Estetica Magazine UK (2/2024)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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proinspiration<br />
Focus on Mark Maciver<br />
at SliderCuts Studio<br />
Fresha’s brand ambassador, Mark Maciver, talks about SliderCuts<br />
Studio, as well as growing his A-list clientele.<br />
Mark Maciver opened SliderCuts Studio<br />
in 2018, but has been cutting hair since<br />
2003. Over his career he’s nurtured an<br />
impressive client list, which includes <strong>UK</strong><br />
rapper Stormzy and world heavyweight<br />
champion boxer Anthony Joshua. He’s<br />
an expert in his field. He’s been<br />
recognised as one of the <strong>UK</strong>’s top Black<br />
business people following his win at the<br />
Black British Business Awards in 2018,<br />
and nominated for an Evening Standard<br />
Business Award in 2019. And his highly<br />
recognisable brand, SliderCuts, has had<br />
an impact far beyond North London’s<br />
barbering community. He’s featured in<br />
Nike’s “Nothing Beats a Londoner”<br />
campaign and magazines like GQ and<br />
Time Out. Mark is a role model to many,<br />
and continues to keep community at the<br />
heart of everything he does. Mark is also<br />
a proud Fresha brand ambassador, so<br />
Fresha sat down with him recently to<br />
talk more about how he uses Fresha to<br />
keep his business flourishing, and why<br />
he doesn’t mind teaching his competitors<br />
his business secrets.<br />
E92<br />
“Fresha has played<br />
a big part in the growth<br />
of my business.”<br />
“It’s helped me make more money and<br />
streamline my day to day. I used to spend<br />
about four, five hours a day booking<br />
people in and I thought to myself one<br />
day, I’ll be able to spend those four, five<br />
hours cutting hair.” Using Fresha has<br />
allowed Mark to spend his time more<br />
wisely. “It means that I don’t have to<br />
worry about the system working, how to<br />
squeeze this person in, which payment<br />
to use and so on. With Fresha I don’t<br />
have to worry about that because they<br />
take care of it.” So rather than getting<br />
“caught up in making sure the business is<br />
growing or marketing”, he gets to focus<br />
his time on the important things:<br />
creating the barbershop community he<br />
set out to. When we walked into<br />
SliderCuts Studio, Mark was giving a<br />
tutorial. For him, competitors aren’t a<br />
threat. They’re a part of that community<br />
in the same way his clients are.<br />
“I would always<br />
recommend Fresha<br />
to other people<br />
in barbering.”
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