Siemens Ki Dunya - Siemens Pakistan

www.siemens.com.pk 

Siemens Ki Dunya 

News & Views of Siemens Pakistan | August 2009 

www.siemens.com.pk 

Siemens Pakistan 

Annual Report 2008 

was declared the best 

overall Annual Report 

of the Country 

Siemens Pakistan was 

declared one of the 

best managed companies 

in the business 

and industrial sector

CEO Corner 

Message from the MD 

Dear Colleagues 

This issue of SKD is one of the two that 

will be published this year. We have 

reduced the frequency of this magazine 

from quarterly to half yearly for the 

simple reason that we want to cut down 

on our costs in these times of global 

recession and local economic downturn. 

This is not the only step taken by your 

management to keep our ship on even 

keel and weather the present storm. 

A series of steps have been taken to 

protect the interests of the company 

and the employees so that together we 

can sail through these uncharted waters 

to attain success and maintain sustainability. 

You will be happy to know that 

the management has led from the front 

and voluntarily given up many facilities 

or curtailed existing facilities so that 

together we can overcome present 

difficulties. 

The main aim of the top leadership is to 

ensure that maximum jobs are saved 

and the heartbreaking specter of 

parting from colleagues is avoided. We 

are perhaps among the few companies 

that are still hiring for acutely required 

manpower but all this can only continue 

if the world and Pakistan can surmount 

present difficulties within a reasonable 

2 Siemens Ki Dunya | August 2009 

period of time. 

I am confident that with our portfolio of 

products, that represent environment 

friendly technologies, we have much to 

offer to Pakistan and achieve success 

while at the same time remaining 

committed to our ethical and moral 

principles. 

As you all know we have launched a 

campaign, “Cash is King” and already 

have the first two winners whose 

pictures you will find in this issue. This 

demonstrates the importance your 

management attaches to positive cash 

flow. 

We believe that this is the life line of the 

company. Profit in figures makes pretty 

good reading but it cannot pay your 

salaries or the suppliers bills. Cash in 

hand is what really counts. Speaking of 

suppliers, I must point out that our 

suppliers are very lucky that they are 

well looked after by our concerned 

managers and paid promptly. 

I would request not only our customers 

but also our managers to treat Siemens 

in the same manner and ensure prompt 

payment for our supplies so that this 

chain of prompt payments to our 

suppliers and salaries to our staff can 

continue, unhindered. 

Another important aspect of success is 

constant self evaluation and indeed 

learning from the evaluation of others. 

Criticism at the work place must be 

welcomed not resented, and treated as 

free advice that can help improve your 

performance. 

Successful people welcome criticism 

and indeed challenge those around 

them to find shortcomings in their 

performance so they can perform even 

better. 

Only if there is no desire to improve will 

there be resentment against healthy 

criticism. I strongly think that mutual 

evaluation, leading to improvements in 

processes and attitudes can revolutionize 

an organization. 

A positive attitude towards criticism also 

eliminates infighting which serves as a 

cancer to destroy organizations. 

As this publication also reaches policy 

makers in the highest echelons of the 

government I would like to point out 

that the engineering industry in any 

country forms the backbone of the 

economy. Globally approx 60% of trade 

is of engineering based goods and 

services. 

An engineering industry encouraged 

could be the engine for turning around 

the economy of the country and 

become the driving force for the future 

success of Pakistan. On the other hand 

an overtaxed engineering industry can 

slow down our growth and lead to 

further more serious recession in the 

country. 

I am sure that the present government, 

that reflects the aspiration of the 

people, will act firmly to boost the 

engineering industry and give it the due 

importance it deserves. 

In the end I again request all employees 

to put their heads down and work 

relentlessly to tide over these difficult 

times. 

Over the years I have seen the amazing 

results produced by all of you and I am 

sure that these difficult times will only 

strengthen your resolve to reach even 

greater heights, and like the true 

fighters you have always been, win this 

one with flying colors. 

Sohail Wajahat H.Siddiqui 

Contents 

02 

04-05 

06-07 

08-09 

10-11 

12-17 

18-23 

CEO Corner 

Achievements 

� Siemens Wins MAP Award 

� Siemens Bags Two Top Awards 

� Best Annual Report Award 

� Top 25 Companies Awards 

� 6th Environmental Awards 

� Award of Excellence 

� ISP Gets EBIT Award Pakistan 

Diversity 

� Diversity Day at Siemens Pakistan 

� MD Congratulates Diversity 

Ambassadors 

� Diversity Ambassadors 

Performance 

� Cash is King - 1st Quarter 

� Cash is King - 2nd Quarter 

� Siemens Pakistan Receives ISO 

Certification 

Notes 

� Nadeem Kazmi takes over Energy 

Sector in Siemens Pakistan 

� Editor’s Note 

� Retirement of Mr. Ahmad Pervaiz 

� Zuberi Speaks at 90th Birthday 

of ILO 

� New Responsibilities 

Energy 

� Power from the World’s Highest 

� Siemens Generates Solar Power for 

California 

� Bio-mass Heating Power Station 

� Solar Valley: Solar Power 

� Local Boy Tops the World 

� Transformer Painting Facility 

� First 220 kV Transformer 

Industry 

� Automatic Toxicity Test System 

� Comfortable Office 

� SAP Partner Excellence Award 

� Siemens to implement SAP ERP 

� Siemens and Nortel Channel 

� SAP ERP GOES LIVE at Getz Pharma! 

� SAP Go Live At PARCO 

� Information Day for SAP 

24-29 

30-31 

32-37 

38-39 

Healthcare 

� Real-Time 3D Ultrasound 

� Siemens Analyzer is a Strong Partner 

� PET Scan of the Entire Body 

� Worlds First Dual Source CT Scanner 

� Highlights of SOMATOM Definition 

� Siemens Mammomat Inspiration 

� Siemens Healthcare to provide 

Al Razi Healthcare, Pakistan 

Glimpses 

� Surprise party for Zia Zuberi 

� Service Jubilee of Mr. Ashraf 

� Farewell for Saima Alnoor 

� Wedding Chimes 

� Surprise Party for Aliya Taqi 

� Silver Jubilee of Mr. Imtiaz Syed 

� Word of Advice from MD 

� Director CC Selected for IPRA Jury 

� Mr. Naukhez Arslan Presentation 

Miscellaneous 

� Secretarial Training Session 2009 

� Increasing Productivity: Avoid 

Distractions 

� Siemens Outplay Standard Chartered 

Bank 

� Compliance COMBOX Training 

� Our Own SPL by Aitezaz Ahmed Khan 

� Zia Zuberi Represents Siemens at 

CSR Seminar 

� Study Tours to Siemens Pakistan 

� Performance Management by 

Hiba Zaheer 

� Value of Know-How 

� Orientation Session for New 

Employees 

� Success through Uncharted Waters 

� PABX Exchange Inaugurated 

� Light for Life Screened 

� Campaign to Help Family 

� Siemens ITS at POGEE 

Compliance 

� First address to the Constituent 

� Compliance Roadshow 

� Sounding Board Meeting in Beijing 

� A Visit to Siemens – Japan 

� Compliance Helpdesk Update 

40-41 

42-47 

48-49 

50-53 

Corporate Information 

Technology 

� Spreading IS Awareness 

� Be Aware, Be Secure 

� Your Local IS Rules 

� Making your contribution to IS 

News from Cluster Middle East 

� Siemens Egypt Energy Saving Day 

� Siemens Egypt I IA/DT Wins 

� Siemens Egypt Moving to SAP 

� Solmssen Conducts Town Hall 

Meeting in Qatar 

� Siemens Signs two MoUs with 

Higher Colleges of Technology 

Siemens Press 

� Hot from Siemens Press Worldwide 

� Power and Water for the UAE 

� Siemens continues to Invest in Wind 

Energy R&D 

� Siemens Receives First Wind Power 

� Airtricity Secures Siemens 

Wind Turbines 

� Siemens to Build Wind Turbine 

� Siemens to Supply High-voltage 

Switchgear 

� Siemens to Expand Competence 

� Precautions against Flu Pandemic 

Urdu Section 

Siemens Ki Dunya | August 2009 

3

Achievements 

Siemens Wins MAP Award for Corporate Excellence 

Here are some glimpses of the award ceremony. 

Siemens won the well-known MAP 

award, considered to be the Oscar of 

Management awards in Pakistan. The 

award was given not only in the overall 

category of Business and Industry but 

also in the Engineering sector. The 

President of the State Bank of Pakistan, 


Salim Raza, presented the award to 

Mr. Sohail Wajahat H. Siddiqui at the 

26th MAP Excellence Award Ceremony 

in Karachi, which was attended by the 

heads of various national and multinational 

corporations, diplomats and elite 

of the city. This award recognizes 

Siemens Bags Two Top Awards 

Siemens Pakistan has won two of the top awards in the 

country considered the Oscars in their respective areas. 

The first was the Management Association of 

Pakistan Excellence award in which Siemens came out 

on top winning not only best in Engineering Sector 

category but also the best managed company on an 

overall basis. The selection for this award is based on very 

stringent criteria and requires thorough investigation of 

all corporate practices by a jury that meets with top 

management to verify all data supplied. 

This year we also won the Annual Corporate Report 

Award organized by the most prestigious institutions of 

the country the Institute of Chartered Accountants and 

the Institute of Cost and Management Accountants of 

Pakistan. Here again we bagged the top slot not only in 

the Engineering Sector but also on an overall basis placing 

our Annual Report on top for the year 2008. 

It is rare that a company has won both these awards in 

the same year and wins we are the first to attain this 

honor. The MD who was present on both occasions 

lauded the efforts of his team and declared it the result of team work and 

dedication. 

Siemens as one of the best managed 

companies in the business and industrial 

sector. The entrants are evaluated in the 

categories of sustainability, CSR, ethical 

practices etc. and on the basis of a visit 

by the awards committee which includes 

a Q&A session with the management. 

Siemens Receives 

Best Annual Report Award 

by: ICAP and ICMA 

Siemens Pakistan Annual Report was declared 

the best overall Annual report for 2008 at the 

awards ceremony organized by Institute of 

Chartered Accountants of Pakistan and Institute 

of Cost and Management Accountants of 

Pakistan. Mr. Gerhard Wilcke Chief Financial 

Officer Siemens receiving the coveted award 

from Mr. Salim Raza Governor State Bank of 

Pakistan 

Siemens Wins Top 25 

Companies Award 

Siemens again joins the elitist club at the 

Karachi Stock Exchange and is rated 2nd among 

the top twenty five companies registered at this 

premier stock exchange of the country. 

This is a matter of pride for the company 

because the membership of the exchange 

stands close to 654 companies. 

The award was given in an impressive ceremony 

by the advisor to Prime Minister on Finance 

Mr. Shoukat Tareen. 

Award of Excellence 

On the occasion of “Engineering Week" celebrated by the Institution 

of Engineers Pakistan in Lahore Mr. Imran Raza General 

Manager Health Care Sector receiving the Award of Excellence in 

manufacturing sector for Siemens from Engr. Prof Dr. Mubashar 

Hassan, Former Federal Minister of Finance. 

Also seen in the picture Engr. Aftab Islam Agha President IEP. The 

ceremony was held on May 7th,2009 at IEP Headquarters Lahore. 

6th National Environmental 

Excellence Awards Organized by NFEH 

At the 6th National Environmental Excellence Awards organized by National 

Forum for Environment and Health (NFEH) Federal Minister for Environment 

Mr. Hameedullah Jan Afridi, is giving the Environment Excellence Awards 2009 

to Mr. Mansoor Iqbal Director CQPE Siemens Pakistan.Also in the picture Sindh 

Minister for Environment and Alternative Energy Mr. Askari Taqvi. 

Industry Solutions Pakistan Gets 

EBIT Award Pakistan 

At the second international Business Conference of Industrial 

Technologies Industry Solutions Pakistan was awarded the EBIT 

award. This award signifies the best amongst 17 regions in this 

category and was given to recognize the outstanding 

accomplishment of Industry Solutions Pakistan. 

The award was given by Ms. Elke Quasseck (former CFO 

Industrial Technologies) and received by 

Mr. Muhammad Mehdi & Mr. Mukarram Saeed . 


5

Diversity 


Diversity day at Siemens Pakistan 

Diversity Day was celebrated at the head 

office in Siemens Pakistan. Out of 100 

female employees, a group of 30 plus 

engineers, consultants, audit and 

commercial officers were invited for the 

inaugural session. 

Mr. Sohail Wajahat Siddiqui MD and CEO 

attended the event to communicate the 

importance and seriousness of diversity 

at Siemens Pakistan. He showed his 

strong commitment towards a diverse 

workforce and encouraged female 

employees to come forward and be the 

brand ambassadors of Siemens Pakistan 

as an equal opportunity employer. 

Director HR Mr. Amin Bandhani in his 

welcome address explained the reasons 

behind this diversity initiative and 

affirmed his commitment towards 

diversity management in its true spirit. 

Ms. Wajiha Alam Siddiqi of HR explained 

the whole concept behind this diversity 

campaign and assured that this day is 

just the launching day of an ongoing 

diversity management drive which shall 

address concerns of female employees 

through collaboration of different modes 

Diversity day at Siemens Pakistan in which the 

Managing Director and CEO MR. Sohail Wajahat 

Siddiqui took personal interest was highly 

appreciated by the Chief Diversity Officer (CDO) 

of Siemens AG. In a letter to the management 

she wrote 

""Dear Sohail, Amin 

Thank you so much for taking the lead to drive diversity in 

Pakistan. Within the global diversity initiative, we are driving 

diversity to be a business imperative that must be championed 

by the CEO of each unit personally, so that everyone understands 

that it is all about leveraging on the diversity of our 

workforce to drive our business. We want to promote greater 

diversity in terms of gender, nationalities, backgrounds, mix of 


of thinking. The aim of this day was to 

launch a platform to celebrate and 

encourage diversity at Siemens Pakistan. 

