Estetica Magazine UK (2/2024)

prointerview
ERIC
KATER
GENERAL MANAGER
JOICO EMEA
Estetica’s UK Editorin-Chief,
Gary Kelly,
recently visited the
headquarters of Joico
Europe in Helmond,
Netherlands, where he
met Eric Kater General
Manager Joico EMEA.
Gary Kelly
In 2025, Joico will be
celebrating its 50th
anniversary - an occasion
which Eric and the rest
of the team are all very
much looking forward to!
During this hugely insightful and
welcoming trip, Gary had the opportunity
to meet and connect with the brand’s
hugely talented Joico EMEA Creative
Team. This was also a chance to hold an
exclusive interview with Eric Kater,
General Manager Joico EMEA.
Eric, please tell us about your own
Joico journey so far.
I’ve worked with Joico for 28 years and in
the early days I worked directly with the
founder of Joico and that was a very
special time. Originally, I joined as Head
of Operations and worked my way up to
become General Manager. It’s been a
tremendous journey, and still is, working
in an international environment meeting
new and exciting people in a creative
environment. People make our business
and the people I work with all share the
same passion for Joico, the product
innovations that set us apart and drive
the business, it’s extremely rewarding to
see this. We are making people feel good
about themselves, that’s the Joi of
Healthy Hair and as a company we
deliver this day in day out, from
education to marketing and sales.
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