Wim Bosman S.R.L. - European Gateways Platform

Wim Bosman S.R.L. 

EGP seminar – May 18 th 2011 

MEMBER OF THE TEAM

Total Supply Chain Solution 

Wim Bosman and 

Samsung Electronics 

Thomas Bijl – Wim Bosman 

Gabi Banica – Samsung Electronics 

Bucharest – May 18 th 2011 

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Agenda 

� Company introduction Wim Bosman 

� Company introduction Samsung Electronics 

� Total supply chain solution 

� Inbound container lead-time reduction 

� What did we improve? 

� What could still be improved? 

� What and how did we realize it? 

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Company introduction Wim Bosman 

� Wim Bosman SRL 

� Since 1992; located in Ploiesti 

� Own fleet of >60 transport units 

� 100 team members 

� A-class public warehouse of 10,000 m2 

� ISO 9001:2008 

� AEO since May 2010


� Fully integrated supply chain solutions 

� Warehousing, Logistics & Value Added Services 

� Cross-dock services & Vendor-hub solutions 

� Domestic distribution 

� European forwarding 

� Air & Ocean freight 

� Customs brokerage & bonded warehousing 

� Project based transport for special and exceptional shipments 

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� European parent Wim Bosman Group (The Netherlands) 

� 16 branches in 7 countries 

� 1.600 team members 

� Own fleet of >1.500 transport units 

� 340.000 m2 warehouse facilities 

� Active member System Alliance Group 

� Active member Volupal and SystemPlus 

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European presence Wim Bosman 

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� Worldwide parent Mainfreight (New Zealand) 

� Since April 1 st 2011 

� Founded in 1978 

� 186 branches in 12 countries 

� Presence in Oceania, Asia, USA and Europe 

� 4,600 team members 

� Annual turnover €950 million 

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Global presence Mainfreight 

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Company introduction Samsung 

1-st of July 2010: Official commercial activity of Samsung Electronics Romania 

started for Ro. and Bg. by taking over the activity from the existing importers in the 

field of all Consumer Electronics products and with the aim of becoming No1 in all the 

categories: 

TV’s DVD / Blue ray Home Theatre MP3 players Mobile phones Tablet PC 

Photo/Video 

Camera 

Monitors Printers Note PC’s 

Microwave Ovens A/C split systems Build-In Products 

Vacuum Cleaners 

Refrigerators Washing Machines 

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Company introduction Samsung 

Logistics solution of Samsung Electronics Romania is part 

of Samsung Europe Logistics Services organization: 

Production 

Plant 

Wronki 

EEDC Gan 

Direct 

Distribution 

BG & RO 

Inbound 

Trucking 

DC Ploie�� 

Distribution 

BG & RO 

Sofia 

Port of 

Constanta 

Inbound 

Sea 

freight 

Inbound, Warehousing and 

Distribution to Ro and Bg 

customers (through local 

Romanian warehouse, DC 

Ploiesti): 

REF; WM; MWO; A/C; Build In; VC 

Direct Distribution to Ro and 

Bg customers (from EEDC – 

SK, Gan): 

TV’s; DVD/BD; HC; MP3; HHP; DI; 

MON; PRIN; NPC 

Returns from Ro and Bg 

Customers: 

All products to Romanian 

warehouse, DC Ploiesti

Business case 

Wim Bosman & Samsung Electronics 

Total Supply Chain Solution 

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Business Case Samsung Electronics 

Tender project 

� Central warehouse and distribution solution of white goods for the 

Romanian and Bulgarian market 

� Very short project lead-time: 

� Tender start: March 10 th 2010 

� Award of business: May 7 th 2010 

� Go/no-go audit: June 25 th 2010 

� Go-live: July 1 st 2010 

� Main selection criteria: 

� Proven quality and flexibility in operations and IT (Samsung-Benelux operation) 

� Experience with white good operations in The Netherlands and Belgium 

� Empowered management and ability and dedication to implement within a very 

short timeframe 

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Container handling 

� Container planning and trucking Constanta – Ploiesti 

� Customs management 

� Defumigation process 

Warehousing 

� Block storage, racking storage, return area and high security cage 

� Material handling by clamp truck 

� VAL-activities: labeling, adding documentation, repacking and reconfiguration 

� Return center all product groups 

� Serial number controlled (RF-scanning) 

� High security site (hardware and procedures) 

Distribution 

� DC and store (milk run) deliveries in Romania and Bulgaria 

� Loose loaded and palletized 

� Express deliveries 

� Reverse flow for all product groups 

� Direct container shipments from Constanta 

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Production Plant 

Wronki 

Inbound 

Trucking 

Hub Arad 

Distribution 

BG & RO 

Hub Sofia 

DC Ploie�� 

Port of 

Constanta 

Inbound 

Sea freight 

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Warehouse impression Samsung operation 

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Warehouse impression Samsung operation 

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Material handling Samsung operation 

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19 Material handling Samsung operation

Inbound lead-time reduction 

Strong focus on lead-time from port to stock! 

Why? 

� Availability of goods for sale 

� Logistics cost and aging 

“On stock” = Goods Receipt message received 

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Vessel 

All steps influence the lead-time! 

� Handling speed at the terminal in Constanta 

� Customs in Constanta 

� Container scanning in Constanta 

� Container trucking to Ploiesti 

� Customs in Ploiesti 

� Defumigation process at Wim Bosman 

� Material handling (dock to stock) at Wim Bosman 

Port 

Constanta 

Customs 

Constanta 

Container 

scan 

Trucking 

Customs 

Ploiesti 

Defumigation Warehouse 

Wim Bosman 

EDI 

Samsung 

System 

Samsung 

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Worst case scenario lead-time port to stock: 

7 days 

Samsung worldwide KPI on inbound lead-time: 

4 days 

Action needed! 

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So, what did we do? 

� No customs clearance in Constanta 

� Under T1 to Ploiesti 

� Detailed information exchange Samsung/Wim Bosman 

� Access Samsung Global Logistics Portal (GLP) 

� Advanced planning (prioritizing) 

� Efficiency in administrative process 

� Yard management (reduction of demurrage cost) 

� Increased number of used shipping lines 

� More arrivals, less containers per arrival 

� Increased availability of shipping line trucks and third parties 

� Load balancing at customs authorities and Wim Bosman 

warehouse 

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Screenshot GLP 

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And we did more! 

� Gas measurement while in customs yard 

� Smart planning (prioritization) 

� Advanced defumigation–installation for containers 

� 24x7 defumigation possible 

� Secured and in all weather conditions 

� Duty and VAT payment by Wim Bosman 

� Deposit 

� Material handling (dock to stock) at Wim Bosman 

� Man power and equipment planning 

� Instant EDI-confirmation (GR) after unloading (clean CMR) 

� GR-message received � available to sale 

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…and this would help too in the future! 

� No more 100% container scanning in Constanta � since 

January 2011 

� Shared trucking pool for shipping lines 

� Higher reliability of truck planning by shipping lines 

� Better infrastructure (e.g. Constanta bridge) 

� Further automation and modernization of procedures at 

customs authorities 

� Opening hours 

� Electronic (pre-)announcements, paperless declaration 

� No physical presence at customs office 

� AEO principles to be applied more and more 

� Match with e.g. Dutch customs procedures 

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Results and summary 

What did we realize so far? 

� Worst case scenario: 7 days 

� KPI-target on-time GR: 4 days 

� Current average lead-time: 2-3 days 

� KPI on-time GR 2011: 98% 

… and how did we realize it? 

� Very close cooperation and open communication 

� Continuous improvement program 

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Wim Bosman S.R.L. - European Gateways Platform

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