ESTETICA Magazine USA (2/2024)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
propeople Brand Being a brand ambassador combines the excitement of keeping up with current beauty trends and sharing that Marie Scarano excitement with others on a more personal level than mere retail. They often are required to Ambassadors: IN THE SPOTLIGHT They are carefully selected to represent some of the biggest names in our industry and they are the best at what they do. have a certain “stage presence“. They are engaging sales persons and educators, ergo excellent communicators. Moreover, they are tech savvy and motivated, eager to learn and to share their passion for specific products with others. They are likely invaluable team members, contributing specific expertise and a creative vision, but in other cases they can become veritable personalities with an almost cult following. Here is an introduction to just a few of the stars in the hairdressing firmament.
MEGO AYVAZIAN Farouk Systems Mego, an internationally renowned professional hairdresser, colorist and stylist, is now Vice President of Education and Shows at Farouk Systems.He proudly represents CHI Haircare, which he believes is a visionary force in the haircare industry. “For me, the essence lies in creation,“ shares Mego, “Creating allows me to zone in on crafting salon-friendly masterpieces or pushing the boundaries with avant-garde creations, which gives me peace of mind. However, I also find fulfillment in teaching and sharing techniques. Each lesson helps build a legacy of knowledge and innovation.“ And in the future? “I believe CHI Haircare is a step ahead with groundbreaking projects like the introduction of digital AI technology through the LG CHI Color Master leading the way.“ STEPH BROWN Lisap Steph has just recently just opened her own business inside the Dellamane Salon in Franklin Massachusetts, where she continues to promote her faves. “Lisap products are like no other. Always innovative and striving to always produce trendy products. I absolutely love the Lightscale charcoal lightener and as well as the platinum! I’ve never used another lightener that compares,“ she declares. She also greatly appreciates being asked for input on new products and teaching, but her heart is mostly in creating. “For creating I draw my inspiration from looking around daily,“ she shares, “I love looking at color shades and textures.“ She continues, “If I could make a change in the industry, it would be to see more stylists uplift other stylists. Community over competition has always been my motto.“ JOANNE REMPEL Eufora Color Development Specialist for Eufora and Owner of Colors Beauty, & Welness Salons, Joanne firmly believes that Eufora stands out as a beacon of excellence in the beauty industry, offering top-tier, high-performance products exclusively to salon professionals, standing steadfast in protecting the integrity of the salon industry. “My direct involvement in projects like EuforaColor underscores the importance of industry-wide testing and feedback in advancing the quality that Eufora embodies,“ she explains.“Listening to the needs and challenges of stylists and salon owners fuels my drive to innovate and find solutions.“ 83E
- Page 34 and 35: hairtrends
- Page 36: hairtrends Flower Pop! An explosion
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- Page 42 and 43: hairtrends Creative Direction: Eric
- Page 44 and 45: hairtrends Hair: Safy Burton genera
- Page 46 and 47: hairtrends Hair: Sabine Fontaine Ph
- Page 48 and 49: hairtrends < > Hair: Italian Style
- Page 50: hairtrends An expression of imagina
- Page 53 and 54: Hair: Brendnetta Ashley Photo: Robe
- Page 55 and 56: Hair: Julia Engle Tomczek @Sakura S
- Page 57 and 58: SPORTS CLUB COLLECTION A La Biosth
- Page 59 and 60: video video Hair: Mark Leeson Photo
- Page 61 and 62: Hair: Ivonne Martens Opdam Photo: I
- Page 64 and 65: hairtrends Hair: Danny van Tuijl &
- Page 66 and 67: hairtrends video video Art Directio
- Page 68 and 69: hairtrends
- Page 70: hairtrends UP IN THE CLOUDS Conveyi
- Page 73 and 74: Creative Direction: Stefano Conte @
- Page 75 and 76: 28 - 30 October 2024 Dubai FIND OUT
- Page 77 and 78: Innovations in color and bonding pr
- Page 79 and 80: Eufora Goldwell Futurestalgia Rouge
- Page 81 and 82: OLOGY more more Scan here for the c
- Page 83: Hair: Charlie Price @charliepriceha
- Page 87 and 88: “It’s about the genuine connect
- Page 89 and 90: Tell us about you and your career.
- Page 91 and 92: into the future of beauty, featurin
- Page 93 and 94: probrandnews The influence of Olapl
- Page 95 and 96: probrandnews Summer Blondes! Morocc
- Page 97 and 98: promotions to targeted audiences, t
- Page 99 and 100: WHICH MOROCCANOIL TREATMENT IS RIGH
propeople<br />
Brand<br />
Being a brand ambassador<br />
combines the excitement of<br />
keeping up with current beauty<br />
trends and sharing that<br />
Marie Scarano excitement with others on a<br />
more personal level than mere<br />
retail. They often are required to<br />
Ambassadors:<br />
IN THE SPOTLIGHT<br />
They are carefully<br />
selected to represent<br />
some of the biggest<br />
names in our industry<br />
and they are the best at<br />
what they do.<br />
have a certain “stage presence“.<br />
They are engaging sales<br />
persons and educators, ergo<br />
excellent communicators.<br />
Moreover, they are tech savvy<br />
and motivated, eager to learn<br />
and to share their passion for<br />
specific products with others.<br />
They are likely invaluable team<br />
members, contributing specific<br />
expertise and a creative vision,<br />
but in other cases they can<br />
become veritable personalities<br />
with an almost cult following.<br />
Here is an introduction to just a<br />
few of the stars in the<br />
hairdressing firmament.
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