Estetica Magazine UK (2/2024)

protrend
This change in appointment length
makes sense, as more of our clients are
looking to disconnect from digital and
societal distractions, they’ll naturally be
more inclined to dedicate more time for
moments of self-indulgence that feel
good to them both physically, but also
mentally. The process of taking care of
yourself, whether that be a nail
appointment or a massage, has become
as important for the emotional wellbeing
of our clients as the physical
benefits that they get from them. One of
Fresha’s partners, Masaj, for example,
has a range of options for how long you’d
like to spend at their massage studio.
Their Relaxing massage offers six
different time options, ranging from 30
minutes to two hours. This approach
allows their clients to choose between
fitting their self-care into a busy life, or
dedicate that extra time to prioritise
their wellness, and everything in between.
So, what’s going to happen next?
NOW: Salons will encourage more
time spent on self-care
Salons will capitalise on the increased
time consumers are spending at
appointments, rebranding off-peak days
as maintenance days. Innovative
businesses will place an emphasis on
refreshing the salon environment so that
it’s welcoming, relaxing and practical for
the modern client. Expect to see new
spaces designed such as meeting
pods, quiet zones or cafés, all enabling
clients to comfortably work, relax and
indulge over an extended period of time
in the salon.
〉〉〉 For more information
or media queries, please contact
marketing@fresha.com
〉〉〉 For online, please link to
freshacom/for-business
NEAR: Package menus in 2025 - 2027
will be diverse and customisable
Salons and barbershops will invest in
establishing unique package menus,
allowing clients seeking a self-care
#MaintenanceDay to book their essential
treatments all in one appointment.
Leading solutions will see businesses
take a flexible approach, encouraging
clients to customise the treatments in
their appointment so they can easily put
together a day of indulgence. The use of
booking apps will be essential to this
process, creating a simple user
experience for the client while
maximising a salon’s capacity.
NEXT: 2028+ One-stop-shop beauty
destinations will be reinvented
The rise of the hybrid salon will transform
the future of services, seeing an increase
in beauty destinations that are expertled,
one-stop-shops. Innovative salons
will unlock access to a multitude of
beauty services under one roof, helping
clients to maximise time spent on
self-care and access to treatments. This
will result in exciting new partnerships
between businesses and salons, housing
best-in-class experts and brands from
across the industry in one destination.
About Fresha
Fresha is the world’s #1 beauty and
wellness marketplace powered by
all-in-one free business software with
integrated payments. With over 100,000
partner venues in more than 120
countries, Fresha simplifies business
operations and enhances customer
experiences. To learn more, visit fresha.
com, download Fresha on the App Store
and Google Play, or follow Fresha on
Instagram and Facebook.
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