ESTETICA Magazine USA (2/2024)

Eufora
Goldwell Futurestalgia
Rouge de CHI Collection
Wella Professionals
ENHANCING THE CUT, ADDING PIZZAZZ
Color specialists Goldwell launched their “Colors of the
Season” collection: Futurestalgia (above left) a compilation
of eight saturated pastels with Peach Dream and Ashen
Lavender tones as highlights. Foilyage and balayage
techniques are perfect for achieving these precise yet subtle,
more natural-looking effects. Above right is an artful fusion
of shades expertly interwoven to form a unique, colorblocked
masterpiece in the Rouge de CHI collection.
This look seamlessly blends a sumptuous peach with the
ethereal charm of light grey in the front bang area, resulting
in an aesthetic that's both whimsical and elegant.
This approach can also serve as inspiration for women
looking to embrace their grey hair. Bianca Hillier,
OLAPLEX Global Brand Ambassador, observes,
”Some women may feel liberated by embracing the greys
and not having to deal with the 3-6 week root touch up.
But I find that most women feel more youthful without grey
hair and continue to maintain their beautiful colour routines
and visits.” Nonetheless, many, including the IGK Salon,
offer specialized grey-blending techniques that respect the
natural hair pattern while enhancing texture and volume.
When it comes to the younger generation, Schwarzkopf
Professional Ambassador Brendnetta Ashley says,
”We are seeing more younger people embracing their
natural color or going for color trends that look very natural.
A good example of this is deep espresso brown. It’s a natural
hair color with a lot of shine.” But Hillier differs, saying,
”Younger people are loving balayage because it creates
such a soft natural looking highlight with an easy grow out.
Balayage is all the rage, it gives dimension and movement
and requires much lower maintenance than foils.”
Satin Hair Color
WHAT IS IT ABOUT BLONDES?
Briana Cisneros, Global Hair Educator and Wella
Ambassador, has a simple answer. ”Blondes are
always on-trend and can range from deep,
natural-looking blondes to diamond-white blonde
tones.” But Dana Cash, Eufora National Trainer also
reminds us that a healthy, beautiful blonde is always
hard to come by! ”Keeping the integrity of the hair
is imperative when blonding,” she emphasizes.
Carly Zanoni also dedicates her time to getting just
the right effect. "In 2024, we are putting a new spin
on some of the most classic techniques,” she explains.
”For example, instead of a traditional weaved highlight,
we're seeing more and more people adding a soft
tease to the section for a perfect blend.” And here is
where many brands are launching breakthrough
blonding toners, glossing, and bonding products.
For example, Eufora revolutionizes blonding with
Color Control Drops, reigning in unwanted warmth
and enhancing everything from lightener, oxidative
color to conditioning masques. Satin Hair Color is
not only infused with aloe vera for brilliant shine
and soy protein to deeply nourish each strand, but is
also low in ammonia, cruelty-free free and vegan.
Briana Cisneros relies on Wella‘s New BlondorPlex
Cream Toners as the ideal toner for any blonde:
toning with the power of Plex in only 5 minutes!
”You can banish brass and embrace champagne,
silver, and lavender tones with this express service,”
she states. Mego Ayvazian and Mckenzie Lehmann
always go to CHI Bleach & Shine. ”It‘s so great
because it lifts while nourishing and treating the hair.
We also have our amazing CHI Tone & Gloss toners
set to launch in July 2024.” Zanoni shares, ”The antimetal
bond technology in the BLONDME Precision
Lightener has been a game changer! It‘s a relief to
know that I can lighten my client's hair without the
same worry that I used to have about causing damage
or breakage.” OLAPLEX No. 1 Bond Multiplier
has been another important game-changer. By using
the OLAPLEX No. 1 Bond Multiplier in any and all color
mixtures you’re actually strengthening the hair while
chemically treating it!
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