ESTETICA Magazine USA (2/2024)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
propeople YUREESH HOOKER L’Oréal Professionnel Salon Emotion Yureesh is just the dynamic representative that a program like Salon Emotion needs. And he is determined to keep both his life and the program evolving and improving by making his own thoughtful contributions and insights. “My only objective is to serve others in their professional growth and evolution to the best of my ability. The Salon Emotion Program provides an exceptional platform for me address vital aspects of our industry. Any changes I propose are driven by necessity and inclusivity. I aim to broaden the program’s reach, ensuring it resonates with an ever-diverse audience of industry professionals.“ JESSICA SCOTT SANTO Moroccanoil As Moroccanoil’s Global Color Ambassador, Jessica provides her talent and expertise on haircolor campaign photoshoots, global events like Moroccanoil’s The Collective, and teaching at Moroccanoil’s NYC Academy. She also checks all the boxes when it comes to believing in her brand and being passionate about what she does! “Their proprietary ProArginine + ArganID® System does an incredible job of protecting hair throughout the color process. Any time I color a client’s hair at the salon, they are always amazed at how healthy and shiny their hair looks and feels,“ she gushes. And she also loves both teaching and creating. ”When I teach, I love sharing simplified techniques that other stylists can try on their clients and achieve it flawlessly. When I create, I draw inspiration from social media—there is so much passion and creativity that I like to take bits and pieces of, then come up with my own techniques.“ PATRICIA ELNESS @PAINTEDHAIR Schwarzkopf Professional “I am a very passionate colorist,“ declares Patricia, “one who truly understand what tools are available to the hairdresser! I can honestly say that using Schwarzkopf Professional products everyday in the salon really enables me to create without limits as a hairdresser!“ Patrizia is also involved directly in product development. “As a matter of fact, I have some upcoming secret projects in the works and I will be working on R&D for some innovative new products,“ she teases. “It’s such a passion of mine to be in the lab with the teams and I am excited for what’s to come!“ She has always been an artistic spirit, confessing, “I apply everything I learned from my art education to hair - color theory, shading, blending, gradience and balancing creativity with technical education. Hair is now my preferred canvas!“ E84
“It’s about the genuine connections we build... the relationships that transcend transactions...” - Yureesh Hooker ANGEL VILLEGAS, SCOTT RAMOS, DANNY AMORIM Andis Company and (some of) their Global Dream Team! Scott gets right to the crux of the matter, saying, “Andis is known for their innovative designs and commitment to excellence in their products. Moreover, family ownership and operation adds a personal touch and creates a strong sense of loyalty and dedication among their employees and fans. This combination of quality, innovation, and family values sets Andis Company apart from other grooming tool manufacturers.“Danny agrees. “I have been using an Andis Master for over 20 years and still LOVE IT!! If I could only use one clipper for the rest of my life, it would be an Andis Master, hands down!“ Angel also reflected on the personal aspects of his job. “I believe the beauty industry would benefit from embracing the individuality and uniqueness of every artist. Everyone has their own ‘it’ factor, and I hope to see every barber and stylist recognize and nurture their distinct talents. This diversity of creativity is what propels our industry forward and keeps it vibrant and innovative.“ BRIANA CISNEROS Wella Professionals “The Wella Company and Wella Professionals not only have incredible luxury products but they have been an overwhelmingly supportive partner and the entire team seems like extended family now,“ enthuses Briana. She also loves being consulted about product development. “It’s so rewarding to know that you’ve had a direct influence and voice throughout the process of the project that you’ll one day be working with directly in the salon. It’s so important that hairstylists are heard and valued during the development of a product because they are the ones who will be the most important part of its success.“ Currently, Briana is focusing on social media and “Renegade Royals“, her educational platform. “I’m excited to explore all things online and give as much of myself as possible to our incredible community and industry.“ 85E
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- Page 55 and 56: Hair: Julia Engle Tomczek @Sakura S
- Page 57 and 58: SPORTS CLUB COLLECTION A La Biosth
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- Page 99 and 100: WHICH MOROCCANOIL TREATMENT IS RIGH
propeople<br />
YUREESH HOOKER<br />
L’Oréal Professionnel Salon<br />
Emotion<br />
Yureesh is just the dynamic<br />
representative that a program like<br />
Salon Emotion needs. And he is<br />
determined to keep both his life<br />
and the program evolving and<br />
improving by making his own<br />
thoughtful contributions and<br />
insights. “My only objective is to<br />
serve others in their professional<br />
growth and evolution to the best of<br />
my ability. The Salon Emotion<br />
Program provides an exceptional<br />
platform for me address vital<br />
aspects of our industry. Any<br />
changes I propose are driven by<br />
necessity and inclusivity. I aim to<br />
broaden the program’s reach,<br />
ensuring it resonates with an<br />
ever-diverse audience of industry<br />
professionals.“<br />
JESSICA SCOTT SANTO<br />
Moroccanoil<br />
As Moroccanoil’s Global Color<br />
Ambassador, Jessica provides her<br />
talent and expertise on haircolor<br />
campaign photoshoots, global<br />
events like Moroccanoil’s The<br />
Collective, and teaching at<br />
Moroccanoil’s NYC Academy. She<br />
also checks all the boxes when it<br />
comes to believing in her brand and<br />
being passionate about what she<br />
does! “Their proprietary<br />
ProArginine + ArganID® System<br />
does an incredible job of protecting<br />
hair throughout the color process.<br />
Any time I color a client’s hair at the<br />
salon, they are always amazed at<br />
how healthy and shiny their hair<br />
looks and feels,“ she gushes. And<br />
she also loves both teaching and<br />
creating. ”When I teach, I love<br />
sharing simplified techniques that<br />
other stylists can try on their clients<br />
and achieve it flawlessly. When I<br />
create, I draw inspiration from<br />
social media—there is so much<br />
passion and creativity that I like to<br />
take bits and pieces of, then come<br />
up with my own techniques.“<br />
PATRICIA ELNESS<br />
@PAINTEDHAIR<br />
Schwarzkopf Professional<br />
“I am a very passionate colorist,“<br />
declares Patricia, “one who truly<br />
understand what tools are available<br />
to the hairdresser! I can honestly<br />
say that using Schwarzkopf<br />
Professional products everyday in<br />
the salon really enables me to<br />
create without limits as a hairdresser!“<br />
Patrizia is also involved<br />
directly in product development. “As<br />
a matter of fact, I have some upcoming<br />
secret projects in the works<br />
and I will be working on R&D for<br />
some innovative new products,“ she<br />
teases. “It’s such a passion of mine<br />
to be in the lab with the teams and I<br />
am excited for what’s to come!“ She<br />
has always been an artistic spirit,<br />
confessing, “I apply everything I<br />
learned from my art education to<br />
hair - color theory, shading,<br />
blending, gradience and balancing<br />
creativity with technical education.<br />
Hair is now my preferred canvas!“<br />
E84
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