Estetica Magazine UK (2/2024)
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Estetica Magazine UK (2/2024)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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protrend Prioritised indulgence As we all experience a constant state of evolution in the beauty & wellness industry, Fresha looks at the next big thing - Prioritised Indulgence. With over 100,000 partner venues in more than 120 countries, Fresha’s software simplifies business operations and has a spread of features so business owners can tap into marketing, payment processing and have their own place on the Fresha market-place. Fresha partnered with trend forecaster WGSN to decode the trends that are shaping, and will shape the industry. While the concept of wellness has been around for a long time, it now encompasses much more than just fitness and nutrition. Wellness is now much more about people’s emotional and mental wellbeing, too. In the WGSN report, Fresha found that over half of Gen Z, Millennials and Gen X see beauty and wellness services as essential, compared to 37% of Boomers. Younger generations are also more comfortable spending more time and money on beauty and wellness, reclassifying what was previously seen as indulgent into a necessity. So now that younger generations are driven by a renewed appreciation for self-care, what new opportunities can we unlock? And what changes should we expect to see in the near and far future? We’re seeing an increase in the length of appointments For a long time the beauty industry tried to appeal to a customer base that had busy schedules. Think getting your nails done on your lunch break, or making facials quick and easy to fit into your busy weekend. However, there seems to be a switch in attitudes. Katrina Krutz, founder of Southern Hair in the US said “clients are happy to be in the salon longer. It’s easier for them to block out a chunk of time in their day, than have to arrange lots of shorter appointments every 6 weeks”. E80

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