The diversity goal: “Sustainable Success 

through diversity” was also unveiled via a 

poster. Distinguished guest speakers 

were also invited including Ms. Karen 

Allawala, CEO Gulfstone Training & Ms. 

Sumaira Qamar, project coordinator 

Women Employment Concerns and 

Working Conditions in Pakistan (WEC-PK) 

[Employers’ Federation of Pakistan / 

International Labour Organization] to 

mark the launching ceremony of this 

diversity management initiative at 

Siemens Pakistan. The audience asked 

several questions from Ms. Allawala 

regarding work life balance and tips on 

how to be a successful women executive. 

Several presentations on topics such as 

women at key positions, Women 

changing the global corporate scene, 

gender diversity and equal opportunities 

at Siemens Pakistan kept the audience 

captivated as these presentations were 

given by Siemens Pakistan women 

managers namely Ms. Sadia Kazmi, Ms. 

Salma Kamal and Ms. Shaista Sualeh 

respectively. 

Ms. Salma explained gender diversity in 

context with women changing the global 

corporate scene and focus on work and 

home life balance. Ms. Sadia explained in 

detail the choices, chances and 

challenges that women in Pakistan face 

in this century while Ms. Shaista inspired 

the audience with her own story as an 

example to prove gender diversity and 

equal opportunity at Siemens. 

In the closing remarks GM HR Mr. M.N 

Arslan thanked the MD & CEO Mr. Sohail 

Wajahat Siddiqui for taking time out of 

his busy schedule to help the Human 

Resources Department in their diversity 

management drive. He also thanked the 

guest speakers for their wonderful 

thoughts and presentation and gave 

away shields to them as a memoir of 

their participation. 

At Siemens internationally 430,000 

employees represent 140 nationalities. 

Diversity management initiatives like 

these will boost the confidence and 

morale of our diverse workforce and help 

us make diversity our competitive edge! 

experience, expertise, etc. on all organizational levels, as this 

helps us to be more innovative and competitive. Recently, I 

was delighted to hear from one new colleague in CF A Germany 

who joined us from PWC, that she chose Siemens also because 

she came to know of our diversity drive. 

It's great to see you all walking the talk to create awareness 

and involvement of your staff in driving diversity 

Best regards 

Jill 

Siemens AG 

Corporate Development 

Corporate Executive Development 

CD E CDO 

Wittelsbacherplatz 2 80333 München, Deutschland 

MD Congratulates Diversity Ambassadors 

The Managing Director Mr. Sohail 

Wajahat Siddiqui in a letter to the 

newly appointed diversity ambassadors 

sent the following message 

“Congratulations on your appointment 

as Diversity Ambassadors for 

Diversity Ambassadors for Siemens Pakistan 

Wajiha Alam Siddiqi 

Ms. Wajiha Alam Siddiqui recently 

appointed as 

Diversity Ambassador 

for Siemens 

Pakistan joined the 

company in August 

2008. She has 

completed her MBA 

in Human Resource 

Management from 

Middlesex University 

(UK) and B.A (Hons.) in Fashion Management 

from London College of Fashion 

(UK). 

Wajiha has diversified professional 

experience of media, fashion, and 

human resources having worked in local 

and foreign markets. She has also taught 

and delivered lectures at various levels. 

Wajiha started her professional career in 

2004 as a fashion consultant and carried 

Salma Kamal 

Ms. Salma Kamal is Manager, Business 

Development in our 

Industry Sector. Ms. 

Salma Kamal has a 

Masters in Electrical 

Engineering from 

the NED University 

and joined the 

company in 2004 as 

trainee engineer. In 

a short span of a few years she has 

proven her mettle and has become the 

youngest woman manager of Siemens 

Pakistan. 

Ms. Salma has also represented the 

company at various international 

Siemens Pakistan. This places huge 

responsibility on your shoulders to 

drive the diversity initiative in the 

company so that we can stand out 

as a company that has a truly 

diverse culture based on merit and 

no other consideration of gender, 

out a consultancy project at the Fat Face, 

a UK based Leisure and Sports wear 

fashion company, where her core task 

included identification and segmentation 

of markets for potential customers. In 

2005 Wajiha decided to penetrate the 

entertainment industry with her association 

with the prestigious national 

television network the PTV Prime in their 

office in UK as Marketing & Advertising 

Coordinator. 

In the years to follow, she got more 

involved in the circle of academia in UK 

and delivered a series of lectures on 

media, fashion, and human resources as 

lecturer at the London Premier College 

from June 2006 to August 2007. In 

October 2007, Wajiha decided to focus 

completely on a full-time career in 

human resources. She started her career 

as a HR consultant at Parasol Recruitment 

Limited and obtained valuable 

conventions and conferences including 

Business Conference of Industrial 

Services, at Lisbon, Portugal (November 

2007) and in Business Strategy and 

Portfolio workshop of On- Call Logistics 

and Maintenance Business Unit at 

Mumbai, India (March 2008). 

Ms. Salma takes keen interests in 

academics as well and is committed to 

transferring her knowledge and expertise 

to the graduating engineers of the 

country and serves as Associate 

Professor/ External Examiner for Under 

Graduate Engineering Examinations. 

She has successfully implemented 

various projects by overseeing the 

cast, color, race or language. I wish 

you every success with your 

endeavors and assure you that the 

management is committed to the 

concept of diversity” 

expertise in human resource budgeting 

and man power planning. 

In 2008 she returned to Pakistan and 

joined Siemens Pakistan in August of the 

same year. Wajiha is designated as 

Human Resource Officer and is currently 

managing the portfolio of key accounts 

officer of Energy Sector. Wajiha also 

coordinates on administrative matters of 

employees regarding payroll, compensation 

& benefits related issue, ERF 

management, deputation, training & 

development and web based training 

activities. 

Considering her varied experience and 

her exposure to diverse cultures she was 

nominated as Diversity Coordinator and 

recently has been nominated as Diversity 

Ambassador for Siemens Pakistan. 

successful completion of on-site controlling 

and monitoring of DHA 

Co-generation Power Project, the first 

project of its essence in Pakistan, 

inaugurated by former President in 

February 2008. 

She has also played a key role in the 

successful completion of design, 

engineering, installation, testing and 

commissioning of various cement plants 

automation, control and up-gradation 

projects using Programmable Logic 

Controller (PLC) as the main communication 

hub. Ms. Salma is also a member of 

Pakistan Engineering Council. 


7

Performance 

Cash is King 

Cash is King - 1st Quarter 

As part of the company campaign to 

take everyone on board and work 

together to overcome the present global 

and local economic crisis the “Cash is 

King” award was announced. The BU 

head with the best cash flow was to be 

crowned in an austere though impressive 

ceremony. The first award 


ceremony in this connection was held at 

the end of the second quarter on 23rd 

April 2009. The winner was Mr. Akbar 

Hasware of BU HSS Local. 

Mr. Sohail Wajahat H.Siddiqui speaking 

on the occasion stressed the importance 

of positive cash flow. He congratulated 

Cash is King - 2nd Quarter 

For the second time in a row BU ET 

PP&A ( Formerly BU HSS Local) won the 

Cash is King award as the BU with best 

cash flow in the quarter ending June 

2009. Mr.Akbar Hasware head of the BU 

was crowned (once more) amidst 

thunderous applause. 

The occasion was used as a discussion 

of best practice example and Mr. Akbar 

and Mr.Imran Aslam gave a presentation 

on their strategy to be cash positive for 

the second quarter in a row. The 

presentation was than discussed by the 

participants and it was decided that 

more best practice sessions should be 

held to inform each other of ways and 

means to overcome similar problems 

and devise strategies. 

The Managing Director Mr.Sohail 

Wajahat H.Siddiqui outlined the 

Mr. Akbar Hasware and said this contest 

goes on and after the next quarter we 

will crown another King of cash. 

Later Mr. Hasware was crowned jointly 

by the MD and CFO 

business environment and the opportunities 

and risks in the coming months. 

He stressed the need for positive cash 

flow. 

The Chief Financial Officer Mr.Gerhard 

Wilcke speaking on the occasion 

congratulated the winner. 

Mr.Hasware was crowned jointly by the 

MD and CFO 

Siemens Pakistan Receives ISO 

Standard Certification 9001- 

Siemens Pakistan has received certification under new ISO Standard 9001-2008 for the quality management system by German 

certification body DQS. . This certification has been received by the company for the last seven years without any report of non 

conformity.. The head of CQPE Mr.Mansoor Iqbal Khan when contacted said that this was a result of team work and strict vigilance 

and guidance by CQPE department in Pakistan. 


9

Notes 

Nadeem Kazmi takes over Energy Sector 

in Siemens Pakistan 

Mr. Nadeem Ali Kazmi Executive Director & 

Member Executive Management Siemens 

Pakistan Engineering Company Limited has 

taken over as the head of Energy sector of 

Siemens in Pakistan.Mr.Kazmi has a long and 

distinguished career with Siemens spanning 

over 22 years. He has enjoyed key positions in 

his career including Divisional Director and 

Executive director Automation and Drives 

before taking over this assignment. 

Mr.Kazmi is presently on the board of Pakistan German Business 

Forum and has also served on the board of directors of Pakistan- 

Canada Trade Committee of Federation of Pakistan Chamber of 

Commerce and Industries, Pakistan during 1999-2000. He is a well 

known figure in the business and social circles of the city. 

The Management has extended their thanks to Mr. Mohammad Ilyas 

from whom Mr. Kazmi takes over for his outstanding contribution 

over the years to the sustained success of Energy in Pakistan. 

Editor’s Note 

Dear Colleagues 

Here is the latest issue of SKD. 

As you all know we have 

restricted its publication to 

twice a year for the purpose 

of saving costs. This does not 

however mean that we will 

compromise in any way on 

the high standards of editorial 

content and quality of 

printing. 

Actually since we need to use 

limited resources for maximum benefit our endeavor will be 

to increase quality and reduce costs. The result is before you 

and I hope that you will enjoy the many stories of success that 

this issue brings to you and will help to invigorate you to 

duplicate these benchmarks of success. 

Let me leave you with a quote 

Your chance of success in any undertaking 

Can always be measured by your belief in yourself 

Robert Collier 

Retirement of 

Mr. Ahmad Pervaiz 

Mr. Ahmad. Pervez technical officer responsible for EPN 

and Power House (Shared Services) retired after 33 

years of service. To facilitate him on his retirement 

Major A.A.Zuberi presented him with a gift. Also 

present on the occasion Mr. Amin Imtiaz and 

Mr. Zeeshan Rizvi 

Zuberi Speaks at 

90th Birthday of ILO 

The 90th Birthday of ILO (International Labor Organization) 

was celebrated by Employers Federation of Pakistan at a 

local hotel. Our Director CC Mr. Zuberi was requested to give 

a presentation on “Role of Media in fostering business 

environment”. 

The function was presided upon by the provincial Minister 

for Labor Mr. Ameer Nawab. In his presentation Mr. Zuberi 

gave interesting statistics about media in Pakistan and 

outlined areas where media can help in fostering business 

environment. 

New 

Responsibilities 

Mr. M. Abdul Razzak has been promoted 

as General Manager, Transformers with 

effect from 4th March 2009 

Mr. Muhammad Rehan has been 

promoted as Deputy General Manager, 

EPGS with effect from 4th March 2009 

Mr. Muhammad Mehdi has been promoted 

as Deputy General Manager, IS & OLM with 

effect from 4th March 2009 

Mr. Noor Us Samad has been promoted as 

Head of sales ITS (equivalent to deputy 

General Manager) with effect from 4th 

March 2009 

Mr. Asad Ahmed has been promoted as 

General Manager, CIT with effect from 4th 

March 2009 

Mr. Aziz Saifuddin will take over responsibilities 

as acting controller BU Infrastructure Solutions 

with effect from 14th January 2009. 

10 Siemens Ki Dunya | August 2009 Siemens Ki Dunya | August 2009 11

Global Network of Innovation - Energy 

Facts that prompt questions 

Energy 

� More than 40% increase in worldwide energy demand in the coming 25 years 

� Emerging countries account for two-thirds of the increase in the world’s 

primary energy consumption 

� Energy diversity will not change fundamentally in the next 10 years 

� Increase of CO2 emissions risk to global climate 

Siemens answers 

� Market leader for offshore wind energy facilities 

� Manufacturer of the worlds largest, most efficient gas turbine 

� Leading provider of HVDC ”Performance Contracting“ offers a complete portfolio 

for energy efficient solutions in buildings 



13


Global Network of Innovation 

Energy 

Power from the World’s Highest Dam Wall 

Siemens is installing a gas-insulated high voltage line (GIL) with 

a total tube length of about 3.2 kilometers for the world’s 

largest dam wall, at the Jinping I hydropower plant in China. A 

GIL’s high performance allows it to transmit larger amounts of 

energy than is possible 

with cables — in this case 

between the foot of the 

305-meter-high dam wall 

and the overhead line at 

the dam’s water level. 


The power plant poses a 

formidable challenge: The 

power generated must be 

transmitted in the power 

plant cavern in a vertical 

tunnel over a distance of 

about 220 meters. Unlike a 

high voltage cable, a GIL 

features a special design 

that does not entail a risk 

of fire. 

A GIL’s transmission losses 

are lower than those of high voltage cables or overhead lines. 

