a loop
make-up and delivery system.
Water quality sensors throughout
the system send data to an easy to
read control panel display located
on the front of the system
The Protegra CS system uses high-capacity RO membrane, and
is designed to remove dissolved
solids from the feed water source
while sending minimal reject
water to drain.
The system also uses a single
CEDI module that continually
regenerates, eliminating the use
of costly chemicals. The
maintenance-free CEDI module consists of ion exchange resins
and electricity to remove ions from water, resulting in a
purified water quality of up to 17 megohm-cm
Comfortable Office
Siemens
CorporateTechnology
is
working
on
sensors
which
can
monitor
the
climate in
buildings
and make it comfortable. The scientists develop sensors not
only for measuring light and temperature but also for detecting
odors and measuring different gases, such as CO2.
The goal of the Siemens researchers is to develop sensors
which act as the sensory organs of buildings and pass on their
information to a building management system. Thanks to the
tiny watchmen, the management system knows, for example,
where aggressive substances have leaked or simply where the
lights are to be switched off or the windows opened due to too
high a CO2 level in the air.
SAP Partner Excellence Award for Siemens
Siemens is considered a partner of choice for fast growing companies planning establishment of solid IT foundations to fuel
business growth. The agreement was signed at a prestigious ceremony held in Karachi. Mr. Zulfiqar Ali Lakhani, Managing Director
Colgate-Palmolive (Pakistan) and Mr. Adnan Bashir Khan, Head of BU ITS
Siemens Pakistan signed the contract on behalf of their respective organizations
in the presence of key representatives of both the companies.
As part of this project, Colgate-Palmolive Pakistan, a leading name in
Consumer Products sector with reputed household brands such as Colgate
Toothpaste, Max, Palmolive Naturals, Brite Maximum Power and many other
leading brands, will implement SAP ERP modules including Financials,
Supply Chain and Plant Maintenance. This software will provide optimum
tracking and management of plant commissioning activities as well as
better control over procurement and supply chain operations, enabling
increased efficiencies, better supply chain visibility and quicker decision
making. Siemens Pakistan would offer complete SAP consulting and
training services in this regard to Colgate-Palmolive (Pakistan) project team.
Siemens Pakistan was awarded the SAP Partner Excellence award. In the
picture Mr. Hassan Latif Director SAP Pakistan is giving the award to Mr.
Noor us Samad of BU ITS, Siemens Pakistan Ltd. for bringing the highest
number of net new customers in the year 2008
Siemens to implement SAP ERP software solution at Colgate-Palmolive (Pakistan) Limited
SAP is the world’s no. 1 ERP software system and Siemens, the first company to implement SAP ERP in Pakistan is also the leading
SAP partner having to its credit the maximum number of SAP ERP implementations locally. Colgate-Palmolive (Pakistan) Limited,
with over two decades of brand excellence has built a reputation as a successful Consumer Products company with the highest
ethical standards.
Siemens and Nortel Channel Partnership Agreement
Mr. Adnan Bashir Khan (BU Head -ITS) signed a contract with Mr. Aadil Rauf
(Managing Director ) from Nortel for channel partnership. Also visible in the
picture are Mr. Shaikh Muhammad Irfan (Deputy General Manger-ITS), Mr Abid
Raza Qureshi (Deputy Manger -ITS) and Mr. Noor-us-Samad (Business Manager-
SAP Solution) from Siemens Pakistan
Siemens Pakistan and Nortel signed an agreement regarding
channel partnership, by signing this contract Siemens Pakistan
BU-ITS has added yet another Global Network Solution partner
in its impressive portfolio of partnerships, Siemens Pakistan
already has Global Alliances with Cisco, Systimax (Avaya),
Fujitsu, 3Com, Sun Microsystems, Motorola and HP, and full
back-end online support from Siemens AG making it an
immensely desirable company to work with.
Nortel is a recognized leader in delivering communication
capabilities that make the promise of ‘Business Made Simple’, a
reality to their customers.
Nortel's technologies are designed to help eliminate today's
barriers to efficiency, speed and performance by simplifying
networks and connecting people to the information they need,
when they need it. Currently, Nortel has its business in more
than 150 countries across the globe.
Siemens Pakistan, ITS provides state of the art turnkey IT-Infra
structure Solutions which include:
� SAP Centre of Expertise (VAR), SAP Academy
� Networking Solutions (LAN, WAN, WLAN, MAN, VoIP,
IPT, SAN);
� Hardware Solutions (Servers, PCs, Peripherals); and
� System Design (Consulting, Engineering, Development);
Siemens Ki Dunya | August 2009
21

Global Network of Innovation - Industry
SAP ERP GOES LIVE at Getz Pharma!
January 12th 2009: SAP Go Live ceremony at Getz Pharma, Mr. Khalid Mahmood
CEO of Getz Pharma is giving a plaque to Mr.Adnan Bashir Khan GM- ITS as an
acknowledgement of his full support and cooperation throughout the
implementation. Also visible in the picture are Mr. Hanif Ajari (Getz),
Mr. Arifullah Qureshi (Getz), Mr. Javed Ghulamali (Getz), Mr. Russell Shah
(Siemens) and Mr. Zeeshan R Haryani (Siemens)
Siemens Pakistan ITS Business Unit has
successfully implemented SAP ERP
Solution at Getz Pharma, the fifth largest
Pharmaceutical Company in Pakistan,
and the country’s largest exporter of
Pharmaceuticals. The project was
completed in a record time with the
scope of following modules: Financial,
Supply Chain, MRP, Production Planning
and Human Capital Management; a
credit that is attributed to the untiring
efforts of Getz Pharma and Siemens
project teams.
Today, the pharmaceutical industry faces
new challenges. High inflation of over
25%, devaluation of local currency of
over 30%, has increased the cost of
SAP Go Live At PARCO
Mr. Khwaja Ahmar Imam, who lead the project team during the implementation
sharing his insight and experiences about the on time completion of the
project and the challenges faced that were met successfully with team work
and the full commitment of Siemens Consulting Team.
Siemens has successfully completed its
SAP ERP implementation at PARCO,
which further strengthens its foothold in
the local market as a leading SAP ERP
implementer in the oil and gas sector.
PARCO ERP implementation project
22 Siemens Ki Dunya | August 2009
Siemens Project Team at SAP Go Live ceremony at Getz Pharma,
from Left; Zeeshan R Haryani, Project Manager; Usman Umer (HCM Lead);
Osman Khalid (SD Lead); Kashif Shahzad (PP Lead); Adnan Bashir (General
Manager ITS); Waqas Begg (FI Lead); Sarosh Saeed (ABAP Lead); Hunain Ahmed
(PM Lead); Asim Arbab (MM Lead); Russell Shah (Ass. Project Manager)
production significantly. In order to
counter these external pressures, it is
imperative that the company’s manufacturing
departments are efficient,
productive and produce quality products,
in minimum time. This can only be
achieved with automation, effective
planning and implementation tools and
a supply chain system that enables
optimum inventories. SAP is one such
tool. SAP ERP software caters to these
ambitious and strenuous industry needs.
It empowers customers to succeed in the
dynamic market, through quantum
enhancement in their operating capabilities.
A Go live ceremony arranged by
Getz Pharma to mark the successful
implementation was attended by Getz
Pharma’s Top management, ITS project
team, and Siemens Pakistan ITS Management
and project team members. In the
event Mr. Zeeshan Haryani, Project
Manager, shared his views and experiences
about the timely completion of
the project and the challenges faced that
were successfully met with team work
and the full commitment of Siemens
Consulting Team.
Siemens BU ITS Management appreciates
the dedication of
Mr. Zeeshan R Haryani and his team,
which led to the timely completion of
the project.
Visible in the front row of the picture from right to left are Mr. Shahid Mehmood (Head
of Corporate Planning – PARCO), Mr. Tariq Rizavi (CEO - PAPCO), Mr. Feroz Jehangir
Cowasjee (DMD Finance and Corporate Affairs - PARCO), Mr. Noor Us Samad (Head of
Sales and Marketing - Siemens Pakistan ITS), Mr. Ahmed Nadeem Jamal (Head of
Internal Audit – PARCO), Mr. Saad Hussain (Head of Corporate Affairs- PARCO). In the
second row PARCO’s Management, Siemens PM and team Leads are noticeable.
achieved the key milestone of going live.
Siemens successful implementation is
attributable to the relentless efforts by
the team in user acceptance testing of
business processes, integration testing,
and infrastructure implementation and
conducting an end user training session.
A Go live ceremony arranged by PARCO
to mark the successful implementation
was attended by PARCO Top management,
its project team, Siemens Pakistan
ITS Management and project team
members.
Information Day for SAP
Solution for Pharmaceutical
Industry
SAP organized this event in collaboration
with its Leading Partner Siemens
Pakistan, which has vast implementation
experience in leading national and
multinational companies including
Pharmaceutical Industry. SAP is the
Sajjad Syed MD SAP presenting memento to Mr. Adnan Bashir Khan
GM ITS Siemens
Finance Director – AGP; Ms Nusrat Nunshi; SAP Consultant
Mr. Akram Ali; Mr Noor us Samad, Head of Sales Siemens ITS
world’s largest business software
company with specific solutions for 24
industries. One of these specific
solutions is SAP for Pharmaceutical
Industry – a comprehensive solution to
help manage all aspects and to
empower Life Sciences companies with
fluctuating demand and high product
complexity to sense and respond faster
and smarter to global demand and
supply dynamics.
Marketing and Sales Team – BU - ITS
Left to right: Naoko Nomura, Solution Manager BU Life Sciences, Healthcare
Sector SAP Japan, Sajjad Syed MD SAP Pakistan and Afghanistan;
Mr. Adnan Bashir Khan Head of BU-ITS
Siemens Ki Dunya | August 2009
23

