29.12.2012 Views

Thami Nompula MBA Dissertation March 2007 - Rhodes eResearch ...

Thami Nompula MBA Dissertation March 2007 - Rhodes eResearch ...

Thami Nompula MBA Dissertation March 2007 - Rhodes eResearch ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

ABSTRACT<br />

Knowledge workers are the nucleus of the modern economy. Increasingly organisations are<br />

relying on this category of worker for their competitiveness and survival. To ensure that<br />

organisations succeed, they need to retain knowledge workers in a competitive labour market<br />

characterised by low supply of specialists and high demand for their skills. In the war for talent,<br />

firms are always faced with the challenge to retain top performing employees. Employees always<br />

have a choice to leave the employer whenever any form of unresolved dissatisfaction sets in. The<br />

National Energy Regulator of South Africa (NERSA) is facing a similar challenge. A high<br />

number of employees are resigning at an alarming rate. The success of NERSA is dependent on<br />

its ability to attract, develop and retain specialist in disciplines such as engineering, economics,<br />

law, customer services, accounting, information technology and other support professions.<br />

This study used a quantitative survey method to measure and analyse the responses to the<br />

questionnaire that aimed to identify and understand factors that cause labour turnover among<br />

knowledge workers and, secondly, to gain insight into the major factors that may influence the<br />

retention of knowledge workers at NERSA. The research was designed from a post-positivist<br />

paradigm. Data was gathered through the administration of a close-ended questionnaire to<br />

NERSA’s 59 knowledge workers, 34 of whom responded by completing and returning the<br />

questionnaire – a 58% response rate. The study is not an attempt to make generalisations about<br />

knowledge workers in the modern economy, but to seek to understand factors that are peculiar to<br />

NERSA in terms of their influence in retaining knowledge workers in this specific environment.<br />

The study found that, at NERSA, the broader needs of knowledge workers relate to development,<br />

career progression, sense of achievement, freedom to plan, goal orientation, quality of leadership,<br />

recognition for contribution and adequate reward packages, control over work assignments and<br />

job enrichment. Differences among the various categories of employees underscore the need to<br />

treat knowledge workers as individuals. The study concludes that knowledge workers need<br />

discretionary space to apply their individual talents to their work and to be recognised and<br />

rewarded adequately. Various possible strategies can help retain knowledge workers such<br />

coaching and mentoring staff, focusing on the individual and understanding expectations.<br />

ii

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!