Estetica Magazine UK (2/2024)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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“I use the reports from Fresha a lot to<br />
assess my business, to see where it’s at. The<br />
marketing promotions from Fresha have<br />
helped me make more money. Fresha is<br />
the perfect partner.” And Mark’s favourite<br />
Fresha feature? Smart pricing.<br />
And Mark’s favourite<br />
Fresha feature?<br />
Smart pricing.<br />
Smart pricing is a feature that allows you<br />
to change how much your services cost<br />
depending on when. So if you find that<br />
more people book between 1pm and<br />
6pm, you can lower the prices around it<br />
to encourage more bookings. Or, if you<br />
want to offer slots you don’t usually<br />
work (say early in the morning, or on a<br />
Sunday) you can charge higher. “I do<br />
different prices based on time and days.”<br />
Mark tells us. “I’ve got my basic price,<br />
which is 9am - 6pm, but I also do early<br />
morning haircuts which cost more.”<br />
“And the marketing promotions have<br />
also helped me make more money. I can<br />
just send out a text message or email to all<br />
of my clients, or a certain group of clients<br />
(like clients who have booked multiple<br />
times, or only once). I once sent a message<br />
to all my clients and the revenue I made<br />
was around £4,500.” “I have a great<br />
partnership with Fresha. Because they<br />
care for me and I care for them. And<br />
when I say I care for them, that’s a lot. I<br />
care about their product, and I know it<br />
would be helpful for other people.”<br />
“In five years I see<br />
SliderCuts as a brand<br />
that’s bigger than just<br />
the barbershop.”<br />
“I hope for it to be a hub that started off<br />
with a haircut, and people still know it for<br />
its haircuts, but it’s also associated with<br />
mentoring, community projects, books,<br />
talks, things like that.”<br />
ABOUT FRESHA<br />
Fresha is the world’s #1 beauty and<br />
wellness marketplace powered by all-inone<br />
free business software with<br />
integrated payments. With over 100,000<br />
partner venues in more than 120<br />
countries, Fresha simplifies business<br />
operations and enhances customer<br />
experiences. To learn more, visit fresha.<br />
com, download Fresha on the App Store<br />
and Google Play, or follow Fresha on<br />
Instagram and Facebook.<br />
〉 〉 〉 For more information or media queries, please contact marketing@fresha.com 〉 〉 〉 For online, please link to fresha.com/for-business<br />
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