Estetica Magazine UK (2/2024)

prospecial summer
FOREVER BLONDE
The trend to go blonder in Summer is a perennial certainty.
In 2023, there was a lot of block colour with cooler, platinum
tones. While these are still flying high in 2024, there is also a
demand for warmer, creamer blondes, as well as more golden
shades The impact of sun, sea and environmental damage can
have a devastating effect on all coloured hair, but especially on
these warmer tones of blonde. “It’s really important to discuss
a blonde colour plan with your clients,” explains Tina Mehmi,
Colour Educator & Colour Workshop Member at RUSH.
“As we all know, blonde hair requires a lot of upkeep – more
so than some clients might be aware of. Ensuring clients
blonde always looks fresh and clean, but also is in the best
condition is very important to us at RUSH. We like to sit down
with our client following the appointment to ensure they are
booked in for their next few appointments to keep their blonde
looking its best. We may also suggest different colour services
each time to avoid over processing the hair such as half
head highlights and t-section highlights instead of full head
highlights or glossing/toners between full services.”
SUMMER SCALP CARE
Looking after our scalp to ensure it’s healthy is so
important and should be a priority all year round.
However, it’s particularly vital in hot temperatures as
it produces more oil in warmer, humid weather, which
can lead to build up. The scalp can also burn due to the
sun, which can lead to a dry, flaky scalp. “Many clients
are unaware of the importance of looking after their scalp
and how having a healthy scalp is essential for healthy
hair,” explains Jim Shaw. “Here at the side, I share
some of my top tips to share with clients to keep their
scalp protected during the summer months.”
TINA’S TOP 4
Tina Mehmi
shares her 4
hottest blonde
shades for
Summer 2024:
1 • ButterCream
Blonde - This is
still a light, bright
blonde, however, with the combination
of some warmer tones, it gives hair a
more natural, sun-kissed and reflective
finish. 2 • Old-Money Blonde - Another
popular blonde hue this season is oldmoney
blonde. This shade is perfect for
clients who are looking for a warmer,
more golden toned blonde, that will
add a glow to their complexion and
provide hair with a super elegant and
luxurious appearance. With this colour
it’s all about the strategic placement
of fine highlights/babylights through
the hair. These should pair up with a
super soft, subtle shadowed root for
depth and dimension. 3 • Pastel Blonde
- For clients looking to inject some fun
into their blonde but aren’t looking for a
drastic change, pastel shades of rose,
apricot and blush pink give a gorgeous
soft and subtle wash of colour and blend
out beautifully. These will also add
warmth and shine to the hair, highlighted
or free hand painted throughout the hair
to provide delicate highlights, depth and
a playful touch to the hair. Colour can
also be placed through the front sections
of the hair or underneath for those who
simply want to add a pop of colour to
their look. 4 • Chardonnay Blonde - For
clients looking for an ashier blonde
tone, chardonnay blonde is a great
choice. This shade looks bronde/light
brunette due to being incredibly cool
toned and gives off an almost smoky
appearance. This could be a particularly
good choice for blondes who want to
opt for a lower maintenance blonde hue,
or for those who can’t decide between
blonde and brunette, where they can
incorporate a darker root and
some cool, ash likes
tone through their
current base shade
to break up the
blonde and cool it
down.
Hair: RUSH Artistic Team / Photo: Jack Eames
Make-up: Lans London / Styling: Robert Morrison
E78