ESTETICA Magazine USA (2/2024)

probusiness
Spotlight on Shawanda,
of Sew Brooklyn, NYC
“Fresha holds a special place in my heart”: Shawanda on growing
her busy, successful salon - Sew Brooklyn in New York.
In Sew Brooklyn’s own words: you shouldn’t have to travel
into Manhattan for the service you really want and deserve.
Fresha sat down with Shawanda, owner of Sew Brooklyn, to
find out more about why she opened her salon and how she’s
been using Fresha to grow her business into what it is.
Shawanda saw that Brooklyn needed luxury of its own. “I
decided to create that here for my community” she tells us.
“When you walk through the door, you’re experiencing top
notch customer service. We’re offering you champagne and
we’re going to make sure you’re comfortable at every step.”
Sew Brooklyn opened in 2015 when Brooklyn was “seriously
lacking in high-quality service that was affordable and still
put customer service in the forefront” says Shawanda. She
describes Sew Brooklyn as one of the pioneers redefining
the Brooklyn salon.
“I love our clients leaving and feeling like they just had one of
the best hair experiences that they’ve ever had” she says.
But building that business wasn’t easy. During Covid they
had to shut down one of their other Brooklyn locations.
“After the pandemic things shifted a bit, and the business
had a lot of changes” Shawanda told us.
But working with Fresha means Shawanda has been
supported the whole way “I really built the business with
them, so I grew with them. I’m a mum of two, so I have a very
busy schedule. As soon as I wake up, I open my Fresha app to
see what my day looks like to make sure I can plan ahead and
make my day flow easier.” Using Fresha saves so much of
Shawanda’s time. From being able to schedule marketing
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