12.07.2024 Views

Estetica Magazine UK (2/2024)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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proevents<br />

Front Row Summit <strong>2024</strong><br />

Hosted in the heart of<br />

Lisbon, the third edition<br />

of the Front Row<br />

Summit by Revlon<br />

Professional welcomed<br />

over 1,500 hairdressers<br />

from across the globe.<br />

The event concluded with a<br />

runway featuring Revlon<br />

Professional Brand Ambassadors.<br />

E86<br />

Presented by industry leaders Mario<br />

Aragón, SVP of Revlon Professional,<br />

and Miquel Garcia Cotado, Global<br />

Creative VP of Revlon Professional<br />

Brands, the Front Row Summit<br />

<strong>2024</strong> was an extraordinary fusion of<br />

inspiration, creativity, innovation and<br />

trendsetting. Attendees were treated<br />

to the exciting launch of Color Excel<br />

Gloss Neo Nudes, showcased by<br />

four models flaunting each new shade<br />

from the collection. Next, Miquel<br />

Garcia unravelled the forthcoming<br />

2025 macro trends in interior design,<br />

fashion, beauty and hairstyling,<br />

unveiling the future inspirations and<br />

consumer behaviour set to influence<br />

salons worldwide.<br />

HAIR COLOR OF THE YEAR 2025<br />

Miquel Garcia engaged the audience<br />

in an interactive session to co-create<br />

Revlon’s Hair Color of the Year 2025.<br />

Through real-time voting via a<br />

dedicated app, participants leveraged<br />

their expertise to select the<br />

next trend-setting hue. This platform<br />

facilitated invaluable exchanges of<br />

opinions and viewpoints among<br />

attending stylists, shaping the future<br />

landscape of the beauty industry.<br />

Mario Aragon presented American<br />

Crew Campus, an evolution of the<br />

brand ethos, emphasising the leadership<br />

in the men’s grooming category<br />

in the professional industry and<br />

expanding it into a lifestyle brand.<br />

Revlon International President, Charles<br />

Waters, delivered a compelling<br />

welcome speech, highlighting the<br />

pivotal role of the professional beauty<br />

industry for the company and<br />

emphasised the Revlon’s commitment<br />

to innovation and industry focus,<br />

promising continued excellence in<br />

product development, setting a bold<br />

vision for future collaboration.<br />

In addition to highlighting hair<br />

innovations and trends, the Front<br />

Row Summit <strong>2024</strong> celebrated the<br />

successes of outstanding clients<br />

from around the globe. The evening<br />

culminated in a dazzling runway<br />

showcasing brand Ambassadors<br />

Pierre Ginsburg, Danilo Giangreco<br />

and Christian Rios and American<br />

Crew Global Creative Director Paul<br />

Wilson. A splendid dinner and party<br />

marked a fitting conclusion to this<br />

triumphant event. The Front Row<br />

Summit <strong>2024</strong> underscored Revlon’s<br />

commitment to empowering stylists<br />

worldwide.

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