Great Lakes Dairy Sheep Symposium - the Department of Animal ...

Great Lakes Dairy Sheep Symposium - the Department of Animal ... Great Lakes Dairy Sheep Symposium - the Department of Animal ...

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29.12.2012 Views

2. Tried coupons with discounts - no measurable results 3. Tried weekly advertising with cut-out coupons - no measurable results 4. Newsletter and website bring in a lot of inquiries from the province of Quebec and beyond, but don’t actually result in many sales. 5. In general the clientele we see are people who are interested and willing to try new recipes, customers who ask for serving suggestions for the ricotta, etc. Researching and supplying out-of-the-ordinary recipes that are quick and delicious is an important task – providing an appetising photo is even more so. Recipes are always welcome from clients. Weekly Costs 1. 2004: outside kiosk placement 18$ per day 2. 2005: 23$ per day rental during peak demand for sites (May-Oct) 3. 2006: inside placement daily rental 29$ 4. Includes electricity, water, garbage disposal, security 5. Minimum wage for employees Capital Investments 1. storage fridge: $1800 2. 2 display fridges: $1500 each 3. decoration:gazebo: $500, other $300 4. scales: $500 5. cash register: $200 6. plumbing, hot water: $100 7. maintenance: $200 Results and Rewards 1. We can now send people to a place centrally located to our target population where all our products can be displayed in one place: meat, wool, hides, cheese, soap, socks, etc. Most importantly, we have the direct contact ourselves with our clients. 2. There are enough requests to visit the farm that we are considering starting farm tours. 3. A big benefit of our choices this year is the pride of being able to show off the rewards of our hard work with yearly prizes in competitions like the one held by the American Cheese Society where we have won 8 prizes in the 3 years we have entered products, plus local prizes as well. 4. The feed-back straight from customers who approve of our farming values and methods, customers who continue to express their confidence in us, their faith that the food they buy is safe, and that they are comfortable with where it comes from. This feedback confirms our decision to open the booth in Montreal. It also is a regular source of encouragement for the whole team – there is a core group of people who have become regular customers. Their purchases underscore our achievements. 88

5. We have daily visits from chefs looking for something unique that is special. Most restaurateurs and chefs find us either by word of mouth, media or magazine interviews, or referral from other chefs. 6. The decision to concentrate on making more out of our current production rather than simply producing more and having less contact with clients (as we would with an export market) has really paid off. Price List for Lamb Cuts ($CAN) Leg of lamb $18/kg Cubed leg of lamb (kebabs) $19/kg Leg steak $19/kg Rolled Shoulder $15/kg Shanks $15/kg Ground lamb $14/kg Carré d’agneau (rack of lamb) $29/kg Loin cutlets (Loin) $23/kg Cutlets $19/kg Sausages $17/kg Smoked lamb $25/kg Future Challenges Fresh and frozen milk sales. More “ready to eat meals” with emphasis on health and good eating. Diversify the on-farm shop into a place that sells a broader range of other farm produce Make the most of the on–farm shop that will be open 3-4 days a week. The shop is not exactly on a road that has a lot of traffic. However, given the fact that the Province of Quebec has established a new “route des fromages” (essentially, a guide for people interested in tasting farmstead cheese as they travel the province), and that for many years, we have had potential clients pull right up to the farm, we expect the on-farm store to be a success as well. The Good Days … And The Bad Days! On the good days, an ecstatic client takes the time to sit and send us email, a letter, or calls us on the phone just to say how thrilled they are to have discovered our booth. This is the stuff that puts a smile on our faces and these are the sales that turn into the most loyal of customers. On the bad days, 5 refrigeration units break down during the peak of the summer heat, the butcher has forgotten to get the meat ready in time for our delivery and he has also changed sausage recipes without telling us, or better yet, he has put the wrong labels on the product! 89

2. Tried coupons with discounts - no measurable results<br />

3. Tried weekly advertising with cut-out coupons - no measurable results<br />

4. Newsletter and website bring in a lot <strong>of</strong> inquiries from <strong>the</strong> province <strong>of</strong> Quebec and<br />

beyond, but don’t actually result in many sales.<br />

5. In general <strong>the</strong> clientele we see are people who are interested and willing to try new<br />

recipes, customers who ask for serving suggestions for <strong>the</strong> ricotta, etc. Researching and<br />

supplying out-<strong>of</strong>-<strong>the</strong>-ordinary recipes that are quick and delicious is an important task –<br />

providing an appetising photo is even more so. Recipes are always welcome from<br />

clients.<br />

Weekly Costs<br />

1. 2004: outside kiosk placement 18$ per day<br />

2. 2005: 23$ per day rental during peak demand for sites (May-Oct)<br />

3. 2006: inside placement daily rental 29$<br />

4. Includes electricity, water, garbage disposal, security<br />

5. Minimum wage for employees<br />

Capital Investments<br />

1. storage fridge: $1800<br />

2. 2 display fridges: $1500 each<br />

3. decoration:gazebo: $500, o<strong>the</strong>r $300<br />

4. scales: $500<br />

5. cash register: $200<br />

6. plumbing, hot water: $100<br />

7. maintenance: $200<br />

Results and Rewards<br />

1. We can now send people to a place centrally located to our target population where all<br />

our products can be displayed in one place: meat, wool, hides, cheese, soap, socks, etc.<br />

Most importantly, we have <strong>the</strong> direct contact ourselves with our clients.<br />

2. There are enough requests to visit <strong>the</strong> farm that we are considering starting farm tours.<br />

3. A big benefit <strong>of</strong> our choices this year is <strong>the</strong> pride <strong>of</strong> being able to show <strong>of</strong>f <strong>the</strong> rewards <strong>of</strong><br />

our hard work with yearly prizes in competitions like <strong>the</strong> one held by <strong>the</strong> American<br />

Cheese Society where we have won 8 prizes in <strong>the</strong> 3 years we have entered products, plus<br />

local prizes as well.<br />

4. The feed-back straight from customers who approve <strong>of</strong> our farming values and methods,<br />

customers who continue to express <strong>the</strong>ir confidence in us, <strong>the</strong>ir faith that <strong>the</strong> food <strong>the</strong>y<br />

buy is safe, and that <strong>the</strong>y are comfortable with where it comes from. This feedback<br />

confirms our decision to open <strong>the</strong> booth in Montreal. It also is a regular source <strong>of</strong><br />

encouragement for <strong>the</strong> whole team – <strong>the</strong>re is a core group <strong>of</strong> people who have become<br />

regular customers. Their purchases underscore our achievements.<br />

88

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