The gas insulation system remains practically unaffected by the 

passing of time, so the simple, nearly maintenance-free 

construction ensures a long service life. 

Siemens Generates Solar Power for California 

Siemens will be installing a steam turbine into the Invapah 

Solar Complex, the first commercial solar thermal power plant 

in the U.S. to feature a power tower. The steam will be generated 

from water heated by thousands of mirrors. The facility in 

California’s Mojave Desert is being built by BrightSource Energy. 

The Mojave Desert also includes Death Valley, where summer 

temperatures can climb to 45 degrees Celsius. Solar power 

technologies represent an important component of the 

Siemens portfolio of environmental products, with which the 

company generated €19 billion in sales in fiscal year 2008. 

Siemens will be 

delivering a steam 

turbine generator with 

an output of 123 

megawatts (MW). 

When the power plant 

commences operations 

in late 2011, it 

will supply climatefriendly 

solar power to 

35,000 households. 

The experts at 

Siemens Energy 

adapted the SST-900 

industrial steam 

turbine, with reheat, 

to the special 

challenges that solar 

technology poses. 

The solar power station will be equipped with individually 

guided mirrors (heliostats) that reflect the sunlight directly to a 

boiler at the top of a tower. The heliostats are arranged in an 

asymmetric arc around the tower. The boiler at the top of the 

tower produces steam at a temperature of 550 degrees 

Celsius. This steam is subject to a high pressure and can thus 

drive a turbine. After the steam has cooled off, it is channeled 

back into the boiler, where it is reheated to flow through a 

low-pressure turbine. This reheating process increases the 

power station’s efficiency under varying operating conditions. 

In addition to starting up quickly, the turbine can operate 

flexibly to handle load fluctuations. 

Bio-mass heating power station in Böblingen 

The SIPAPER Reject Power Station in Böblingen (Germany) has 

been transforming fine 

hacked material into 

electricity and heat since 

September 2008. Fine 

wood sieve residue from 

the surrounding gardens 

and forests, which 

would block up the 

furnace gratings of large 

power stations are 

burned in the new 

heating power station in 

a combustion chamber 

at 950 degrees Celsius. 

The annual amount of 

fuel, of about 20,000 

tons, creates the energy 

for supplying 1,500 

households with electricity for one year. This is equivalent to a 

saving of approximately 2.7 million liters of heating oil, the 

CO2 emission is reduced by 1,300 tons annually. 

Solar Valley: Solar Power to become Cheaper 

29 companies and twelve research institutes from Central 

Germany have one 

common goal: solar 

electricity should be 

competitively priced 

when compared with 

conventional 

electricity. And Solar 

Valley Mitteldeutschland 

in 

Bitterfeld-Wolfen is 

getting closer and 

closer to this goal, 

with the largest 

individual project 

"xµ-Cells” having recently been launched. Designated a Cluster of 

Excellence by the Federal Ministry for Education and Research 

just last year, the association has committed itself to reducing the 

cost of electricity from roof systems by 2015 so that it is cheaper 

than conventionally generated electricity. The Cluster of Excellence's 

individual projects were approved several weeks ago. The 

most extensive project, the "xµ-Cells” project, is primarily 

concerned with minimizing material use. The focus is therefore 

on producing thinner cells and increasing cell efficiency. 

To do this, Solar Valley has enlisted the help of the Fraunhofer 

Institute for Solar Energy Systems (ISE) in Freiburg. 

The ISE can demonstrate several record efficiencies with small 

laboratory cells such as the world's best value to date for a 

multicrystalline silicon solar cell. The 200 researchers in Freiburg 

working in the PV sector are already looking forward to working 

with the scientists from Saxony-Anhalt. "In the past, we have 

seen good results with the Cluster of Excellence's industry 

partners in the area of production-related processing,” revealed 

Dr. Ralf Preu, Department Head of Photovoltaic Production 

Technology and Quality Assurance at Fraunhofer ISE. The 

Fraunhofer Centre for Silicon Photovoltaics CSP in Halle will take 

on the overall scientific co-ordination of the "xµ-Cells” project. 

Solar Valley is the silicon photovoltaics centre with the highest 

concentration of companies in the world. The cluster is made up 

of 29 companies, seven research and development institutes and 

four universities in three federal states, mostly from Saxony- 

Anhalt. All photovoltaic technologies in Saxony-Anhalt are also 

combined in Solar Valley. 

Local Boy Tops the World 

Umair Ahmad from E T&D Projects (Engineering) Pakistan 

bounced to the top in the Global PrimTech* Power User Course 

held in Germany, where he is on a six month training delegation; 

covering the finer aspects of Primary Engineering & Design 

techniques for Extra-High & High Voltage Substations. 

There were, in all, the following eight participants in the said 

training: 

1. Mr. Abdul Samad Siemens UK 

2. Mr. Alex Etilio Zapata Siemens Peru 

3. Mr. Alf-Boerge Bonsaksen Siemens Norway 

4. Mr. Are Johan Hansen Siemens Norway 

5. Mr. Gustavo Adolfo Valbuena Siemens Colombia 

6. Mr. Olavi Vaiko Siemens Finland 

7. Mr. Umair Ahmad Siemens Pakistan 

8. Ms. Veronika Hoeder Siemens AG 

At the end of the course, they appeared in an online examination 

for certification. Our local boy, Umair scored a 100% and topped 

the list. 

The trainers for this program were Mr. Egon Pickl, and 

Mr. Kristijan Savor 

Message from MD 

The Managing director Mr.Sohail Wajahat H.Siddiqui on hearing 

the news sent this message to the department: 

“I am very happy to hear that Umair Ahmad has topped the list in 

the Global Primtech Power User Training. He has brought pride 

not only to Siemens but to Pakistan by his performance and 

demonstrated that there is an abundance 

of talent in the country awaiting recognition 

given a chance to prove themselves. 

Heartiest congratulations to Umair and the 

whole department for this outstanding 

achievement.” 

* PrimTech is Siemens AG’s standardized 

Software tool for Engineering & Design 

of High Voltage Substations in true scale 3D. 


15


Transformer Painting Facility Inaugurated 

Inauguration of Transformer Painting 

facility was performed by Mr. Udo 

Neihage. 

The painting facility has been carefully 

planned and designed to take all 

environmental aspects into account. An 

exhaust of 35000 CFM is capable to 

ensure ample breathing & minimal VOC 

emissions level for the personnel safety 

inside this painting chamber. 

The total chamber area of 1040 sq. ft. & 


height of 18 ft. can sufficiently house 

2 large standard power transformers at 

the same time curtailing the previous 

painting PCT by 50%. With this increase 

in productivity now the painting 

capacity is capable enough to cater the 

enhanced PT as well as the large 

distribution transformer production 

demand. On the environmental side the 

paint fumes exhaust coming out from 

the chamber is treated inside the 

remote treatment plant located at the 

top of the chamber which separates the 

paint residues from exhaust before 

allowing it to the environment. 

The design of the painting facility is 

conceived by BU TR Production 

engineers in collaboration with Siemens 

Transformer Sabugo, Portugal & their 

supplier at Toledo, Spain. Complete 

fabrication & development work is 

carried out by local suppliers under the 

direct supervision of TR Production & 

Shared Services (SS-1). 

First 220 kV Transformer Made in Pakistan 

History was created when the first 

locally manufactured 220kV Transformer 

rolled out of Siemens Industrial 

complex in SITE. This was a landmark 

moment for the power industry not only 

in Pakistan but the entire region. The 

first transformer was dispatched to 

WAPDA network after a simple 

ceremony attended by 

WAPDA and Siemens 

officials. 

Mr. Saleem Arif, advisor to 

PEPCO speaking on the 

occasion congratulated 

Siemens on this milestone. 

He said that we expect 

power demand to rise 

substantially in the coming 

years and now we can 

depend on locally produced 

equipment which was 

before imported from 

abroad. 

Speaking on the occasion 

the Managing Director of 

Siemens Pakistan termed 

the roll out of this the first 

power Transformer of 220 

kV in the history of Pakistan as a historic 

moment and a landmark in the industrial 

history of the country. He said this 

roll out proved that the hard working 

people of Pakistan can achieve any 

target if they are provided with the 

resources, know-how and positive 

working environment. Mr.Sohail 

An Environment 

Friendly Approach 

Wajahat said that Siemens has always 

set landmarks like being the first to 

export substantial quantities of 

engineering goods from the country 

providing a stable backbone for exports 

from the country. He said the local 

manufacture of this huge transformer 

will not only save foreign exchange but 

also earn huge amounts of foreign 

exchange for the country and help 

develop the power sector of the 

country. He praised WAPDA for its 

efforts to encourage local manufacturing 

and said that without such encouragement 

it would not have been 

possible for the local power engineering 

industry to grow. He said he was very 

happy that at a time when we were 

engulfed with depressing news this 

remarkable feat of locally producing 

such a power transformer through local 

resources has provided a positive image 

of Pakistan and enhanced our image in 

the world. 

Those who attended the ceremony from 

WAPDA included Mr. Tahir Basharat 

Cheema, Director General PEPCO and 

Mr. Saleem Arif, advisor to PEPCO. 

Roll Out Ceremony 

Roll out of first locally produced 220 kV Power Transformer in the history of Pakistan at Siemens Industrial Complex, the moment 

is celebrated by cutting a cake. Among those present were Mr. Tahir Basharat Cheema, Director General PEPCO and Mr. Saleem 

Arif, advisor to PEPCO along with Mr. Sohail Wajahat Siddiqui MD Siemens, and Mr. Ishtiaq Ul Haq of Siemens. 


17

Global Network of Innovation - Industry 


Industry 

� More than one billion people without drinking water 

� Increasing world population requires efficient production and supply of food and 

goods 

� BRIC countries continuously increase their share of global GDP 

� Growing public demand for security 


� Leading developer of systems for the factory of the future 

� Entire portfolio for mobility systems (complete mobility) 

� No.1 provider of products and solutions for the entire range of water treatment 

� Efficient security solutions 



19



Industry 

Automatic Toxicity Test System for Drinking Water 

Researchers from Siemens Corporate Technology have developed 

a fully automatic system 

to test drinking water for the 

presence of toxic substances. 

The lab demonstration model 

can analyze water samples at 

a rate of one every 15 minutes 

and is sensitive to over 100 

toxins, including insecticides 

and chemical weapons. At the 

heart of the system is a 

biosensor that measures the 

activity of special enzymes. 

The signal is transmitted electrically, which means that the 

system is fast, highly sensitive, and durable. Initial talks are 

now being held to discuss the possibility of developing the 

demonstration model into a marketable product. 

At present, fish are often 

used to monitor the quality 

of drinking water. If behave 

in unusual ways, the water is 

subject to a thorough check. 

Around once a week, lab 

workers also carry out a 

detailed analysis for toxins. 

The Siemens system, by 

contrast, continually removes 

a sample from the pipe and 

tests it for harmful substances. No trained employees are 

required. 

Siemens’ new Protegra CS systems deliver Type II 

water for healthcare and laboratory markets 

Siemens Water Technologies 

introduces the Protegra CS 

water system that combines 

reverse osmosis (RO) and 

continuous electrode ionization 

(CEDI) technologies to 

produce consistent ASTM Type 

II pure water quality from a 

soft water source. Available in 

four models with flow rates 

from 120 to 750 liters per 

hour, the Protegra CS system can supply pure water to an 

entire building or to one laboratory with multiple points of use. 

The Protegra CS system combines RO and CEDI technologies to 

produce consistent high quality water. Protegra CS is ideally 


suited for higher flow applications, such as feeding autoclaves, 

glassware washers and environmental 

chambers. 

cabinet. 

All system components are 

contained in a single compact 

cabinet with removable side 

panels for easy maintenance. 

These eco-friendly systems can be 

fully integrated into a central 

purification system or a loop 

make-up and delivery system. 

Water quality sensors throughout 

the system send data to an easy to 

read control panel display located 

on the front of the system 

The Protegra CS system uses high-capacity RO membrane, and 

is designed to remove dissolved 

solids from the feed water source 

while sending minimal reject 

water to drain. 

The system also uses a single 

CEDI module that continually 

regenerates, eliminating the use 

of costly chemicals. The 

maintenance-free CEDI module consists of ion exchange resins 

and electricity to remove ions from water, resulting in a 

purified water quality of up to 17 megohm-cm 

Comfortable Office 

Siemens 

CorporateTechnology 

is 

working 

on 

sensors 

which 

can 

monitor 

the 

climate in 

buildings 

and make it comfortable. The scientists develop sensors not 

only for measuring light and temperature but also for detecting 

odors and measuring different gases, such as CO2. 

The goal of the Siemens researchers is to develop sensors 

which act as the sensory organs of buildings and pass on their 

information to a building management system. Thanks to the 

tiny watchmen, the management system knows, for example, 

where aggressive substances have leaked or simply where the 

lights are to be switched off or the windows opened due to too 

high a CO2 level in the air. 

SAP Partner Excellence Award for Siemens 

Siemens is considered a partner of choice for fast growing companies planning establishment of solid IT foundations to fuel 

business growth. The agreement was signed at a prestigious ceremony held in Karachi. Mr. Zulfiqar Ali Lakhani, Managing Director 

Colgate-Palmolive (Pakistan) and Mr. Adnan Bashir Khan, Head of BU ITS 

Siemens Pakistan signed the contract on behalf of their respective organizations 

in the presence of key representatives of both the companies. 