Global Network of Innovation - Healthcare
Facts that prompt questions
Healthcare
� Percentage of 80+ generation to grow globally
� Healthcare costs in industrialized nations account for more than 10% of GDP
� Number of people requiring daily care will rise to 165 million by 2020 in India
and China alone
Siemens answers
� Siemens enables early detection of disease by combining state of the art
laboratory diagnostics (in-vitro) and imaging technologies (in-vivo)
� The company is the world leader for IT solutions in healthcare
24 Siemens Ki Dunya | August 2009
Siemens Ki Dunya | August 2009
25

Global Network of Innovation - Healthcare
Global Network of Innovation
Healthcare
Real-time 3D Ultrasound in Just a Heartbeat
Siemens has developed the first ultrasound system in the
world that can generate three-dimensional images of the heart
in real time during one single beat.
26 Siemens Ki Dunya | August 2009
Such technology can set a new standard in
echocardiographic imaging that will
improve patient care. Doctors can analyze
results and begin treatment more quickly
with the new system. The first systems
have been delivered recently.
The 3D ultrasound unit is equipped with
new transducer technology that features
cooling of the transducer, an unprecedented
development that allows it to
operate at a higher performance level and
to process information much more rapidly.
The electronic engineering was
co-developed by researchers from
Corporate Technology. This, in turn, makes
it possible for the first time to record a
complete image within a heartbeat. The new transducer is also
smaller and lighter than conventional units.
Siemens Analyzer is a Strong Partner in the Lab
Siemens has developed a laboratory system for diagnostic
tests that combines multiple methods of analysis, which
dramatically accelerates work flows. In one hour the system
can analyze 200 samples and reliably determine 1,500
diagnostic values.
The multifunctional DIMENSION VISTA system can thus be
used to conduct nearly all of a hospital’s laboratory tests.
In medical labs, time is of the essence. During peak periods,
hundreds of blood or urine samples can arrive hourly at the
laboratory of a large hospital. Each sample is tested to
determine an average of almost ten different values, which
could indicate a wide variety of illnesses.
As a rule, a medical lab contains various pieces of equipment,
and each is used to analyze only a small number of parameters.
The multifunctional DIMENSION VISTA analyzer
developed by Siemens Healthcare Diagnostics, by contrast,
combines four laboratory analysis techniques in one instrument.
It can carry out 97 percent of the lab tests required in
routine and emergency hospital situations, and its current
version can simultaneously evaluate about 105 different
parameters.
PET Scan of the Entire Body in Five Minutes
Siemens has introduced an imaging
device that combines the functions of
its most advanced computed tomograph
(CT) with a high-resolution PET
(positron emission tomography) system.
The new Biograph mCT thus combines
all the capabilities of molecular imaging
and radiology in a single piece of
equipment.
It is the only system that offers PET
images with a resolution of two
millimeters and image contrast four
times better than conventional PET
imaging*. Now it’s possible to conduct a
PET examination in only five minutes.
The CT’s X-ray source rotates around the
patient three times a second, and its
128-slice imaging technology makes
possible a resolution of 0.33 millimeter.
Worlds First Dual Source CT Scanner – SOMATOM Definition
Today, CT scans have become a rapid, accurate, and common
clinical diagnostic tool for emergency situations and cardiac
studies. Recent advances in multi-detector-row computed
tomography (CT) technology have continuously improved the
quality of non-invasive diagnostic imaging. Various studies
have demonstrated a high quality CT images for the diagnosis.
Studies have been published assessing the diagnostic performance
of CT coronary angiography with different generations
of scanners.
At Siemens Healthcare being one step ahead means not only
having the most
innovative CT
scanner but also
to prove clinical
relevance The
recently
introduced
SIEMENS Dual-
Source CT (DSCT)
scanner –
SOMATOM
Definition is
characterized by
two x-ray tubes and two corresponding detectors.
The new DSCT scanner system offers unprecedented image
quality and detail at lowest patient exposure while ensuring
substantially
increased
diagnostic speed
and confidence at
highest temporal
resolution,
making it faster
than Any Beating
Heart. DSCT offers
a paradigm shift
in imaging
diagnostics for
improved image quality and clinical capabilities – easier, faster,
and better diagnoses.
From emergency to non-emergency cases and from bariatric
to pediatric
patients, the
DSCT scanner
can handle
them with as
low as reasonably
achievable
X-ray and
contrast dose.
Industry’s
highest routine
isotropic
resolution in
combination with the fastest sub-millimeter volume coverage
of gives unmatched diagnostic images with DSCT.
More than 400 DSCTs are in clinical use worldwide, not only
for daily clinical routines but also for cutting edge research,
making it the preferred solution for both general and cardiac
imaging.
In Pakistan, leading medical and cardiac institutions have
shown their confidence on the World’s first DSCT hence
providing state
of the art CT
diagnostic
facility to their
patients. The
systems are
installed at
Pakistan
Institute of
Medical
Sciences,
Islamabad;
Armed Forces Institute of Cardiology, Rawalpindi and National
Institute of Cardiovascular Diseases, Karachi.
Highlights of SOMATOM Definition
� Two X-ray sources and two detectors at the same time
� Worlds First Adaptive CT
� More than 400 DSCTs are in clinical use worldwide,
(03 In Pakistan)
� Faster than Any Beating Heart
� Full cardiac detail at half the dose
� One-stop diagnosis in acute care
� Beyond visualization with dual energy
� Highest isotropic resolution of 0.33 mm and fastest
rotation speed of 0.33 sec
� Cardiac CTA scans without β-blockers
Siemens Ki Dunya | August 2009
27

