ESTETICA Magazine USA (2/2024)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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“It’s about the genuine connections<br />
we build... the relationships that<br />
transcend transactions...” - Yureesh Hooker<br />
ANGEL VILLEGAS, SCOTT RAMOS, DANNY AMORIM<br />
Andis Company and (some of) their Global Dream Team!<br />
Scott gets right to the crux of the matter, saying, “Andis is known for their<br />
innovative designs and commitment to excellence in their products. Moreover,<br />
family ownership and operation adds a personal touch and creates a strong<br />
sense of loyalty and dedication among their employees and fans. This<br />
combination of quality, innovation, and family values sets Andis Company apart<br />
from other grooming tool manufacturers.“Danny agrees. “I have been using an<br />
Andis Master for over 20 years and still LOVE IT!! If I could only use one clipper<br />
for the rest of my life, it would be an Andis Master, hands down!“ Angel also<br />
reflected on the personal aspects of his job. “I believe the beauty industry<br />
would benefit from embracing the individuality and uniqueness of every artist.<br />
Everyone has their own ‘it’ factor, and I hope to see every barber and stylist<br />
recognize and nurture their distinct talents. This diversity of creativity is what<br />
propels our industry forward and keeps it vibrant and innovative.“<br />
BRIANA CISNEROS<br />
Wella Professionals<br />
“The Wella Company and Wella<br />
Professionals not only have<br />
incredible luxury products but they<br />
have been an overwhelmingly<br />
supportive partner and the entire<br />
team seems like extended family<br />
now,“ enthuses Briana. She also<br />
loves being consulted about product<br />
development. “It’s so rewarding to<br />
know that you’ve had a direct<br />
influence and voice throughout the<br />
process of the project that you’ll one<br />
day be working with directly in the<br />
salon. It’s so important that<br />
hairstylists are heard and valued<br />
during the development of a product<br />
because they are the ones who will<br />
be the most important part of its<br />
success.“ Currently, Briana is<br />
focusing on social media and<br />
“Renegade Royals“, her educational<br />
platform. “I’m excited to explore all<br />
things online and give as much of<br />
myself as possible to our incredible<br />
community and industry.“<br />
85E
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