protrend This change in appointment length makes sense, as more of our clients are looking to disconnect from digital and societal distractions, they’ll naturally be more inclined to dedicate more time for moments of self-indulgence that feel good to them both physically, but also mentally. The process of taking care of yourself, whether that be a nail appointment or a massage, has become as important for the emotional wellbeing of our clients as the physical benefits that they get from them. One of Fresha’s partners, Masaj, for example, has a range of options for how long you’d like to spend at their massage studio. Their Relaxing massage offers six different time options, ranging from 30 minutes to two hours. This approach allows their clients to choose between fitting their self-care into a busy life, or dedicate that extra time to prioritise their wellness, and everything in between. So, what’s going to happen next? NOW: Salons will encourage more time spent on self-care Salons will capitalise on the increased time consumers are spending at appointments, rebranding off-peak days as maintenance days. Innovative businesses will place an emphasis on refreshing the salon environment so that it’s welcoming, relaxing and practical for the modern client. Expect to see new spaces designed such as meeting pods, quiet zones or cafés, all enabling clients to comfortably work, relax and indulge over an extended period of time in the salon. 〉〉〉 For more information or media queries, please contact marketing@fresha.com 〉〉〉 For online, please link to freshacom/for-business NEAR: Package menus in 2025 - 2027 will be diverse and customisable Salons and barbershops will invest in establishing unique package menus, allowing clients seeking a self-care #MaintenanceDay to book their essential treatments all in one appointment. Leading solutions will see businesses take a flexible approach, encouraging clients to customise the treatments in their appointment so they can easily put together a day of indulgence. The use of booking apps will be essential to this process, creating a simple user experience for the client while maximising a salon’s capacity. NEXT: 2028+ One-stop-shop beauty destinations will be reinvented The rise of the hybrid salon will transform the future of services, seeing an increase in beauty destinations that are expertled, one-stop-shops. Innovative salons will unlock access to a multitude of beauty services under one roof, helping clients to maximise time spent on self-care and access to treatments. This will result in exciting new partnerships between businesses and salons, housing best-in-class experts and brands from across the industry in one destination. About Fresha Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit fresha. com, download Fresha on the App Store and Google Play, or follow Fresha on Instagram and Facebook. E82
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