Global Network of Innovation - Healthcare
Siemens Mammomat Inspiration wins design awards
28 Siemens Ki Dunya | August 2009
Mammomat Inspiration, the
digital mammography platform
designed by Siemens and designaffairs,
has received the if
Product Design Award 2009 and
the red dot award: product design
2009. The device for the early
detection of breast cancer shows
that ease of use, high functionality,
and unique design can come
together beautifully in a single
medical engineering product.
Siemens Healthcare and designaffairs
jointly designed the Mammomat
Inspiration, the first mammography
system to incorporate
the MoodLight function. Mood-
Light is an LED glass panel that
can be illuminated with freely
selectable colors, producing a
comfortable, relaxing effect on
the patient.
Since 1953, the if Industrie Forum
Design e.V. has presented the,
internationally recognized, if
Siemens Healthcare to provide Al Razi Healthcare, Pakistan
with State-of-the-art Diagnostic Facilities
Siemens Healthcare, one of the
world’s largest suppliers of
integrated and comprehensive
healthcare solutions, today
announced that it is to supply
state-of-the-art diagnostics
equipment to Al Razi Healthcare in
Lahore, Pakistan.
The recently signed contract will
provide Al Razi Healthcare with
unrivalled diagnostic imaging
services, many of which are not
currently available from a single
location anywhere else in Pakistan.
Commenting on the deal, Mr.
Maurice Faber, vice president
Siemens Healthcare Middle East
and West Asia, said, “We are very
proud to announce this agreement
today as this deal will create the
first diagnostic imaging centre in
the region that is equipped
exclusively with Siemens Healthcare
innovations. As such, the Al
Razi Healthcare centre will be a
reference site for Siemens in the
region, where we can showcase
our full range of diagnostic
imaging capabilities and modalities,
under one roof.”
The deal includes a broad range of
Siemens diagnostic equipment
including the MAGNETOM Avanto
MRI, the ultimate system for
hospitals with the most comprehensive
and advanced application
range available, the SOMATOM
Definition, the world’s first dual
source CT with complete range of
dual energy applications, the
AXIOM Multi M with mobile Flat
Detector, the first radiography
system in Pakistan to cover the full
spectrum of general purpose
radiographic applications from
skeletal to thorax, pediatric to
orthopedic exposures. The project
also includes Mammography
system, multiple Digital Colour
Doppler machines and Digital
Radiography / Fluoroscopy unit
AXIOM Iconos R200.
awards annually. The awards
celebrate products that excel with
a unique combination of functionality,
user friendliness, and
esthetics, and meet all the criteria
of an innovation. Mammomat
Inspiration from Siemens won one
of the if Design prizes in the
Medicine / Health+Care category.
A total of 802 awards were
presented among the 2,808
applicants from 39 countries.
With more than 11,000 submissions
from 61 countries, the red
dot design award is one of the
largest design awards worldwide.
The award, the red dot, is seen as
a quality seal for excellent design
quality. The jury of noteworthy
designers and design experts
awarded the Mammomat Inspiration
with one of the coveted red
dot awards in the “product design”
category.
Dr. Kamran Izhar, CEO Al Razi Healthcare,
comments, “Al Razi Healthcare is
excited to be the first private clinic in
Pakistan to offer this broad range of
diagnostic services to its patients. The
innovations from Siemens will truly set
us apart from other diagnostic clinics in
Pakistan, making a significant difference
to the way we approach patient
care. We believe our partnership will
create an outpatient facility that offers
unrivalled diagnostic imaging services
to our patients. Siemens has a strong
local presence and excellent infrastructure
to support us in our diagnostic care
needs.”
Mr. Syed Asadullah, Director of Healthcare,
Siemens Pakistan, said, “Al Razi
Healthcare’s confidence in Siemens
innovative healthcare technologies
means patients in Lahore now have the
very latest, cutting-edge solutions
available to them. This state-of-the-art
facility is a fantastic regional showcase
for Siemens.”
Siemens Ki Dunya | August 2009
29

Glimpses
Surprise party
for Zia Zuberi
Staff of CC hosted a surprise party for Director Corporate
Communications Mr. Zuberi on his birthday. Apart from CC
staff few other colleagues were also invited and the group
walked into Zia Zuberi’s office with Mango ice cream,
flowers and a line drawing portrait of him.
Here is a group on the occasion.
Word of Advice from MD
Choose Your Words Carefully
Realize that your words may carry more weight than you
think, and that there is a difference
between what you say and what is
heard. Authority and position give your
words extra clout. You know you're the
same person the kids feel free to argue
with, that you don't always have the
answers, that sometimes you just think
out loud, like most people. You don't see
yourself as different, but you are. When
you take on the mantle of management, your words
change in the ears and minds of employees. What may
seem like a casual discussion to you often seems like a life
and death dialogue to employees. They go home at night
and tell their partners and families what an incredible,
brilliant, awful, or rude thing you said. You may have just
been testing the waters. Employee’s often mistake such
explorations as official decrees. If you casually remark, "It
would be nice to have a new cafeteria," you can be sure
that, word will spread that the boss said we're getting a
new cafeteria. As an exercise that will give you a sense of
this, multiply the intensity of your words fivefold, and then
mentally listen to your conversation again.
"A leader has two important characteristics; first, he is
going somewhere; second, he is able to persuade other
people to go with him."
Sohail Wajahat H.Siddiqui
30 Siemens Ki Dungy | August 2009
Service Jubilee of Mr. Ashraf
25 years service Jubilee of Mr. Mohammad Ashraf - ED MV
Engineering & Design department TR was celebrated recently.
The event was participated in by departmental colleagues, BU &
Divisional management. The management praised the commitment
and long association of Mr. Ashraf with the company. In the picture
Mr.Ishtiaq Ul Haq is presenting a bouquet to Mr. Ashraf.
Director CC Selected for IPRA Jury
Our Director CC Mr.Zia Zuberi was invited to join The International
IPRA (International Public Relation Association) Jury to determine
the winners of the IPRA Golden
World Awards 2009 which met
in Warsaw Poland. The Jury
consisted of about 40 academics
and PR professionals from
around the world. The IPRA
judges chose 30 category
winners out of 126 finalists
selected from 342 entries received from 42 countries. The IPRA
Golden World Awards have established themselves as the true
“Oscars” of the international public relations industry.
Mr. Naukhez Arslan Speaks at Management
Conference
Mr.Naukhez Arslan General Manager Human resources gave a
presentation on "
Human Management
Perspective" at the "
Management Conference
2009" organized
by Department of
Commerce University of
Karachi.The conference
was held at the local
Marriott hotel and attended by more than 500 students and faculty.
Mr.Arsalan advised the students to add value to what they have
learned so that they can be competitive in the human resource
market.He said each individual is a product and just like other
products unless there is value addition it cannot compete
successfully.This unique approach gave the participants much to
think about and they received this presentation with enthusiasm.
Mrs.Dilshad Zafar head of the department of commerce appreciated
the participation of Mr.Arslan and the support of Siemens in
encouraging its officials to devote time to such activities.
Farewell for Saima Alnoor
A farewell party was hosted by Director CC, Mr. Zuberi for Saima Alnoor of
CC who left Siemens due to her plans to migrate to Australia. Colleagues of
Saima attended the party which was held at a local popular restaurant.
Gifts were exchanged and everyone felt that she will be missed by all.
Wedding Chimes
The editor and staff wish the lucky couples, health, happiness and success in
their married life. Their colorful wedding was attended by friends and
relatives.
Nabiha Ahmed of CC tied the knot with
Muhammad Ahmed Awan
Lubna Muddassir of ECC-PGL tied the
knot with Syed Muhammad Muddassir
Faraz Khan of CIT tied the knot with
Sumera Faraz
Mehdi Yasir of IIS BD tied the knot with
Beenish Yasir
Surprise Party
for Aliya Taqi
Ms. Aliya Taqi Corporate Communication
Officer - Compliance. CC had a surprise
party waiting for her on her birthday. All
colleagues had gathered in CC department
and than called Aliya to give her a
surprise amidst singing of “Happy
Birthday to You”. Aliya was pleasantly
surprised and enjoyed this diversion from
her routine task which is to communicate
all compliance related information to the
employees under guidance from the RCO.
From the Editor and staff of SKD also
“Happy Birthday Aliya”
Silver Jubilee of
Mr. Imtiaz Syed
Silver Jubilee of Mr. Imtiaz Syed of
Healthcare Islamabad office was
celebrated on 1st June 2009. On the
occasion Regional/ Health Care Management
and senior colleagues attended the
ceremony where Mr. Asadullah
presented a cheque and letter of
congratulations to Mr. Imtiaz Syed.
Siemens Ki Dungy | August 2009
31

