Thami Nompula MBA Dissertation March 2007 - Rhodes eResearch ...
Thami Nompula MBA Dissertation March 2007 - Rhodes eResearch ...
Thami Nompula MBA Dissertation March 2007 - Rhodes eResearch ...
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ABSTRACT<br />
Knowledge workers are the nucleus of the modern economy. Increasingly organisations are<br />
relying on this category of worker for their competitiveness and survival. To ensure that<br />
organisations succeed, they need to retain knowledge workers in a competitive labour market<br />
characterised by low supply of specialists and high demand for their skills. In the war for talent,<br />
firms are always faced with the challenge to retain top performing employees. Employees always<br />
have a choice to leave the employer whenever any form of unresolved dissatisfaction sets in. The<br />
National Energy Regulator of South Africa (NERSA) is facing a similar challenge. A high<br />
number of employees are resigning at an alarming rate. The success of NERSA is dependent on<br />
its ability to attract, develop and retain specialist in disciplines such as engineering, economics,<br />
law, customer services, accounting, information technology and other support professions.<br />
This study used a quantitative survey method to measure and analyse the responses to the<br />
questionnaire that aimed to identify and understand factors that cause labour turnover among<br />
knowledge workers and, secondly, to gain insight into the major factors that may influence the<br />
retention of knowledge workers at NERSA. The research was designed from a post-positivist<br />
paradigm. Data was gathered through the administration of a close-ended questionnaire to<br />
NERSA’s 59 knowledge workers, 34 of whom responded by completing and returning the<br />
questionnaire – a 58% response rate. The study is not an attempt to make generalisations about<br />
knowledge workers in the modern economy, but to seek to understand factors that are peculiar to<br />
NERSA in terms of their influence in retaining knowledge workers in this specific environment.<br />
The study found that, at NERSA, the broader needs of knowledge workers relate to development,<br />
career progression, sense of achievement, freedom to plan, goal orientation, quality of leadership,<br />
recognition for contribution and adequate reward packages, control over work assignments and<br />
job enrichment. Differences among the various categories of employees underscore the need to<br />
treat knowledge workers as individuals. The study concludes that knowledge workers need<br />
discretionary space to apply their individual talents to their work and to be recognised and<br />
rewarded adequately. Various possible strategies can help retain knowledge workers such<br />
coaching and mentoring staff, focusing on the individual and understanding expectations.<br />
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