As part of this project, Colgate-Palmolive Pakistan, a leading name in 

Consumer Products sector with reputed household brands such as Colgate 

Toothpaste, Max, Palmolive Naturals, Brite Maximum Power and many other 

leading brands, will implement SAP ERP modules including Financials, 

Supply Chain and Plant Maintenance. This software will provide optimum 

tracking and management of plant commissioning activities as well as 

better control over procurement and supply chain operations, enabling 

increased efficiencies, better supply chain visibility and quicker decision 

making. Siemens Pakistan would offer complete SAP consulting and 

training services in this regard to Colgate-Palmolive (Pakistan) project team. 

Siemens Pakistan was awarded the SAP Partner Excellence award. In the 

picture Mr. Hassan Latif Director SAP Pakistan is giving the award to Mr. 

Noor us Samad of BU ITS, Siemens Pakistan Ltd. for bringing the highest 

number of net new customers in the year 2008 

Siemens to implement SAP ERP software solution at Colgate-Palmolive (Pakistan) Limited 

SAP is the world’s no. 1 ERP software system and Siemens, the first company to implement SAP ERP in Pakistan is also the leading 

SAP partner having to its credit the maximum number of SAP ERP implementations locally. Colgate-Palmolive (Pakistan) Limited, 

with over two decades of brand excellence has built a reputation as a successful Consumer Products company with the highest 

ethical standards. 

Siemens and Nortel Channel Partnership Agreement 

Mr. Adnan Bashir Khan (BU Head -ITS) signed a contract with Mr. Aadil Rauf 

(Managing Director ) from Nortel for channel partnership. Also visible in the 

picture are Mr. Shaikh Muhammad Irfan (Deputy General Manger-ITS), Mr Abid 

Raza Qureshi (Deputy Manger -ITS) and Mr. Noor-us-Samad (Business Manager- 

SAP Solution) from Siemens Pakistan 

Siemens Pakistan and Nortel signed an agreement regarding 

channel partnership, by signing this contract Siemens Pakistan 

BU-ITS has added yet another Global Network Solution partner 

in its impressive portfolio of partnerships, Siemens Pakistan 

already has Global Alliances with Cisco, Systimax (Avaya), 

Fujitsu, 3Com, Sun Microsystems, Motorola and HP, and full 

back-end online support from Siemens AG making it an 

immensely desirable company to work with. 

Nortel is a recognized leader in delivering communication 

capabilities that make the promise of ‘Business Made Simple’, a 

reality to their customers. 

Nortel's technologies are designed to help eliminate today's 

barriers to efficiency, speed and performance by simplifying 

networks and connecting people to the information they need, 

when they need it. Currently, Nortel has its business in more 

than 150 countries across the globe. 

Siemens Pakistan, ITS provides state of the art turnkey IT-Infra 

structure Solutions which include: 

� SAP Centre of Expertise (VAR), SAP Academy 

� Networking Solutions (LAN, WAN, WLAN, MAN, VoIP, 

IPT, SAN); 

� Hardware Solutions (Servers, PCs, Peripherals); and 

� System Design (Consulting, Engineering, Development); 


21


SAP ERP GOES LIVE at Getz Pharma! 

January 12th 2009: SAP Go Live ceremony at Getz Pharma, Mr. Khalid Mahmood 

CEO of Getz Pharma is giving a plaque to Mr.Adnan Bashir Khan GM- ITS as an 

acknowledgement of his full support and cooperation throughout the 

implementation. Also visible in the picture are Mr. Hanif Ajari (Getz), 

Mr. Arifullah Qureshi (Getz), Mr. Javed Ghulamali (Getz), Mr. Russell Shah 

(Siemens) and Mr. Zeeshan R Haryani (Siemens) 

Siemens Pakistan ITS Business Unit has 

successfully implemented SAP ERP 

Solution at Getz Pharma, the fifth largest 

Pharmaceutical Company in Pakistan, 

and the country’s largest exporter of 

Pharmaceuticals. The project was 

completed in a record time with the 

scope of following modules: Financial, 

Supply Chain, MRP, Production Planning 

and Human Capital Management; a 

credit that is attributed to the untiring 

efforts of Getz Pharma and Siemens 

project teams. 

Today, the pharmaceutical industry faces 

new challenges. High inflation of over 

25%, devaluation of local currency of 

over 30%, has increased the cost of 

SAP Go Live At PARCO 

Mr. Khwaja Ahmar Imam, who lead the project team during the implementation 

sharing his insight and experiences about the on time completion of the 

project and the challenges faced that were met successfully with team work 

and the full commitment of Siemens Consulting Team. 

Siemens has successfully completed its 

SAP ERP implementation at PARCO, 

which further strengthens its foothold in 

the local market as a leading SAP ERP 

implementer in the oil and gas sector. 

PARCO ERP implementation project 


Siemens Project Team at SAP Go Live ceremony at Getz Pharma, 

from Left; Zeeshan R Haryani, Project Manager; Usman Umer (HCM Lead); 

Osman Khalid (SD Lead); Kashif Shahzad (PP Lead); Adnan Bashir (General 

Manager ITS); Waqas Begg (FI Lead); Sarosh Saeed (ABAP Lead); Hunain Ahmed 

(PM Lead); Asim Arbab (MM Lead); Russell Shah (Ass. Project Manager) 

production significantly. In order to 

counter these external pressures, it is 

imperative that the company’s manufacturing 

departments are efficient, 

productive and produce quality products, 

in minimum time. This can only be 

achieved with automation, effective 

planning and implementation tools and 

a supply chain system that enables 

optimum inventories. SAP is one such 

tool. SAP ERP software caters to these 

ambitious and strenuous industry needs. 

It empowers customers to succeed in the 

dynamic market, through quantum 

enhancement in their operating capabilities. 

A Go live ceremony arranged by 

Getz Pharma to mark the successful 

implementation was attended by Getz 

Pharma’s Top management, ITS project 

team, and Siemens Pakistan ITS Management 

and project team members. In the 

event Mr. Zeeshan Haryani, Project 

Manager, shared his views and experiences 

about the timely completion of 

the project and the challenges faced that 

were successfully met with team work 

and the full commitment of Siemens 

Consulting Team. 

Siemens BU ITS Management appreciates 

the dedication of 

Mr. Zeeshan R Haryani and his team, 

which led to the timely completion of 

the project. 

Visible in the front row of the picture from right to left are Mr. Shahid Mehmood (Head 

of Corporate Planning – PARCO), Mr. Tariq Rizavi (CEO - PAPCO), Mr. Feroz Jehangir 

Cowasjee (DMD Finance and Corporate Affairs - PARCO), Mr. Noor Us Samad (Head of 

Sales and Marketing - Siemens Pakistan ITS), Mr. Ahmed Nadeem Jamal (Head of 

Internal Audit – PARCO), Mr. Saad Hussain (Head of Corporate Affairs- PARCO). In the 

second row PARCO’s Management, Siemens PM and team Leads are noticeable. 

achieved the key milestone of going live. 

Siemens successful implementation is 

attributable to the relentless efforts by 

the team in user acceptance testing of 

business processes, integration testing, 

and infrastructure implementation and 

conducting an end user training session. 

A Go live ceremony arranged by PARCO 

to mark the successful implementation 

was attended by PARCO Top management, 

its project team, Siemens Pakistan 

ITS Management and project team 

members. 

Information Day for SAP 

Solution for Pharmaceutical 

Industry 

SAP organized this event in collaboration 

with its Leading Partner Siemens 

Pakistan, which has vast implementation 

experience in leading national and 

multinational companies including 

Pharmaceutical Industry. SAP is the 

Sajjad Syed MD SAP presenting memento to Mr. Adnan Bashir Khan 

GM ITS Siemens 

Finance Director – AGP; Ms Nusrat Nunshi; SAP Consultant 

Mr. Akram Ali; Mr Noor us Samad, Head of Sales Siemens ITS 

world’s largest business software 

company with specific solutions for 24 

industries. One of these specific 

solutions is SAP for Pharmaceutical 

Industry – a comprehensive solution to 

help manage all aspects and to 

empower Life Sciences companies with 

fluctuating demand and high product 

complexity to sense and respond faster 

and smarter to global demand and 

supply dynamics. 

Marketing and Sales Team – BU - ITS 

Left to right: Naoko Nomura, Solution Manager BU Life Sciences, Healthcare 

Sector SAP Japan, Sajjad Syed MD SAP Pakistan and Afghanistan; 

Mr. Adnan Bashir Khan Head of BU-ITS 


23

Global Network of Innovation - Healthcare 


Healthcare 

� Percentage of 80+ generation to grow globally 

� Healthcare costs in industrialized nations account for more than 10% of GDP 

� Number of people requiring daily care will rise to 165 million by 2020 in India 

and China alone 


� Siemens enables early detection of disease by combining state of the art 

laboratory diagnostics (in-vitro) and imaging technologies (in-vivo) 

� The company is the world leader for IT solutions in healthcare 



25



Healthcare 

Real-time 3D Ultrasound in Just a Heartbeat 

Siemens has developed the first ultrasound system in the 

world that can generate three-dimensional images of the heart 

in real time during one single beat. 


Such technology can set a new standard in 

echocardiographic imaging that will 

improve patient care. Doctors can analyze 

results and begin treatment more quickly 

with the new system. The first systems 

have been delivered recently. 

The 3D ultrasound unit is equipped with 

new transducer technology that features 

cooling of the transducer, an unprecedented 

development that allows it to 

operate at a higher performance level and 

to process information much more rapidly. 

The electronic engineering was 

co-developed by researchers from 

Corporate Technology. This, in turn, makes 

it possible for the first time to record a 

complete image within a heartbeat. The new transducer is also 

smaller and lighter than conventional units. 

Siemens Analyzer is a Strong Partner in the Lab 

Siemens has developed a laboratory system for diagnostic 

tests that combines multiple methods of analysis, which 

dramatically accelerates work flows. In one hour the system 

can analyze 200 samples and reliably determine 1,500 

diagnostic values. 

The multifunctional DIMENSION VISTA system can thus be 

used to conduct nearly all of a hospital’s laboratory tests. 

In medical labs, time is of the essence. During peak periods, 

hundreds of blood or urine samples can arrive hourly at the 

laboratory of a large hospital. Each sample is tested to 

determine an average of almost ten different values, which 

could indicate a wide variety of illnesses. 

As a rule, a medical lab contains various pieces of equipment, 

and each is used to analyze only a small number of parameters. 

The multifunctional DIMENSION VISTA analyzer 

developed by Siemens Healthcare Diagnostics, by contrast, 

combines four laboratory analysis techniques in one instrument. 

It can carry out 97 percent of the lab tests required in 

routine and emergency hospital situations, and its current 

version can simultaneously evaluate about 105 different 

parameters. 

PET Scan of the Entire Body in Five Minutes 

Siemens has introduced an imaging 

device that combines the functions of 

its most advanced computed tomograph 

(CT) with a high-resolution PET 

(positron emission tomography) system. 

The new Biograph mCT thus combines 

all the capabilities of molecular imaging 

and radiology in a single piece of 

equipment. 

It is the only system that offers PET 

images with a resolution of two 

millimeters and image contrast four 

times better than conventional PET 

imaging*. Now it’s possible to conduct a 

PET examination in only five minutes. 

The CT’s X-ray source rotates around the 

patient three times a second, and its 

128-slice imaging technology makes 

possible a resolution of 0.33 millimeter. 

Worlds First Dual Source CT Scanner – SOMATOM Definition 

Today, CT scans have become a rapid, accurate, and common 

clinical diagnostic tool for emergency situations and cardiac 

studies. Recent advances in multi-detector-row computed 

tomography (CT) technology have continuously improved the 

quality of non-invasive diagnostic imaging. Various studies 

have demonstrated a high quality CT images for the diagnosis. 

Studies have been published assessing the diagnostic performance 

of CT coronary angiography with different generations 

of scanners. 

At Siemens Healthcare being one step ahead means not only 

having the most 

innovative CT 

scanner but also 

to prove clinical 

relevance The 

recently 

introduced 

SIEMENS Dual- 

Source CT (DSCT) 

scanner – 

SOMATOM 

Definition is 

characterized by 

two x-ray tubes and two corresponding detectors. 

The new DSCT scanner system offers unprecedented image 

quality and detail at lowest patient exposure while ensuring 

substantially 

increased 

diagnostic speed 

and confidence at 

highest temporal 

resolution, 

making it faster 

than Any Beating 

Heart. DSCT offers 

a paradigm shift 

in imaging 

diagnostics for 

improved image quality and clinical capabilities – easier, faster, 

and better diagnoses. 

From emergency to non-emergency cases and from bariatric 

to pediatric 

patients, the 

DSCT scanner 

can handle 

them with as 

low as reasonably 

achievable 

X-ray and 

contrast dose. 

Industry’s 

highest routine 

isotropic 

resolution in 

combination with the fastest sub-millimeter volume coverage 

of gives unmatched diagnostic images with DSCT. 

More than 400 DSCTs are in clinical use worldwide, not only 

for daily clinical routines but also for cutting edge research, 

making it the preferred solution for both general and cardiac 

imaging. 

In Pakistan, leading medical and cardiac institutions have 

shown their confidence on the World’s first DSCT hence 

providing state 

of the art CT 

diagnostic 

facility to their 

patients. The 

systems are 

installed at 

Pakistan 

Institute of 

Medical 

Sciences, 

Islamabad; 

Armed Forces Institute of Cardiology, Rawalpindi and National 

Institute of Cardiovascular Diseases, Karachi. 

