ESTETICA Magazine USA (2/2024)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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probrandnews<br />
Summer Trend:<br />
beautiful braids!<br />
Summer braids help to tame hair in the humidity and heat and can<br />
be a practical, versatile, and fashionable option for any occasion.<br />
Summer is a great time to upgrade long hair looks and embrace<br />
the diversity of braids. Braids can be a super practical choice in<br />
the heat and humidity of summer, helping your clients’ tame<br />
unruly textures that don’t do well when the mercury rises.<br />
Plus, braids can be a great choice at Festivals, travelling, summer<br />
weddings and events. Make sure you add braids to your<br />
service menu to highlight your talents and get your clients<br />
considering professional braids.<br />
TOP TIPS<br />
Prep the hair – after cleansing and conditioning, make<br />
sure you detangle or define curls and dry the hair.<br />
Try the Denman D38 Detangling & Styling<br />
Paddle to thoroughly smooth, detangle and<br />
define or the Denman D90L Tangle Tamer.<br />
Lightly spray dry shampoo through<br />
the hair for a little extra grip.<br />
Plan ahead – share images and ideas<br />
with your client before you begin<br />
and make sure that everything you<br />
need is in easy reach including all<br />
tools, elastics, pins, ribbons and<br />
hair accessories. Recommended tools<br />
include the Denman Black Diamond<br />
DC01 Pin Tail Comb and<br />
the Denman D81M Style & Shine<br />
Brush for perfect sectioning and polishing<br />
or dressing out the hair.<br />
Make it last – manage your client’s expectations on how long<br />
their braids will last. Fix with spray and recommend a silk<br />
pillowcase and hair wrap for sleeping.<br />
RECOMMENDED TOOLS<br />
• Denman D38 Pink Crush Detangling & Styling Paddle<br />
• Denman D90L Pink Crush Tangle Tamer<br />
• Denman D81M Pink Crush Style & Shine Brush<br />
• Denman Black Diamond BD40 Pin Tail Comb<br />
〉〉〉 Sign-up for a trade account for discounts: www.denmanbrushus.com<br />
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