Miscellaneous
Secretarial Training Session 2009
Secretarial training session 2009 was held at HO conducted
by Mr. Nadeem Akhtar of Kaizen Forum and Mr. Haris Lodhi.
Mr. Nadeem Akhtar, an IBA faculty member, gave a lecture on
Time Management & Priority Settings while Mr. Lodhi made a
Increasing Productivity:
Avoid Distractions
Scenario & Solution
Head Office Karachi
The phone never stops ringing, the colleagues never
stops interrupting or visiting your desk. If this is the
workplace environment, then we may have a
problem with distractions. Too many distractions
can lead to a loss of productivity and an, increasing
sense of frustration.
Increasing productivity in work can be easy if one
learns to ORGANIZE, PRIORITIZE and FOCUS.
Few ways to cut short distractions are:
1. List down and organize all your tasks.
2. Prioritize your work load.
3. Be focused on completing one task at a time.
OR
In case of a situation where multitasking is desired, keep focused on
priority task first till it is released for further execution from your
end.
Advantage
If you get your job done well and on time and within budget you
may be asked or called on to become involved with new assignments
or projects. This will provide you with an opportunity to
extend skills and most probably be consideration for promotion.
Danger
If you are not productive, you could be overlooked.
Conclusion
Productivity is never an accident. It is always the result of a commitment
to excellence, intelligent planning, and focused effort.
(Paul J. Meyer) By
Aliya Taqi
CC
Regional Office Lahore
presentation on Super Secretary. The session was concluded
by Mr. Babar Baig by stressing on the importance of customer
services. Group Photograph of the participants was taken
after completion of training.
Siemens Outplay Standard
Chartered Bank
Siemens Pakistan totally outclassed Standard
Chartered Bank in a friendly cricket match. Batting
first Siemens made 122 with Syed Waseem making
45 and Naveed Shehzad 27. In reply Standard
Chartered could only put 113 runs on the board. Top
scorers for Standard Chartered were Nabeel Butt 50
and Saadi 27.
Compliance COMBOX Training
Group picture taken at the conclusion of Compliance
COMBOX training conducted by Mr. Gerhard Wilcke to
all commercial officers during the month of July 2009.
Our Own SPL
Well folks, we have our own version of
the IPL. Yes! a
SPL and this is
certainly more
innovative than
the IPL. This
game is for the
fast and furious
only. Limited
overs match
that is so
limited that
once you are on
the crease you start firing from the
word go because you do not have 50 or
even 20 overs. You have just 10 overs
and by the time you are through there
is no strategy session required because
the game is over as far as your side is
concerned. This idea was conceived
and successfully executed by me and I
would like to share with you how it all
happened.
I joined Siemens last year. As a sports
enthusiast, I discovered Siemens
employees were not much into sports
because of the nature of their work and
tight working schedule. I hold the
opinion that one of the reasons for
injecting young blood into any organization
is to reinvigorate the competitive
spirit and provide a spurt of activity
and energy. Therefore, through
personal initiative, I took on the
responsibility of organizing a cricket
team and a full season of matches with
other organizations in the region. My
aim was two-fold. Firstly, introducing a
sport like cricket would not only bring
people from different BUs on one
platform but also foster team work,
social networking and cohesion.
Secondly, it would provide us with the
opportunity to reach out and network
with people working in the corporate
sector. Such relationships can pave the
way for personal as well as professional
cooperation, understanding and
benefit.
The formula I applied was simple. I
wanted to ensure that our activity
would prove entertaining and time
efficient. Therefore, instead of having
50 over matches which presented the
obvious issue of time commitment, I
decided to have 10 over matches every
Saturday. Emails were circulated, a trial
match was held and a team roster was
formed. The cricket team now plays
weekly cricket matches with organizations
such as Packages Pvt. Ltd., UBL,
Standard Chartered Bank, Shell Pvt. Ltd.
etc. Since inception, word of our
weekly meets has become increasingly
popular within and outside Siemens
and we now have more teams willing
to compete against us. Our future plans
include formulation of a local cricket
league and hopefully with time we will
achieve that target also. What about
the long term? Can’t afford Cheer
Leaders so we will keep it to basic
cricket and just enjoy an evening out
with friends from within the company
and outside.
32 Siemens Ki Dunya | August 2009 Siemens Ki Dunya | August 2009
33
By
Aitezaz Ahmed Khan
Business Coordinator
BD Lahore
Zia Zuberi
Represents
Siemens at
CSR Seminar
A seminar on “Business Ethics and
Corporate Social Responsibility” was
organized by Bahria University, Karachi
Campus. Major national and multina-
tional companies participated in the
seminar. From Siemens Mr. Zia Ul Islam
Zuberi Director
Corporate
Communication
presented
the now well
known
Siemens
documentary “
Light for Life”
based on the
Siemens
project for
earthquake affected people of Azad
Kashmir. This documentary is about
the first phase where 40 houses in
village Sharda Maidan, the rural health
centre and mother and child centre
were provided solar power. In the
second phase 150 houses in village
Butnara were provided the same
facility. In addition Mr.Zuberi also
highlighted the high ethical standards
pursued by Siemens in its dealings and
the strict adherence to compliance as
company policy.
The documentary and the efforts of
Siemens in the field of CSR and
compliance were greatly appreciated
by the large number of students and
faculty present on the occasion.
A question answer session followed
and discussion was held on a number
of topics relating to ethics and CSR.

Miscellaneous
Study Tours to Siemens Pakistan
As part of our CSR
activities the
company spends
considerable
resources in arranging
study tours for
students of Engineering
Universities,
Business colleges,
Technical institutes,
Technical institutes of
the Armed Forces of
Pakistan, Government
and semi government
organizations, Utilities
and other organizations
from across the
country. For the
majority of these
institutions these
tours are mandatory
and part of their
syllabus.
34 Siemens Ki Dunya | August 2009
The tours are coordinated
throughout the
company with the
delegates being
greeted on shop
floors by concerned
technical persons to
answer any query.
Siemens imposing
Industrial complex
has four factories on
its premises i.e.
Motors, Transformers,
Switchboards and
Diesel Generating sets
including the 220 kV
Transformer factory
the only one of its
kind in Pakistan that
represents a great
learning experience
for the visitors.
These tours add value
to the knowledge of
the visitors giving
them an opportunity
to see practical
application of the
theories they are
taught. Here are
glimpses of the tours
in the last few
months. Most of the
groups are photographed
with our visit
coordinator
Mr. Sohail Mehmood
of CC.
Performance Management
By:
Hiba Zaheer
I DT Design
Introduction:
Performance Management
encompasses
such activities which
ensure that goals and
targets of an organization
are met in an
effective and prolific
way.
Therefore it is used to
maximize the performance
by accountability and motivate
the people to do their best to increase
the profit of an organization. The sources
of accountability include performance
appraisals, evaluations, discussions and
the results that come because of their
efforts. Hence it can be said that
performance measurement is a part of
performance management.
What is Performance
Management?
As mentioned earlier, Performance
Management helps to meet the goals of
an organization in an efficient manner. It
emphasises on the idea of judging the
employees on the basis of the outcome
they produce. For this employees must
be trained as to how they can develop
themselves and what is expected from
them so that they will be able to improve
their work methods.
It is imperative to set goals, set a clear
direction of work, and tell them how
feedback is provided in order to have an
effective Performance Management
system. There should be a clear process
of performance appraisal to check the
development and growth of an employee
which is purely based on the results
produced not on their personalities.
Why Performance
Management?
� Performance Management
eliminates the “Look busy, do nothing,”
concept. The performance of the people
depends only on their attitude towards
work and the results they produce for the
profit of organization. The employee may
be considered as loyal to the organization
if he keeps himself busy with the
mundane tasks leaving an impression on
others that he/she has a lot to do,
Performance Management eradicates
this misconception.
� An effective Performance Management
system helps in setting of goals of
an organization and the efficiency
needed to achieve it. Therefore the
activities of the employees ensure the
parallelism of activities with the goals of
that organization.
� Performance Management helps in
ensuring that it depersonalizes the
issues. In this kind of management, goals
are set and work is planned, performance
and attitude towards work is
measured by the supervisor, it is then
accounted via performance appraisals or
evaluation forms then the one with a
high rating will be rewarded.
Therefore the whole judgment system
will become unbiased differentiating the
employees only on the basis of their
performance rather than their personalities.
� Accountability factor will motivate
the employees to give their best and
make positive use of the resources as
much as possible.
� Performance Management encourages
communication between employee
and supervisor via discussions and
feedback.
� Equitable treatment will be given to
the employees irrespective of any favors
so that he/she will not feel demotivated.
� All the activities will be in alignment
with the vision and mission of the
particular organization.
Types of Performance
Management:
There are several types of performance
management depending on the area
where this Performance Management
approach is implemented:
1. Business Performance
Management:
This type of Performance Management
comprises of the methods that help in
developing the efficient and effective
use of manpower and available resources
of the business units of an organization.
2. Operational Performance
Management:
It refers to the discipline which focuses
on the methods that help in improving
the business performance among
different organizations.
3. Application Performance
Management:
It is a set of processes that refers to
supervision and maintenance of the
software application used in an organization.
4. Project Performance
Management:
It is related to performances related to a
specific project i.e. performances
regarding scope of project, available
resources, time frame in which that
project should be completed etc.
Value of Know-How
A giant ship engine failed. The ship's
owners tried one expert after another,
but none of them could figure out how
to fix the engine.
Then they brought in an old man who
had been fixing ships since he was
young. He carried a large bag of tools
with him, and when he arrived, he
immediately went to work. He inspected
the engine very carefully, top to bottom.
Two of the ship's owners were there,
watching this man, hoping he would
know what to do. After looking things
over, the old man reached into his bag
and pulled out a small hammer. He
gently tapped something. Instantly, the
engine lurched into life. He carefully put
his hammer away. The engine was fixed!
A week later, the owners received a bill
from the old man for ten thousand
dollars.
"What?!" the owners exclaimed. "He
hardly did anything!"
So they wrote to the old man a note
saying, "Please send us an itemized bill."
The man sent a bill that read:
Tapping with a hammer...... ......... ........
$ 2.00
Knowing where to tap.......... ......... ......
$ 9,998.00
Siemens Ki Dunya | August 2009
35