Highlights of SOMATOM Definition 

� Two X-ray sources and two detectors at the same time 

� Worlds First Adaptive CT 

� More than 400 DSCTs are in clinical use worldwide, 

(03 In Pakistan) 

� Faster than Any Beating Heart 

� Full cardiac detail at half the dose 

� One-stop diagnosis in acute care 

� Beyond visualization with dual energy 

� Highest isotropic resolution of 0.33 mm and fastest 

rotation speed of 0.33 sec 

� Cardiac CTA scans without β-blockers 


27


Siemens Mammomat Inspiration wins design awards 


Mammomat Inspiration, the 

digital mammography platform 

designed by Siemens and designaffairs, 

has received the if 

Product Design Award 2009 and 

the red dot award: product design 

2009. The device for the early 

detection of breast cancer shows 

that ease of use, high functionality, 

and unique design can come 

together beautifully in a single 

medical engineering product. 

Siemens Healthcare and designaffairs 

jointly designed the Mammomat 

Inspiration, the first mammography 

system to incorporate 

the MoodLight function. Mood- 

Light is an LED glass panel that 

can be illuminated with freely 

selectable colors, producing a 

comfortable, relaxing effect on 

the patient. 

Since 1953, the if Industrie Forum 

Design e.V. has presented the, 

internationally recognized, if 

Siemens Healthcare to provide Al Razi Healthcare, Pakistan 

with State-of-the-art Diagnostic Facilities 

Siemens Healthcare, one of the 

world’s largest suppliers of 

integrated and comprehensive 

healthcare solutions, today 

announced that it is to supply 

state-of-the-art diagnostics 

equipment to Al Razi Healthcare in 

Lahore, Pakistan. 

The recently signed contract will 

provide Al Razi Healthcare with 

unrivalled diagnostic imaging 

services, many of which are not 

currently available from a single 

location anywhere else in Pakistan. 

Commenting on the deal, Mr. 

Maurice Faber, vice president 

Siemens Healthcare Middle East 

and West Asia, said, “We are very 

proud to announce this agreement 

today as this deal will create the 

first diagnostic imaging centre in 

the region that is equipped 

exclusively with Siemens Healthcare 

innovations. As such, the Al 

Razi Healthcare centre will be a 

reference site for Siemens in the 

region, where we can showcase 

our full range of diagnostic 

imaging capabilities and modalities, 

under one roof.” 

The deal includes a broad range of 

Siemens diagnostic equipment 

including the MAGNETOM Avanto 

MRI, the ultimate system for 

hospitals with the most comprehensive 

and advanced application 

range available, the SOMATOM 

Definition, the world’s first dual 

source CT with complete range of 

dual energy applications, the 

AXIOM Multi M with mobile Flat 

Detector, the first radiography 

system in Pakistan to cover the full 

spectrum of general purpose 

radiographic applications from 

skeletal to thorax, pediatric to 

orthopedic exposures. The project 

also includes Mammography 

system, multiple Digital Colour 

Doppler machines and Digital 

Radiography / Fluoroscopy unit 

AXIOM Iconos R200. 

awards annually. The awards 

celebrate products that excel with 

a unique combination of functionality, 

user friendliness, and 

esthetics, and meet all the criteria 

of an innovation. Mammomat 

Inspiration from Siemens won one 

of the if Design prizes in the 

Medicine / Health+Care category. 

A total of 802 awards were 

presented among the 2,808 

applicants from 39 countries. 

With more than 11,000 submissions 

from 61 countries, the red 

dot design award is one of the 

largest design awards worldwide. 

The award, the red dot, is seen as 

a quality seal for excellent design 

quality. The jury of noteworthy 

designers and design experts 

awarded the Mammomat Inspiration 

with one of the coveted red 

dot awards in the “product design” 

category. 

Dr. Kamran Izhar, CEO Al Razi Healthcare, 

comments, “Al Razi Healthcare is 

excited to be the first private clinic in 

Pakistan to offer this broad range of 

diagnostic services to its patients. The 

innovations from Siemens will truly set 

us apart from other diagnostic clinics in 

Pakistan, making a significant difference 

to the way we approach patient 

care. We believe our partnership will 

create an outpatient facility that offers 

unrivalled diagnostic imaging services 

to our patients. Siemens has a strong 

local presence and excellent infrastructure 

to support us in our diagnostic care 

needs.” 

Mr. Syed Asadullah, Director of Healthcare, 

Siemens Pakistan, said, “Al Razi 

Healthcare’s confidence in Siemens 

innovative healthcare technologies 

means patients in Lahore now have the 

very latest, cutting-edge solutions 

available to them. This state-of-the-art 

facility is a fantastic regional showcase 

for Siemens.” 


29

Glimpses 

Surprise party 

for Zia Zuberi 

Staff of CC hosted a surprise party for Director Corporate 

Communications Mr. Zuberi on his birthday. Apart from CC 

staff few other colleagues were also invited and the group 

walked into Zia Zuberi’s office with Mango ice cream, 

flowers and a line drawing portrait of him. 

Here is a group on the occasion. 

Word of Advice from MD 

Choose Your Words Carefully 

Realize that your words may carry more weight than you 

think, and that there is a difference 

between what you say and what is 

heard. Authority and position give your 

words extra clout. You know you're the 

same person the kids feel free to argue 

with, that you don't always have the 

answers, that sometimes you just think 

out loud, like most people. You don't see 

yourself as different, but you are. When 

you take on the mantle of management, your words 

change in the ears and minds of employees. What may 

seem like a casual discussion to you often seems like a life 

and death dialogue to employees. They go home at night 

and tell their partners and families what an incredible, 

brilliant, awful, or rude thing you said. You may have just 

been testing the waters. Employee’s often mistake such 

explorations as official decrees. If you casually remark, "It 

would be nice to have a new cafeteria," you can be sure 

that, word will spread that the boss said we're getting a 

new cafeteria. As an exercise that will give you a sense of 

this, multiply the intensity of your words fivefold, and then 

mentally listen to your conversation again. 

"A leader has two important characteristics; first, he is 

going somewhere; second, he is able to persuade other 

people to go with him." 

Sohail Wajahat H.Siddiqui 

30 Siemens Ki Dungy | August 2009 

Service Jubilee of Mr. Ashraf 

25 years service Jubilee of Mr. Mohammad Ashraf - ED MV 

Engineering & Design department TR was celebrated recently. 

The event was participated in by departmental colleagues, BU & 

Divisional management. The management praised the commitment 

and long association of Mr. Ashraf with the company. In the picture 

Mr.Ishtiaq Ul Haq is presenting a bouquet to Mr. Ashraf. 

Director CC Selected for IPRA Jury 

Our Director CC Mr.Zia Zuberi was invited to join The International 

IPRA (International Public Relation Association) Jury to determine 

the winners of the IPRA Golden 

World Awards 2009 which met 

in Warsaw Poland. The Jury 

consisted of about 40 academics 

and PR professionals from 

around the world. The IPRA 

judges chose 30 category 

winners out of 126 finalists 

selected from 342 entries received from 42 countries. The IPRA 

Golden World Awards have established themselves as the true 

“Oscars” of the international public relations industry. 

Mr. Naukhez Arslan Speaks at Management 

Conference 

Mr.Naukhez Arslan General Manager Human resources gave a 

presentation on " 

Human Management 

Perspective" at the " 

Management Conference 

2009" organized 

by Department of 

Commerce University of 

Karachi.The conference 

was held at the local 

Marriott hotel and attended by more than 500 students and faculty. 

Mr.Arsalan advised the students to add value to what they have 

learned so that they can be competitive in the human resource 

market.He said each individual is a product and just like other 

products unless there is value addition it cannot compete 

successfully.This unique approach gave the participants much to 

think about and they received this presentation with enthusiasm. 

Mrs.Dilshad Zafar head of the department of commerce appreciated 

the participation of Mr.Arslan and the support of Siemens in 

encouraging its officials to devote time to such activities. 

Farewell for Saima Alnoor 

A farewell party was hosted by Director CC, Mr. Zuberi for Saima Alnoor of 

CC who left Siemens due to her plans to migrate to Australia. Colleagues of 

Saima attended the party which was held at a local popular restaurant. 

Gifts were exchanged and everyone felt that she will be missed by all. 

Wedding Chimes 

The editor and staff wish the lucky couples, health, happiness and success in 

their married life. Their colorful wedding was attended by friends and 

relatives. 

Nabiha Ahmed of CC tied the knot with 

Muhammad Ahmed Awan 

Lubna Muddassir of ECC-PGL tied the 

knot with Syed Muhammad Muddassir 

Faraz Khan of CIT tied the knot with 

Sumera Faraz 

Mehdi Yasir of IIS BD tied the knot with 

Beenish Yasir 

Surprise Party 

for Aliya Taqi 

Ms. Aliya Taqi Corporate Communication 

Officer - Compliance. CC had a surprise 

party waiting for her on her birthday. All 

colleagues had gathered in CC department 

and than called Aliya to give her a 

surprise amidst singing of “Happy 

Birthday to You”. Aliya was pleasantly 

surprised and enjoyed this diversion from 

her routine task which is to communicate 

all compliance related information to the 

employees under guidance from the RCO. 

From the Editor and staff of SKD also 

“Happy Birthday Aliya” 

Silver Jubilee of 

Mr. Imtiaz Syed 

Silver Jubilee of Mr. Imtiaz Syed of 

Healthcare Islamabad office was 

celebrated on 1st June 2009. On the 

occasion Regional/ Health Care Management 

and senior colleagues attended the 

ceremony where Mr. Asadullah 

presented a cheque and letter of 

congratulations to Mr. Imtiaz Syed. 

Siemens Ki Dungy | August 2009 

31

Miscellaneous 

Secretarial Training Session 2009 

Secretarial training session 2009 was held at HO conducted 

by Mr. Nadeem Akhtar of Kaizen Forum and Mr. Haris Lodhi. 

Mr. Nadeem Akhtar, an IBA faculty member, gave a lecture on 

Time Management & Priority Settings while Mr. Lodhi made a 

Increasing Productivity: 

Avoid Distractions 

Scenario & Solution 

Head Office Karachi 

The phone never stops ringing, the colleagues never 

stops interrupting or visiting your desk. If this is the 

workplace environment, then we may have a 

problem with distractions. Too many distractions 

can lead to a loss of productivity and an, increasing 

sense of frustration. 

Increasing productivity in work can be easy if one 

learns to ORGANIZE, PRIORITIZE and FOCUS. 

Few ways to cut short distractions are: 

1. List down and organize all your tasks. 

2. Prioritize your work load. 

3. Be focused on completing one task at a time. 

OR 

In case of a situation where multitasking is desired, keep focused on 

priority task first till it is released for further execution from your 

end. 

Advantage 

If you get your job done well and on time and within budget you 

may be asked or called on to become involved with new assignments 

or projects. This will provide you with an opportunity to 

extend skills and most probably be consideration for promotion. 

Danger 

If you are not productive, you could be overlooked. 

Conclusion 

Productivity is never an accident. It is always the result of a commitment 

to excellence, intelligent planning, and focused effort. 

(Paul J. Meyer) By 

Aliya Taqi 

CC 

Regional Office Lahore 

presentation on Super Secretary. The session was concluded 

by Mr. Babar Baig by stressing on the importance of customer 

services. Group Photograph of the participants was taken 

after completion of training. 

Siemens Outplay Standard 

Chartered Bank 

Siemens Pakistan totally outclassed Standard 

Chartered Bank in a friendly cricket match. Batting 

first Siemens made 122 with Syed Waseem making 

45 and Naveed Shehzad 27. In reply Standard 

Chartered could only put 113 runs on the board. Top 

scorers for Standard Chartered were Nabeel Butt 50 

and Saadi 27. 

Compliance COMBOX Training 

Group picture taken at the conclusion of Compliance 

COMBOX training conducted by Mr. Gerhard Wilcke to 

all commercial officers during the month of July 2009. 

Our Own SPL 

Well folks, we have our own version of 

the IPL. Yes! a 

SPL and this is 

certainly more 

innovative than 

the IPL. This 

game is for the 

fast and furious 

only. Limited 

overs match 

that is so 

limited that 

once you are on 

the crease you start firing from the 

word go because you do not have 50 or 

even 20 overs. You have just 10 overs 

and by the time you are through there 

is no strategy session required because 

the game is over as far as your side is 

concerned. This idea was conceived 

and successfully executed by me and I 

would like to share with you how it all 

happened. 

I joined Siemens last year. As a sports 

enthusiast, I discovered Siemens 

employees were not much into sports 

because of the nature of their work and 

tight working schedule. I hold the 

opinion that one of the reasons for 

injecting young blood into any organization 

is to reinvigorate the competitive 

spirit and provide a spurt of activity 

and energy. Therefore, through 

personal initiative, I took on the 

responsibility of organizing a cricket 

team and a full season of matches with 

other organizations in the region. My 

aim was two-fold. Firstly, introducing a 

sport like cricket would not only bring 

people from different BUs on one 

platform but also foster team work, 

social networking and cohesion. 

Secondly, it would provide us with the 

opportunity to reach out and network 

with people working in the corporate 

sector. Such relationships can pave the 

way for personal as well as professional 

cooperation, understanding and 

benefit. 

The formula I applied was simple. I 

wanted to ensure that our activity 

would prove entertaining and time 

efficient. Therefore, instead of having 

50 over matches which presented the 

obvious issue of time commitment, I 

decided to have 10 over matches every 

Saturday. Emails were circulated, a trial 

match was held and a team roster was 

formed. The cricket team now plays 

weekly cricket matches with organizations 

such as Packages Pvt. Ltd., UBL, 

Standard Chartered Bank, Shell Pvt. Ltd. 

etc. Since inception, word of our 

weekly meets has become increasingly 

popular within and outside Siemens 

and we now have more teams willing 

to compete against us. Our future plans 

include formulation of a local cricket 

league and hopefully with time we will 

achieve that target also. What about 

the long term? Can’t afford Cheer 

Leaders so we will keep it to basic 

cricket and just enjoy an evening out 

with friends from within the company 

and outside. 

