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Great Lakes Dairy Sheep Symposium - the Department of Animal ...

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efficient or just selling milk (or getting into ano<strong>the</strong>r venture altoge<strong>the</strong>r). O<strong>the</strong>rwise, <strong>the</strong> farmer<br />

will burn out quickly.<br />

Ano<strong>the</strong>r option is to pay someone else to do <strong>the</strong> value-adding if possible, and <strong>the</strong>n <strong>the</strong><br />

farmer spends <strong>the</strong>ir time on marketing and distribution and accounts receivable. This is<br />

generally an expected practice when it comes to processing meat, or pelts, or fiber, but has not<br />

generally been done for dairy products. However, at least in Vermont, <strong>the</strong>re are some<br />

opportunities to do this. In <strong>the</strong> future, I expect that <strong>the</strong>se opportunities may increase.<br />

Ano<strong>the</strong>r consideration for those wanting to sell value-added products is that <strong>the</strong> farmstead<br />

dairy product market is currently growing very rapidly relative to demand. Competition is<br />

becoming greater in this area. Like any agricultural product, <strong>the</strong>re is a risk <strong>of</strong> market saturation.<br />

There will likely be a downward pressure on price over <strong>the</strong> next few years, especially if <strong>the</strong><br />

economy declines. The farmers that will make out <strong>the</strong> best in this situation will be those that are<br />

producing <strong>the</strong> highest quality products; those that are efficient enough or well enough established<br />

to compete on price; those with special niches such as organic producers; and those that have <strong>the</strong><br />

most direct relationships with <strong>the</strong> consumers, where <strong>the</strong> buyers feel a loyalty to support <strong>the</strong>se<br />

farmers.<br />

Principle 7: Know your goals and your motivations. Plan based on “quality <strong>of</strong> life”.<br />

One <strong>of</strong> <strong>the</strong> biggest mistakes that I see people make is that <strong>the</strong>y get into sheep dairying for<br />

<strong>the</strong> wrong reasons. For instance, <strong>the</strong>re are people who jump in because <strong>the</strong>y “really like <strong>the</strong><br />

cheese.” But, if <strong>the</strong>y aren’t committed to farming, <strong>the</strong>y would be better <strong>of</strong>f setting up a cheesemaking<br />

facility, and buying <strong>the</strong> milk from, or custom processing for, someone who wants to<br />

farm.<br />

Most people underestimate <strong>the</strong> time commitment <strong>of</strong> sheep dairying, and farming in<br />

general. This can lead to family stress and a diminished quality <strong>of</strong> life. A few years ago, Mary<br />

Falk, a Wisconsin sheep dairy farmer, wrote up a very thorough list <strong>of</strong> questions that people<br />

should ask <strong>the</strong>mselves before jumping into sheep dairying. Among <strong>the</strong>m were, “Who is going to<br />

do <strong>the</strong> laundry?” and “Who is going to watch and care for <strong>the</strong> children?”<br />

It is important for people to come to this venture with <strong>the</strong>ir eyes wide open and to<br />

structure <strong>the</strong>ir business and farm with a set <strong>of</strong> family goals (financial, personal, spiritual) placed<br />

out in front.<br />

5

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