Miscellaneous
Orientation Session for New Employees
Success through
Uncharted Waters
Our Managing Director Mr.Sohail Wajahat H.Siddiqui gave a
presentation on “Success through uncharted waters” to Pakistan
Business Network. This is an extensive network of local businessmen
and the event
was attended by a
cross section of
businessmen
belonging to different
industries.
Mr. Amir Madhani of
Business Network in
a letter of thanks had
this to say about the
presentation “Your
presentation on
“Success in Unchartered
Waters” was
very informative and
thought provoking. It is time for all of us to be prudent as well as
innovative to pass through this difficult economic situation. The
feed back from the participants were very positive and everyone
appreciated your views on the present economic difficulties and
how to find ways to come across.”
36 Siemens Ki Dunya | August 2009
Orientation session for new employees
was organized by HR recently.
Heads of all Corporate Departments
gave presentations about their
departments followed by Q & A.
The event was very well organized
and the new employees left the
session better informed about the
role of Corporate Departments and
how their services can help business
growth.
PABX
Exchange Inaugurated
The Inauguration of PABX Exchange at Siemens Industrial
Complex SITE took place on 04.07.2008 .
On the occasion a group photograph was taken with MD
and CFO.
Left First Front: Mr.Nadeem, Mr. Ramzan Technicians Mr.
Masood Hasan Manager FMD, Mr. Sohail Wajhat H. Siddiqui
MD & CEO, Mr. Rasheed Operator , Major (R) A. A. Zuberi
Director S. Services.
Left Last Row: Mr. Zeeshan Rizvi DGM S. Services, Mr.
Gerhard Wilcke CFO, Mr.Yasir Solangi and Mr. Mashkoor
Operator.
Light for Life Screened for Various Audiences
Screening of Siemens Documentary
“Light for Life” for various educational
institutions, alternative energy conferences
and seminars and government
officials continues with great success.
Everyone appreciates not only the
dedicated service of Siemens but also
the quality of the documentary. The
documentary when shown to the task
force preparing the road map for solar
energy in the province evoked this
A company wide campaign was
launched to raise
funds to help the
family of the deceased
truck driver, who had
lost his life last year, in
an accident in
Kashmir, while he was
taking materials for
Light for Life Phase II the Siemens Solar
project for earthquake affected people
of Azad Kashmir.
A total of two hundred and thirty five
The 7th Pakistan Oil, Gas & Energy
Exhibition( POGEE) was held recently at
the Karachi expo centre. Siemens ITS
joined the show, keeping in mind its
product offering for turnkey IT solutions
interesting response from
Mr. Yasin Malik who said “ If you
produce such good documentary you
will close all film studios in the country”
The institutions where the documentary
was released included the Solar Energy
seminar at Usmania Institute organized
by IEEEP Karachi chapter. A large
number of students, faculty and
dignitaries were present. It was greatly
appreciated by all and enhanced our
image considerably.
The documentary was also shown to a
very large audience at Bahria University
during their CSR seminar. Copies of our
CSR report were also distributed to the
audience and Director CC Mr. Zuberi
briefly spoke outlining Siemens CSR
activities. Other multinationals also
thousand rupees were collected (Rs.
235.000). It was decided that instead of
paying cash to his widow, we should
arrange an investment for a permanent
source of income for his family. The
safest and the most convenient investment
was Behbood Saving Certificate.
Siemens employees delegation headed
by Dr.Suhail Qureshi visited his village
(in Haveli Lakhan, Distt. Okara) and paid
Rs. 10,000 cash for immediate needs of
the family. Behbood certificates could
not be bought in the name of the
and the expertise it has in the Oil & Gas
sector. Being a complimentary product to
the venue itself, Siemens ITS not only
entertained the corporate, but also
students and regular citizens, who were
keen to change their careers and jump on
board the SAP team of professionals in
Pakistan.
Worth mentioning, is the key role played
by the ITS marketing team who had
prepared the kiosk in an eye catching
manner. Also, by inviting consultants
from various modules each day, they
participated but our CSR report and the
documentary really stole the show and
the director and audience were very
impressed by our well documented
activities. A question and answer
session was also held at the end.
The Documentary was also shown at
Goethe institute Karachi during a
workshop on alternate energy. Top
names from the alternate energy sector
including concerned government
officials were present on the occasion.
The documentary is also regularly
shown to students from Engineering
Universities and technical institutions
including those associated with the
technical branches of the armed forces
of Pakistan during their visits to Siemens
Industrial complex for their study tours.
Campaign to Help Family of Driver Bears Fruit
Siemens ITS at POGEE
widow as she did not have an NIC
number so she was asked to make an
NIC card.
Once she made her NIC and the
affidavit, confirming that she is widow
the concerned employees visited
National Saving Center in Haveli Lakhan
and invested the remaining amount of
Rs. 225,000 in Behbood Saving Certificate
in her name. Now she will be
getting about Rs. 3,000 every month.
ensured that every one got their due
share to represent Siemens at this
corporate extravaganza.
Siemens Ki Dunya | August 2009
37