32 Siemens Ki Dunya | August 2009 Siemens Ki Dunya | August 2009 

33 

By 

Aitezaz Ahmed Khan 

Business Coordinator 

BD Lahore 

Zia Zuberi 

Represents 

Siemens at 

CSR Seminar 

A seminar on “Business Ethics and 

Corporate Social Responsibility” was 

organized by Bahria University, Karachi 

Campus. Major national and multina- 

tional companies participated in the 

seminar. From Siemens Mr. Zia Ul Islam 

Zuberi Director 

Corporate 

Communication 

presented 

the now well 

known 


documentary “ 

Light for Life” 

based on the 


project for 

earthquake affected people of Azad 

Kashmir. This documentary is about 

the first phase where 40 houses in 

village Sharda Maidan, the rural health 

centre and mother and child centre 

were provided solar power. In the 

second phase 150 houses in village 

Butnara were provided the same 

facility. In addition Mr.Zuberi also 

highlighted the high ethical standards 

pursued by Siemens in its dealings and 

the strict adherence to compliance as 

company policy. 

The documentary and the efforts of 

Siemens in the field of CSR and 

compliance were greatly appreciated 

by the large number of students and 

faculty present on the occasion. 

A question answer session followed 

and discussion was held on a number 

of topics relating to ethics and CSR.

Miscellaneous 

Study Tours to Siemens Pakistan 

As part of our CSR 

activities the 

company spends 

considerable 

resources in arranging 

study tours for 

students of Engineering 

Universities, 

Business colleges, 

Technical institutes, 

Technical institutes of 

the Armed Forces of 

Pakistan, Government 

and semi government 

organizations, Utilities 

and other organizations 

from across the 

country. For the 

majority of these 

institutions these 

tours are mandatory 

and part of their 

syllabus. 


The tours are coordinated 

throughout the 

company with the 

delegates being 

greeted on shop 

floors by concerned 

technical persons to 

answer any query. 

Siemens imposing 

Industrial complex 

has four factories on 

its premises i.e. 

Motors, Transformers, 

Switchboards and 

Diesel Generating sets 

including the 220 kV 

Transformer factory 

the only one of its 

kind in Pakistan that 

represents a great 

learning experience 

for the visitors. 

These tours add value 

to the knowledge of 

the visitors giving 

them an opportunity 

to see practical 

application of the 

theories they are 

taught. Here are 

glimpses of the tours 

in the last few 

months. Most of the 

groups are photographed 

with our visit 

coordinator 

Mr. Sohail Mehmood 

of CC. 

Performance Management 

By: 

Hiba Zaheer 

I DT Design 

Introduction: 

Performance Management 

encompasses 

such activities which 

ensure that goals and 

targets of an organization 

are met in an 

effective and prolific 

way. 

Therefore it is used to 

maximize the performance 

by accountability and motivate 

the people to do their best to increase 

the profit of an organization. The sources 

of accountability include performance 

appraisals, evaluations, discussions and 

the results that come because of their 

efforts. Hence it can be said that 

performance measurement is a part of 

performance management. 

What is Performance 

Management? 

As mentioned earlier, Performance 

Management helps to meet the goals of 

an organization in an efficient manner. It 

emphasises on the idea of judging the 

employees on the basis of the outcome 

they produce. For this employees must 

be trained as to how they can develop 

themselves and what is expected from 

them so that they will be able to improve 

their work methods. 

It is imperative to set goals, set a clear 

direction of work, and tell them how 

feedback is provided in order to have an 

effective Performance Management 

system. There should be a clear process 

of performance appraisal to check the 

development and growth of an employee 

which is purely based on the results 

produced not on their personalities. 

Why Performance 

Management? 

� Performance Management 

eliminates the “Look busy, do nothing,” 

concept. The performance of the people 

depends only on their attitude towards 

work and the results they produce for the 

profit of organization. The employee may 

be considered as loyal to the organization 

if he keeps himself busy with the 

mundane tasks leaving an impression on 

others that he/she has a lot to do, 

Performance Management eradicates 

this misconception. 

� An effective Performance Management 

system helps in setting of goals of 

an organization and the efficiency 

needed to achieve it. Therefore the 

activities of the employees ensure the 

parallelism of activities with the goals of 

that organization. 

� Performance Management helps in 

ensuring that it depersonalizes the 

issues. In this kind of management, goals 

are set and work is planned, performance 

and attitude towards work is 

measured by the supervisor, it is then 

accounted via performance appraisals or 

evaluation forms then the one with a 

high rating will be rewarded. 

Therefore the whole judgment system 

will become unbiased differentiating the 

employees only on the basis of their 

performance rather than their personalities. 

� Accountability factor will motivate 

the employees to give their best and 

make positive use of the resources as 

much as possible. 

� Performance Management encourages 

communication between employee 

and supervisor via discussions and 

feedback. 

� Equitable treatment will be given to 

the employees irrespective of any favors 

so that he/she will not feel demotivated. 

� All the activities will be in alignment 

with the vision and mission of the 

particular organization. 

Types of Performance 

Management: 

There are several types of performance 

management depending on the area 

where this Performance Management 

approach is implemented: 

1. Business Performance 

Management: 

This type of Performance Management 

comprises of the methods that help in 

developing the efficient and effective 

use of manpower and available resources 

of the business units of an organization. 

2. Operational Performance 

Management: 

It refers to the discipline which focuses 

on the methods that help in improving 

the business performance among 

different organizations. 

3. Application Performance 

Management: 

It is a set of processes that refers to 

supervision and maintenance of the 

software application used in an organization. 

4. Project Performance 

Management: 

It is related to performances related to a 

specific project i.e. performances 

regarding scope of project, available 

resources, time frame in which that 

project should be completed etc. 

Value of Know-How 

A giant ship engine failed. The ship's 

owners tried one expert after another, 

but none of them could figure out how 

to fix the engine. 

Then they brought in an old man who 

had been fixing ships since he was 

young. He carried a large bag of tools 

with him, and when he arrived, he 

immediately went to work. He inspected 

the engine very carefully, top to bottom. 

Two of the ship's owners were there, 

watching this man, hoping he would 

know what to do. After looking things 

over, the old man reached into his bag 

and pulled out a small hammer. He 

gently tapped something. Instantly, the 

engine lurched into life. He carefully put 

his hammer away. The engine was fixed! 

A week later, the owners received a bill 

from the old man for ten thousand 

dollars. 

"What?!" the owners exclaimed. "He 

hardly did anything!" 

So they wrote to the old man a note 

saying, "Please send us an itemized bill." 

The man sent a bill that read: 

Tapping with a hammer...... ......... ........ 

$ 2.00 

Knowing where to tap.......... ......... ...... 

$ 9,998.00 


35

Miscellaneous 

Orientation Session for New Employees 

Success through 

Uncharted Waters 

Our Managing Director Mr.Sohail Wajahat H.Siddiqui gave a 

presentation on “Success through uncharted waters” to Pakistan 

Business Network. This is an extensive network of local businessmen 

and the event 

was attended by a 

cross section of 

businessmen 

belonging to different 

industries. 

Mr. Amir Madhani of 

Business Network in 

a letter of thanks had 

this to say about the 

presentation “Your 

presentation on 

“Success in Unchartered 

Waters” was 

very informative and 

thought provoking. It is time for all of us to be prudent as well as 

innovative to pass through this difficult economic situation. The 

feed back from the participants were very positive and everyone 

appreciated your views on the present economic difficulties and 

how to find ways to come across.” 


Orientation session for new employees 

was organized by HR recently. 

Heads of all Corporate Departments 

gave presentations about their 

departments followed by Q & A. 

The event was very well organized 

and the new employees left the 

session better informed about the 

role of Corporate Departments and 

how their services can help business 

growth. 

PABX 

Exchange Inaugurated 

The Inauguration of PABX Exchange at Siemens Industrial 

Complex SITE took place on 04.07.2008 . 

On the occasion a group photograph was taken with MD 

and CFO. 

Left First Front: Mr.Nadeem, Mr. Ramzan Technicians Mr. 

Masood Hasan Manager FMD, Mr. Sohail Wajhat H. Siddiqui 

MD & CEO, Mr. Rasheed Operator , Major (R) A. A. Zuberi 

Director S. Services. 

Left Last Row: Mr. Zeeshan Rizvi DGM S. Services, Mr. 

Gerhard Wilcke CFO, Mr.Yasir Solangi and Mr. Mashkoor 

Operator. 

Light for Life Screened for Various Audiences 

Screening of Siemens Documentary 

“Light for Life” for various educational 

institutions, alternative energy conferences 

and seminars and government 

officials continues with great success. 

Everyone appreciates not only the 

dedicated service of Siemens but also 

the quality of the documentary. The 

documentary when shown to the task 

force preparing the road map for solar 

energy in the province evoked this 

A company wide campaign was 

launched to raise 

funds to help the 

family of the deceased 

truck driver, who had 

lost his life last year, in 

an accident in 

Kashmir, while he was 

taking materials for 

Light for Life Phase II the Siemens Solar 

project for earthquake affected people 

of Azad Kashmir. 

A total of two hundred and thirty five 

The 7th Pakistan Oil, Gas & Energy 

Exhibition( POGEE) was held recently at 

the Karachi expo centre. Siemens ITS 

joined the show, keeping in mind its 

product offering for turnkey IT solutions 

interesting response from 

Mr. Yasin Malik who said “ If you 

produce such good documentary you 

will close all film studios in the country” 

The institutions where the documentary 

was released included the Solar Energy 

seminar at Usmania Institute organized 

by IEEEP Karachi chapter. A large 

number of students, faculty and 

dignitaries were present. It was greatly 

appreciated by all and enhanced our 

image considerably. 

The documentary was also shown to a 

very large audience at Bahria University 

during their CSR seminar. Copies of our 

CSR report were also distributed to the 

audience and Director CC Mr. Zuberi 

briefly spoke outlining Siemens CSR 

activities. Other multinationals also 

thousand rupees were collected (Rs. 

235.000). It was decided that instead of 

paying cash to his widow, we should 

arrange an investment for a permanent 

source of income for his family. The 

safest and the most convenient investment 

was Behbood Saving Certificate. 

Siemens employees delegation headed 

by Dr.Suhail Qureshi visited his village 

(in Haveli Lakhan, Distt. Okara) and paid 

Rs. 10,000 cash for immediate needs of 

the family. Behbood certificates could 

not be bought in the name of the 

and the expertise it has in the Oil & Gas 

sector. Being a complimentary product to 

the venue itself, Siemens ITS not only 

entertained the corporate, but also 

students and regular citizens, who were 

keen to change their careers and jump on 

board the SAP team of professionals in 

Pakistan. 

Worth mentioning, is the key role played 

by the ITS marketing team who had 

prepared the kiosk in an eye catching 

manner. Also, by inviting consultants 

from various modules each day, they 

participated but our CSR report and the 

documentary really stole the show and 

the director and audience were very 

impressed by our well documented 

activities. A question and answer 

session was also held at the end. 

The Documentary was also shown at 

Goethe institute Karachi during a 

workshop on alternate energy. Top 

names from the alternate energy sector 

including concerned government 

officials were present on the occasion. 

The documentary is also regularly 

shown to students from Engineering 

Universities and technical institutions 

including those associated with the 

technical branches of the armed forces 

of Pakistan during their visits to Siemens 

Industrial complex for their study tours. 

Campaign to Help Family of Driver Bears Fruit 

Siemens ITS at POGEE 

widow as she did not have an NIC 

number so she was asked to make an 

NIC card. 

Once she made her NIC and the 

affidavit, confirming that she is widow 

the concerned employees visited 

National Saving Center in Haveli Lakhan 

and invested the remaining amount of 

Rs. 225,000 in Behbood Saving Certificate 

in her name. Now she will be 

getting about Rs. 3,000 every month. 

ensured that every one got their due 

share to represent Siemens at this 

corporate extravaganza. 


37

Compliance 

First address to the Constituent Assembly of Pakistan 

“One of the biggest curses from which India is suffering .....- I do not say that the other countries are free from it, 

but I think our condition is much worse – is bribery and corruption. That really is a poison. We must put that down 

with an iron hand and I hope that you will take adequate measures……” 

Quaid-e-Azam M. Ali Jinnah founder of Pakistan. 

Compliance 

Roadshow 

Chief Compliance Officer of Siemens AG 

Dr. Andreas Pohlmann and Compliance 

Coordinator of Asia Pacific region Mr. 

Frank Schmidt visited Siemens Pakistan 

on February 19, 2009 to conduct 

Compliance road show with senior 

management, heads of business units 

and corporate departments, where they 

spoke of Siemens achievements as well 

as challenges and opportunities that lie 

ahead for Siemens. 

In particular Siemens Pakistan compliance 

performance and achievements in 

2007-08 were highly appreciated. 

38 Siemens Ki Dunya | August2009 

Highlights from the roadshow 

are as follows: 

� A painful chapter is now closed and 

a resolution is reached with German 

and US authorities last year; which is 

considered to be significant achievement 

of compliance program. 

� Authorities have appointed Mr. Theo 

Wagel (Ex German Finance Minister) as 

compliance monitor to oversee compliance 

program and activities independently. 

Compliance program has been 

successfully implemented globally and 

strengthened compliance organization 

plays a vital role to avoid systematic 

deficiencies, failures and misconducts. 

