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Great Lakes Dairy Sheep Symposium - the Department of Animal ...

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5. We have daily visits from chefs looking for something unique that is special. Most<br />

restaurateurs and chefs find us ei<strong>the</strong>r by word <strong>of</strong> mouth, media or magazine interviews, or<br />

referral from o<strong>the</strong>r chefs.<br />

6. The decision to concentrate on making more out <strong>of</strong> our current production ra<strong>the</strong>r than<br />

simply producing more and having less contact with clients (as we would with an export<br />

market) has really paid <strong>of</strong>f.<br />

Price List for Lamb Cuts ($CAN)<br />

Leg <strong>of</strong> lamb $18/kg<br />

Cubed leg <strong>of</strong> lamb (kebabs) $19/kg<br />

Leg steak $19/kg<br />

Rolled Shoulder $15/kg<br />

Shanks $15/kg<br />

Ground lamb $14/kg<br />

Carré d’agneau (rack <strong>of</strong> lamb) $29/kg<br />

Loin cutlets (Loin) $23/kg<br />

Cutlets $19/kg<br />

Sausages $17/kg<br />

Smoked lamb $25/kg<br />

Future Challenges<br />

Fresh and frozen milk sales. More “ready to eat meals” with emphasis on health and<br />

good eating. Diversify <strong>the</strong> on-farm shop into a place that sells a broader range <strong>of</strong> o<strong>the</strong>r farm<br />

produce<br />

Make <strong>the</strong> most <strong>of</strong> <strong>the</strong> on–farm shop that will be open 3-4 days a week. The shop is not<br />

exactly on a road that has a lot <strong>of</strong> traffic. However, given <strong>the</strong> fact that <strong>the</strong> Province <strong>of</strong> Quebec<br />

has established a new “route des fromages” (essentially, a guide for people interested in tasting<br />

farmstead cheese as <strong>the</strong>y travel <strong>the</strong> province), and that for many years, we have had potential<br />

clients pull right up to <strong>the</strong> farm, we expect <strong>the</strong> on-farm store to be a success as well.<br />

The Good Days … And The Bad Days!<br />

On <strong>the</strong> good days, an ecstatic client takes <strong>the</strong> time to sit and send us email, a letter, or<br />

calls us on <strong>the</strong> phone just to say how thrilled <strong>the</strong>y are to have discovered our booth. This is <strong>the</strong><br />

stuff that puts a smile on our faces and <strong>the</strong>se are <strong>the</strong> sales that turn into <strong>the</strong> most loyal <strong>of</strong><br />

customers.<br />

On <strong>the</strong> bad days, 5 refrigeration units break down during <strong>the</strong> peak <strong>of</strong> <strong>the</strong> summer heat, <strong>the</strong><br />

butcher has forgotten to get <strong>the</strong> meat ready in time for our delivery and he has also changed<br />

sausage recipes without telling us, or better yet, he has put <strong>the</strong> wrong labels on <strong>the</strong> product!<br />

89

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