Compliance
First address to the Constituent Assembly of Pakistan
“One of the biggest curses from which India is suffering .....- I do not say that the other countries are free from it,
but I think our condition is much worse – is bribery and corruption. That really is a poison. We must put that down
with an iron hand and I hope that you will take adequate measures……”
Quaid-e-Azam M. Ali Jinnah founder of Pakistan.
Compliance
Roadshow
Chief Compliance Officer of Siemens AG
Dr. Andreas Pohlmann and Compliance
Coordinator of Asia Pacific region Mr.
Frank Schmidt visited Siemens Pakistan
on February 19, 2009 to conduct
Compliance road show with senior
management, heads of business units
and corporate departments, where they
spoke of Siemens achievements as well
as challenges and opportunities that lie
ahead for Siemens.
In particular Siemens Pakistan compliance
performance and achievements in
2007-08 were highly appreciated.
38 Siemens Ki Dunya | August2009
Highlights from the roadshow
are as follows:
� A painful chapter is now closed and
a resolution is reached with German
and US authorities last year; which is
considered to be significant achievement
of compliance program.
� Authorities have appointed Mr. Theo
Wagel (Ex German Finance Minister) as
compliance monitor to oversee compliance
program and activities independently.
Compliance program has been
successfully implemented globally and
strengthened compliance organization
plays a vital role to avoid systematic
deficiencies, failures and misconducts.
� Siemens has a best in class compliance
program and on this basis has
started to fight corruption with “Collective
Action”.
� Siemens is now an official member
of the Partnering Against Corruption
Initiative (PACI) of the World Economic
Forum (WEF). PACI brings together over
140 major companies from around the
world to support the fight against
supplier-side corruption in the private
sector through joint activities.
� It is critical that both - leadership
and employees - move from a rules
based culture to value based approach
towards compliance. Rules and regulations
have their own importance but
developing a culture of highest values
and ethics is a key to success.
Simplifying rules and regulations is one
of the most important requests that we
were able to glean from the results of
the compliance perception survey. New
gifts and hospitality guidelines is first
step towards it.
Chief Compliance Officer and Compliance
Global Coordinator also visited
factory premises of Siemens Pakistan
accompanied by Chief Executive Officer
Mr. Sohail Wajahat H. Siddiqui.
Sounding Board meeting in Beijing China
RCO Pakistan, Mr Naveed Iqbal Ansari, has been made LoA and
BPC’s Sounding Board member by Corporate Compliance Office.
He represented Middle East, West Asia, India, Eastern Mediterranean
Regions / Clusters in Sounding Board’s meeting in Beijing,
China in April 2009. Sounding board’s objectives include
evaluation, efficient approval mechanism and implementation
of change requests for both LoA and BPC tool and its global
rollout thereafter.
Compliance Helpdesk Update
A Visit to Siemens – Japan
Supporting the Global Compliance Organization
Mr. Syed Ali Mohsin, Regional Compliance
Office – Pakistan, visited Siemens -
Japan in March 2009 to support compliance
activities and training of new compliance
colleagues. In this assignment he mentored
the colleagues mainly on areas relating to:
� Business Partner compliance due diligence tool
� Limits of Authority tool
� Anti-corruption Kit and related improvements
� Annex 14 Self Assessment for Cat -1 and Cat -2 companies
� Gifts and hospitalities
� Offence reporting
� Compliance reporting and review templates to Siemens AG
“It was a true learning experience working in an entirely
different culture and environment. Dedication and professional
approach of work demonstrated by Japanese colleagues is
appreciable and perceived to be a benchmark that can be
followed” says Syed Ali Mohsin.
Visit was highly appreciated and considered to be a success
towards Global compliance organization by Compliance Global
Coordinator – Asia Pacific region.
"We have made it our objective to be among the leading companies in Compliance and the HelpDesk is one of the most important
tools in that regard".
Chief Compliance Officer, Dr. Andreas Pohlmann
Compliance working procedures, processes, guidelines and tools are continuously enhanced; this results in better, effective and
efficient compliance program. Seeking the same objective HelpDesk tools enable employees to actively contribute and increase
efficiency of compliance program.
Brief description of tools available on Compliance HelpDesk is as follows:
Compliance Helpdesk Consists of Five Parts
"Ask Us"
"Tell Us" “ Find It"
The Compliance HelpDesk “Tell Us”
function provides global, round-theclock
facilities for making statements on
compliance-related breaches.
Do you have any questions about
compliance? You can ask them at any
time via the Compliance HelpDesk
“Ask Us.”
“ Approve It"
Compliance Helpdesk
&
Monitoring “ Improve It"
“Approve It” is the platform for
approval requests regarding gifts and
hospitality
Helpdesk tools could be accessed through link:
http://intra.siemens.com.pk/en/Compliance/helpdesk.htm
Use “Find It” to search for compliance
related information, such as FAQs,
policies & guidelines or training
material.
With “Improve It” you can help to
improve the Compliance program by
adding your ideas and suggestions.
Siemens Ki Dunya | August 2009
39

Corporate Information Technology
Corporate Information Technology
Drills Path to Secure Siemens
Spreading Information Security
Awareness
The most valuable assets of any
organization are its
people, information,
operations and systems.
Companies face threats
to these assets everyday
in the form of computer
viruses, network attacks,
fraud, industrial espionage,
and even natural
disasters. Protecting the safety,
confidentiality, integrity and availability
of these assets is essential to maintaining
profitability, compliance, public
image and a competitive edge.
The increasing digitization of everyday
life and stronger measures for protecting
sensitive corporate data has
generated an enormous demand for
Information Security solutions and
services. “The market for security
technologies overall has grown. Use of
new material and security mechanisms,
as well as development of
innovative application
scenarios for modern
high-security technologies,
must guarantee
improved protection,” says
Ulrich Hamann, CEO of
Bundesdruckerei GmbH, in
assessing Information Security growth.
Demand for adequate protection of the
IT Infrastructure has increased tremendously
at Siemens Pakistan. This is a
result, in part, of Corporate Information
Technology’s continuous awareness of
40 Siemens Ki Dunya | August 2009
the risks of unwanted intrusions, data
manipulation and
distribution of malicious
software. The implementation
and compliance
of Information
Security rules will be
successful when all
persons are acquainted with the
required measures. Hence, developing a
Security Awareness Program has been
constructive in effectively implementing
the measures needed to keep your data
safe and secure. Information Security
Awareness provides the greatest return
on investment and has had the greatest
positive impact on Siemens.
Be Aware, Be Secure
The motto of our campaign is “Be
Aware, Be Secure.” The aim is to raise
employees’ awareness
and change their habits.
After all, how effective
can measures such as
building security,
encryption programs and
firewalls be, if employees
are not conscious of
Information Security in all that they do.
Information Security is considered to be
of supreme importance.
To ensure the highest level of data
security, as well as seamless operations
at Siemens, Corporate Information
Technology is effectively educating the
users to equip them with the required
Information Security knowledge in order
to make Information Security successful
throughout the company.
Information Security Awareness
program leverages a vast store of
content and training delivery methods
to provide users with an unparalleled
security awareness program. The
program comprises of the following
components:
Training Material
� Instructor led Information Security
Awareness training sessions.
� Information Security Forum –
Interactive, self-paced, web-based
training.
� Customized awareness collateral
including posters, flyers, brochures,
etc.
� Information Security Videos.
� Information Security Manual/ Guide
lines.
Training Sessions
There is no better method of security
awareness knowledge transfer than an
Instructor-led Information Security
Awareness Session. With attention
grabbing topics such as phishing scams,
email security, Corporate Information
Technology ensures that
our instructors have the
best content and course
to present.
Couple this with videos of
real-world threats and
vulnerabilities; Information
Security training
sessions are able to provide users with
vital information about concrete
remediation steps.
Information Security Forum
Corporate Information Technology is
developing a proprietary
web-based
learning portal for
users that prefer a
Web-based Training
for Information
Security Awareness. The content of the
forum will be customized to show
Information Security issues. This method
of delivery would leverage significant
cost savings, and allow users to train at
their own convenience.
Information Security Website
Corporate Information Technology
maintains a comprehensive webpage on
Information Security. The content of the
website comprises of the following:
� Policies and Guidelines to protect
you from internal and external
threats
� IS Training material such as selftraining
programs
� Checklists to ensure that you are
following the program correctly
� Videos of real-world threats
� Presentations
� Handouts/ Flyers, and
� Latest News
In future, we will be developing an
online Information Security incident
reporting portal, which will also be
available on the website.
Your Local IS Rules
The protection of sensitive information
is important and all employees are
required to give it due importance. By
protecting yourself and the systems
entrusted to you,
you are protecting your co-workers,
Siemens network and data and,
ultimately,
the customers who are depending on
you. With the
increasing volume
and complexity of
cyber security
threats, we must be
aware of how to
protect ourselves and the information in
our care. There might be several
situations in which we put our knowledge
at risk. It is essential to be aware of
these risks and to avoid them as far as
possible.
Dangerous Situation
One of the fastest ways to compromise
a system is to simply
walk up to an
unattended
workstation and
access the system.
E-mail access,
confidential records and personal files
can be easily compromised. Users
should remain cautious and must lock
their workstations or shut down
completely to avoid misuse of their
systems.
Email Caution
E-mail messaging is a wonderful tool
but it can be used in a number of ways.
Phishing, for example, is a fraudulent
attempt made through E-mail, to steal
your personal information. Employees
must ignore such emails – otherwise
they will lose vital information stored on
their hard disks. Employees using Corina
Remote Access Solution, or whose PCs
are not linked to the Corporate Intranet
have to take added precaution.
Computer viruses – What can you
do?
Your system can be exposed to spyware,
viruses or a Trojan
horse sometimes
just by clicking on a
link and visiting a
malicious site. Our
department works
to ensure that
Siemens’ virus
protection programs are up-to-date.
Every two to three days the entire
intranet automatically updates itself
with virus protection applications. In
case of concern about such a threat,
contact Corporate Information Technology
immediately on Ext: 2073.
Making your contribution to
Information Security
Awareness is crucial to avoid risks. Just
by being aware of
security issues at
your workplace
you can make an
immense contribution
towards
Information Security.
By
Natasha Beg
CIT
Siemens Ki Dunya | August 2009
41

Middle East
News from Cluster
Middle East
42 Siemens Ki Dunya | August 2009
Siemens Ki Dunya | August 2009
43