� Siemens has a best in class compliance 

program and on this basis has 

started to fight corruption with “Collective 

Action”. 

� Siemens is now an official member 

of the Partnering Against Corruption 

Initiative (PACI) of the World Economic 

Forum (WEF). PACI brings together over 

140 major companies from around the 

world to support the fight against 

supplier-side corruption in the private 

sector through joint activities. 

� It is critical that both - leadership 

and employees - move from a rules 

based culture to value based approach 

towards compliance. Rules and regulations 

have their own importance but 

developing a culture of highest values 

and ethics is a key to success. 

Simplifying rules and regulations is one 

of the most important requests that we 

were able to glean from the results of 

the compliance perception survey. New 

gifts and hospitality guidelines is first 

step towards it. 

Chief Compliance Officer and Compliance 

Global Coordinator also visited 

factory premises of Siemens Pakistan 

accompanied by Chief Executive Officer 

Mr. Sohail Wajahat H. Siddiqui. 

Sounding Board meeting in Beijing China 

RCO Pakistan, Mr Naveed Iqbal Ansari, has been made LoA and 

BPC’s Sounding Board member by Corporate Compliance Office. 

He represented Middle East, West Asia, India, Eastern Mediterranean 

Regions / Clusters in Sounding Board’s meeting in Beijing, 

China in April 2009. Sounding board’s objectives include 

evaluation, efficient approval mechanism and implementation 

of change requests for both LoA and BPC tool and its global 

rollout thereafter. 

Compliance Helpdesk Update 

A Visit to Siemens – Japan 

Supporting the Global Compliance Organization 

Mr. Syed Ali Mohsin, Regional Compliance 

Office – Pakistan, visited Siemens - 

Japan in March 2009 to support compliance 

activities and training of new compliance 

colleagues. In this assignment he mentored 

the colleagues mainly on areas relating to: 

� Business Partner compliance due diligence tool 

� Limits of Authority tool 

� Anti-corruption Kit and related improvements 

� Annex 14 Self Assessment for Cat -1 and Cat -2 companies 

� Gifts and hospitalities 

� Offence reporting 

� Compliance reporting and review templates to Siemens AG 

“It was a true learning experience working in an entirely 

different culture and environment. Dedication and professional 

approach of work demonstrated by Japanese colleagues is 

appreciable and perceived to be a benchmark that can be 

followed” says Syed Ali Mohsin. 

Visit was highly appreciated and considered to be a success 

towards Global compliance organization by Compliance Global 

Coordinator – Asia Pacific region. 

"We have made it our objective to be among the leading companies in Compliance and the HelpDesk is one of the most important 

tools in that regard". 

Chief Compliance Officer, Dr. Andreas Pohlmann 

Compliance working procedures, processes, guidelines and tools are continuously enhanced; this results in better, effective and 

efficient compliance program. Seeking the same objective HelpDesk tools enable employees to actively contribute and increase 

efficiency of compliance program. 

Brief description of tools available on Compliance HelpDesk is as follows: 

Compliance Helpdesk Consists of Five Parts 

"Ask Us" 

"Tell Us" “ Find It" 

The Compliance HelpDesk “Tell Us” 

function provides global, round-theclock 

facilities for making statements on 

compliance-related breaches. 

Do you have any questions about 

compliance? You can ask them at any 

time via the Compliance HelpDesk 

“Ask Us.” 

“ Approve It" 

Compliance Helpdesk 

& 

Monitoring “ Improve It" 

“Approve It” is the platform for 

approval requests regarding gifts and 

hospitality 

Helpdesk tools could be accessed through link: 

http://intra.siemens.com.pk/en/Compliance/helpdesk.htm 

Use “Find It” to search for compliance 

related information, such as FAQs, 

policies & guidelines or training 

material. 

With “Improve It” you can help to 

improve the Compliance program by 

adding your ideas and suggestions. 


39

Corporate Information Technology 


Drills Path to Secure Siemens 

Spreading Information Security 

Awareness 

The most valuable assets of any 

organization are its 

people, information, 

operations and systems. 

Companies face threats 

to these assets everyday 

in the form of computer 

viruses, network attacks, 

fraud, industrial espionage, 

and even natural 

disasters. Protecting the safety, 

confidentiality, integrity and availability 

of these assets is essential to maintaining 

profitability, compliance, public 

image and a competitive edge. 

The increasing digitization of everyday 

life and stronger measures for protecting 

sensitive corporate data has 

generated an enormous demand for 

Information Security solutions and 

services. “The market for security 

technologies overall has grown. Use of 

new material and security mechanisms, 

as well as development of 

innovative application 

scenarios for modern 

high-security technologies, 

must guarantee 

improved protection,” says 

Ulrich Hamann, CEO of 

Bundesdruckerei GmbH, in 

assessing Information Security growth. 

Demand for adequate protection of the 

IT Infrastructure has increased tremendously 

at Siemens Pakistan. This is a 

result, in part, of Corporate Information 

Technology’s continuous awareness of 


the risks of unwanted intrusions, data 

manipulation and 

distribution of malicious 

software. The implementation 

and compliance 

of Information 

Security rules will be 

successful when all 

persons are acquainted with the 

required measures. Hence, developing a 

Security Awareness Program has been 

constructive in effectively implementing 

the measures needed to keep your data 

safe and secure. Information Security 

Awareness provides the greatest return 

on investment and has had the greatest 

positive impact on Siemens. 

Be Aware, Be Secure 

The motto of our campaign is “Be 

Aware, Be Secure.” The aim is to raise 

employees’ awareness 

and change their habits. 

After all, how effective 

can measures such as 

building security, 

encryption programs and 

firewalls be, if employees 

are not conscious of 

Information Security in all that they do. 

Information Security is considered to be 

of supreme importance. 

To ensure the highest level of data 

security, as well as seamless operations 

at Siemens, Corporate Information 

Technology is effectively educating the 

users to equip them with the required 

Information Security knowledge in order 

to make Information Security successful 

throughout the company. 

Information Security Awareness 

program leverages a vast store of 

content and training delivery methods 

to provide users with an unparalleled 

security awareness program. The 

program comprises of the following 

components: 

Training Material 

� Instructor led Information Security 

Awareness training sessions. 

� Information Security Forum – 

Interactive, self-paced, web-based 

training. 

� Customized awareness collateral 

including posters, flyers, brochures, 

etc. 

� Information Security Videos. 

� Information Security Manual/ Guide 

lines. 

Training Sessions 

There is no better method of security 

awareness knowledge transfer than an 

Instructor-led Information Security 

Awareness Session. With attention 

grabbing topics such as phishing scams, 

email security, Corporate Information 

Technology ensures that 

our instructors have the 

best content and course 

to present. 

Couple this with videos of 

real-world threats and 

vulnerabilities; Information 

Security training 

sessions are able to provide users with 

vital information about concrete 

remediation steps. 

Information Security Forum 

Corporate Information Technology is 

developing a proprietary 

web-based 

learning portal for 

users that prefer a 

Web-based Training 

for Information 

Security Awareness. The content of the 

forum will be customized to show 

Information Security issues. This method 

of delivery would leverage significant 

cost savings, and allow users to train at 

their own convenience. 

Information Security Website 


maintains a comprehensive webpage on 

Information Security. The content of the 

website comprises of the following: 

� Policies and Guidelines to protect 

you from internal and external 

threats 

� IS Training material such as selftraining 

programs 

� Checklists to ensure that you are 

following the program correctly 

� Videos of real-world threats 

� Presentations 

� Handouts/ Flyers, and 

� Latest News 

In future, we will be developing an 

online Information Security incident 

reporting portal, which will also be 

available on the website. 

Your Local IS Rules 

The protection of sensitive information 

is important and all employees are 

required to give it due importance. By 

protecting yourself and the systems 

entrusted to you, 

you are protecting your co-workers, 

Siemens network and data and, 

ultimately, 

the customers who are depending on 

you. With the 

increasing volume 

and complexity of 

cyber security 

threats, we must be 

aware of how to 

protect ourselves and the information in 

our care. There might be several 

situations in which we put our knowledge 

at risk. It is essential to be aware of 

these risks and to avoid them as far as 

possible. 

Dangerous Situation 

One of the fastest ways to compromise 

a system is to simply 

walk up to an 

unattended 

workstation and 

access the system. 

E-mail access, 

confidential records and personal files 

can be easily compromised. Users 

should remain cautious and must lock 

their workstations or shut down 

completely to avoid misuse of their 

systems. 

Email Caution 

E-mail messaging is a wonderful tool 

but it can be used in a number of ways. 

Phishing, for example, is a fraudulent 

attempt made through E-mail, to steal 

your personal information. Employees 

must ignore such emails – otherwise 

they will lose vital information stored on 

their hard disks. Employees using Corina 

Remote Access Solution, or whose PCs 

are not linked to the Corporate Intranet 

have to take added precaution. 

Computer viruses – What can you 

do? 

Your system can be exposed to spyware, 

viruses or a Trojan 

horse sometimes 

just by clicking on a 

link and visiting a 

malicious site. Our 

department works 

to ensure that 

Siemens’ virus 

protection programs are up-to-date. 

Every two to three days the entire 

intranet automatically updates itself 

with virus protection applications. In 

case of concern about such a threat, 

contact Corporate Information Technology 

immediately on Ext: 2073. 

Making your contribution to 

Information Security 

Awareness is crucial to avoid risks. Just 

by being aware of 

security issues at 

your workplace 

you can make an 

immense contribution 

towards 

Information Security. 

By 

Natasha Beg 

CIT 


41

Middle East 

News from Cluster 

Middle East 



43

Middle East 

Siemens Egypt Energy 

Saving Day 


Siemens Egypt has launched an Internal 

Energy Saving Campaign carrying the 

slogan: "Lead the Change… Save 

Energy". 

The objective of this campaign was: to 

create awareness among Siemens 

employees about the need to save 

energy, to reduce energy consumption 

and the electricity bill by 10%, raise 

awareness about Siemens Environmental 

Portfolio, to build a positive corporate 

image towards our customers and 

to the public in general, and finally to 

become a Green Building. 

The campaign was launched with an 

“Energy Saving Day” on Thursday June 

18th, 2009 within Siemens Egypt 

premises and in the presence of 

Mr. Mohamed El-Mahdi − Chairman & 

Managing Director − who presented a 

speech at the staff cafeteria to encourage 

the employees about the importance 

of Energy Saving and talked about 


the huge Siemens Environmental 

Portfolio. 

“Energy Saving Ambassadors“ − from 

across different business units and 

corporates − have participated in 

organizing as well as preparing and 

arranging the event. On the Energy 

Saving Day, the employees were greeted 

at the entrance with chocolate bars 

carrying the campaign slogan and they 

came to work wearing the campaign 

T-Shirts. 

They showed their cooperation and 

support for the campaign, as they used 

the stairs instead of the elevators and 

switched off the unused lights all over 

the building to save energy. 

Posters and flyers were displayed all 

over the building carrying several 

messages on how to save energy. In 

addition, stickers for closing the doors 

and switching off the lights, computers, 

printers, .. etc. carried the messages: 

“Close the Door” and “Switch Me Off”. 

Siemens believes that the best way to 

ensure that our planet stays green isn't 

only by recycling and conserving 

energy, but also by teaching our 

children to do the same. With this 

concept, Siemens distributed to its 

employees activity booklets for their 

kids on energy and energy saving. 

Moreover, Siemens Egypt has dedicated 

a section on its Energy Saving page on 

the Intranet under the name “Junior 

Energy Savers” that includes many 

activity sheets (ready for downloading) 

that can assist employees in teaching 

their children about energy saving in a 

fun and interactive way. 

Green balloons and green plants were 

decorating the cafeteria to strengthen 

the message of green environment and 

green building. In addition, an energy 

saving cartoon (movie) was played on 

the LCD screen in the cafeteria. 

Energy Saving Ambassadors interviewed 

employees and asked questions about 

energy and energy saving. 

By the end of the day, Mr. El-Mahdi 

announced the winners of the energy 

saving quiz and handed the prizes in a 

friendly atmosphere filled with an 

interactive team spirit. The employees 

were gathered for group photos at the 

reception area. 

Siemens Egypt I IA/DT wins the 

complete electrical and automation 

packages for “Nile Sugar”. 

“Nile Sugar”, a subsidiary of “Orascom”, 

is the first fully private beet sugar 

company in Egypt. Its production 

capacity is 125000 tons/year in the 

present phase and is expandable up to 

250000 tons/year. The project is 

intended to produce high quality white 

sugar, which is mainly for export. The 

first package won was the automation 

and instrumentation after a fierce 

competition from several well-known 

manufacturers. The project was acquired 

on technical basis due to the reputable 

experience that Siemens possesses in 

the Sugar industry as well as the 

availability of a local commissioning and 

after sales service setup. Siemens S.A.E. 

was a consortium partner with Siemens 

AG covering the local commissioning. In 

April 2009, Siemens S.A.E. was awarded 

the contracts for the supply of Sinamics 

Drives and Motor Control Centers 

(MCC’s). The MCC’s are executed 

through Siemens local Sivacon partner 

“EMAS”. “Nile Sugar” will start commissioning 

in October 2009 and the 

production is planned in March 2010. 

The project stands as a mile stone not 

only for the increase in local added value 

in Sugar projects, but also due to the 

collaboration between the head office 

and the local regional companies. 

Siemens Egypt is moving to “SPIRI- 

DON” - “SAP” 

Siemens Egypt is currently preparing to 

move to “SPIRIDON” – “SAP”. During a 

preparation and follow up meeting of 

SPIRIDON - SAP implementation, Mr. 