Middle East
Siemens Egypt Energy
Saving Day
Siemens Wins MAP Award for Corporate Excellence
Siemens Egypt has launched an Internal
Energy Saving Campaign carrying the
slogan: "Lead the Change… Save
Energy".
The objective of this campaign was: to
create awareness among Siemens
employees about the need to save
energy, to reduce energy consumption
and the electricity bill by 10%, raise
awareness about Siemens Environmental
Portfolio, to build a positive corporate
image towards our customers and
to the public in general, and finally to
become a Green Building.
The campaign was launched with an
“Energy Saving Day” on Thursday June
18th, 2009 within Siemens Egypt
premises and in the presence of
Mr. Mohamed El-Mahdi − Chairman &
Managing Director − who presented a
speech at the staff cafeteria to encourage
the employees about the importance
of Energy Saving and talked about
44 Siemens Ki Dunya | August 2009
the huge Siemens Environmental
Portfolio.
“Energy Saving Ambassadors“ − from
across different business units and
corporates − have participated in
organizing as well as preparing and
arranging the event. On the Energy
Saving Day, the employees were greeted
at the entrance with chocolate bars
carrying the campaign slogan and they
came to work wearing the campaign
T-Shirts.
They showed their cooperation and
support for the campaign, as they used
the stairs instead of the elevators and
switched off the unused lights all over
the building to save energy.
Posters and flyers were displayed all
over the building carrying several
messages on how to save energy. In
addition, stickers for closing the doors
and switching off the lights, computers,
printers, .. etc. carried the messages:
“Close the Door” and “Switch Me Off”.
Siemens believes that the best way to
ensure that our planet stays green isn't
only by recycling and conserving
energy, but also by teaching our
children to do the same. With this
concept, Siemens distributed to its
employees activity booklets for their
kids on energy and energy saving.
Moreover, Siemens Egypt has dedicated
a section on its Energy Saving page on
the Intranet under the name “Junior
Energy Savers” that includes many
activity sheets (ready for downloading)
that can assist employees in teaching
their children about energy saving in a
fun and interactive way.
Green balloons and green plants were
decorating the cafeteria to strengthen
the message of green environment and
green building. In addition, an energy
saving cartoon (movie) was played on
the LCD screen in the cafeteria.
Energy Saving Ambassadors interviewed
employees and asked questions about
energy and energy saving.
By the end of the day, Mr. El-Mahdi
announced the winners of the energy
saving quiz and handed the prizes in a
friendly atmosphere filled with an
interactive team spirit. The employees
were gathered for group photos at the
reception area.
Siemens Egypt I IA/DT wins the
complete electrical and automation
packages for “Nile Sugar”.
“Nile Sugar”, a subsidiary of “Orascom”,
is the first fully private beet sugar
company in Egypt. Its production
capacity is 125000 tons/year in the
present phase and is expandable up to
250000 tons/year. The project is
intended to produce high quality white
sugar, which is mainly for export. The
first package won was the automation
and instrumentation after a fierce
competition from several well-known
manufacturers. The project was acquired
on technical basis due to the reputable
experience that Siemens possesses in
the Sugar industry as well as the
availability of a local commissioning and
after sales service setup. Siemens S.A.E.
was a consortium partner with Siemens
AG covering the local commissioning. In
April 2009, Siemens S.A.E. was awarded
the contracts for the supply of Sinamics
Drives and Motor Control Centers
(MCC’s). The MCC’s are executed
through Siemens local Sivacon partner
“EMAS”. “Nile Sugar” will start commissioning
in October 2009 and the
production is planned in March 2010.
The project stands as a mile stone not
only for the increase in local added value
in Sugar projects, but also due to the
collaboration between the head office
and the local regional companies.
Siemens Egypt is moving to “SPIRI-
DON” - “SAP”
Siemens Egypt is currently preparing to
move to “SPIRIDON” – “SAP”. During a
preparation and follow up meeting of
SPIRIDON - SAP implementation, Mr.
El-Mahdi − Chairman & Managing
Director − stated that there are two
major factors “manpower and tools”,
which lead to the success of the
business in any organization. According
to Mr. El-Mahdi: “Siemens has excellent
employees and we need to improve our
tools. For that reason, we decided to
move our ERP system from “Globe” to
“SAP”, which is the world and the
Siemens standard. Moving to “SAP” is
not only a challenge, but is also going to
mark a new era for our organization”.
Both our employees and this tool will
enable us to drive the business faster
and more efficient. With SPIRIDON, we
have to change; we have to adjust our
processes to get the best benefit out of
it for Siemens.
Why moving to “SPIRIDON” – “SAP”?
� For the past few years, Siemens S.A.E.
had exceeded the “Globe” capabilities
(average usage at globe = 15 emp.
/country).
� The ability to meet new business
requirements.
� Aligning with the countries from the
Middle East Cluster.
� Efficiency in consolidating reports.
Siemens Ki Dunya | August 2009
45

Middle East
Siemens Wins MAP Award for Corporate Excellence
Solmssen Conducts Town Hall
Meeting in Qatar
Peter Solmssen, member of the Managing
Board, General Counsel of Siemens
AG and head of Corporate Legal and
Compliance made his first visit to Qatar
this quarter. He also addressed the
second Siemens Town Hall Meeting in
the country.
Around 80 employees from the regional
company of Siemens WLL, Siemens
Healthcare and Siemens AG project
offices in the country attended the
meeting.
Opening the afternoon meeting,
Wolfgang Muth, CEO of Siemens WLL,
provided a brief overview of the
business climate in Qatar. He pointed
out that the Middle East and Qatar are
one of the least affected areas, but at
the same time, there were serious
challenges and increased competition to
face in the markets where Siemens
operates.
46 Siemens Ki Dunya | August 2009
Solmssen took the stage shortly
afterwards and spoke highly of the
impressive growth that he had observed
in Qatar. He outlined the results of the
second financial quarter at Siemens AG
and commended the satisfactory
performance of the Middle East Cluster.
He highlighted the major role that the
Middle East region plays in the
company’s global scenario. “In this time
of crisis,
Siemens needs the economic strength
of the Middle East more than ever,” he
said. Solmssen also provided updates for
a variety of key company topics including
compliance initiatives, the S,G&A
programme and Siemens’ organisational
structure.
A Q&A session at the event gave
employees the change to put forth their
questions to Solmssen and Muth.
To a question about Siemens’ strategy to
face the crisis, Solmssen said, “We hold
strongly to our principles of best service
and best technology” he said, “Lowering
margins is not the answer and I don’t
think this would necessarily help us win
projects, as we cannot build things with
inadequate margins”.
In response to another question,
Solmssen endorsed the success of the
Siemens One approach and stressed on
its relevance in a company with a
portfolio as diverse as Siemens. He also
highlighted the fact that the strength of
Siemens is in its country managers.
“The country CEO is the face of Siemens
and this is where Siemens has a real
competitive value,” he said.
Dr. Tayeb Kamali, Vice Chancellor, HCT and Marion Horstmann, Vice-President, Siemens AG Corporate Human Resources sign the
MoU for the leadership course in March
Siemens signs two MoUs with Higher Colleges of Technology
Siemens’ strong global commitment
towards supporting scientific education
is visible in the region too. The company
recently signed two Memorandum of
Understanding (MoU) contracts with the
Higher Colleges of Technology (HCT) in
the UAE.
The first MoU was signed between both
parties in March. As a result, business
leaders in the Middle East and North
Africa (MENA) region will now be able to
enhance their leadership skills through a
new senior leadership course that
Siemens and the HCT are introducing in
the region.
The HCT and Siemens will offer state-ofthe-art
leadership development based
on the Siemens Leadership Excellence
courses.
Siemens is responsible for designing and
delivering the course curriculum, while
the HCT will provide the logistical and
technical support for the program in the
region.
In addition to the leadership course,
students of the HCT, Dubai Men’s
College (DMC) will soon have highly
specialised engineering technology
available at their finger-tips. In line with
the second MoU, signed in June,
Siemens will equip a high-tech laboratory
in the HCT Centre of Engineering
Excellence on the DMC premises with
the very latest in engineering equipment.
The laboratory is expected to be
functional by November 2009. Siemens
will also be responsible for providing the
engineering laboratory with the learning
resources for automation and drive
technologies.
“Siemens already has an extensive
alliance with HCT, and this partnership
takes us toanother level. We will be
facilitating learning by adapting and
extending professional skills and
knowledge to the future of tomorrow.
We are pleased to be involved in shaping
this country’s future engineers”, said
Joachim Kundt, CEO, Siemens LLC.
The HCT is a distinguished educational
institution in the UAE dedicated to
developing the national workforce of the
country.
Siemens and the HCT have had a long
association. Siemens actively supports
HCT with internship opportunities in its
expansive business areas. Siemens also
participates in the various industry
related conferences organised by the
Higher Colleges.
Siemens Ki Dunya | August 2009
47