El-Mahdi − Chairman & Managing 

Director − stated that there are two 

major factors “manpower and tools”, 

which lead to the success of the 

business in any organization. According 

to Mr. El-Mahdi: “Siemens has excellent 

employees and we need to improve our 

tools. For that reason, we decided to 

move our ERP system from “Globe” to 

“SAP”, which is the world and the 

Siemens standard. Moving to “SAP” is 

not only a challenge, but is also going to 

mark a new era for our organization”. 

Both our employees and this tool will 

enable us to drive the business faster 

and more efficient. With SPIRIDON, we 

have to change; we have to adjust our 

processes to get the best benefit out of 

it for Siemens. 

Why moving to “SPIRIDON” – “SAP”? 

� For the past few years, Siemens S.A.E. 

had exceeded the “Globe” capabilities 

(average usage at globe = 15 emp. 

/country). 

� The ability to meet new business 

requirements. 

� Aligning with the countries from the 

Middle East Cluster. 

� Efficiency in consolidating reports. 


45

Middle East 


Solmssen Conducts Town Hall 

Meeting in Qatar 

Peter Solmssen, member of the Managing 

Board, General Counsel of Siemens 

AG and head of Corporate Legal and 

Compliance made his first visit to Qatar 

this quarter. He also addressed the 

second Siemens Town Hall Meeting in 

the country. 

Around 80 employees from the regional 

company of Siemens WLL, Siemens 

Healthcare and Siemens AG project 

offices in the country attended the 

meeting. 

Opening the afternoon meeting, 

Wolfgang Muth, CEO of Siemens WLL, 

provided a brief overview of the 

business climate in Qatar. He pointed 

out that the Middle East and Qatar are 

one of the least affected areas, but at 

the same time, there were serious 

challenges and increased competition to 

face in the markets where Siemens 

operates. 


Solmssen took the stage shortly 

afterwards and spoke highly of the 

impressive growth that he had observed 

in Qatar. He outlined the results of the 

second financial quarter at Siemens AG 

and commended the satisfactory 

performance of the Middle East Cluster. 

He highlighted the major role that the 

Middle East region plays in the 

company’s global scenario. “In this time 

of crisis, 

Siemens needs the economic strength 

of the Middle East more than ever,” he 

said. Solmssen also provided updates for 

a variety of key company topics including 

compliance initiatives, the S,G&A 

programme and Siemens’ organisational 

structure. 

A Q&A session at the event gave 

employees the change to put forth their 

questions to Solmssen and Muth. 

To a question about Siemens’ strategy to 

face the crisis, Solmssen said, “We hold 

strongly to our principles of best service 

and best technology” he said, “Lowering 

margins is not the answer and I don’t 

think this would necessarily help us win 

projects, as we cannot build things with 

inadequate margins”. 

In response to another question, 

Solmssen endorsed the success of the 

Siemens One approach and stressed on 

its relevance in a company with a 

portfolio as diverse as Siemens. He also 

highlighted the fact that the strength of 

Siemens is in its country managers. 

“The country CEO is the face of Siemens 

and this is where Siemens has a real 

competitive value,” he said. 

Dr. Tayeb Kamali, Vice Chancellor, HCT and Marion Horstmann, Vice-President, Siemens AG Corporate Human Resources sign the 

MoU for the leadership course in March 

Siemens signs two MoUs with Higher Colleges of Technology 

Siemens’ strong global commitment 

towards supporting scientific education 

is visible in the region too. The company 

recently signed two Memorandum of 

Understanding (MoU) contracts with the 

Higher Colleges of Technology (HCT) in 

the UAE. 

The first MoU was signed between both 

parties in March. As a result, business 

leaders in the Middle East and North 

Africa (MENA) region will now be able to 

enhance their leadership skills through a 

new senior leadership course that 

Siemens and the HCT are introducing in 

the region. 

The HCT and Siemens will offer state-ofthe-art 

leadership development based 

on the Siemens Leadership Excellence 

courses. 

Siemens is responsible for designing and 

delivering the course curriculum, while 

the HCT will provide the logistical and 

technical support for the program in the 

region. 

In addition to the leadership course, 

students of the HCT, Dubai Men’s 

College (DMC) will soon have highly 

specialised engineering technology 

available at their finger-tips. In line with 

the second MoU, signed in June, 

Siemens will equip a high-tech laboratory 

in the HCT Centre of Engineering 

Excellence on the DMC premises with 

the very latest in engineering equipment. 

The laboratory is expected to be 

functional by November 2009. Siemens 

will also be responsible for providing the 

engineering laboratory with the learning 

resources for automation and drive 

technologies. 

“Siemens already has an extensive 

alliance with HCT, and this partnership 

takes us toanother level. We will be 

facilitating learning by adapting and 

extending professional skills and 

knowledge to the future of tomorrow. 

We are pleased to be involved in shaping 

this country’s future engineers”, said 

Joachim Kundt, CEO, Siemens LLC. 

The HCT is a distinguished educational 

institution in the UAE dedicated to 

developing the national workforce of the 

country. 

Siemens and the HCT have had a long 

association. Siemens actively supports 

HCT with internship opportunities in its 

expansive business areas. Siemens also 

participates in the various industry 

related conferences organised by the 

Higher Colleges. 


47

Siemens Press 

Hot from Siemens Press 

Worldwide 

Power and Water for the United 

Arab Emirates 

Siemens Energy has secured an order 

from Abu Dhabi for construction of the 

Shuweihat II 

combined cycle 

power plant with 

integrated seawater 

desalination facility. 

The company will 

build the plant as a 

turnkey project 

together with the partners Doosan 

Heavy Industries and Samsung 

Engineering & Construction approximately 

200 kilometers west of Abu 

Dhabi. After the scheduled start of 

operation in September 2011, the plant 

will generate 1500 megawatts of 

electricity net and feed approximately 

455,000 cubic meters of water daily 

into the local drinking water network. 

Project developer is GDF Suez. End 

customer is the local energy provider 

Abu Dhabi Electricity & Water Authority 

(ADWEA). The value of the order for 

Siemens is more than EUR350 million. 

Siemens continues to invest in wind 

energy R&D to reduce investment 

risks and improve project economics 

for wind farm owners and 

operators 

Siemens Energy has entered into a 

cooperative research and development 

agreement (CRADA) 

with Lawrence 

Livermore National 

Laboratory (LLNL) to 

conduct atmospheric 

modeling research that 

is expected to help 

operators and owners operate wind 

farms more efficiently, while providing 

more power to power grids. Under the 

CRADA that will span two years, 

Livermore will provide high-resolution, 

numerical weather prediction models to 

forecast power generated by the wind. 

Siemens will translate Livermore’s 

forecasts of wind speed and wind 

direction at each turbine into power 

collected. 


“Accurate and timely forecasts of power 

availability will enable 

turbine owners and 

operators to generate 

optimal bids on wind 

turbine production and, 

in turn, maximize both financial benefit 

and grid support,” said Henrik Stiesdal, 

Chief Technology Officer of Siemens 

Wind Power. “More accurate predictions 

also could reduce the investment risks 

in wind-powered projects and could 

improve the design of tall wind turbines 

to withstand the high-turbulence 

environment higher in the atmosphere.” 

Siemens receives first wind power 

order from Turkey 

Siemens has received a turnkey order 

for the supply of 13 of the new SWT- 

2.3-101 wind turbines from EnerjiSA 

Power Generating 

Company. The machines 

will be installed in the 

Çanakkale-Mahmudiye 

wind farm in the North 

Western part of Turkey. The 

contract covers the 

delivery, installation, commissioning of 

the turbines and part of the civil works. 

Furthermore, a 12 year service and 

maintenance contract has been signed. 

The installation of the wind turbines is 

scheduled to be finalized in 2010. 

Airtricity secures Siemens wind 

turbines for the Butendiek offshore 

wind farm in Germany 

Airtricity, the renewable energy division 

of Scottish and Southern Energy (SSE), 

signed an agreement with Siemens 

Energy for the delivery of 

80 SWT-3.6-107 wind 

turbines for the Butendiek 

offshore wind farm in the 

German North Sea. The 

offshore project, with a 

capacity of 288 megawatts 

(MW), shall be commissioned in 2012. 

The Butendiek project is located 34 

kilometers off the island of Sylt at a 

water depth of 20 meters. “The Butendiek 

project enjoys one of the best 

conditions among the German offshore 

projects,” says Martin Huss, Project 

Director and General 

Manager at Butendiek 

Offshore Windpark 

GmbH & Co. KG., the 

project company for 

the offshore wind farm. 

Airtricity acquired the Butendiek project 

from the community founded developer 

OSB Butendiek in 20 

Siemens to build wind turbine 

production facility in the U.S. 

Siemens intends to build a new production 

facility for wind turbines in the 

state of Kansas. Initially, 400 new jobs 

are expected to be 

created in the new 

wind turbine 

production facility 

in Hutchinson, 

Kansas. When 

production begins at this facility, 

Siemens will be able to even more 

effectively meet the strong demand for 

wind turbine equipment in North and 

South America in the future. 

Construction of the 300,000-squarefoot 

nacelle production facility is 

scheduled to begin in August 2009. A 

nacelle is mounted on top of the tower 

and supports the rotor. It houses a wind 

turbine’s major components for electric 

power generation, including the 

gearbox, the drive train and the control 

electronics. 

The nacelles to be produced in Kansas 

will weigh 90 tons and the first nacelle 

is expected to be shipped 

in December 2010. All 

nacelles produced in 

Hutchinson will be used in 

the company’s reliable 

2.3-MW wind turbine 

product family. Initially, 

the factory’s planned annual output is 

approximately 650 nacelles – or 1,500 

megawatts (MW). 

Siemens to supply high-voltage 

switchgear for power supply to 

nitrogen production plant in the 

United Arab Emirates 

Siemens Energy is to supply 

gas-insulated 220 kV 

high-voltage switchgear 

(GIS) on a turnkey basis 

for power supply to an 

air separation plant for 

nitrogen production at a 

plant currently being built by Linde 

Engineering Division in Abu Dhabi. As 

of late 2010, the Linde Group and the 

Abu Dhabi National Oil Corporation 

(ADNOC) will through their joint 

venture Elixier produce nitrogen for 

gas recovery in the United Arab 

Emirates. 

The scope of supply encompasses 

gas-insulated 220 kV high-voltage 

switchgear, 120/140 MVA power 

transformers, auxiliary power systems, 

and protection and instrumentation & 

control systems for the substation. It 

also includes all civil engineering 

services including ventilation, air 

conditioning and fire protection 

equipment, logistics, installation and 

commissioning. The order is worth 

EUR60 million. The switchgear is 

scheduled to come on line in late 

2010. 

Siemens to expand competence in 

solar business 

Acquisition of stake in 

Italian solar thermal 

specialist Archimede 

Solar Energy (ASE) 

Siemens Energy is to 

acquire a 28 percent 

stake in the Italian solar company 

Archimede Solar Energy SpA. and thus 

expand its competencies for solar 

thermal power plants. ASE is the sole 

producer of solar receivers operating 

with molten salt as the heat transfer 

fluid. 

Siemens is market leader in steam 

turbine-generators for solar thermal 

power plants. By combining these two 

technologies Siemens wants to 

enhance the efficiency of these 

plantsand further reduce the production 

costs for solar power. 

Precautions 

against Flu 

Pandemic 

BY 

Dr. Kamran K. Faruqi 

CMO 

As the world is preparing for a looming 

Flu pandemic, it is important for us to 

know some of the measures that we 

can individually 

take to protect 

ourselves from 

this disease. It is 

also important to 

understand that 

to develop an 

effective and safe 

vaccine is time-consuming process and 

such a vaccine may not be readily 

available esp. in third-world countries 

so we must rely on and adhere to 

personal protective measures. 

Infection Control Measures 

Personal Measures: 

� Avoid crowds (events, cafeterias, 

clubs, stores, cinemas, theaters, 

etc.). 

� Avoid enclosed premises (lifts, 

conference rooms, etc.). 

� Avoid close physical contact 

(influenza can only be 

transmitted within a distance of 

1.2 meters). 

� Do not shake hands when greeting 

someone. 

� Always wash your hands 

thoroughly after contact and 

before eating. 

� When coughing or sneezing use 

linen to cover face and mouth. 

� Use disposable handkerchiefs, and 

make sure they are disposed of 

safely (preferably in sealable bags 

or other suitable containers). 

� Postpone any non-urgent visits to 

the doctor. 

� Ensure rooms are thoroughly venti 

lated. 

The following personal measures 

may also be necessary: 

� Wear breathing masks (closely 

fitting mouth-nose protection), 

esp. when going outdoors. 

� Avoid contact with sick people as 

far as possible. When such contact 

is unavoidable (e.g. within the 

family), comply strictly with the 

requisite protective measures 

(such as wearing face masks, or 

disinfecting your hands 

frequently). 

� Make greater use of home 

workstations. 

� Avoid using public transport. 

� If there is any suspicion that you 

have been infected, do not go to 

work, but consult your doctor 

immediately (if necessary, initially 

only by telephone). 

Use of buildings / facilities 

� The use of lifts should be 

restricted. (They should only be 

used by disabled people and in 

special cases.) 

� Provide hand disinfectant in wash 

rooms and toilets. 

� Clean door handles frequently 

with disinfectant. 

� Close canteens. 

Conferences and meetings 

Conferences and meetings must be 

kept to a minimum. When necessary, 

the relevant protective measures for 

personal and 

building facilities 

must be taken. 

Preference must be 

given to alternatives 

(Net meeting, 

etc.). 


49

Urdu Section 



51

Siemens Ki Dunya - Siemens Pakistan

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