Siemens Press
Hot from Siemens Press
Worldwide
Power and Water for the United
Arab Emirates
Siemens Energy has secured an order
from Abu Dhabi for construction of the
Shuweihat II
combined cycle
power plant with
integrated seawater
desalination facility.
The company will
build the plant as a
turnkey project
together with the partners Doosan
Heavy Industries and Samsung
Engineering & Construction approximately
200 kilometers west of Abu
Dhabi. After the scheduled start of
operation in September 2011, the plant
will generate 1500 megawatts of
electricity net and feed approximately
455,000 cubic meters of water daily
into the local drinking water network.
Project developer is GDF Suez. End
customer is the local energy provider
Abu Dhabi Electricity & Water Authority
(ADWEA). The value of the order for
Siemens is more than EUR350 million.
Siemens continues to invest in wind
energy R&D to reduce investment
risks and improve project economics
for wind farm owners and
operators
Siemens Energy has entered into a
cooperative research and development
agreement (CRADA)
with Lawrence
Livermore National
Laboratory (LLNL) to
conduct atmospheric
modeling research that
is expected to help
operators and owners operate wind
farms more efficiently, while providing
more power to power grids. Under the
CRADA that will span two years,
Livermore will provide high-resolution,
numerical weather prediction models to
forecast power generated by the wind.
Siemens will translate Livermore’s
forecasts of wind speed and wind
direction at each turbine into power
collected.
48 Siemens Ki Dunya | August 2009
“Accurate and timely forecasts of power
availability will enable
turbine owners and
operators to generate
optimal bids on wind
turbine production and,
in turn, maximize both financial benefit
and grid support,” said Henrik Stiesdal,
Chief Technology Officer of Siemens
Wind Power. “More accurate predictions
also could reduce the investment risks
in wind-powered projects and could
improve the design of tall wind turbines
to withstand the high-turbulence
environment higher in the atmosphere.”
Siemens receives first wind power
order from Turkey
Siemens has received a turnkey order
for the supply of 13 of the new SWT-
2.3-101 wind turbines from EnerjiSA
Power Generating
Company. The machines
will be installed in the
Çanakkale-Mahmudiye
wind farm in the North
Western part of Turkey. The
contract covers the
delivery, installation, commissioning of
the turbines and part of the civil works.
Furthermore, a 12 year service and
maintenance contract has been signed.
The installation of the wind turbines is
scheduled to be finalized in 2010.
Airtricity secures Siemens wind
turbines for the Butendiek offshore
wind farm in Germany
Airtricity, the renewable energy division
of Scottish and Southern Energy (SSE),
signed an agreement with Siemens
Energy for the delivery of
80 SWT-3.6-107 wind
turbines for the Butendiek
offshore wind farm in the
German North Sea. The
offshore project, with a
capacity of 288 megawatts
(MW), shall be commissioned in 2012.
The Butendiek project is located 34
kilometers off the island of Sylt at a
water depth of 20 meters. “The Butendiek
project enjoys one of the best
conditions among the German offshore
projects,” says Martin Huss, Project
Director and General
Manager at Butendiek
Offshore Windpark
GmbH & Co. KG., the
project company for
the offshore wind farm.
Airtricity acquired the Butendiek project
from the community founded developer
OSB Butendiek in 20
Siemens to build wind turbine
production facility in the U.S.
Siemens intends to build a new production
facility for wind turbines in the
state of Kansas. Initially, 400 new jobs
are expected to be
created in the new
wind turbine
production facility
in Hutchinson,
Kansas. When
production begins at this facility,
Siemens will be able to even more
effectively meet the strong demand for
wind turbine equipment in North and
South America in the future.
Construction of the 300,000-squarefoot
nacelle production facility is
scheduled to begin in August 2009. A
nacelle is mounted on top of the tower
and supports the rotor. It houses a wind
turbine’s major components for electric
power generation, including the
gearbox, the drive train and the control
electronics.
The nacelles to be produced in Kansas
will weigh 90 tons and the first nacelle
is expected to be shipped
in December 2010. All
nacelles produced in
Hutchinson will be used in
the company’s reliable
2.3-MW wind turbine
product family. Initially,
the factory’s planned annual output is
approximately 650 nacelles – or 1,500
megawatts (MW).
Siemens to supply high-voltage
switchgear for power supply to
nitrogen production plant in the
United Arab Emirates
Siemens Energy is to supply
gas-insulated 220 kV
high-voltage switchgear
(GIS) on a turnkey basis
for power supply to an
air separation plant for
nitrogen production at a
plant currently being built by Linde
Engineering Division in Abu Dhabi. As
of late 2010, the Linde Group and the
Abu Dhabi National Oil Corporation
(ADNOC) will through their joint
venture Elixier produce nitrogen for
gas recovery in the United Arab
Emirates.
The scope of supply encompasses
gas-insulated 220 kV high-voltage
switchgear, 120/140 MVA power
transformers, auxiliary power systems,
and protection and instrumentation &
control systems for the substation. It
also includes all civil engineering
services including ventilation, air
conditioning and fire protection
equipment, logistics, installation and
commissioning. The order is worth
EUR60 million. The switchgear is
scheduled to come on line in late
2010.
Siemens to expand competence in
solar business
Acquisition of stake in
Italian solar thermal
specialist Archimede
Solar Energy (ASE)
Siemens Energy is to
acquire a 28 percent
stake in the Italian solar company
Archimede Solar Energy SpA. and thus
expand its competencies for solar
thermal power plants. ASE is the sole
producer of solar receivers operating
with molten salt as the heat transfer
fluid.
Siemens is market leader in steam
turbine-generators for solar thermal
power plants. By combining these two
technologies Siemens wants to
enhance the efficiency of these
plantsand further reduce the production
costs for solar power.
Precautions
against Flu
Pandemic
BY
Dr. Kamran K. Faruqi
CMO
As the world is preparing for a looming
Flu pandemic, it is important for us to
know some of the measures that we
can individually
take to protect
ourselves from
this disease. It is
also important to
understand that
to develop an
effective and safe
vaccine is time-consuming process and
such a vaccine may not be readily
available esp. in third-world countries
so we must rely on and adhere to
personal protective measures.
Infection Control Measures
Personal Measures:
� Avoid crowds (events, cafeterias,
clubs, stores, cinemas, theaters,
etc.).
� Avoid enclosed premises (lifts,
conference rooms, etc.).
� Avoid close physical contact
(influenza can only be
transmitted within a distance of
1.2 meters).
� Do not shake hands when greeting
someone.
� Always wash your hands
thoroughly after contact and
before eating.
� When coughing or sneezing use
linen to cover face and mouth.
� Use disposable handkerchiefs, and
make sure they are disposed of
safely (preferably in sealable bags
or other suitable containers).
� Postpone any non-urgent visits to
the doctor.
� Ensure rooms are thoroughly venti
lated.
The following personal measures
may also be necessary:
� Wear breathing masks (closely
fitting mouth-nose protection),
esp. when going outdoors.
� Avoid contact with sick people as
far as possible. When such contact
is unavoidable (e.g. within the
family), comply strictly with the
requisite protective measures
(such as wearing face masks, or
disinfecting your hands
frequently).
� Make greater use of home
workstations.
� Avoid using public transport.
� If there is any suspicion that you
have been infected, do not go to
work, but consult your doctor
immediately (if necessary, initially
only by telephone).
Use of buildings / facilities
� The use of lifts should be
restricted. (They should only be
used by disabled people and in
special cases.)
� Provide hand disinfectant in wash
rooms and toilets.
� Clean door handles frequently
with disinfectant.
� Close canteens.
Conferences and meetings
Conferences and meetings must be
kept to a minimum. When necessary,
the relevant protective measures for
personal and
building facilities
must be taken.
Preference must be
given to alternatives
(Net meeting,
etc.).
Siemens Ki Dunya | August 2009
49

Urdu Section
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Siemens Ki Dunya | August 2009
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